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Trends and opportunities in the financial advisory market

The Future of the Firm

Release Date: 11/26/2024

How to avoid drowning in a thought leadership “sea of sameness”: Insights from Source’s quality ratings report 2026 show art How to avoid drowning in a thought leadership “sea of sameness”: Insights from Source’s quality ratings report 2026

The Future of the Firm

In this episode of the Future of the Firm podcast, Natasha Cambell, Principal Consultant at Source, and Nicola Kostrzewska, Senior Consultant at Source, join Emma Carroll, Head of Client Voice, to explore the themes and findings of the latest Quality Ratings of Thought Leadership report.  Natasha and Nicola share insights that challenge the industry to rethink how content is created and activated to stand out in an increasingly crowded market and overcome the much-discussed "sea of sameness".  They address questions including:  What...

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Transforming asset-based consulting as a route to growth show art Transforming asset-based consulting as a route to growth

The Future of the Firm

In this episode of the Future of the Firm podcast, Andy Baldwin, Global Managing Partner & SVP Offerings & Growth at IBM Consulting, joins Fiona Czerniawska, CEO at Source, to explore the rapidly evolving landscape of asset-based consulting.  Andy shares insights that challenge the industry to rethink how traditional human consultants integrate with digital software assets and autonomous agents.  We address questions including:  What is "asset-based consulting" and how do productivity-based assets differ from...

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The new competitive advantage of regional firms show art The new competitive advantage of regional firms

The Future of the Firm

In this episode of the Future of the Firm podcast, Geert van den Goor, CEO at Valcon, joins Emma Carroll, Head of Client Voice at Source, to talk about the new competitive advantage of regional firms.  Geert takes us through Valcon's growth journey towards a "European powerhouse" model that balances regional expertise with the scale necessary to deliver tangible, AI-driven business transformation.   In this episode, we explore the following questions and more:  Given the...

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Rethinking Audit: a creative journey show art Rethinking Audit: a creative journey

The Future of the Firm

In this episode of the Future of the Firm podcast, Jo Rhoden, Executive Director at Tapestry Networks, joins Emma Carroll, Head of Content at Source, for a creative journey to rethink the audit profession.  Speaking in her personal capacity, Jo shares insights from her  on the future of audit, challenging the industry to look beyond compliance and standardisation to innovation and creativity.   We address questions including:  Beyond the obvious impact of technology, what are the other major drivers of change in the audit market...

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How client needs are changing and what opportunities this creates for firms show art How client needs are changing and what opportunities this creates for firms

The Future of the Firm

In this episode of the Future of the Firm podcast, Nicki Wakefield, Global Clients and Industries Leader at PwC, joins Emma Carroll, Head of Client Voice at Source, to talk about how client needs are changing and the opportunities this creates for firms.   Nicki shares her insights on the shift towards long-term partnerships that focus on deeply understanding the client's unique context, working towards measurable outcomes, and building solid foundations in data and strategy to...

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The commercial value of research for professional services firms show art The commercial value of research for professional services firms

The Future of the Firm

In this episode of our Future of the Firm podcast, Alison Huntington, Global Commercial Strategy and Insights Leader at Russell Reynolds, sits down with Emma Carroll, Head of Content at Source, to discuss how firms can create true commercial value from their research—both now and in the future.  We consider the following questions and more:  Beyond the traditional white paper, what content falls under the category of "insights" today? In what ways do successful firms use research to create value for themselves and their...

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The impact of AI on the pricing of professional services show art The impact of AI on the pricing of professional services

The Future of the Firm

In this episode of our Future of the Firm podcast, Fiona Czerniawska, Source CEO, sits down with Head of Content, Emma Carroll, to tackle one of the most pressing issues on firm agendas today: the impact of AI on the pricing of professional services.  We consider the following questions and more:  What’s worrying firms about the use of AI in their operating models and the impact on pricing in particular? Will the efficiency gains of AI shrink the market and result in a catastrophe for firms? How does...

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The Future of Consulting: 2026 show art The Future of Consulting: 2026

The Future of the Firm

In this special New Year edition of our Future of the Firm podcast, Fiona Czerniawska, CEO at Source, and Nick Jotischky, our Head of Market Trends, sit down with Head of Content Emma Carroll to dissect the big trends, challenges, and opportunities awaiting professional services firms in the year ahead.  We consider the following questions and more:  Will 2026 see a return to higher growth norms, or are firms facing another rollercoaster year?   What will the...

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Re-imagining consulting through the prism of AI show art Re-imagining consulting through the prism of AI

The Future of the Firm

The rise of AI may well be the most urgent topic facing the consulting industry today. But beyond the hype, how can firms successfully use AI to transform their operating model?   In this episode of the Future of the Firm podcast, Dan Diasio, Global consulting AI Leader at EY, and Colm Sparks-Austin, Americas Tech Consulting Leader at EY, join our Head of Content, Emma Carroll, to re-imagine consulting through the prism of AI.  We address the following questions and more:  How can firms move past retrofitting AI into old processes and instead rethink how they...

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Building Unity Advisory, a disruptive, AI-enabled consulting firm show art Building Unity Advisory, a disruptive, AI-enabled consulting firm

The Future of the Firm

Marissa Thomas, CEO and Co-founder of Unity Advisory, joined Emma Carroll, Head of Content at Source, on the latest episode of our The Future of the Firm podcast to discuss the learnings and challenges of combining deep expertise with AI-enabled delivery to create a new advisory firm that’s fit for the modern market.   Marissa shared her insights on the following matters and more:     How co-founders Thomas and Steve Varley saw a disruptive opportunity from three angles—AI and other exciting technologies, what...

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More Episodes

David Blowers, Co-President of the Financial Advisory Practice at Kroll, and Fiona Czerniawska, CEO of Source, caught up with Emma Carroll, Head of Content at Source, on the latest episode of our The Future of the Firm podcast. 

 

David and Fiona shared their insights on the following matters and more: 

  • While deals tend to drop off during more turbulent times, it all comes down the quality of the asset. If corporates are laser focused on a really good asset, it will get done despite market conditions—and this is something that will persist.  

  • David and Fiona share their views on the performance of the deals market in the last 18 months, including drivers and predictions.  

  • While AI is the technology everyone is talking about, it is a proxy for overall efficiency gains. Looking beyond just AI to focus on the technology that is the right fit for the client will yield the best results in the long term. 

  • The professional services market is bifurcating into two streams, with commoditised work in one direction and innovation in another. Likewise, half of the market is striving to be more technology-led, while the other half is focusing more on people. 

  • The importance of using a period of crisis to your advantage, for instance taking the opportunity to pull back on hiring, invest, and evolve to be ready for future opportunities. 

  • The big mistakes that firms could make, including trying to approach clients with a one-size-fits-all solution rather than listening to their needs and talking about the issues that resonate. 

If you enjoyed this conversation, don’t miss our sister podcast, Business Leader’s Voice. In a recent episode, we talked to Benjamin Samuels, Former Chief Revenue Officer at WeWork, about navigating growth and change.