#HEYTIFF Show: Real Estate Outsourcing Tips by Tiffany Bowtell
Welcome to the #HEYTIFF Show: Real Estate Outsourcing Tips By Tiffany Bowtell, a podcast series designed for real estate professionals looking to elevate their business through outsourcing. Join Tiffany Bowtell, an industry expert and pioneer in property management outsourcing, as she unveils the secrets to reducing stress and boosting efficiency within your property management agency. Each episode, Tiffany will share actionable insights, innovative strategies, and real-life case studies to help you manage more properties with less effort and grow your business. Whether you're new to the field or a seasoned professional, this podcast will equip you with the tools you need to succeed in the competitive world of real estate through the power of outsourcing. Tune in to transform your business practices, enhance your productivity, and achieve remarkable success in property management today.
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E16: How Can I Maximise My Profit Margins Without Raising Fees?
06/05/2025
E16: How Can I Maximise My Profit Margins Without Raising Fees?
In this episode, seasoned property management expert Tiffany Bowtell, founder and CEO of Property Management Virtual Assistant (PMVA), tackles a critical issue for property management agencies: profit margins. With ever-growing client expectations, rising operational costs and tough competition, maintaining a healthy bottom line can be challenging. This episode delves into: Understanding average profit margins: Learn about the typical profit margin range for property management businesses (6% - 20%) and why it varies. Key factors influencing profitability: Revenue streams: How diversifying income sources can strengthen profitability. Operational costs: How labour, wages, office costs, software subscriptions and compliance costs can impact profits. Technology & automation: How leveraging technology and virtual assistants can streamline operations and reduce costs. Portfolio size & scale: The advantages of managing a larger property portfolio. Client retention & fee structures: How a strong reputation and value-driven pricing can improve income flow. Practical strategies to boost profitability without sacrificing service quality: Evaluate & optimise your fee structure: Are you undervaluing your services? Reduce labour costs: Is outsourcing with virtual assistance for routine tasks, like lease renewals, arrears management and tenant enquiries the best option? Leverage technology for automation: Are you maximising time and money by using rent collection, maintenance request and tenant communication automation tools? Maximise additional revenue streams: How can you diversify revenue through landlord insurance referrals, maintenance provider partnerships and premium service packages? Improve client retention: How proactive communication, strong customer service and transparent pricing can boost retention. Discover how PMVA's virtual assistants can help your property management business cut costs, improve efficiency, and focus on growth while maintaining excellent service quality. Ready to improve your profit margins? Learn how PMVA can help!
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E15: What Steps Should I Take to Create a Winning Property Team?
05/27/2025
E15: What Steps Should I Take to Create a Winning Property Team?
In this practical and insightful episode of the HEYTIFF Show, host Tiffany Bowtell explores the essential building blocks of a high-performing real estate team. Aimed for experienced real estate and property management agency owners in Australia and New Zealand, this episode delivers clear, actionable advice to help you structure your team for long-term growth. Tiffany explains why success in property management isn’t a solo effort. With the right people in the right roles, you can scale your business, improve client satisfaction, and reduce burnout. In this episode, you’ll learn: Why a strong team is key to growing your agency without sacrificing service How to define your ideal team structure and fill essential roles The importance of hiring for both skill and cultural fit How to create clear processes and expectations that keep everyone aligned The value of leveraging technology and virtual assistants to streamline operations You’ll also hear how partnering with gives you access to skilled real estate-trained VAs who can handle time-consuming tasks like admin, compliance, lead generation, and arrears management—freeing your in-house team to focus on higher-value work. Tiffany wraps up by highlighting how team retention, upskilling, and positive culture contribute to long-term success. Building a great team doesn’t happen by chance—it takes structure, support, and the right strategy. If you’re ready to scale smarter and strengthen your agency’s foundation, check out how PMVA can help you build a more efficient, high-performing team.
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E14: Am I Attracting More Landlords and Tenants with the Right Ads?
05/22/2025
E14: Am I Attracting More Landlords and Tenants with the Right Ads?
In this insightful episode of the HEYTIFF Show, host Tiffany Bowtell delves into the strategies property managers can employ to attract more landlords and tenants. The discussion centres around effective advertising techniques tailored for the real estate industry in Australia and New Zealand. Key Takeaways: Understanding Your Target Audience: Learn how to identify and appeal to the specific needs and preferences of landlords and tenants in your market. Effective Advertising Channels: Explore various platforms and methods to advertise properties, ensuring maximum visibility and engagement. Crafting Compelling Listings: Discover the elements that make property listings stand out, including high-quality images, detailed descriptions, and clear calls to action. Leveraging Social Media: Understand the role of social media in property marketing and how to utilise it to build a strong online presence. Measuring Success: Gain insights into tracking the effectiveness of your advertising strategies and making data-driven decisions. This episode is a must-listen for established real estate and property management agency owners seeking to enhance their advertising efforts and grow their client base. For more information on how can support your real estate marketing needs, visit our website. Ready to elevate your marketing strategy? streamline your advertising efforts and attract more clients.
