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102. How To Market Your Small Business in Savannah GA w Liz Saxton

Shop Small Savannah

Release Date: 04/08/2021

What does it mean to meet the needs of foster care in Savannah? show art What does it mean to meet the needs of foster care in Savannah?

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Tersh Blissett talks with Whitney Gilliard of Gilliard & Company about how we, as small business owners, can help shine a light on the Youth who live in foster care! Today's episode provides a behind-the-scenes look at how emotional Tersh gets when it comes to helping those who can not always help themselves. This is a rare occurrence where you get to see the sensitive side of the main in the suite! A little about Gilliard & Company - This is Their Story! "Whitney entered congregate care at the age of 14 and wasn't taken in by a foster home until age 17. Through the turbulence of life,...

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102. How To Market Your Small Business in Savannah GA w Liz Saxton show art 102. How To Market Your Small Business in Savannah GA w Liz Saxton

Shop Small Savannah

Tersh talks with Liz Saxton, Founder & President of the Southern Marketing Team!

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Tersh talks with Tonya Reed from Henry Plumbing about her business, and how she is involved within the community! Have a listen to hear some of the amazing things they are a part of!! is their website!

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Ammie Dover talks with Tersh about what everyone should expect from the Big Business Symposium Savannah event this year, and the typical business that would want to attend the event. 

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Big Business Symposium Savannah Introduction show art Big Business Symposium Savannah Introduction

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Ammie Dover talks with Tersh about what everyone should expect from the Big Business Symposium Savannah event this year, and the typical business that would want to attend the event. 

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Tersh talks with Kate about what it means to her to be the owner of a small business, and why shop small Saturday is important to her!

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Tersh talks with Georgia Walters about her photography business and about Cool Savannah Tours! They talk about the importance of shopping with local businesses, and what that means to the owners & families of those businesses. 

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Tersh talks with one of the owners of Coastal Empire Beer Company about shop small Saturday, and what shopping local means to him. 

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Decie Odom with United Webworks Talks w Tersh about Shopping Small in Savannah

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Tersh Blissett interviews Javier Carro of Blends a Coffee Boutique about what it means to him to be a local business in Savannah GA. 

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Tersh talks with Liz Saxton, Founder & President of the Southern Marketing Team!

"The best bang for your buck, so to speak, is Buy local Savannah. First and foremost, I believe in it, I use it, I'm there, I'm active. I'm also on the board there. I serve with you there, Tersh. But with any networking that you do, no matter whether it's with an organization or not, you're going to get out whatever you choose to put in. So if you don't attend, you're not going to see the benefit of it. You know, if you're constantly waiting for someone to hold your hand, that's not a good initiative. You've got to be able to step outside of your comfort zone. It's uncomfortable for everyone, but it's a situation where that's how you're going to grow one as a business person." -Liz Saxton

Liz Saxton was born and raised middle Georgia area attending Mary Persons High School and graduating from Stratford Academy in 2007. She attended Troy University in Troy, Alabama on a golf scholarship from 2007 – 2011. She graduated with her Bachelor’s of Science in Communications with a minor in Art. She continued her education at Troy University with a Master's degree in Public Administration in 2013.

In 2011, she started her marketing career with the Office of Development at Troy University as she persuaded her master’s degree. In 2012, she accepted a full-time position at CGI, Inc. as a Business Analyst focusing on marketing and communications efforts between CGI and National, State, and Local level governments. By the time she left CGI, she was a Senior Business Consulting leading the marketing efforts for all CGI US government divisions for more than 5 solutions including ERP, Tax, and Collections. She transitioned to a Savannah-based business, in 2018 as the Director of Marketing for Bahama Joe’s to work in the local Savannah market. On August 1, 2020, Liz opened the Southern Marketing Team with more than 10 years of marketing and communication experience. She has built a team to help local and regional businesses bloom to their full potential using effective marketing solutions at the right time to the right audience.

In today's episode, Tersh and Liz talk about 5 MUST DO's for you to succeed in marketing when starting your own small business.   

Our Deep Dive~

  1. Social Media
  2. Great Call To Action
  3. Good Website Function and Design
  4. ...you'll have to listen to the rest of the episode for these juicy details! 

"Marketing is like a tool belt..."

-Liz Saxton

RESOURCES

"If you know how people will emotionally react, you have an advantage more valuable than all of humanity's innovations."

Thank you for listening to another episode of the Service Business Mastery Podcast!

Learn more about Tersh at https://ServiceEmperor.com