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Episode 39: Financial Services Marketing System: Changing the Face of Financial Services, with Sheryl Brown

System Execution Podcast

Release Date: 07/26/2017

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You might call Sheryl Brown the Jaime Sommers of financial services marketing. Using her bionic strength and amplified listening strategies in social and digital marketing, she has taken on the mission of changing how the financial services community is represented and doing business online.

As CEO and Social Media Strategist of BIONICsocial, a boutique social and digital marketing agency headquartered in Saint Louis, Missouri, Sheryl is focused on making the financial services community hip, fresh, and relevant to today’s consumers.

Sheryl is an international speaker, writer, and business trainer and has spoken at many industry events and moderated panels with executives from Google, Facebook, LinkedIn, Twitter, and more. You can find her most anywhere online as ‘BIONICsocialite’ where she flexes her message of being bigger, better, and more bionic to financial professionals across the United States.

What you’ll learn about in this episode:

  • The ways Sheryl is working to promote women in the finance community
  • A new approach to financial services marketing using Sheryl’s systems
  • How Sheryl knew she was really great at what she does
  • What you can do to find your ideal target marketing audience
  • The processes and moving parts of social media marketing
  • Why getting outside of your own industry’s community enhances your perspective
  • Driving marketing by thinking about what your clients need and how they get it
  • The coming challenges for social media and mobile marketing of financial services
  • How you can reach out to Sheryl for advice and more information

Ways to contact Sheryl:

A transcript of this episode is available here: systemexecution.com/financial-services-marketing-system