Episode 60: Social Media Title: Whiteboard System: What is it & How it Can Organize Your Agency, with Kristin Marquet
Release Date: 03/21/2018
System Execution Podcast
Allen Adamson is a noted industry expert in all disciplines of branding. He is Co-Founder and Managing Partner of Metaforce.co and the author of BrandSimple, BrandDigital, The Edge: 50 Tips from Brands That Lead, and Shift Ahead: How the Best Companies Stay Relevant in a Fast Changing World. Prior to Metaforce, Allen was Chairman, North America of Landor Associates, a global branding firm.
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Berkley Egenes is the Vice President of Marketing for MERIDIUN. A results-driven strategic marketing leader solving business challenges at the intersection of consumers and technology, Egenes is committed to building brands, launching products and producing returns for his partners.
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Peter Lovenheim is an author and journalist whose articles and essays have appeared in the New York Times, New York magazine, The Los Angeles Times, Parade, Moment Magazine, The Washington Post, and other publications.
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Rami Jebara is the Co-Founder & CTO of Tuangru, a software provider of next generation data center infrastructure management (DCIM), designed for today’s hybrid IT environments. Whether a users application workloads reside on-premises, in edge data centers or in the cloud, Tuangru provides users with a holistic view of their entire infrastructure for management and optimization. The company was recognized as one of the fastest growing companies in North America by Deloitte Technology Fast 500™.
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David Thomas, CEO at Evident, is an accomplished cybersecurity entrepreneur. He has a history of introducing innovative technologies, establishing them in the market, and driving growth with each early-stage company emerging as the market leader. Today, as CEO of Evident, he helps provide innovative business solutions to simplify interactions with personal data assets.
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By his 35th birthday, Mike Michalowicz had founded and sold two multi-million dollar companies. Confident that he had the formula to success, he became an angel investor and proceeded to lose his entire fortune.
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Kristin is the founder and managing director of Creative Development Agency (formerly award-winning firm, Marquet Media). She oversees the day-to-day operations of the agency as well as directs all client accounts and projects. With a strong eye for creating memorable brands and a diverse range of knowledge, Kristin provides strategic counsel to clients interested in developing successful internal and external communication programs across all media platforms.
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With experience in both office interiors and product design, Ken Baker understands the inside and out of the architecture and design field. Ken has been a Gensler Principal for 20-years and is currently serving as a member of the Gensler Management Committee.
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Ken is the co-author of the recent manufacturing sales book, entitled “Selling in Manufacturing and Logistics.” Ken and his co-author are experienced Sandler trainers who play very important roles in the Sandler’s worldwide organization.
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Peter Strohkorb has over 15 years of corporate business experience in executive-level Sales and Marketing executive roles with some of the biggest brands on the planet.
info_outlineKristin is the founder and managing director of Creative Development Agency (formerly award-winning firm, Marquet Media). She oversees the day-to-day operations of the agency as well as directs all client accounts and projects. With a strong eye for creating memorable brands and a diverse range of knowledge, Kristin provides strategic counsel to clients interested in developing successful internal and external communication programs across all media platforms.
Kristin has forged successful partnerships with celebrity fashion designer and correspondent NV Nick Verreos; prestige hair care brand Briogeo; luxury skincare brand BubblePopBeauty.com; and many more. She has generated media placements in Wall Street Journal, The Today Show, Seventeen, Glamour, and ELLE magazines, Refinery29.com, and countless other outlets.
Passionate about learning, Kristin has attended MIT, Boston University, and New York University, and holds degrees in Literature and Marketing/PR. In 2015, she authored of the book, Squash the competition and Dominate your marketplace: 55 Easy Tips to Generate Big Publicity for Your Startup or Small Business.
Most recently, she joined the Young Entrepreneur Council, and is also a contributor to Forbes.com, Inc.com, HuffingtonPost.com, Entrepreneur.com, and NYDailyNews.com
As someone who loves everything about the startup world, Kristin launched the design studio FemFounder.co to help emerging entrepreneurs start and grow their businesses.
What you’ll learn about in this episode:
- How Kristin’s team of just 5 people uses systems and processes get a LOT of work done for their 31 clients
- Kristin’s whiteboard system of physically writing everything that she and her team needs to accomplish in schedules, workflows, checklists, etc. on paper and whiteboards
- The meeting Kristin’s team has on every Friday to go over what’s been accomplished and what needs to be a priority in the days and weeks ahead
- Why digital project management systems like Trello and Asana didn’t work for Kristin
- What goes on each of the six whiteboards (and why Kristin duplicates what’s on her whiteboards at work on her whiteboards at home)
- How Kristin takes what’s on the whiteboards with her -- without ever entering that data into her computer
- The importance of detailing every single step to make sure nothing slips through the cracks
- Kristin’s color coding on her whiteboards using black (pending), red (urgent), and blue (new) markers
- Creative Development Agency’s upcoming proprietary algorithm as part of their analytics department
- Experimenting to find the system that works best for you
Ways to contact Kristin:
- Website: creativedevelopmentagency.com