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E13: How Do You Build a Winning Team of Top Agents in Real Estate?
05/12/2025
E13: How Do You Build a Winning Team of Top Agents in Real Estate?
In this episode, Tiffany Bowtell, from shares crucial insights for real estate and property management agency owners in Australia and New Zealand. This episode breaks down how to recruit top real estate agents and improve your business operations. Key topics covered include: Why the right agents are critical: Learn how top agents drive revenue, client satisfaction, and your brand’s reputation. Understand the risks of poor hiring decisions. Effective Recruitment Strategies: Identify Your Ideal Agent: Define the skills, experience, and qualities you need. Network Strategically: Leverage word-of-mouth, industry events, and professional networks. Build a Strong Employer Brand: Offer career growth, a positive culture, and the latest technology. Modern Recruitment: Use social media, video ads, and virtual assistant support. Streamline Hiring: Clear job descriptions, structured interviews, and fast-tracked processes. Retaining Your Top Performers: Focus on ongoing training, robust support, and competitive. compensation. How PMVA Can Help: Discover how outsourcing recruitment tasks to can help you focus on building a top team. Ready to strengthen your team? Visit the for more recruitment tips and insights.
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E12: What Makes a Winning Real Estate Strategy on Facebook?
03/26/2025
E12: What Makes a Winning Real Estate Strategy on Facebook?
In this essential episode, host Tiffany Bowtell dives deep into leveraging Facebook to supercharge your real estate marketing efforts. Designed specifically for estate agency and property management agency owners across Australia and New Zealand, this episode provides practical strategies to build a strong online presence, generate quality leads, and showcase properties effectively. Discover actionable insights on: Setting Clear Facebook Goals: Learn how to define your objectives, whether it's growing page followers, generating leads, or driving traffic to your property listings. Crafting an Engaging Facebook Page: Discover how to use high-quality images, optimise your "About" section, and diversify your content strategy. Content Beyond Listings: Explore how to share market insights, home-buying tips, and behind-the-scenes glimpses of your business to keep your audience engaged. Targeting Your Ideal Clients: Master Facebook's powerful targeting options based on location, interests, and demographics. Refine your strategy using Facebook Insights to ensure your content resonates with the right potential clients. Unlocking the Power of Facebook Ads: Learn how to use Carousel ads to create virtual tours of properties, paired with compelling copy and precise targeting. Monitoring and Adjusting Your Strategy: Utilise Facebook's analytics tools to track what works, refine your approach, and maximise your ROI. Key Takeaways: This is more than just likes and follows, this is about proven strategies to market your properties effectively. Tiffany also highlights the importance of consistent, engaging content to keep your audience interested and coming back for more. Unlock the potential of Facebook advertising. Learn how to target your perfect audience through refined strategies and optimise your campaign through insights and analytics. For more detailed strategies to transform your property management business, visit . Ready to take your estate agency's Facebook marketing to the next level? Get tailored social media services designed for the real estate industry at
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E11: How Can I Maximise My Real Estate Ad Return?
03/19/2025
E11: How Can I Maximise My Real Estate Ad Return?
Are you a real estate or property management agency owner in Australia or New Zealand looking to optimise your advertising budget and maximise your returns? In this episode, Tiffany Bowtell shares practical insights into navigating the complex world of real estate advertising costs. Learn how to ensure your marketing budget delivers the best possible results, whether you're selling a home or leasing a property. We break down the major costs involved in real estate advertising and share proven strategies to help you maximise your marketing impact. Here's what we cover: Online Listings: Understanding the costs of platforms like realestate.com.au and Domain. Learn how to optimise your listings for maximum visibility. Professional Photography and Video Tours: Discover why high-quality visuals are essential and how much to invest in professional photography and video tours. Social Media Campaigns: Explore targeted advertising opportunities on platforms like Facebook, Instagram, and Google Ads. Learn how to start and scale your campaigns effectively. Innovative Options: Delve into modern advertising techniques such as 3D photography, virtual tours, and drone photography, and assess their impact on your property's appeal. Key Takeaways: Budget Allocation: Balance your budget across various channels to maximise visibility and attract the right buyers and tenants. Return on Investment: Make informed decisions on where to invest your marketing budget for the best returns. Learn how to manage your property management company more efficiently with a virtual assistant from . Ready to boost your real estate marketing effectiveness? Get more insights and strategies by visiting the .
