Launching a Men's Shaving Brand with The ShaveDoctor
Release Date: 10/25/2018
The Beauty Launch Pod Show
Chris is the founder of Longhaul Spa, founded in 2019 as a vegan , sustainably sourced brand based on New Zealand and African botanicals, targeting the eco conscious sustainably aware traveller. Created with longhaul in mind to provide an in-seat spa treatment the brand has now extended into full-sized products, to ensure you can recreate that first class feeling long after you have returned home. Each element has been carefully crafted working with a master formulator to address sensitive skin for both men and women. Since launching the brand has won over eight awards and they have...
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Alison is the founder of Skin02, an Australian Doctor formulated brand that offers both a professional and retail range of dermatological skincare, cosmedical makeup, and several aesthetic devices. Vegan and cruelty free they have been developed to treat and protect the skin from harsh climates. Sustainably sourced and positioned at masstige price points, for the eco conscious consumer, the brand is loved by everday consumers and attracts a cult following of celebrities including Paris Hilton, Victoria Beckham and Miss Australia. Their professional in-clinic range has been developed to improve...
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Luke is the founder of The Bearded Chap a premium men's grooming brand crafted from natural ingredients. He founded the brand in Brisbane, Queensland, Australia in 2013, as Australia's first beard grooming company. Luke tried experimenting with all types of lotions and potions to try and stop the dreaded itch and beardruff. Most left his beard feeling greasy, so he decided there had to be something better to tame his wild beard. The brand offers a comprehensive selection of men's grooming products - from hair, to beard, and body products. Now available in over 51 countries globally...
info_outlineThe Beauty Launch Pod Show
The beauty launch pod show shares insight, know-how and advice from industry experts on how to develop a successful beauty brand. Janet interview beauty brands, retailers and experts across the industry. She delves into the details of how changing trends have influenced the way in which people shop and discusses what it takes to make an impact in this sector. In this episode she speaks to Mark Sproston, the founder of the ShaveDoctor, about crafting the art of the perfect shave.
info_outlineThe Beauty Launch Pod Show
The beauty launch pod show shares insight, know-how and advice from industry experts on how to develop a successful beauty brand. Janet interview beauty brands, retailers and experts across the industry. She delves into the details of how changing trends have influenced the way in which people shop and discusses what it takes to make an impact in this sector. In this episode she speaks to Gillian Robson from TanCream how she developed her successful suncare brand.
info_outlineThe Beauty Launch Pod Show
The beauty launch pod show shares insight, know-how and advice from industry experts on how to develop a successful beauty brand.
info_outlineThe Beauty Launch Pod Show
The Beauty Launch Pod Show shares insights, know-how and advice from industry experts on how to develop a successful beauty brand.
info_outlineThe Beauty Launch Pod Show
Janet interviews brands, retailers and industry experts and shares insights and know-how on how to successfully develop a beauty brand in today's marketplace.
info_outlineThe Beauty Launch Pod Show
Janet interviews brands, retailers and industry experts and shares insights and know-how on how to successfully develop a beauty brand in today's marketplace.
info_outlineThe Beauty Launch Pod Show
Janet interviews brands, retailers and industry experts and shares insights and know-how on how to successfully develop a beauty brand in today's marketplace.
info_outlineMark is the founder of the men's shaving brand, The ShaveDoctor. Mark is also a world leading shave expert, a male grooming expert, an industry voice and an educational trainer as well as the CEO of the ShaveDoctor Shaving Company.
Mark launched the ShaveDoctor Professional Training Schools in 2007 in the UK, and has subsequently rolled them out into Greece, Russia and the Netherlands.
The ShaveDoctor is a high performing range of professional shaving products that are free from parabens and are retailed by over 4 000 barbers around the world today.
He is a regular expert contributor to Mens Health magazine, Mens Fitness Magazine, FHM, GQ, and he has also made appearances on national TV and radio.
Listen in as Mark shares
- How he set up The Male Grooming Co. in 2000 and The ShaveDoctor in 2007
- How he has worked with beauty therapists, leading dermatologists and chemists to create products with formulations that allow the skin to recover more quickly after a shave
- How through his training schools, they have shaved over 60 000 men in the past 11 years' and based on insights gained developed their product range to deliver the best ingredients and performance
- How their strategy to success has been a combination of the right products and training and educating their consumers, resulting in them rolling out the brand across Europe, and more recently into South Korea and India
- The importance of creating your personal brand to stand out in in the industry
You can follow Mark on social media on