How IBM Is Turning Agentic AI Into Measurable Business Value

What separates an impressive agentic AI demonstration from a deployment that produces measurable business value across an entire company?

In this episode, I speak with Frank Theisen, Vice President of IBM Technology across Europe, the Middle East and Africa, about how businesses can move AI agents beyond isolated pilots and into the processes where work actually happens.

Frank believes the conversation has changed considerably. Most large companies are deploying some form of AI, yet many still struggle to demonstrate a significant commercial return. The difference comes from connecting AI with end-to-end business processes rather than creating another assistant that sits outside the systems employees use every day.

IBM has attempted to prove this internally through its “client zero” approach, using its own technology across human resources, IT, procurement, sales and software development before taking those practices to customers. The company reports that AI, automation and hybrid cloud have contributed to $4.5 billion in productivity gains over three years.

Frank explains how IBM’s AskHR service handles common employee inquiries and helps managers complete administrative tasks without learning how to operate several separate enterprise applications. IBM reports that AI now resolves 94 percent of common HR requests automatically, while similar work is taking place across IT support and procurement.

The discussion then turns to orchestration. As companies acquire agents from multiple software providers, the problem becomes far larger than creating individual assistants. Businesses need to understand how agents communicate, which systems they can access, what identities they use and who remains accountable for their actions.

Frank expects the number of applications, agents and non-human identities to grow rapidly. Without orchestration and governance, companies risk recreating the same application sprawl they have spent years attempting to reduce, this time with software capable of making decisions and generating additional code.

Data presents another barrier. Publicly trained models rarely contain the proprietary information that gives a company its commercial advantage. That information remains distributed across databases, applications, mainframes and cloud services. Frank argues that enterprises need a governed, federated way to bring AI to their data without repeatedly copying everything into another repository.

We also discuss digital sovereignty across Europe and the Middle East. Frank describes sovereignty as a matter of control across data, operations and technology. Companies need to decide which workloads require isolation, which regulations apply and where dependence on one provider could limit their future choices.

Wimbledon provides a timely example of these principles in practice. IBM Bob helped modernize the tournament’s digital platform by mapping and migrating approximately 15,000 articles, videos, photographs and related metadata. IBM says work that would traditionally require four or five specialists over several months was completed by one engineer within four weeks, with the assets themselves extracted in 47 minutes.

Frank closes with three practical priorities. Understand where AI could affect the business, determine how successful use cases can be automated across complete processes, then address security, governance and provider dependence before expanding them.

If your company already has dozens of AI pilots, should the next investment create another agent or coordinate the ones you already have? Listen to the episode and share your thoughts with me.