Growing Smart – A Follow up conversation with Katie’s Snack Cart
Release Date: 01/20/2018
Lessons From the Trenches – A Follow up conversation with Brewability Labs
Autism Advantage
Brewability Lab has been open for just over a year. Tiffany’s employees have experienced incredible growth since then, thanks in large part to the systems she has set up to facilitate the process. For example, there are braille labels on the bar taps so that a bartender who is blind can function at his best.
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Diversifying Impact – A Follow up conversation with the Chocolate Spectrum
Autism Advantage
Since our last conversation, there has been a huge change in the training side of things. Valerie Herskowitz explains that she has mostly just gone with the flow with the business, following the opportunities that presented themselves, instead of having a huge long-term master plan. She explains in this conversation that it occurred to her that they should see if the coffee industry could possibly be something that would work for individuals with autism.
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Growing Smart – A Follow up conversation with Katie’s Snack Cart
Autism Advantage
Tom D. sits back down with Wendy Kohman, the founder of Katie’s Snack Cart. Wendy talks about how she’s taken what started out as a side business for her daughter Katie, to a business that has grown to employing 6 total staff, across 9 clients.
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Marketing, Marketing, Marketing
Autism Advantage
One important thing we’ve noticed that we’re lacking is continually engaging with our community and customers, and telling our story. We realized that, while many of our customers understand exactly what our company does, there are quite a few who had no idea. This was our fault for not being clear and outgoing enough with communicating our story. We decided to do this through digital marketing instead of opting for standard car wash marketing techniques, such as door hangers or printouts.
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Typical Staffing Needs – Recruiting Training Deploying
Autism Advantage
Now, moving into the second half of the season, we’re ready to talk about the other 20% of our staff -- the employees who don’t have autism. These employees are incredibly important to the overall structure of the organization. They navigate the communication, explain the service, and set expectations. While they’re vital to our organization, it can be challenging to find typical people who want to work at a car wash and see the work as an opportunity to grow and have impact.
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2nd Store Open – Frontlines from 1st week
Autism Advantage
Now that we’ve finished up the first week of operations with both stores running, we’re ready to talk about how things went! Instead of putting all the new employees in the new location, we knew it was vital to have a mix of experience levels. We moved about half of our experienced employees to the new location, so each of the two locations is now staffed by half experienced employees and half new employees.
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Hired! - Integrating Candidates into Live Shifts
Autism Advantage
So far this season, we’ve talked about some of our plans for the second location, our big day full of dozens of interviews, and our pre-training process. In that process, as we discussed in the last episode, candidates needed to successfully complete a specific task three times in a row with a time limit. Those who were successful moved onto the next step: being offered a job!
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Almost Employed - Passing Pre-Training
Autism Advantage
We recently hosted our big day of interviews. We had close to a hundred candidates show up. Twenty of these didn’t have autism, and four were unsuccessful in the interview process for various reasons, but we ended up with over 50 qualified candidates who moved onto the next step, our pre-training process.
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Goal 80% Employees with Autism - Post Interview Results
Autism Advantage
We are preparing for a big event: a day of hosting around a hundred candidates in the search for the perfect people to increase our staff and allow us to open our new location. In this episode, we’ll talk about how that interview process went.
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Doubling in Size – The Pre-Recruiting Plan
Autism Advantage
We run Rising Tide Car Wash, which employs several dozen fantastic people with autism. This isn’t a charity, though; we encourage independence and growth by expecting everyone who applies to be able to pull their weight, and we’ve seen great success already.
info_outlineWelcome to the Autism Advantage podcast! I’m your host, Tom D’Eri. Throughout the first seven episodes of season 2, we chronicled the process of opening a second location of Rising Tide Car Wash, where we employ people with autism. If you tuned in, you heard all about how we planned this location, interviewed and trained our fantastic new employees, how the opening went, and much more.
For the final three episodes of this season, we’re going to change things up a bit! We want to revisit some of the incredible entrepreneurs who we featured in season 1 to hear about how their journeys have progressed since we last heard from them. Today, we’re featuring Wendy Kohman, who you’ll remember from the third episode of season 1. (If you haven’t already heard it, go listen now and then come back to this one!)
In our last conversation, Wendy described how she came up with the idea of Katie’s Snack Cart, and why it was a good fit for Katie, her daughter who has autism. In short, the company sells more healthful alternatives to the junk foods that are typically available in offices. Workers with autism push food carts from desk to desk in offices, selling these foods.
Katie’s Snack Cart has grown wonderfully since it opened with just Katie and a cart. The company now employs six adults with special needs on the team. Their roles are split between baking snacks to sell and pushing the carts, which now operate in nine businesses. The employees are deservedly proud of themselves for their role in creating a successful small business.
When we last talked with Wendy, the products sold through Katie’s Snack Cart were premade products that they bought to sell, with the exception of Wendy’s banana bread. Now, they make lots of their own baked things, and employ several more people to help in the kitchen. This allows them to hire people with very different abilities, skills, and strengths.
Wendy also talks about the process of finding new employees, how work support roles have functioned for their employees, the ways in which the company has grown since our conversation a year earlier, how customers at their various client businesses react and respond to the social mission, and much more. If you’re ready for inspiration on how successful a small business supporting autism can be, even for someone without experience as an entrepreneur, don’t miss this episode!
In This Episode:
[01:00] - Wendy reminds listeners what Katie’s Snack Cart is, what the company does, and what inspired her to start the company.
[02:06] - We hear what’s been happening with Katie’s Snack Cart in the year or so since we first talked with Wendy.
[04:10] - Where has Wendy found these employees, and how has the experience of expanding gone for Wendy?
[05:37] - Tom reveals that they had over 600 applicants for their second store, but held people off until they had legitimate jobs for more people.
[06:38] - We hear more about the shift from prepackaged snacks to more of their own baked goods on the snack carts.
[08:46] - Wendy describes in more detail how she runs the operation, specifically in terms of having support people for her employees with autism or special needs. She discusses one of the complications, but overall thinks it’s a great choice.
[10:44] - Where is Wendy going to find clients, and how does she define who their potential (and ideal) clients are?
[13:14] - We learn Wendy’s plan for how to reach out to potential new clients, and mentions how important it is to do a trial run so that the business can see how much value Katie’s Snack Cart offers.
[15:55] - Wendy talks more about the customers’ reaction to the social mission.
[17:59] - Recently, the company went and Christmas caroled at one of their client businesses, Wendy explains.
[18:59] - One of the things that’s sold on the snack carts are cards featuring artwork by another person with autism. We hear about how this went, why Wendy thinks more cards didn’t sell, and why it was a great experience anyway./
[20:03] - Tom explains that a young entrepreneur wanted to sell pies at Rising Tide Car Wash on certain days, and had a similar experience to what Wendy described.
[20:56] - What advice does Wendy have for people who are looking to start a business? Her inspirational answer may be exactly what you need to hear if you’ve been considering opening a business of your own.
[23:05] - Wendy talks about a few simple ways that listeners can help out her company, as well as the autism community at large.
Links and Resources:
Katie’s Snack Cart on Facebook
University of Miami-Nova Southeastern University Center for Autism & Related Disabilities