Episode 38: Franchise Marketing: How to Market Your Franchise with Marketing System, with Christopher Conner

Christopher Conner has been in the franchise industry since 2002 working with several hundred different franchise systems in management, franchise sales, and franchise development work. His experience ranges across all fields of franchise expertise with a focus in franchise marketing and franchise sales but includes work in franchise strategic planning, franchise research, and franchise operations consulting.

Chris Conner has worked with multiple International franchises and licensed organizations throughout the United States, Middle East, India and Europe. In these International expansion programs, he played a pivotal role in developing the program, putting together documentation and marketing franchises to Domestic and International buyers.

Chris’s company, Franchise Marketing Systems, is currently working with several International companies in developing and managing independent distribution channels throughout the globe.

Chris Conner has worked with many diverse independent distribution systems including service franchises, sales franchise systems, retail franchise concepts, restaurant franchise systems, fitness franchise companies and multiple International franchise organizations.

After almost a decade in the franchise development field, Mr. Conner saw an opportunity to change the way franchise systems were taken to market by offering a performance-based franchise development strategy. When Franchise Marketing Systems came to the market, the franchise development model was unique to the industry in that the business model relied heavily on a performance basis to market and sell the brands that were developed.

Mr. Conner’s firm, Franchise Marketing Systems has been involved in over 2,000 franchise sales for new and existing franchise brands since 2009. The targeted approach of Franchise Marketing Systems to provide outside franchise sales support and sales services has proven effective enough to launch over 200 new franchise brands in the U.S. and abroad.

Since the company’s launch, FMS has been involved in over one hundred first franchise sales on new brands with no pre-existing franchise units. The franchise consulting model was proven to be uniquely positioned to offer a significantly higher rate of success than traditional franchise development mediums.

What you’ll learn about in this episode:

• How Chris helps owners turn their businesses into franchises (and buy franchises, but that’s a topic for another episode)
• Why processes and systems need to be present and written down in a business in order for it to be franchised
• Teaching franchise systems with photos and video “manuals”
• Why Chris uses Michael Gerber’s “The E-myth” in teaching franchising
• How to build the franchise business plan for both the franchisor and the franchisee
• Why franchising is inherently less risky than other business ventures
• The importance of being very critical of who owns a franchise of your business
• How long it takes to set an owner up as a franchisor
• Why it takes a variable amount of time for franchisees to get up and running
• Why any business in any industry can be franchised

Ways to contact Chris:

• Website: www.franchisemarketingsystems.com
• LinkedIn: www.linkedin.com/company-beta/849033
• Twitter: @FranchiseMkting
• Facebook: www.facebook.com/FranchiseMarketingSystems
• Phone: [phone]