10XP #020: Use These 3 Action Steps to Get to Know Your Audience and Create Better Online Content
Release Date: 11/06/2018
029: How to Be a Better Blogger with Kevin J. Duncan
Biz Mavens podcast
Do you ever find yourself scouring the internet for tips, tricks, or hacks you can use to be a better blogger? On my blogging journey - I’ve searched high and low for insights I could use to stand out from the crowd. My guest, Kevin J. Duncan, is an expert blogger and a wonderfully creative writer - if you want to know how to be a better blogger - Kevin is your guy!
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TBM #028: Podcast Tips You Can Use to Get Started and Expand Your Brand with Carey Green
Biz Mavens podcast
If you had all the podcast tips you needed to start your a podcast today, would you? Jumping into the podcasting pool wasn’t easy for me - but I’ve seen the value - and I’m convinced that it is worth the investment.
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TBM #027: Building a Business You Can Be Proud of with Julie Bogart
Biz Mavens podcast
What does it take to build a business that you can look back upon with pride? Sure, there will be challenges and growing pains - but how do you move past those to create something worthwhile? Good news - we’ve got a special guest who has done just that - she’s created an amazing business that helps people and brings in an impressive profit. I can’t wait for you to learn from my friend, Julie Bogart.
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TBM #026: How to Create a Thriving Online Community with Tonya Kubo
Biz Mavens podcast
What does it take to bring people together from around the world into an online community? How do you keep the group valuable and engaging? What common mistakes should you avoid? Thankfully, we’ve got an expert in Tonya Kubo who is willing to take on all these questions and more!
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TBM #025: How to Cut Through Distractions and Get Work Done with Tricia Goyer
Biz Mavens podcast
Whatever distracts you from getting work done, I’m sure you’d like to have some solutions. Good news! Tricia Goyer is here to walk you through her life as a writer and provide some helpful tips about navigating family life, homeschooling, work responsibilities, and everything in between.
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TBM #024: Discover How To Create a Course and Serve Your Audience, with Brandice Lardner & Shannon Clark
Biz Mavens podcast
What would it look like for you to create a course based on the content and focus of your brand? Have you considered taking this step but find yourself at a loss as to where to start? Good news! I want to introduce you to two women who were brave enough to put themselves out there with their content, Brandice Lardner and Shannon Clark.
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TBM #023: How To Expand Your Platform by Writing a Book, with Natalie Hoffman
Biz Mavens podcast
Did you know that writing a book is one of the best ways to expand your platform? CEO’s to politicians and everyone in between knows that nothing gives you quite as much exposure and authority as writing a book. Don’t you need to go to school and get a degree in writing (or pay someone who has) before you take that step? According to my returning guest, Natalie Hoffman, the answer is NO!
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TBM #022: THE PIVOT: How To Change Your Business Focus Successfully, with Kat Lee
Biz Mavens podcast
My guest on this episode is Kat Lee and she’s a great example of a woman who has continued to put one foot in front of the other as she’s journeyed down her own often-winding entrepreneurial path. She’s tried tons of things, many of them successfully, but has continued to pivot as needed to move into more fulfilling, more effective iterations of her online business.
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TBM #021: How A Successful Membership Community Grew From Vanessa Levin’s Passion For Teaching
Biz Mavens podcast
Vanessa Levin is passionate about Pre-K education and it was that passion that led her to create a website that provides resources for Pre-K teachers - and she started the site way back before blogs weren't really even a thing.
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10XP #020: Use These 3 Action Steps to Get to Know Your Audience and Create Better Online Content
Biz Mavens podcast
Welcome to the final episode in season 2 of the 10X Profits podcast - be prepared for a great discussion on how you can get to know your audience in deeper ways. On this episode, I walk you through three action steps that you need to integrate into your business - steps that will enhance the relationships you have with your followers.
info_outlineWelcome to the final episode in season 2 of the 10X Profits podcast - be prepared for a great discussion on how you can get to know your audience in deeper ways. I’m so glad you’ve been a loyal follower of the Biz Mavens community throughout this journey. And don’t worry, I’ll be back soon with season 3 of the newly-rebranded Biz Mavens podcast!
But it’s not over yet! On this episode, I walk you through three action steps that you need to integrate into your business - steps that will enhance the relationships you have with your followers. You don’t have to worry about your big-name competitors any longer, because you’ll discover why YOUR business is the best one for your followers! This episode is short, sweet, and worthy of your full attention - listen now!
In this episode, listen for
- [0:30] You have clear advantages over people who have already “made it big” - here’s why
- [3:04] Staying focused is essential when implementing these action steps
- [6:08] #1 - Your followers don’t care how famous you are, and you shouldn’t either
- [7:58] #2 - Understand the advantages YOU have over your big-name competitors
- [9:30] #3 - Know your audience and realize that they’re better off with you
How often have you relentlessly sought out your competitors' click funnels, copywriting, and social media ads all in the name of “research?” We’ve all been there. But there comes a time when it stops being productive and starts inhibiting your own creativity. These 3 action steps will help prevent you from becoming distracted by your competitors. Read on for the full story!
Action Step 1 - Your followers don’t care how famous you are, and you shouldn’t either
The most important thing to remember when building your business is to not focus on what you’re missing - embrace the space you’re in right now. Your followers don’t care how many followers you have or how many emails are on your subscription list. What truly matters to them is how you invest in and add value to their lives. The real winners in our line of work are those who can spend the most amount of time, energy, and resources of investing in their followers. And that, friends, isn’t dependent on the number of your followers.
Action Step 2 - Understand the advantages YOU have over your big-name competitors
You have clear advantages over people who have already made a big name for themselves! Simply due to the massive scale of some online businesses, the founder often becomes disconnected from the day-to-day operations and follower interactions. That’s where the power of your small business comes into play! You can be fully present in the tweets, emails, and comments with your loyal followers - this is a dynamic that the big names simply can’t match.
Action Step 3 - Know your audience and realize that they stick with you for a reason
The relationships you cultivate while you’re in the early stages of building your business are invaluable. Your followers are loyal to you, not your competitors, because you understand their desires, goals, struggles, and stories. You’re intimately familiar with the type of support your customers need, and that knowledge cannot be replaced by a big-name competitor. They rely on broad generalizations to reach their followers, whereas YOU know them on a personal level. That’s why you shouldn’t fear losing them to someone else.
As we take a break before season 3 of the podcast, be sure to stay connected with me and the Biz Mavens community! There are 2 great ways to stay in the loop - subscribe to this podcast on your favorite platform (I’m a fan of iTunes, Stitcher, and Google Play), and join my email list on bizmavens.com. That way you won’t miss a single post, update, and episode.