Libsyn Directory

384. Your dream clients, and a simple website audit to attract them

Release Date: 12/02/2025

384. Your dream clients, and a simple website audit to attract them

The Bright Balloon

With Courtney of Courtney Lynette Creative Co. If you want to book better, not just more, this conversation with Courtney of Courtney Lynette Creative Co. breaks down how to realign your website and visuals so the right clients find (and choose) you. It’s easier than you think! We cover: A year-end review to define your 2026 “dream client” (what you loved, what you never want again) The quick-hit homepage audit: images, fonts, color palette, consistency Mobile-first essentials and broken-button checks Smarter contact forms Messaging cleanup so you don’t try to “serve...

382. From side hustle to storefront: why Jam opened a balloon shop

The Bright Balloon

In another episode curated by our friends at HI-FLOAT, and recorded live at the Sempertex International Balloon Convention, I’m chatting with Jam of Garden Place Balloons about his new brick and mortar shop, The Balloon Shop. If you’ve ever toyed with the idea of opening a balloon store, you’ll want to hear Jam’s story behind his pivot from focusing solely on custom installs to now offering smaller ticket items as well: the wins, the worries, and the money math. We cover: Why he shifted to helium, grab-and-go garlands, and personalized jumbos How Party City closures and customer...

380. How to make social media fun (and still get booked)

The Bright Balloon

If you’ve ever groaned at the thought of making another reel, this is the episode for you. Curated by our friends at HI-FLOAT (and recorded live at the Sempertex International Balloon Convention) in this episode, I’m chatting with Maggie of Pop Charlotte—a balloon pro who not only runs a large, successful business but actually enjoys doing her own social media. In this conversation, we cover: Why Maggie still runs her own social accounts despite having a full team How behind-the-scenes videos help her connect with clients The mindset that keeps her out of burnout and comparison ...

378. Business and life hacks for solopreneurs

The Bright Balloon

In this episode curated by our friends at HI-FLOAT I’m chatting with Victoria of Balloons by Victoria, and we’re getting real about what it means to build a balloon business and hire help that supports your life—not the other way around. We cover: Why Victoria chose to stay home-based (and how she makes it work) How she got out of her own head and decided to hire help Her inflator and admin roles Sticking to the policies that she’s set for her business Why she still rents U-Haul vans instead of buying a business vehicle The life-changing personal life hacks that she loves ...

376. Defining roles in a family business

The Bright Balloon

What’s it really like to run a family manufacturing business in the balloon industry? In this special in-person episode recorded at the Sempertex International Balloon Convention, I sit down with Andrea and Aidan from HI-FLOAT—the powerhouse mother-daughter duo helping lead one of the most beloved brands in our space. We chat about: How HI-FLOAT started Why clearly defined roles are essential in a family-run business What it's like onboarding second and third-generation family members Advice for anyone considering launching a product-based business Making decisions based on...

374. Live from The International Balloon Convention

The Bright Balloon

If you’ve ever wondered what actually happens at a balloon convention—or whether it’s worth the investment—this episode is for you. I recorded this recap live from the Sempertex International Balloon Convention while the event was still in full swing. I share what the experience was like, how it compares to other conventions, and why I left feeling more energized than ever. I talk about: The new Sempertex color launch and matching decor Why I loved the preset class schedules What made the instructor lineup so unique Vendor highlights (including latex dog toys!) The MBP...

372. Why Cheap Tape Could Be Costing You Clients

The Bright Balloon

If you’ve ever had a balloon installation fall (or had to refund a client because it didn’t hold), this episode is for you. In this conversation with Steve and Nicole from ProTapes, we dive deep into the adhesives balloon artists rely on—and how using the wrong tape could be costing you money, time, and clients. We cover: Why ProTapes products are different from big-box tape The right tape for rigging, balloon adhesion, and framework How ProTapes has found a home in the balloon industry The many other industries they make product for You’ll walk away with a better understanding...

370. How to Build Systems That Simplify Your Balloon Business

The Bright Balloon

If your balloon business feels chaotic, it might be because you’re missing one key ingredient: systems. In this episode, I sit down with balloon artist and business coach Danielle, aka Coach Danni D, to talk about how to simplify your business with smart, repeatable processes that save time, reduce stress, and create freedom. We discuss: The PACE framework for building systems that actually work Why you need systems before you hire help How to document your process (even if it’s messy at first) The core systems every balloon pro should have Why syncing your business calendar with...

368. How to Think Like a CEO in Your Balloon Business

The Bright Balloon

Are you stuck in the day-to-day chaos of running your balloon business—constantly reacting, never really moving forward? In this episode of, I sit down with business coach Andrea Liebross, who helps creative entrepreneurs stop spinning their wheels and start thinking like CEOs. Andrea shares strategies for: Shifting from a reactive to a CEO mindset Using her TRUST process to take massive action Becoming a “big thinker” Setting weekly and daily “Big 3” lists to stay focused on what matters Tapping into your future you Knowing when it’s time to hire a coach Whether...

366. How This Couple Built a Thriving Balloon Business With a New Baby at Home

The Bright Balloon

Brittany and Patrick of Main Street Balloons turned a $300 side hustle into a full-time balloon business—and they did it while navigating new parenthood and while also working in their healthcare careers. In this episode, they share their inspiring journey, how they manage their roles as a couple in business, and what it really takes to grow a profitable balloon company without burning out. You’ll learn: Why they finally stopped talking themselves out of starting How they’ve grown the business with zero debt The way they divide work between admin and installs How social media...

More Episodes

With Courtney of Courtney Lynette Creative Co.

If you want to book better, not just more, this conversation with Courtney of Courtney Lynette Creative Co. breaks down how to realign your website and visuals so the right clients find (and choose) you. It’s easier than you think!

We cover:

A year-end review to define your 2026 “dream client” (what you loved, what you never want again)
The quick-hit homepage audit: images, fonts, color palette, consistency
Mobile-first essentials and broken-button checks
Smarter contact forms
Messaging cleanup so you don’t try to “serve everyone” (and attract no one)
DIY vs. hiring help
How time-blocking helps get things done
Reminder: a new website (or refresh) is a tax write-off!