Creating Customized Fragrances for a Celebrity Following
Release Date: 05/28/2018
Launching a Travel Retail Brand
The Beauty Launch Pod Show
Chris is the founder of Longhaul Spa, founded in 2019 as a vegan , sustainably sourced brand based on New Zealand and African botanicals, targeting the eco conscious sustainably aware traveller. Created with longhaul in mind to provide an in-seat spa treatment the brand has now extended into full-sized products, to ensure you can recreate that first class feeling long after you have returned home. Each element has been carefully crafted working with a master formulator to address sensitive skin for both men and women. Since launching the brand has won over eight awards and they have...
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Launching an Aesthetics Skincare Brand
The Beauty Launch Pod Show
Alison is the founder of Skin02, an Australian Doctor formulated brand that offers both a professional and retail range of dermatological skincare, cosmedical makeup, and several aesthetic devices. Vegan and cruelty free they have been developed to treat and protect the skin from harsh climates. Sustainably sourced and positioned at masstige price points, for the eco conscious consumer, the brand is loved by everday consumers and attracts a cult following of celebrities including Paris Hilton, Victoria Beckham and Miss Australia. Their professional in-clinic range has been developed to improve...
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Launching a Men's Grooming Brand with The Bearded Chap
The Beauty Launch Pod Show
Luke is the founder of The Bearded Chap a premium men's grooming brand crafted from natural ingredients. He founded the brand in Brisbane, Queensland, Australia in 2013, as Australia's first beard grooming company. Luke tried experimenting with all types of lotions and potions to try and stop the dreaded itch and beardruff. Most left his beard feeling greasy, so he decided there had to be something better to tame his wild beard. The brand offers a comprehensive selection of men's grooming products - from hair, to beard, and body products. Now available in over 51 countries globally...
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Launching a Men's Shaving Brand with The ShaveDoctor
The Beauty Launch Pod Show
The beauty launch pod show shares insight, know-how and advice from industry experts on how to develop a successful beauty brand. Janet interview beauty brands, retailers and experts across the industry. She delves into the details of how changing trends have influenced the way in which people shop and discusses what it takes to make an impact in this sector. In this episode she speaks to Mark Sproston, the founder of the ShaveDoctor, about crafting the art of the perfect shave.
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Launching a Sun Care brand with TanCream
The Beauty Launch Pod Show
The beauty launch pod show shares insight, know-how and advice from industry experts on how to develop a successful beauty brand. Janet interview beauty brands, retailers and experts across the industry. She delves into the details of how changing trends have influenced the way in which people shop and discusses what it takes to make an impact in this sector. In this episode she speaks to Gillian Robson from TanCream how she developed her successful suncare brand.
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Launching a Mobile Beauty Company with Perfect10
The Beauty Launch Pod Show
The beauty launch pod show shares insight, know-how and advice from industry experts on how to develop a successful beauty brand.
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Building a Beauty Business with Clicks, South Africa
The Beauty Launch Pod Show
The Beauty Launch Pod Show shares insights, know-how and advice from industry experts on how to develop a successful beauty brand.
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Launching a Wellness Brand with Beauty Foods
The Beauty Launch Pod Show
Janet interviews brands, retailers and industry experts and shares insights and know-how on how to successfully develop a beauty brand in today's marketplace.
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Launching a Social Media Brand with BrambleBuzz
The Beauty Launch Pod Show
Janet interviews brands, retailers and industry experts and shares insights and know-how on how to successfully develop a beauty brand in today's marketplace.
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Creating Made For Life Organics with Amanda Winwood
The Beauty Launch Pod Show
Janet interviews brands, retailers and industry experts and shares insights and know-how on how to successfully develop a beauty brand in today's marketplace.
info_outlineSue is an internationally recognized fragrance expert. Born in South Africa she built her career working for blue-chip companies Elizabeth Arden, Lancôme, Tiffany & Co. and consulted for Avon, Burberry, Diane Von Furstenberg before launching Scenterprises, her bespoke fragrance business.
She has won many awards for developing fragrances, and has regularly been featured on television and in the press. She is an inspirational, motivational speaker and an expert witness who advises on fragrances in legal disputes.
Through Scenterprises she works with individuals and celebrities to create bespoke fragrances that form part of your unique identity and with companies to develop fragrances that are a formidable marketing and branding tool.
Listen in as she shares
- How she went from being an actress and singer, to launching Scenterprises, a business that focuses on developing bespoke and personalised fragrances and experiences for people.
- How the trends across retail are 'experiential, interactive, educational, entertaining' events which is what she focuses on in her business under the umbrella Scentertainment.
- How her customers include anyone who wants to create a bespoke fragrance or experience from individuals, companies including Google, American Express, to celebrities and hotels.
- How she develops bespoke fragrances for customers online , taking them through a fragrance journey that analysis their personality, recommends ingredients to them and then creates the finished product for them.
- How our sense of smell is the most powerful of our scents, because it connects memory and emotion and it triggers reactions, and is being used by the Alzheimer's society
- Her involvement with legal disputes across the country
Follow Sue on her website
And on social media