Straightaway ‘Runs Its Own Race.’ It’s Why Costco & Shake Shack Came Calling.
Release Date: 10/13/2025
Two Brands, One Win. What Makes Collaborations Work?
Taste Radio
Brand collaborations are exploding, and they’re becoming one of the most effective growth levers in CPG. In this episode, the team breaks down why co-branded products are becoming a core strategy for food and beverage brands, what separates meaningful partnerships from gimmicks, and how leaders like Grillo’s, Fly By Jing, Graza, and Liquid Death are using them to drive awareness, trial, and category expansion. Show notes: 0:25: Playoff Beards. Popping In. A Secret Guest. Smokes To Snacks. Collab Work. Healthy, Hot & High. – The episode opens with playful banter about facial hair...
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Elevator Talk: No Cap!, Lua Coffee, Tizz, The Purple Drop
Taste Radio
The latest episode of Taste Radio’s Elevator Talk spotlights innovative leaders from No Cap!, Lua Coffee, Tizz and The Purple Drop In this installment, founders and CEOs introduce their brands and share recent company updates and milestones. This week’s special co-host is Wade Yenny, the vice president of brand management & business development for Vdriven. He offers insightful questions, thoughtful feedback, and strategic perspective alongside regular host Ray Latif, editor and producer of the Taste Radio podcast. Early-stage food and beverage entrepreneurs are encouraged to...
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There’s Profit In Niche. A Lot Of It. Ask Dirty Sue.
Taste Radio
What if the biggest opportunity in your industry is something no one else recognizes? In this episode, Eric Tecosky, the founder of pioneering cocktail ingredient brand Dirty Sue, unpacks how a simple gap behind the bar became a first-to-market product, a profitable niche, and a lesson in disciplined focus. From navigating skeptical buyers to scaling a single SKU for 20 years, ET breaks down the strategy, timing, and execution behind building a sustainable, category-creating brand. Show notes: 0:25: Eric "ET" Tecosky, Founder & CEO, Dirty Sue – ET talks about the origin of...
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Hemp Bevs Take A Hit. Trip Keeps Calm & Raises $40M.
Taste Radio
A battle may be over, but has the war just begun? Baked into the deal to reopen the U.S. government is a surprising provision: a ban on intoxicating hemp products. What does this mean for the future of THC-infused beverages? The hosts weigh in. We also sit down with Trip co-founder Olivia Ferdi, whose fast-growing relaxation beverage brand recently announced a $40 million funding round at a valuation of $300 million. Show notes: 0:25: What A Trip. Retailers, Investors & More. Stigmas & Bans. A Lucky Bet. Beer Jerky. More Mez. -- Ray highlights Trip’s explosive growth toward $100...
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How Freestyle Snacks Won Over The ‘Sharks’
Taste Radio
She made olives fun — and the “Sharks” noticed. Nikki Seaman, the founder and CEO of Freestyle Snacks, landed a $300K deal on “Shark Tank” after turning her pandemic frustration over shuttered olive bars into a modern snack brand. In this episode, Nikki explains how she disrupted the “trusty but dusty” olive aisle with bright packaging, tantalizing flavors, and convenient, brine-free pouches. Bootstrapped and profitability-focused, Freestyle has grown strategically. The brand is now sold in over 5,000 stores, including Whole Foods, Target and Central Market, and is also carried...
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Lessons From Caulipower’s Exit, With Padma & ‘Popcorn’ in Focus
Taste Radio
What do the hosts make of Caulipower’s fitting exit, a tennis icon’s investment in a corn-free (!) popcorn startup, and Padma Lakshmi’s partnership with a particularly spicy CPG brand? It’s a full serving of Taste Radio, complete with a taste-test of high-fiber gummy candy and a $20, creatine-packed cereal. Show notes: 0:25: Stacking, Bro. A Plant-Based Pioneer. No Corn, Thanks. Celeb Spice. Rising Talks. Man, That’s Pricy. – Mike recounts his attendance at Supply Side Global and takeaways from the annual trade show. The hosts unpack Urban Farmer’s acquisition of Caulipower...
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Elevator Talk: Pantry Gems, Berski, Benni Pops, KiuKiu, Superlova
Taste Radio
The latest episode of Taste Radio’s Elevator Talk spotlights innovative leaders from Pantry Gems, Berski, Benni Pops, KiuKiu and Superlova. In this installment, founders and CEOs introduce their brands and share recent company updates and milestones. This week’s special co-host is Mia Medina, the founder and CEO of Gather Brands. She offers insightful questions, thoughtful feedback, and strategic perspective alongside regular host Ray Latif, editor and producer of the Taste Radio podcast. Early-stage food and beverage entrepreneurs are encouraged to apply for future...
