Building a Beauty Business with Clicks, South Africa
Release Date: 08/13/2018
Launching a Travel Retail Brand
The Beauty Launch Pod Show
Chris is the founder of Longhaul Spa, founded in 2019 as a vegan , sustainably sourced brand based on New Zealand and African botanicals, targeting the eco conscious sustainably aware traveller. Created with longhaul in mind to provide an in-seat spa treatment the brand has now extended into full-sized products, to ensure you can recreate that first class feeling long after you have returned home. Each element has been carefully crafted working with a master formulator to address sensitive skin for both men and women. Since launching the brand has won over eight awards and they have...
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Launching an Aesthetics Skincare Brand
The Beauty Launch Pod Show
Alison is the founder of Skin02, an Australian Doctor formulated brand that offers both a professional and retail range of dermatological skincare, cosmedical makeup, and several aesthetic devices. Vegan and cruelty free they have been developed to treat and protect the skin from harsh climates. Sustainably sourced and positioned at masstige price points, for the eco conscious consumer, the brand is loved by everday consumers and attracts a cult following of celebrities including Paris Hilton, Victoria Beckham and Miss Australia. Their professional in-clinic range has been developed to improve...
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Launching a Men's Grooming Brand with The Bearded Chap
The Beauty Launch Pod Show
Luke is the founder of The Bearded Chap a premium men's grooming brand crafted from natural ingredients. He founded the brand in Brisbane, Queensland, Australia in 2013, as Australia's first beard grooming company. Luke tried experimenting with all types of lotions and potions to try and stop the dreaded itch and beardruff. Most left his beard feeling greasy, so he decided there had to be something better to tame his wild beard. The brand offers a comprehensive selection of men's grooming products - from hair, to beard, and body products. Now available in over 51 countries globally...
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Launching a Men's Shaving Brand with The ShaveDoctor
The Beauty Launch Pod Show
The beauty launch pod show shares insight, know-how and advice from industry experts on how to develop a successful beauty brand. Janet interview beauty brands, retailers and experts across the industry. She delves into the details of how changing trends have influenced the way in which people shop and discusses what it takes to make an impact in this sector. In this episode she speaks to Mark Sproston, the founder of the ShaveDoctor, about crafting the art of the perfect shave.
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Launching a Sun Care brand with TanCream
The Beauty Launch Pod Show
The beauty launch pod show shares insight, know-how and advice from industry experts on how to develop a successful beauty brand. Janet interview beauty brands, retailers and experts across the industry. She delves into the details of how changing trends have influenced the way in which people shop and discusses what it takes to make an impact in this sector. In this episode she speaks to Gillian Robson from TanCream how she developed her successful suncare brand.
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Launching a Mobile Beauty Company with Perfect10
The Beauty Launch Pod Show
The beauty launch pod show shares insight, know-how and advice from industry experts on how to develop a successful beauty brand.
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Building a Beauty Business with Clicks, South Africa
The Beauty Launch Pod Show
The Beauty Launch Pod Show shares insights, know-how and advice from industry experts on how to develop a successful beauty brand.
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Launching a Wellness Brand with Beauty Foods
The Beauty Launch Pod Show
Janet interviews brands, retailers and industry experts and shares insights and know-how on how to successfully develop a beauty brand in today's marketplace.
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Launching a Social Media Brand with BrambleBuzz
The Beauty Launch Pod Show
Janet interviews brands, retailers and industry experts and shares insights and know-how on how to successfully develop a beauty brand in today's marketplace.
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Creating Made For Life Organics with Amanda Winwood
The Beauty Launch Pod Show
Janet interviews brands, retailers and industry experts and shares insights and know-how on how to successfully develop a beauty brand in today's marketplace.
info_outlineThe purpose of developing a brand is to create something that meets and serves the needs of your customers. The million dollar question is how do you know what they actually want? This week Janet lifts the curtain behind the scenes to share how retailers go about this by speaking to Karien Boolsen. Karien is the merchandise executive for private label for Clicks and for Sorbet.
The Clicks Group is a leading retail group with a portfolio of brands that includes The Body Shop and Clicks. Clicks is South Africa's leading pharmacy, health and beauty retailer with over 646 stores and 500 in-store pharmacies. The Clicks Clubcard loyalty programme is one of the largest in South Africa with over 7.5 million active members. Their product range includes mass and premium beauty, toiletries, baby, men's, home and pharmacy.
Clicks have also created a beauty brand called Sorbet, that includes a range of 92 different shades of foundation, to cater to the diverse skin tones across South Africa. Karien and I discuss how Clicks went about developing this range of cosmetics, which took over two years to bring to market based on their extensive research.
Listen in as Karien shares:
How Clicks are South Africa's leading health and beauty retailer catering to a diverse portfolio of customers, with over 11 official languages, of which only 10% of the population count English as their first language.
How Clicks draw upon their customer database to ensure that they are developing products that meet their customers' needs.
How Karien and her team developed Sorbet Cosmetics, a range of over 600 products of which 170 are cosmetics and 30 professional beauty tools.
How they went about developing 92 different shades of foundations, carefully matched to meet the diverse needs of their customers.
The importance of considering your brand positioning, pricing, promotional campaigns, competitors when presenting your brand to Clicks' to meet their customer needs of innovation at value pricing.
Follow Clicks on their website
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