340. Balloons as fine art | DJ of Balloons in Bold
The Bright Balloon
We’re excited to have Kalisan curating another month of episodes for us, and to kick things off this time is DJ of Balloons in Bold. He is a fine artist who uses balloons as his medium, so it was cool to get yet another take on balloons as a form of art! He had worked as a balloon twister before turning to fine art as a form of emotional expression. Little did he know how much it would take off and get noticed in the way it did. Before he knew it he was the feature of a gallery show and by using a medium that is usually associated with fun and joy to display darker imagery, it really grabbed...
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338. Nightmare installations | Rachel of Evansville Balloon Company
The Bright Balloon
If you’ve ever forgotten about a job, left your U-Haul door open when driving or gotten robbed at an installation… you’re going to relate to what Rachel shares in this episode! She and I talk about some of our worst installations to date and, more importantly, how we handled them and kept moving forward. Even though the topic feels negative, Rachel and I couldn’t help but laugh our way through this episode as we commiserate in things that only balloon professionals would understand. Before we dive into the hilarity, Rachel offers some tips for those managing their full-time jobs...
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336. High-end clients | Chris of Balloon Design Studio
The Bright Balloon
If you’ve ever wondered what it’s like working with and attracting high-end clients, this episode is for you! Chris of Balloon Design Studio shares with us how he goes after the big jobs, his pricing and more. Before we get into those details, hear about his first balloon arch job he did in the sixth grade! He continued running his business through college, then eventually knew it was time to dive into his dream of doing balloons full-time. Now, he loves tackling new design and installation challenges with mostly every job he does in New York City for his high-end clients. We’ll...
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334. Rebranding | Tracy of Joyful Party Co.
The Bright Balloon
In this episode I’m learning from Tracy of Joyful Party Co. (formerly From Me 2 You Creations) about what it’s like to rebrand after being in business for almost 20 years. She shares with us everything that was involved in the process, including the financial impact it had. Learn about the services her original business started with, how her initial run with balloons was stopped short, how eventually her balloon business was propelled forward and how many aspects are now part of Joyful Party Co. Then we dig into the specifics of the rebrand. We’ll hear about what compelled...
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332. How I hit my sales goal 6 months early
The Bright Balloon
In this episode I’m sharing how I track my numbers so that I know what’s coming in and how I’m making my way towards my financial goal. Hear what keeps me focused, how I reverse-engineer all of my numbers to make a realistic plan and how I honed in on the exact type of customer I need to focus on. Then I’ll talk through some of the main pieces of getting customers to rebook, what I’ve pulled back from automation and the surprising insight I’ve gotten thanks to my new tracking system. I wrap up by sharing how I move my money so that I’m able to count down to my goal with...
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330. Simple ways to add value | Noeli of So Pretty Balloons
The Bright Balloon
If you struggle with standing out in a saturated market, this episode is for you! Our curated sponsor HiFloat chose Noeli of So Pretty Balloons to come on the show and talk about how she’s found a way to stand out in the crowded and very talented Miami market. Before we get into those specifics, we’ll hear how she followed signals for what direction to take in her business. I find it so admirable how she’s let her business be fluid around her different seasons of life! Then, hear how distorted flowers were the first element that drew attention to her work (despite her...
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328. Staying Lean | Elisabeth of Pop of Color Balloon Design
The Bright Balloon
In another curated episode by HiFloat, we have another returning guest - Elisabeth of Pop of Color Balloon Design. Her and I are kindred spirits in the way that we want to build our businesses around our lives (and not the other way around). So in this episode, we’re chatting about putting limits on our businesses as well as the advantages and disadvantages that come along with. We talk about how we keep our businesses lean… including overhead expenses, vehicles and hiring help; and the freedom available to us because of those choices. We also discuss the viability of ever selling our...
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326. Shifting strategies | Jam of Garden Place Balloons
The Bright Balloon
In another curated episode by HiFloat, we’re reconnecting with Jam of Garden Place Balloons to hear how he’s pivoted away from the huge, luxurious installs and into deliveries… which have become the bread and butter of his business! He’s still got local balloon friends who have been and continue to be a major support for him when the big jobs do come up, but we’ll hear more about this intentional adjustment he’s made based on the latest demand, as well as the mindset shift he needed to go along with. Jam was kind enough to share specifics about what’s working and what’s not...
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324. Dos and Don’ts of HiFloat & HiShine | Phillip of HiFloat
The Bright Balloon
In our first curated episode by HiFloat, we get to hear from the COO himself, Phillip… who is also a chemist! He shares with us some tips and tricks about using HiFloat and HiShine which I definitely didn’t know before having this conversation. Learn how humidity, proper inflation size, transport bags and even 60/40 valves impact HiFloat performance. And for HiShine, Phillip has two big tips for using it properly, plus offers considerations for when to use the trigger sprayer versus the aerosol version. I also asked him to talk about the products’ safety for us when we use it....
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322. Pricing transparency | Courtney of Courtney Lynette Creative Co.
The Bright Balloon
I LOVED this interview with returning guest Courtney! We’re talking about pricing transparency and all of the objections and fears that might come with. But that’s not all… we’re also talking about website design, customer behavior and more. It was such a good interview with a bunch of nuggets like: Ways to pre-qualify your leads Why brand shoots matter If e-commerce really works for our industry Planning for a website build How many pages you really need How FAQ sections help The conversation boosted my confidence in some of the ways I operate and I hope it does for you, too! Then...
info_outlineWe’re excited to have Kalisan curating another month of episodes for us, and to kick things off this time is DJ of Balloons in Bold. He is a fine artist who uses balloons as his medium, so it was cool to get yet another take on balloons as a form of art!
He had worked as a balloon twister before turning to fine art as a form of emotional expression. Little did he know how much it would take off and get noticed in the way it did. Before he knew it he was the feature of a gallery show and by using a medium that is usually associated with fun and joy to display darker imagery, it really grabbed people’s attention.
We’ll hear about his strategy for making the balloons last during gallery prep and throughout the show, including how he found a way to put balloon dogs into a pattern and what products he used.
DJ also shares more about what influences his art and describes several of his show exhibits. I appreciated him being willing to share his story!
And in the UGlu Hotline, hear about one of my own favorite inflators!
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