Launching a Travel Retail Brand
The Beauty Launch Pod Show
Chris is the founder of Longhaul Spa, founded in 2019 as a vegan , sustainably sourced brand based on New Zealand and African botanicals, targeting the eco conscious sustainably aware traveller. Created with longhaul in mind to provide an in-seat spa treatment the brand has now extended into full-sized products, to ensure you can recreate that first class feeling long after you have returned home. Each element has been carefully crafted working with a master formulator to address sensitive skin for both men and women. Since launching the brand has won over eight awards and they have...
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Launching an Aesthetics Skincare Brand
The Beauty Launch Pod Show
Alison is the founder of Skin02, an Australian Doctor formulated brand that offers both a professional and retail range of dermatological skincare, cosmedical makeup, and several aesthetic devices. Vegan and cruelty free they have been developed to treat and protect the skin from harsh climates. Sustainably sourced and positioned at masstige price points, for the eco conscious consumer, the brand is loved by everday consumers and attracts a cult following of celebrities including Paris Hilton, Victoria Beckham and Miss Australia. Their professional in-clinic range has been developed to improve...
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Launching a Men's Grooming Brand with The Bearded Chap
The Beauty Launch Pod Show
Luke is the founder of The Bearded Chap a premium men's grooming brand crafted from natural ingredients. He founded the brand in Brisbane, Queensland, Australia in 2013, as Australia's first beard grooming company. Luke tried experimenting with all types of lotions and potions to try and stop the dreaded itch and beardruff. Most left his beard feeling greasy, so he decided there had to be something better to tame his wild beard. The brand offers a comprehensive selection of men's grooming products - from hair, to beard, and body products. Now available in over 51 countries globally...
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Launching a Men's Shaving Brand with The ShaveDoctor
The Beauty Launch Pod Show
The beauty launch pod show shares insight, know-how and advice from industry experts on how to develop a successful beauty brand. Janet interview beauty brands, retailers and experts across the industry. She delves into the details of how changing trends have influenced the way in which people shop and discusses what it takes to make an impact in this sector. In this episode she speaks to Mark Sproston, the founder of the ShaveDoctor, about crafting the art of the perfect shave.
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Launching a Sun Care brand with TanCream
The Beauty Launch Pod Show
The beauty launch pod show shares insight, know-how and advice from industry experts on how to develop a successful beauty brand. Janet interview beauty brands, retailers and experts across the industry. She delves into the details of how changing trends have influenced the way in which people shop and discusses what it takes to make an impact in this sector. In this episode she speaks to Gillian Robson from TanCream how she developed her successful suncare brand.
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Launching a Mobile Beauty Company with Perfect10
The Beauty Launch Pod Show
The beauty launch pod show shares insight, know-how and advice from industry experts on how to develop a successful beauty brand.
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Building a Beauty Business with Clicks, South Africa
The Beauty Launch Pod Show
The Beauty Launch Pod Show shares insights, know-how and advice from industry experts on how to develop a successful beauty brand.
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Launching a Wellness Brand with Beauty Foods
The Beauty Launch Pod Show
Janet interviews brands, retailers and industry experts and shares insights and know-how on how to successfully develop a beauty brand in today's marketplace.
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Launching a Social Media Brand with BrambleBuzz
The Beauty Launch Pod Show
Janet interviews brands, retailers and industry experts and shares insights and know-how on how to successfully develop a beauty brand in today's marketplace.
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Creating Made For Life Organics with Amanda Winwood
The Beauty Launch Pod Show
Janet interviews brands, retailers and industry experts and shares insights and know-how on how to successfully develop a beauty brand in today's marketplace.
info_outlineClaire Twigge-Molecey is the founder of Ermana. Ermana means 'sister' in Spanish and is an award-winning range of skincare products made from a blend of botanicals, Ermana's products are 100% natural.
In addition to holding down a full-time job as a fashion and homewares buyer, Claire and her husband create Ermana's products by hand from home.
Since launching her business she has successfully listed her brand in retailers across the high-street including John Lewis and Not on the High Street, as well as with retailers based internationally.
Listen in as she shares
- How her sister motivated her to turn her hobby into her business and how she studied alongside her full-time career to understand how to formulate her own products.
- How she went about designing her branding, packaging, tone of voice, for her brand and how this is an important consideration when developing your brand.
- How competitive the beauty industry is, how difficult it is to bring a new brand to market, and the importance of customer focus groups, and speaking to your customer to find out what they want.
- How she has successfully launched her brand into retailers.
- The pros and cons of working with a PR company and how to work with influencers, vloggers and bloggers.
Follow Claire on her website
And on social media