Rethinking Audit: a creative journey
The Future of the Firm
In this episode of the Future of the Firm podcast, Jo Rhoden, Executive Director at Tapestry Networks, joins Emma Carroll, Head of Content at Source, for a creative journey to rethink the audit profession. Speaking in her personal capacity, Jo shares insights from her on the future of audit, challenging the industry to look beyond compliance and standardisation to innovation and creativity. We address questions including: Beyond the obvious impact of technology, what are the other major drivers of change in the audit market...
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How client needs are changing and what opportunities this creates for firms
The Future of the Firm
In this episode of the Future of the Firm podcast, Nicki Wakefield, Global Clients and Industries Leader at PwC, joins Emma Carroll, Head of Client Voice at Source, to talk about how client needs are changing and the opportunities this creates for firms. Nicki shares her insights on the shift towards long-term partnerships that focus on deeply understanding the client's unique context, working towards measurable outcomes, and building solid foundations in data and strategy to...
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The commercial value of research for professional services firms
The Future of the Firm
In this episode of our Future of the Firm podcast, Alison Huntington, Global Commercial Strategy and Insights Leader at Russell Reynolds, sits down with Emma Carroll, Head of Content at Source, to discuss how firms can create true commercial value from their research—both now and in the future. We consider the following questions and more: Beyond the traditional white paper, what content falls under the category of "insights" today? In what ways do successful firms use research to create value for themselves and their...
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The impact of AI on the pricing of professional services
The Future of the Firm
In this episode of our Future of the Firm podcast, Fiona Czerniawska, Source CEO, sits down with Head of Content, Emma Carroll, to tackle one of the most pressing issues on firm agendas today: the impact of AI on the pricing of professional services. We consider the following questions and more: What’s worrying firms about the use of AI in their operating models and the impact on pricing in particular? Will the efficiency gains of AI shrink the market and result in a catastrophe for firms? How does...
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The Future of Consulting: 2026
The Future of the Firm
In this special New Year edition of our Future of the Firm podcast, Fiona Czerniawska, CEO at Source, and Nick Jotischky, our Head of Market Trends, sit down with Head of Content Emma Carroll to dissect the big trends, challenges, and opportunities awaiting professional services firms in the year ahead. We consider the following questions and more: Will 2026 see a return to higher growth norms, or are firms facing another rollercoaster year? What will the...
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Re-imagining consulting through the prism of AI
The Future of the Firm
The rise of AI may well be the most urgent topic facing the consulting industry today. But beyond the hype, how can firms successfully use AI to transform their operating model? In this episode of the Future of the Firm podcast, Dan Diasio, Global consulting AI Leader at EY, and Colm Sparks-Austin, Americas Tech Consulting Leader at EY, join our Head of Content, Emma Carroll, to re-imagine consulting through the prism of AI. We address the following questions and more: How can firms move past retrofitting AI into old processes and instead rethink how they...
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Building Unity Advisory, a disruptive, AI-enabled consulting firm
The Future of the Firm
Marissa Thomas, CEO and Co-founder of Unity Advisory, joined Emma Carroll, Head of Content at Source, on the latest episode of our The Future of the Firm podcast to discuss the learnings and challenges of combining deep expertise with AI-enabled delivery to create a new advisory firm that’s fit for the modern market. Marissa shared her insights on the following matters and more: How co-founders Thomas and Steve Varley saw a disruptive opportunity from three angles—AI and other exciting technologies, what...
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The professional services rebrand journey
The Future of the Firm
In this episode of the Business Leader's Voice podcast, Antonia Wade, Global Chief Marketing Officer for PwC, joins our Head of Content, Emma Carroll, to share her experience of PwC’s recent rebrand. Antonia shares insights on these matters and more: Rather than focusing solely on demand generation, it is important that firms strategically invest at the broader brand level to increase awareness, perception, and consideration, especially as modern business requires reaching a broader set of C-suite executives than before. Define distinctiveness through how work...
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The Top Challenge for Legal CMOs: Building a Next Generation Growth Engine
The Future of the Firm
In this episode of the Future of the Firm podcast, Emma Carroll, our Head of Content, speaks to Karen Morton, the Chief Marketing Officer of Cleary Gottlieb and President of LMA Europe. They discuss the newly launched report, produced in a collaboration between Source and the Legal Marketing Association Europe, that examines The Top Challenge for Legal CMOs: Building a Next Generation Growth Engine. Karen and Emma shared their insights on these matters and more: Revenue generation is a core part of the CMO’s role, and 67% of those surveyed say it is set to become even...
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How to talk to your clients about value
The Future of the Firm
In this episode of the Future of the Firm podcast, Emma Carroll, our Head of Content, interviews experts from across Source to unpack what “value” really means in consulting today. Drawing on our Emerging Trends Report and our latest research, we explore the persistent gap between quality and value—and what firms can do to close it. We discussed the following matters and more: According to our research, 79% of clients rate consulting quality highly, but only 49% believe they get enough value over and above what they pay in fees. Our experts offer some advice on...
info_outlineSam Samaratunga, Global Head of Risk Services at PwC, and Fiona Czerniawska, CEO of Source, caught up with Emma Carroll, Head of Content at Source, on the latest episode of our The Future of the Firm podcast.
Sam and Fiona shared their insights on the following matters and more:
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Many clients think their leaders aren’t quick enough to respond, but Sam stresses the importance of taking risks intelligently and making decisions with confidence.
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PwC’s annual risk survey found that 44% of CEOs believe their organisation won’t be economically viable if they carry on along their current economic path. We discuss the need to change, adapt, and reinvent.
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Sam takes us through the four layers of risk services—from macroeconomic risks through to crisis management.
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GenAI is improving productivity, decision making, and client and employee engagement—but it brings with it threats as well as opportunities. We discuss what these might look like in the risk space.
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Data analysis is important, but it is only as good as the quality of data available. We consider the importance of combining proprietary and external data to support decision making.
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Making use of ecosystems and working in a joined-up way is not just beneficial for firms, but for clients too.
If you enjoyed this conversation, don’t miss our sister podcast, Business Leader’s Voice. In a recent episode, we talked to Benjamin Samuels, Former Chief Revenue Officer at WeWork, about navigating growth and change.