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E10: How To Improve My Prospecting Strategy?
03/12/2025
E10: How To Improve My Prospecting Strategy?
Are you a real estate or property management agency owner in Australia or New Zealand looking to grow your business? This episode of the "Hey Tiff Show" dives deep into the art of creating a powerful prospecting plan, a crucial cornerstone of real estate success. Tiffany Bowtell shares practical advice and expert insights to help you generate more leads, secure more listings, and build lasting client relationships. Whether you're a seasoned professional or just starting out, you'll gain valuable strategies to take your business to the next level. Here's what you'll learn: Why Prospecting is Crucial: Discover why consistent prospecting is essential for maintaining a healthy lead pipeline and avoiding stagnation in your real estate business. Setting Achievable Goals: Learn how to define specific, measurable goals to focus your prospecting efforts and drive better results. Identifying Your Target Market: Understand the importance of knowing your ideal client (first-time buyers, sellers, investors) to tailor your messaging and select the right prospecting methods. Mixing Up Your Methods: Explore a range of prospecting techniques, including: * Cold calling strategies * Direct mail campaigns * Effective social media outreach * Hosting successful open houses 5. Consistency is Key: Discover the importance of dedicating specific times each day to prospecting activities, such as follow-up calls, emails, and networking. 6. Leveraging Technology: Understand how a Customer Relationship Management (CRM) system can streamline your lead tracking, scheduling, and organisation. This episode offers actionable steps and creative ideas to help you stand out in a competitive marketplace. Start transforming your real estate prospecting plan today! Ready to supercharge your lead generation and business growth? Learn more about how PMVA can help.
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E09: What Should I Know About Facilities Management?
03/05/2025
E09: What Should I Know About Facilities Management?
In this episode of the HeyTiff Show, Tiffany Bowtell dives deep into a critical, often overlooked aspect of property management: facilities management. Discover how effective facilities management is essential for ensuring your properties are safe, efficient, and comfortable, directly impacting tenant satisfaction and business success. This episode will explain: What Facilities Management Is: The core of facilities management involves the upkeep, safety, and operational efficiency of a building and its systems. Key Functions: Regular upkeep and preventative maintenance to avoid costly repairs. Safety and Compliance: Ensuring buildings adhere to health and safety standards. Space Management: Optimising space to improve productivity and comfort. Sustainability Efforts: Implementing energy-efficient practices to reduce costs and environmental impact. The Role of a Facilities Manager: A skilled facilities manager is essential for coordinating tasks, managing budgets, and ensuring compliance. Overall Impact: Effective facilities management is crucial for any business aiming to maintain a productive, safe, and sustainable environment. Discover the best practices for facilities management to ensure your properties run smoothly and efficiently. Learn how to reduce stress, create freedom, and achieve outstanding success in your property management business through optimised facilities management. For more detailed information and tips on facilities management, visit the blog. Ready to elevate your property management practices? !
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E08: How Do I Get More Leads from My Newsletter?
02/26/2025
E08: How Do I Get More Leads from My Newsletter?
In this episode of The HeyTiff Show, your host, Tiffany Bowtell, dives into a powerful tool for Australian and New Zealand real estate and property management agencies: marketing newsletters. Discover how to craft newsletters that boost client engagement, showcase your expertise, and generate high-quality leads. This episode explores far more than just listing properties, by delivering valuable content to your audience. We'll cover: Core components of a successful real estate newsletter: Providing value beyond property listings, including marketing insights, home maintenance tips, and local community updates. Creating a compelling mix of content to keep subscribers engaged and returning for more. Crafting a winning subject line: Making a strong first impression with subject lines that are short, intriguing, and relevant to your audience. Giving readers a sneak peek into the valuable content awaiting them. Using visuals and branding effectively: Selecting high-quality images that showcase properties in the best light. Maintaining a clean layout and consistent branding throughout your newsletter. Personalisation strategies for higher engagement: Segmenting your audience by buyer type, location, or specific interests for targeted content. Tailoring updates to local market trends to increase relevance and value. Interactive elements to boost reader participation: Incorporating features like polls and Q&A sections to actively involve your audience. Keeping the conversation flowing and building stronger connections with your readership. Learn how to blend valuable content with engaging visuals and interactive features tailored to your audience's specific needs. Tiffany highlights how Property Management Virtual Assistant (PMVA) provides additional resources on our blog to help you refine your real estate marketing strategies. Discover how to boost your email open rates, nurture your leads, and become the go-to real estate expert in your market. Ready to transform your real estate marketing? Get started today with tailored newsletter services offered by Property Management Virtual Assistant (PMVA)!
