Navigating Marketing Challenges and AI Disruption with Peter Murphy Lewis, Ep. 697

Peter Murphy Lewis is a seasoned marketing strategist with over 20 years of experience helping businesses scale through data-driven systems. As the CEO of Strategic Pete, he specializes in creating marketing frameworks that turn leads into loyal clients. With a background spanning SaaS, fintech, healthcare, and even zoos, Peter has a unique approach to cross-industry marketing strategies.

 

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Key Takeaways:

• A strong brand is more important than a big marketing budget—word of mouth is key.

• AI and attribution are major disruptors in marketing, forcing businesses to rethink strategies.

• LinkedIn is an underutilized platform for organic reach and networking.

• Solo entrepreneurs should focus on one or two platforms instead of spreading themselves thin.

• Tracking simple, actionable metrics is crucial for adapting to market shifts.

 

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Topics:

Building a Strong Brand vs. Relying on Ads

• A brand is what people say about you when you're not in the room.

• Big budgets can amplify a message, but a great reputation and service will sustain a business.

• The shift toward organic engagement on platforms like LinkedIn.

Marketing Challenges and AI Disruption

• AI is reshaping marketing, creating efficiency but reducing personal touch.

• Attribution is harder than ever, making it difficult to track what really drives conversions.

• Small businesses with strong brands are competing better against larger firms with big ad budgets.

Optimizing Marketing for Small Businesses

• Focus on one or two platforms where your audience is most active.

• LinkedIn is ideal for professionals, investors, and B2B connections.

• SEO has changed—it’s no longer as effective as it was two years ago.

• Use interns and growth communities to expand reach with limited budgets.

How to Identify and Adapt to Market Disruptions

• Set up a simple scorecard to track engagement, website visits, and conversions.

• Stick with marketing strategies for at least three months before pivoting.

• Surround yourself with smart people who offer valuable insights without trying to sell you something.

 

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Round of Insights:

• Failure that led to success: Was rejected from an elite Oxford exchange program for being “too arrogant,” which taught him humility and self-awareness.

• Digital resource: Breakcold, CopyClub, Rhodium Network, Dynamite Circle.

• Book recommendation: The 5 Love Languages by Gary Chapman—helps with communication in business and life.

• Daily habit: Focuses on being the most helpful person in every room.

• #1 Insight for marketing in today’s environment: If you’re the most helpful person in the room, you’ll always be successful.

• Favorite place to grab a bite in Wichita, KS: Tanganyika Wildlife Park’s restaurant.

 

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Next Steps:

• Connect with Peter on LinkedIn (Peter Murphy Lewis).

• Visit his website: Strategic Pete to see his marketing playbook in action.

• Explore resources like Growth Mentor and Copy Club for expert insights.

 

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Thank you for joining us for another great episode! If you’re enjoying the show, please LEAVE A RATING OR REVIEW, and be sure to hit that subscribe button so you do not miss an episode.