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Episode 37: Programmatic Media Buying Explained: How to Leverage Search Traffic to Get More Leads, with Vera K. Fischer

System Execution Podcast

Release Date: 07/12/2017

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Vera K. Fischer began her career in residential real estate, working her way up from Leasing Agent to Property Manager. She segued to Operations Manager for the first privately held Cognitive Rehabilitation clinic in Austin, Texas.

In 1993, Vera launched her career at GSD&M, an internationally known advertising agency. After various positions within several Austin area agencies, Vera went client-side to Forgent Networks. There she managed and implemented a multi-million dollar marketing budget for several years.

In 2004, Vera founded her agency, 97 Degrees West known as The Brand Marketing Agency. Since 2004, the agency has survived both recessions and shown significant growth since 2012. Clients include: LS Tractor USA, United Heritage Credit Union, FirstCare Health Plans and several area small businesses in real estate, oil & gas and specialty medical practices.

97 Degrees West has been the recipient of 15 international creative and marketing awards including a Stevie Award from the American Business Association.

Vera is a member of the University Area Rotary Club, a member of the Advisory Board for the School of Journalism and Mass Communication at Texas State University, a Mentor at Capital Factory and most recently, was accepted to the Master’s program at Texas State University in Strategic Communications.

What you’ll learn about in this episode:

  • Inside knowledge of programmatic media buying that demystifies the concept
  • How to segment your audience for a layered approach to content delivery
  • What you need to know about your targets to get to anyone anywhere
  • The simple reason why it takes 24 advertising contacts before any action is taken
  • How you can get through the clutter of the media landscape to reach your targets
  • Why programmatic media buying can target specific users and follow them through
  • The way to use tech to find networks based on target behavior

Ways to contact Vera:

A transcript of this episode is available here: systemexecution.com/programmatic-media-buying-explained-leveraging-search-traffic