Episode 56: The 5 Steps of the Design Thinking Process & Its Impact on Your Business, with Edgar Papke
Release Date: 02/21/2018
System Execution Podcast
Allen Adamson is a noted industry expert in all disciplines of branding. He is Co-Founder and Managing Partner of Metaforce.co and the author of BrandSimple, BrandDigital, The Edge: 50 Tips from Brands That Lead, and Shift Ahead: How the Best Companies Stay Relevant in a Fast Changing World. Prior to Metaforce, Allen was Chairman, North America of Landor Associates, a global branding firm.
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Berkley Egenes is the Vice President of Marketing for MERIDIUN. A results-driven strategic marketing leader solving business challenges at the intersection of consumers and technology, Egenes is committed to building brands, launching products and producing returns for his partners.
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Peter Lovenheim is an author and journalist whose articles and essays have appeared in the New York Times, New York magazine, The Los Angeles Times, Parade, Moment Magazine, The Washington Post, and other publications.
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Rami Jebara is the Co-Founder & CTO of Tuangru, a software provider of next generation data center infrastructure management (DCIM), designed for today’s hybrid IT environments. Whether a users application workloads reside on-premises, in edge data centers or in the cloud, Tuangru provides users with a holistic view of their entire infrastructure for management and optimization. The company was recognized as one of the fastest growing companies in North America by Deloitte Technology Fast 500™.
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David Thomas, CEO at Evident, is an accomplished cybersecurity entrepreneur. He has a history of introducing innovative technologies, establishing them in the market, and driving growth with each early-stage company emerging as the market leader. Today, as CEO of Evident, he helps provide innovative business solutions to simplify interactions with personal data assets.
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By his 35th birthday, Mike Michalowicz had founded and sold two multi-million dollar companies. Confident that he had the formula to success, he became an angel investor and proceeded to lose his entire fortune.
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Kristin is the founder and managing director of Creative Development Agency (formerly award-winning firm, Marquet Media). She oversees the day-to-day operations of the agency as well as directs all client accounts and projects. With a strong eye for creating memorable brands and a diverse range of knowledge, Kristin provides strategic counsel to clients interested in developing successful internal and external communication programs across all media platforms.
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With experience in both office interiors and product design, Ken Baker understands the inside and out of the architecture and design field. Ken has been a Gensler Principal for 20-years and is currently serving as a member of the Gensler Management Committee.
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Ken is the co-author of the recent manufacturing sales book, entitled “Selling in Manufacturing and Logistics.” Ken and his co-author are experienced Sandler trainers who play very important roles in the Sandler’s worldwide organization.
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Peter Strohkorb has over 15 years of corporate business experience in executive-level Sales and Marketing executive roles with some of the biggest brands on the planet.
info_outlineAs a consultant, author, speaker and coach, Edgar Papke is dedicated to helping leaders build cultures of innovation and better align their organizations and teams to drive new ideas, produce change, and deliver meaningful solutions. He is the author of the books True Alignment and The Elephant In The Boardroom, and he is also the co-author of Innovation By Design.
What you’ll learn about in this episode:
- Design thinking process: a way of engaging people and getting them to collaborate at a significant level through which you can identify and solve the right problems
- The five steps of the Design Thinking process: to empathize, define, ideate, prototype, and test
- Edgar and Thomas Lockwood’s book “Innovation By Design” that was born from studying the most innovative cultures in the world
- The common thread of design thinking that all of the cultures studied for the book implemented
- Empathizing in design thinking: understanding the experience of the customer
- Ignoring your personal experience: the most challenging aspect of the empathizing process
- Brainstorming without limits: why the brainstorming process must allow for any idea to be heard
- Who should be in charge of design thinking throughout an organization (and why this depends on the makeup of the organization)
- Why culture dictates accountability for design thinking
- The three types of culture
- How to implement the design thinking process in your organization
Ways to contact Edgar:
- Website: innoalignment.com
A transcript of this episode is available here: http://systemexecution.com/5-steps-design-thinking-process/