What the Feud Between Two Professional Sports Leagues Can Teach Us About Strategy – Part 2
The Accidental Marketer Podcast
Release Date: 05/08/2023
Can These Strategic Marketing Tools Help Your Team Anticipate The Future?
The Accidental Marketer Podcast
In this episode, we delve into the fascinating world of trend prediction and how our analytical tools have helped us foresee significant industry shifts. Our discussion revolves around three key predictions we've made, the tools that facilitated these insights, and the outcomes that validated our forecasts.
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Is Your Business the only B2B Immune to Ozempic’s Impact?
The Accidental Marketer Podcast
In this episode, we delve into the far-reaching implications of Ozempic, a weight loss drug originally designed for diabetes management, and its potential impact on B2B businesses across various industries. Join us as we explore how this medical breakthrough is reshaping consumer behavior, healthcare trends, and industry dynamics.
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Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 3)
The Accidental Marketer Podcast
In this podcast, Mary, Tom, and Sean draw from their extensive experience of over 25 years in successful workshop facilitation, a crucial skill for top marketing leaders. In this episode, they delve into the third part of their 3-part series, offering insights to transform workshops into impactful change initiatives.
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Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 2)
The Accidental Marketer Podcast
In this 2nd podcast in a 3-part series, Mary, Tom and Sean share insights for marketers and product managers seeking to enhance their meeting facilitation skills. Focused on creating impactful workshops, the discussion revolves around crafting engaging learning experiences and ensuring the longevity of acquired knowledge beyond the workshop setting.
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Influencing with Impact: What B2B's Can Learn from This Year's Best Super Bowl Ads
The Accidental Marketer Podcast
In this podcast, Mary, Tom and Sean delves into the intriguing world of Super Bowl ads. The team dissects the strategic decisions behind spending $6.5 million for a 30-second Super Bowl ad, exploring the valuable B2B lessons hidden within the glitz and glamour of the game’s mostly B2C ads.
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Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 1)
The Accidental Marketer Podcast
In this podcast, Mary, Tom and Sean share insights from their 25+ years of successful workshop facilitation – a key skill that the best marketing leaders have. In part 1 of this 3-part series, they explore the key elements that make cross-functional and customer brainstorming workshops effective.
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What B2Bs Can Learn From 2023’s Top Marketing Stories
The Accidental Marketer Podcast
In this episode, Tom Spitale, Mary Abbazia, and Sean Welham reflect on pivotal 2023 events impacting B2B. Tom spotlights Disney+'s subscriber surge, Mary delves into Taylor Swift's IP mastery, and Sean explores Barnes & Noble's return to intimacy. All 3 cases come with a full discussion of the learnings and implications for B2B marketers.
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How To Prepare for When Innovation is Actually Slower Than Expected
The Accidental Marketer Podcast
The electric vehicle (EV) market has hit a speed bump, catching the attention of marketing leaders seeking insights into the uneven trajectory of industry advancements. Mary, Sean and Tom explore the nuances of slowing EV sales, using a strategic marketing lens to extract valuable lessons for businesses launching new platforms.
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B2B Lessons From Barnes & Noble’s B2C Success Vs. Amazon
The Accidental Marketer Podcast
In this insightful podcast, Mary, Sean and Tom unravel the mystery behind Barnes & Noble's enduring success in the face of fierce competition from Amazon. The trio dives into what makes Barnes & Noble stand out in an age where traditional bookstores often struggle. In this episode, you will learn: Why emotions matter, even in the seemingly rational world of B2B The power of the “opposite-good” positioning strategy The usefulness of using segmentation to find unfilled “gaps” in customer needs Here are some quotes from the team's discussion: ...
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Claritin's Allergy Crusade: A Breath of Fresh Marketing
The Accidental Marketer Podcast
In this thought-provoking episode, the team delves into Claritin's recent innovative ad campaign. Instead of focusing on the product, Claritin talks about its work to reduce allergies, which would actually decrease its sales! Does it work to actually create strategies to reduce the reliance on your products, if it resonates with your audiences’ broader values?
info_outlineThe team continues last episode’s discussion about the fight between two professional golf tours and the profound strategy lessons from it. Their analysis looks at how the battle between the PGA and LIV Tours mirrors the competition in many different B2B industries. The group discusses how B2B companies make the decision on whether to be a closed or open ecosystems, and the challenges that come with those decisions.