TBM #024: Discover How To Create a Course and Serve Your Audience, with Brandice Lardner & Shannon Clark

What would it look like for you to create a course based on the content and focus of your brand? Have you considered taking this step but find yourself at a loss as to where to start? Good news! I want to introduce you to two women who were brave enough to put themselves out there with their content, Brandice Lardner and Shannon Clark. 

Brandice has over ten years of experience as a personal trainer and nutrition coach. She’s trained and coached hundreds of women and helped them find peace with food as they reach their true goals. Brandice blogs at, Grace Filled Plate, where she teaches women how to ditch diets and restriction to find peace with food through God’s Grace. 

Shannon and her husband discovered how to get out debt in nine months by learning the right way to budget. Now, Shannon helps others do the same at, Affording Motherhood where she offers the 20,000 stay-at-home moms in her community the information and inspiration they need to budget successfully and work from home. 

In our conversation, Brandice and Shannon open up about the communities they’ve built online, why it’s helpful to start with a test or pilot program, how to get people interested in your test program, why it’s important to gather and listen to feedback, how to adopt a long-term mindset, and much more. I can’t wait for you to learn from the wonderful insights these women have to share!

 

In this episode, listen for

• [1:00] I welcome my guests, Brandice Lardner and Shannon Clark
• [3:00] Brandice talks about her online program, Find Your Grace Filled Plate.
• [5:15] Shannon talks about her online program, Budget Breakthrough.
• [8:00] Why starting with a Beta program can be helpful.
• [12:00] How did Brandice Shannon get people to get take a chance on a new program?
• [14:30] Feedback can be very constructive, are you asking for it?
• [17:30] You’ve got to adopt a long-term mindset if you want to succeed.
• [21:00] What does building relationships with your customers look like?
• [25:00] Lessons learned from running a pilot program.
• [30:00] Making plans to scale your business.
• [32:15] Brandice and Shannon enter the Lightning Round; rapid-fire questions.
• [42:15] Closing thoughts from Brandice and Shannon.

 

What are you waiting for? Create a course!

I know what you are thinking, who has the time to create a course? I won’t sugarcoat it, it’s not going to be easy, but it will be worth it! Here is the good news, you don’t have to have it all figured out and polished to get started. You can follow a similar path that Brandice and Shannon took by reaching out to your followers to see if they’d like to participate in a pilot program. 

The advantage of launching a pilot program instead of launching a full-blown course is that you get to learn and adapt your content to your audience's needs as you go through the material. The critical piece of launching a pilot program is to proactively gather feedback and learn from the people who were willing to be your test subjects.

Don’t ignore feedback, lean in.

If you want your message and your content to resonate with your audience, you need to listen to them. I’m not saying that every comment or piece of feedback is created equal, some people are just mean or they are trolling, and they aren’t worth your time. When you create a pilot program and invite a select group from your audience to participate, you’ve got a group who loves your message and wants you to succeed, seize this opportunity to learn from them! 

Don’t let yourself get defensive or combative, embrace the feedback and find a way to learn from it and move on. When your audience sees that you care about their feedback and you adapt your approach accordingly, you’ll win their loyalty.

Why you need to adopt a long-term mindset.

When you create a course for your audience, you are investing in the long-term success of your brand and platform. If you want to diversify your options, creating a course is a worthwhile investment. Your regularly scheduled content will keep people visiting your site, but it’s projects like courses and programs that will turn followers to fans. Once you’ve turned a significant number of your passive followers into fans, then your brand will be unstoppable. 

To hear more about embracing a long-term mindset and what it takes to create a course, make sure to catch my full conversation with Brandice and Shannon on this episode, you don’t want to miss it!

Notes + Links from Today’s Show

• Live Chat
• BombBomb
• Loom
• Having a Mary Heart in a Martha World
• The Automatic Customer
• The Short Years
• Sorta Awesome Show
• Frump Fighters
• Sticky Blogging
• Fit2B Studio

Connect with Brandice Lardner and Shannon Clark

• Brandice Lardner - Grace Filled Plate
• Shannon Clark - Affording Motherhood

Connect With Jeni

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