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E07: How Do I Build a Real Estate Marketing Plan That Delivers Results?
02/19/2025
E07: How Do I Build a Real Estate Marketing Plan That Delivers Results?
Are you ready to elevate your real estate agency's marketing strategy? Join Tiffany Bowtell in this insightful episode to discover how to craft a robust marketing plan designed specifically for the real estate sector. This episode provides a step-by-step guide on how to stand out in a competitive market, attract new clients, and close more deals. This episode is perfect for established real estate and property management agency owners in Australia and New Zealand looking to enhance their marketing expertise. Here’s what you’ll learn: Defining a Real Estate Marketing Plan: Understand what a comprehensive marketing plan entails, integrating both digital and traditional strategies. It includes SEO, social media, direct mail, and open houses. Knowing Your Audience: Identify your ideal client. Focus on catering the message to first-time home buyers, investors, or sellers. Crafting Your USP (Unique Selling Proposition): Discover what sets you apart from your competitors, be it your deep local market knowledge, unique services such as virtual tours, or outstanding client testimonials. Your USP must be clear in all marketing. Blending Digital and Traditional Strategies: Learn to blend digital strategies with traditional marketing methods for maximum impact, ensuring consistent messaging across all platforms (Search Engine Optimisation, Social Media, Email Marketing, Direct Mail, and Open Houses) The Importance of Consistency: Discover how to regularly review and adjust your marketing plan based on performance data and market feedback to keep it effective. Tiffany Bowtell will show you how a well-rounded marketing plan, combining clear targeting and integrated marketing strategies, is crucial for driving success. For more in-depth strategies, visit the (PMVA) blog. Ready to implement these strategies?
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E06: What Am I Missing in My CMA Process?
02/12/2025
E06: What Am I Missing in My CMA Process?
In this episode of the Hey Tiff Show, hosted by seasoned property management expert Tiffany Bowtell, we delve into the essential tool that every successful property manager needs to master: the Comparative Market Analysis (CMA). Learn how a well-crafted CMA is not just about numbers; it's about providing valuable insights and building trust with your clients. What exactly is a CMA? Understand the core purpose of a CMA and how it determines a property's market value by comparing it to similar properties in the area. Step-by-step CMA creation: Follow a clear, actionable process to build your CMAs from the ground up. Gathering essential property details: Learn what information is crucial to collect for an accurate comparison, including property address, bedrooms, bathrooms, square footage, and recent upgrades. Identifying comparable properties: Discover the criteria for selecting truly comparable properties, focusing on size, location, condition, and recent sales history (within the last 3-6 months). Utilising reliable data sources: Find out the best resources for real estate data, including databases and local listings, to ensure your CMA is based on solid information. Analysing market trends and pricing metrics: Learn how to evaluate current market conditions and calculate key metrics like price per square metre to refine valuations. Creating a professional CMA report: Understand how to compile your findings into a clear, professional report using visual aids like tables and charts for easy understanding. A strong CMA is more than just a report; it's a foundation for strategic decision-making in property management. By mastering the CMA, you can confidently navigate the market, optimise your operations, and achieve outstanding success. For a more detailed guide and a full example of a CMA, visit the blog.
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E05: How Do I Ensure My Routine Inspections Are Thorough?
02/04/2025
E05: How Do I Ensure My Routine Inspections Are Thorough?
Are you a property management agency owner in Australia or New Zealand looking to safeguard your investments and ensure tenant satisfaction? This episode, hosted by Tiffany Bowtell, delves into the critical importance of routine inspections and provides a comprehensive checklist for optimal property management. Discover the key components of an effective routine inspection process with this detailed checklist: Preparation is Key: Review lease agreements, and past inspection reports, and gather essential tools such as cameras and detailed checklists. Exterior Assessment: Conduct a thorough examination of the roof, outdoor areas, gutters, and fencing. Interior Inspection: Systematically inspect each room, focusing on walls, ceilings, floors, windows, and appliances. Safety Features: Ensure smoke alarms and fire extinguishers are functional and up to code. Tenant Engagement: Engage with your tenants to identify potential issues and address their concerns proactively. Documentation and Reporting: Compile your findings with photos and notes, creating a detailed report for landlords and property management teams. Follow-Up: Schedule necessary repairs and follow-up inspections to maintain property value and tenant satisfaction. Learn how to integrate routine inspections seamlessly into your property management workflow, using property management outsourcing. By following this checklist, you'll not only protect your investment but also ensure a positive living experience for your tenants and occupants. Ready to elevate your property management game? For more detailed insights and advice, visit our blog at . Download the full checklist and further details about property management best practices from today!
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E04: How Can Understanding Property Management Fees Boost Your Profitability?
01/24/2025
E04: How Can Understanding Property Management Fees Boost Your Profitability?
In this episode of the HeyTiff Show, hosted by Tiffany Bowtell, we dive into the essential topic of commercial property management fees. Crucial for real estate and property management agency owners in Australia and New Zealand, understanding these fees can dramatically impact profitability and operational efficiency. Tiffany Bowtell, CEO and founder of (PMVA), breaks down: Common Fee Structures: Percentage based fees (most common), typically ranging from 4% to 12% of monthly rental income. Flat fees, which provide consistent billing. Factors Influencing Fee Variation: Property type Property location Services provided What Fees Typically Cover: Tenant management Financial oversight Property maintenance Lease administration Additional Costs to Consider: Lease renewals Major maintenance Renovation work Key Considerations When Selecting a Firm: Experience Reputation Fee transparency Communication practices This episode is designed to empower you to make informed decisions, ensuring you’re receiving value for your investment in commercial property management services. For more detailed insights and advice, visit our blog at . Ready to optimise your property management operations and boost your profits?
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E03: Why Do I Need a Virtual Assistant if My Software Is Automated and Does It All for Me?
08/26/2024
E03: Why Do I Need a Virtual Assistant if My Software Is Automated and Does It All for Me?
Welcome to episode 3 of the PMVA podcast, where we explore the powerful impact of virtual assistants in property management. Discover how incorporating a virtual assistant into your team can revolutionise your operations and drive rent roll growth. In this episode, we break down the essential tasks that virtual assistants can handle, from streamlining administrative duties to enhancing client communications. You'll learn how virtual assistants not only free up your time for strategic growth but also improve efficiency and reduce operational costs. Listen in as we share real-life success stories, offer practical tips for hiring and managing virtual assistants, and discuss how technology integration can create seamless property management workflows. Whether you’re an experienced property manager or just getting started, this episode will provide the insights you need to take your business to the next level. Don’t miss out—tune in now and discover how a virtual assistant can transform your property management business! For more, visit
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E02: Why Outsource Property Management Offshore to a Virtual Assistant?
07/25/2024
E02: Why Outsource Property Management Offshore to a Virtual Assistant?
Welcome to the second episode of the "Hey Tiff!" podcast, where property management expert Tiffany Bowtell explores the transformative power of virtual assistants. In this episode, Tiffany explores the compelling reasons to outsource offshore and how it can revolutionise your property management business. Discover the significant cost savings, access to a global talent pool, and the flexibility to scale your operations quickly. Tiffany shares practical tips on identifying tasks to outsource, choosing the right outsourcing partner, and maintaining effective communication with your virtual team. Tune in to hear real-life success stories from property management professionals who have seamlessly integrated virtual assistants into their operations, leading to enhanced efficiency and growth. Whether you're considering outsourcing for the first time or looking to optimise your current strategy, this episode is packed with valuable insights to help you make informed decisions. Don't miss out on this opportunity to learn how offshore outsourcing can elevate your property management business. Listen now and take the next step towards achieving sustainable growth with the help of a virtual assistant! For more, check out
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E01: How Can a Virtual Assistant Help Me Grow My Rent Roll?
06/21/2024
E01: How Can a Virtual Assistant Help Me Grow My Rent Roll?
Welcome to the first episode of the "Hey Tiff!" podcast, where property management expert Tiffany Bowtell dives into the transformative world of virtual assistants in property management. Discover how a virtual assistant can be a game-changer for your rent roll growth. In this episode, Tiffany explains the key roles virtual assistants play, from administrative tasks to client communications, freeing up your time to focus on strategic growth. Learn how integrating a virtual assistant into your team can enhance efficiency, reduce costs, and provide exceptional service to your clients. Tune in to hear real-life success stories, practical tips for hiring and managing virtual assistants, and insights on leveraging technology for seamless property management operations. Whether you're a seasoned property manager or just starting, this episode will equip you with the knowledge to elevate your business and achieve sustainable growth. Don’t miss out on these valuable insights—listen now and take the first step towards transforming your property management business with the help of a virtual assistant! For more, check out
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