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Episode 51: How to Launch a New Product in a Niche Industry, with Reece Norris

System Execution Podcast

Release Date: 01/17/2018

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After graduating from UT Law in Austin, Reece began his career clerking for a federal judge in Dallas. From the courthouse, Reece headed to Thompson & Knight where he worked as an attorney in TK’s corporate section. After working at TK for a year, he decided to join his dad, Rob, and close college friend, Bryan Johnson, as they were blazing a trail in a unique healthcare delivery channel.

Reece moved into the role of CEO at Innovative Infusions, helping to consolidate multiple Infusion Centers into one centralized operation. Working alongside Bryan and Rob, he helped create one of the most cutting-edge infusion delivery models in the country. Reece is passionate about creating solutions to relieve the complexity associated with managing an Infusion Center.

In addition to his role as Co-Founder and COO of WeInfuse, Reece is the co-founder of and director at the National Infusion Center Association (NICA).

What you’ll learn about in this episode:

  • Reece’s path that led him from being a lawyer to moving to the infusion center industry
  • The many common diseases states that require infusion therapy that make for this to be the fastest growing Pharma R&D
  • The WeInfuse software that fills the software gap needed in the infusion center industry
  • How to launch a new product in a niche industry, such as the infusion therapy industry
  • The importance of a system that accounts for every single dose of infusion therapy drugs due to their astronomical cost
  • The verifications, scheduling, nursing notes, and inventory management microsystems that make up the WeInfuse system
  • The test process WeInfuse went through during its early days — both internally and once they got their first client
  • Why things will get lost when there is not a piece of software to hold everything together — and why this was such a big problem for this $400 billion industry
  • The significant time investment it takes to implement an automated system inside a business — and why it’s so worth it
  • Why automation isn’t about putting people out of work — it’s about making them better at their work
  • How WeInfuse tracks the success of its system
  • New legislation that is going to make the WeInfuse system even better

Ways to contact Reece:

A transcript of this episode is available here: http://systemexecution.com/how-to-launch-new-product-niche-industry/