Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 2)
The Accidental Marketer Podcast
Release Date: 03/07/2024
How to Raise Prices After a Tariff—Without Losing Your Customers
The Accidental Marketer Podcast
This episode explores how B2B companies can raise prices due to tariffs—without losing customer trust. The team shares a clear approach using segmentation, transparency, and strategic messaging to manage one of the toughest pricing challenges businesses face.
info_outline
AI and the Benefits Ladder: Getting to What Customers Really Want
The Accidental Marketer Podcast
In this episode, the team discusses how AI strengthens one of the most powerful strategy tools: the Benefits Ladder. Learn how it helps uncover meaningful customer needs, anticipate future shifts, and align your strategy with what truly drives B2B buying behavior.
info_outline
AI for Stakeholder Mapping: Spot Power Shifts Before Your Competitors Do
The Accidental Marketer Podcast
In this episode, the team discusses how AI-powered stakeholder mapping helps businesses track decision-making shifts, uncover hidden influencers, and engage the right stakeholders with precision. AI turns static stakeholder maps into dynamic, real-time strategy tools that give companies a competitive edge.
info_outline
AI for Execution: How Marketers Can Finally Escape the Execution Trap
The Accidental Marketer Podcast
In this episode, the team explores how AI is reshaping the execution phase of strategy, making execution faster, more precise, and more scalable. They discuss how AI helps automate workflows, optimize sales plans, and align execution with strategy—all while ensuring that marketers stay focused on higher-level decision-making instead of getting buried in execution details.
info_outline
The Strategy Shortcut You’re Probably Overlooking
The Accidental Marketer Podcast
In this episode, the team discusses how AI can uncover game-changing strategic analogies from outside your industry—but only if it’s first trained on your specific market landscape. They explore why AI isn’t a replacement for strategic thinking, but rather a tool that helps companies see opportunities they might otherwise miss.
info_outline
AI in Strategic Analysis: Combining Technology with Expertise
The Accidental Marketer Podcast
In this episode, Mary, Sean, and Tom discuss how AI is transforming the analysis phase of strategic planning. The team emphasizes the importance of using AI as a tool to enhance decision-making—not replace it—while sharing real-world examples of how AI has helped clients uncover surprising insights and prioritize strategies effectively.
info_outline
How AI Supercharges Wargaming for Strategic Planning
The Accidental Marketer Podcast
In this episode, Mary, Tom, and Sean dive into the transformative impact of AI on wargaming, a critical tool for strategic planning. The team explores how AI enhances preparation, realism, and scenario-building to help companies anticipate customer decisions and competitor reactions with unprecedented accuracy.
info_outline
Lessons from the Rise and Fall of Giants: Intel, GE, and Beyond
The Accidental Marketer Podcast
The team reflects on the lessons learned from industry giants like Intel, GE, and Apple. Mary expresses her personal connection and frustration, noting the company’s past focus on trend anticipation and end-user insights. The conversation explores how giants lose their edge, the importance of disciplined leadership, and the potential for revival.
info_outline
Trends and Technologies Shaping 2024 and Beyond
The Accidental Marketer Podcast
The close of the year is the perfect time to reflect on the major trends and events that have shaped 2024—and what they mean for marketers in the coming year.In this podcast, the team explores some of the year’s standout stories.
info_outline
AI and the Coke Holiday Ad: Revolutionizing Marketing or Losing Authenticity?
The Accidental Marketer Podcast
Coca-Cola used AI to create 110 personalized versions of its iconic holiday ad in just three days. The discussion highlights how AI can revolutionize marketing efforts, but it also stresses the importance of maintaining authenticity and focusing on customer-centric strategies. Whether you're in B2C or B2B, this episode is packed with actionable insights.
info_outlineIn this 2nd podcast in a 3-part series, Mary, Tom and Sean share insights for marketers and product managers seeking to enhance their meeting facilitation skills. Focused on creating impactful workshops, the discussion revolves around crafting engaging learning experiences and ensuring the longevity of acquired knowledge beyond the workshop setting.