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Why Discipline Is Everything For Something & Nothing
Taste Radio
Every founder dreams of breaking the rules. Few do it with such quiet confidence as Oliver Dixon, the co-founder of better-for-you soda brand Something & Nothing. In this episode, Olly tells the story of how a creative experiment in a London bar became a category-disrupting soda brand now expanding rapidly across the U.S. He explains how his design sensibility and refusal to compromise on flavor helped shape a brand that feels both modern and timeless. Something & Nothing’s complex, mid-calorie sodas are inspired by travel and crafted with natural juices, not sweeteners. The...
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Burnin’ Dollars? Recess' $30M Raise & Ben Stiller's Soda.
Taste Radio
The hosts break down Recess’ $30 million raise, pound shots of olive oil, and wonder if Ben Stiller’s nostalgic soda brand can make it in middle America. Oh, and someone bottled a hot sauce wrapped in a real $100 bill. Show notes: 0:25: Take Your Best Shot. Deadlines, People. Pivot & Win. A Benny With Every Bottle. Ben’s Beer. – The show opens with a sampling of Kosterina’s new high-phenolic extra virgin olive oil shot, which has a spicier kick that some of the hosts realize. Ray reminds listeners that Oct. 31 is the deadline to submit nominations for BevNET, NOSH, and...
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Her Recipe for a Multimillion-Dollar Brand? Start With Dough.
Taste Radio
Doughlicious is proof that product obsession and strategic growth can make a small brand big. In this episode, Kathryn Bricken, the founder and CEO of Doughlicious, shares how she turned a London-based cookie dough startup into a global frozen dessert powerhouse now in 6,000 U.S. stores, including Whole Foods, Target, and Kroger. Kathryn talks about perfecting her signature gelato bites, scaling frozen logistics, securing $5 million in funding, and launching innovative treats like the brand’s new banana oat cookie skillet with plant-based collagen, all while keeping quality and joy at...
info_outlineIn a category flooded with fast-followers and flashy branding, Straightaway Cocktails is taking a radically different path: embracing the hard way.
In this episode, founder and CEO Cy Cain reveals how the Portland-based brand is carving out a distinct space in the booming ready-to-drink category by prioritizing bar-quality cocktails crafted from in-house ingredients and held to uncompromising standards.
Cy outlines a strategy rooted in deliberate, thoughtful growth rather than chasing viral trends. He dives into the brand’s innovative approach to creative R&D, leveraging limited releases and direct-to-consumer exclusives to experiment boldly and gather insights that shape future core offerings.
He also highlights how investments in in-house production, B Corp certification and sustainability efforts, alongside strategic partnerships with Costco, Alaska Airlines and Shake Shack, demonstrate that a patient, craft-centric mindset and a strong brand identity can make a powerful impact in even the most crowded markets.
Show notes:
0:25: Interview: Cy Cain, Founder & CEO, Straightaway Cocktails – Just hours before Taste Radio’s San Francisco meetup, Cy joins Ray Latif to share highlights from Straightaway’s latest cocktail lineup, including the French 77, Pickle Tini, and Golden Negroni. He underscores the brand’s North Star: unwavering product quality, rooted in a deep love of cocktail culture. Cy reflects on the evolution of the RTD category and credits Straightaway’s success to its focus on excellence and deliberate, sustainable growth. Strategic partnerships with Alaska Airlines and Breeze Airways have boosted exposure, while support from regional retailers and Costco has added traction and credibility. Comparing innovation to Formula 1, Cy describes it as a proving ground for bold ideas. Straightaway’s mission, he says, isn’t shaped by exits or investors, but by craft, storytelling, and elevating cocktail experiences. From farm-to-glass sourcing to using local ingredients – like fir needles from near Cy’s childhood home – the brand stays true to its values of authenticity, sustainability, and craftsmanship. Inspired by lifestyle brands like Patagonia and Shinola, Cy emphasizes values-driven partnerships, such as a test collaboration with Shake Shack. He also shares excitement over the brand’s growing recognition in top spirits competitions, including a potential Triple Crown win.
Brands in this episode: Straightaway Cocktails, Stumptown Coffee, Smith Tea, Jacobsen Salt Co.