loader from loading.io

Episode 66: Creating Your Brand's Story, with Allen Adamson

System Execution Podcast

Release Date: 09/19/2018

Episode 66: Creating Your Brand's Story, with Allen Adamson show art Episode 66: Creating Your Brand's Story, with Allen Adamson

System Execution Podcast

Allen Adamson is a noted industry expert in all disciplines of branding. He is Co-Founder and Managing Partner of Metaforce.co and the author of BrandSimple, BrandDigital, The Edge: 50 Tips from Brands That Lead, and Shift Ahead: How the Best Companies Stay Relevant in a Fast Changing World. Prior to Metaforce, Allen was Chairman, North America of Landor Associates, a global branding firm.

info_outline Episode 65: Client Engagement with AR and AI, with Berkley Egenes show art Episode 65: Client Engagement with AR and AI, with Berkley Egenes

System Execution Podcast

Berkley Egenes is the Vice President of Marketing for MERIDIUN. A results-driven strategic marketing leader solving business challenges at the intersection of consumers and technology, Egenes is committed to building brands, launching products and producing returns for his partners.

info_outline Episode 64: Attachment Styles in the Workplace, with Peter Lovenheim show art Episode 64: Attachment Styles in the Workplace, with Peter Lovenheim

System Execution Podcast

Peter Lovenheim is an author and journalist whose articles and essays have appeared in the New York Times, New York magazine, The Los Angeles Times, Parade, Moment Magazine, The Washington Post, and other publications.

info_outline Episode 63: Systematizing Your Onboarding Process, with Rami Jebara show art Episode 63: Systematizing Your Onboarding Process, with Rami Jebara

System Execution Podcast

Rami Jebara is the Co-Founder & CTO of Tuangru, a software provider of next generation data center infrastructure management (DCIM), designed for today’s hybrid IT environments. Whether a users application workloads reside on-premises, in edge data centers or in the cloud, Tuangru provides users with a holistic view of their entire infrastructure for management and optimization. The company was recognized as one of the fastest growing companies in North America by Deloitte Technology Fast 500™.

info_outline Episode 62: The Importance of Processes, with David Thomas show art Episode 62: The Importance of Processes, with David Thomas

System Execution Podcast

David Thomas, CEO at Evident, is an accomplished cybersecurity entrepreneur. He has a history of introducing innovative technologies, establishing them in the market, and driving growth with each early-stage company emerging as the market leader. Today, as CEO of Evident, he helps provide innovative business solutions to simplify interactions with personal data assets.

info_outline Episode 61: The Pumpkin Plan: How to Grow a Business in Any Field, with Mike Michalowicz show art Episode 61: The Pumpkin Plan: How to Grow a Business in Any Field, with Mike Michalowicz

System Execution Podcast

By his 35th birthday, Mike Michalowicz had founded and sold two multi-million dollar companies. Confident that he had the formula to success, he became an angel investor and proceeded to lose his entire fortune.

info_outline Episode 60: Social Media Title: Whiteboard System: What is it & How it Can Organize Your Agency, with Kristin Marquet show art Episode 60: Social Media Title: Whiteboard System: What is it & How it Can Organize Your Agency, with Kristin Marquet

System Execution Podcast

Kristin is the founder and managing director of Creative Development Agency (formerly award-winning firm, Marquet Media). She oversees the day-to-day operations of the agency as well as directs all client accounts and projects. With a strong eye for creating memorable brands and a diverse range of knowledge, Kristin provides strategic counsel to clients interested in developing successful internal and external communication programs across all media platforms.

info_outline Episode 59: Design Thinking: Everything You Need To Know, with Ken Baker show art Episode 59: Design Thinking: Everything You Need To Know, with Ken Baker

System Execution Podcast

With experience in both office interiors and product design, Ken Baker understands the inside and out of the architecture and design field. Ken has been a Gensler Principal for 20-years and is currently serving as a member of the Gensler Management Committee.

info_outline Episode 58: Manufacturing Sales: The Systems You Need to Implement Into Your Sales Process Now, with Ken Guest show art Episode 58: Manufacturing Sales: The Systems You Need to Implement Into Your Sales Process Now, with Ken Guest

System Execution Podcast

Ken is the co-author of the recent manufacturing sales book, entitled “Selling in Manufacturing and Logistics.” Ken and his co-author are experienced Sandler trainers who play very important roles in the Sandler’s worldwide organization.

info_outline Episode 57: How to Improve Your Sales Process with the 7 Figure Sales System, with Peter Strohkorb show art Episode 57: How to Improve Your Sales Process with the 7 Figure Sales System, with Peter Strohkorb

System Execution Podcast

Peter Strohkorb has over 15 years of corporate business experience in executive-level Sales and Marketing executive roles with some of the biggest brands on the planet.

info_outline
 
More Episodes

Allen Adamson is a noted industry expert in all disciplines of branding. He is Co-Founder and Managing Partner of Metaforce.co and the author of BrandSimple, BrandDigital, The Edge: 50 Tips from Brands That Lead, and Shift Ahead: How the Best Companies Stay Relevant in a Fast Changing World. Prior to Metaforce, Allen was Chairman, North America of Landor Associates, a global branding firm.

What you’ll learn about in this episode:

  • Allen’s experience and the expertise he has around branding
  • The evolution of the term “brand,” what it has come to mean today, and why branding is all about getting your story out to the world
  • What has changed in the branding space with the omnipresence of technology
  • Why you need to constantly reinvent and re-sharpen your brand in today’s market
  • Ways to know whether your branding is working or not including the most important thing for a brand to focus on
  • The process Allen takes his clients through to determine what makes their brand different
  • What you need to get focused on in your brand’s story if you want to get it out there
  • One of the biggest challenges of working collaboratively as a company and who should be at the table when coming up with the brand’s story
  • What an editorial reduction process is and why that is really the important part of branding
  • The process Allen uses to help businesses figure out where to put their brand’s story and how to know whether the advertising channel you’ve chosen is the right one or not
  • An example of a brand that has been successful over time and why they have been able to accomplish this
  • Your best chance of breaking out against your competitors
  • The danger of trying to do too many things with your brand and how to avoid that trap
  • Why you should have a founder’s mentality
  • Reasons brands might want to look outside the digital space to get their name out there

Ways to contact Allen: