E06: What Am I Missing in My CMA Process?
#HEYTIFF Show: Real Estate Outsourcing Tips by Tiffany Bowtell
Release Date: 02/12/2025
E17: How Can I Attract High-Paying Tenants and Maximise Rental Profits?
#HEYTIFF Show: Real Estate Outsourcing Tips by Tiffany Bowtell
In today's competitive commercial property market, simply listing a property and waiting for enquiries is no longer a viable strategy. To attract the right tenants, investors, and brokers, a well-rounded and strategic marketing approach is essential. In this episode, host Tiffany Bowtell from breaks down the proven methods for maximising the exposure of your commercial real estate listings. Tiffany dives deep into the key pillars of a successful commercial property marketing campaign, moving beyond the basics to provide actionable insights. Key strategies covered in this episode include:...
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E16: How Can I Maximise My Profit Margins Without Raising Fees?
#HEYTIFF Show: Real Estate Outsourcing Tips by Tiffany Bowtell
In this episode, seasoned property management expert Tiffany Bowtell, founder and CEO of Property Management Virtual Assistant (PMVA), tackles a critical issue for property management agencies: profit margins. With ever-growing client expectations, rising operational costs and tough competition, maintaining a healthy bottom line can be challenging. This episode delves into: Understanding average profit margins: Learn about the typical profit margin range for property management businesses (6% - 20%) and why it varies. Key factors influencing profitability: Revenue streams: How...
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E15: What Steps Should I Take to Create a Winning Property Team?
#HEYTIFF Show: Real Estate Outsourcing Tips by Tiffany Bowtell
In this practical and insightful episode of the HEYTIFF Show, host Tiffany Bowtell explores the essential building blocks of a high-performing real estate team. Aimed for experienced real estate and property management agency owners in Australia and New Zealand, this episode delivers clear, actionable advice to help you structure your team for long-term growth. Tiffany explains why success in property management isn’t a solo effort. With the right people in the right roles, you can scale your business, improve client satisfaction, and reduce burnout. In this episode, you’ll learn: ...
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E14: Am I Attracting More Landlords and Tenants with the Right Ads?
#HEYTIFF Show: Real Estate Outsourcing Tips by Tiffany Bowtell
In this insightful episode of the HEYTIFF Show, host Tiffany Bowtell delves into the strategies property managers can employ to attract more landlords and tenants. The discussion centres around effective advertising techniques tailored for the real estate industry in Australia and New Zealand. Key Takeaways: Understanding Your Target Audience: Learn how to identify and appeal to the specific needs and preferences of landlords and tenants in your market. Effective Advertising Channels: Explore various platforms and methods to advertise properties, ensuring maximum visibility and engagement....
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E13: How Do You Build a Winning Team of Top Agents in Real Estate?
#HEYTIFF Show: Real Estate Outsourcing Tips by Tiffany Bowtell
In this episode, Tiffany Bowtell, from shares crucial insights for real estate and property management agency owners in Australia and New Zealand. This episode breaks down how to recruit top real estate agents and improve your business operations. Key topics covered include: Why the right agents are critical: Learn how top agents drive revenue, client satisfaction, and your brand’s reputation. Understand the risks of poor hiring decisions. Effective Recruitment Strategies: Identify Your Ideal Agent: Define the skills, experience, and qualities you need. Network Strategically:...
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E12: What Makes a Winning Real Estate Strategy on Facebook?
#HEYTIFF Show: Real Estate Outsourcing Tips by Tiffany Bowtell
In this essential episode, host Tiffany Bowtell dives deep into leveraging Facebook to supercharge your real estate marketing efforts. Designed specifically for estate agency and property management agency owners across Australia and New Zealand, this episode provides practical strategies to build a strong online presence, generate quality leads, and showcase properties effectively. Discover actionable insights on: Setting Clear Facebook Goals: Learn how to define your objectives, whether it's growing page followers, generating leads, or driving traffic to your property listings. Crafting an...
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E11: How Can I Maximise My Real Estate Ad Return?
#HEYTIFF Show: Real Estate Outsourcing Tips by Tiffany Bowtell
Are you a real estate or property management agency owner in Australia or New Zealand looking to optimise your advertising budget and maximise your returns? In this episode, Tiffany Bowtell shares practical insights into navigating the complex world of real estate advertising costs. Learn how to ensure your marketing budget delivers the best possible results, whether you're selling a home or leasing a property. We break down the major costs involved in real estate advertising and share proven strategies to help you maximise your marketing impact. Here's what we cover: Online Listings:...
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E10: How To Improve My Prospecting Strategy?
#HEYTIFF Show: Real Estate Outsourcing Tips by Tiffany Bowtell
Are you a real estate or property management agency owner in Australia or New Zealand looking to grow your business? This episode of the "Hey Tiff Show" dives deep into the art of creating a powerful prospecting plan, a crucial cornerstone of real estate success. Tiffany Bowtell shares practical advice and expert insights to help you generate more leads, secure more listings, and build lasting client relationships. Whether you're a seasoned professional or just starting out, you'll gain valuable strategies to take your business to the next level. Here's what you'll learn: Why Prospecting is...
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E09: What Should I Know About Facilities Management?
#HEYTIFF Show: Real Estate Outsourcing Tips by Tiffany Bowtell
In this episode of the HeyTiff Show, Tiffany Bowtell dives deep into a critical, often overlooked aspect of property management: facilities management. Discover how effective facilities management is essential for ensuring your properties are safe, efficient, and comfortable, directly impacting tenant satisfaction and business success. This episode will explain: What Facilities Management Is: The core of facilities management involves the upkeep, safety, and operational efficiency of a building and its systems. Key Functions: Regular upkeep and preventative maintenance to avoid costly...
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E08: How Do I Get More Leads from My Newsletter?
#HEYTIFF Show: Real Estate Outsourcing Tips by Tiffany Bowtell
In this episode of The HeyTiff Show, your host, Tiffany Bowtell, dives into a powerful tool for Australian and New Zealand real estate and property management agencies: marketing newsletters. Discover how to craft newsletters that boost client engagement, showcase your expertise, and generate high-quality leads. This episode explores far more than just listing properties, by delivering valuable content to your audience. We'll cover: Core components of a successful real estate newsletter: Providing value beyond property listings, including marketing insights, home maintenance tips, and local...
info_outlineIn this episode of the Hey Tiff Show, hosted by seasoned property management expert Tiffany Bowtell, we delve into the essential tool that every successful property manager needs to master: the Comparative Market Analysis (CMA).
Learn how a well-crafted CMA is not just about numbers; it's about providing valuable insights and building trust with your clients.
- What exactly is a CMA? Understand the core purpose of a CMA and how it determines a property's market value by comparing it to similar properties in the area.
- Step-by-step CMA creation: Follow a clear, actionable process to build your CMAs from the ground up.
- Gathering essential property details: Learn what information is crucial to collect for an accurate comparison, including property address, bedrooms, bathrooms, square footage, and recent upgrades.
- Identifying comparable properties: Discover the criteria for selecting truly comparable properties, focusing on size, location, condition, and recent sales history (within the last 3-6 months).
- Utilising reliable data sources: Find out the best resources for real estate data, including databases and local listings, to ensure your CMA is based on solid information.
- Analysing market trends and pricing metrics: Learn how to evaluate current market conditions and calculate key metrics like price per square metre to refine valuations.
- Creating a professional CMA report: Understand how to compile your findings into a clear, professional report using visual aids like tables and charts for easy understanding.
A strong CMA is more than just a report; it's a foundation for strategic decision-making in property management. By mastering the CMA, you can confidently navigate the market, optimise your operations, and achieve outstanding success.
For a more detailed guide and a full example of a CMA, visit the Property Management Virtual Assistant (PMVA) blog.