260: Elevating Engagement: Turning Events into Transformational Journeys with Eric Rozenberg
Release Date: 03/04/2025
288: Pause to Perform: Breath, Stress & Eventpreneur Resilience with Megan Nolan
The Business of Meetings
Today, Eric is excited to welcome Megan Nolan, the founder of Vitality Wellness in Maui. With extensive experience in yoga, mental health, and wellbeing, Megan brings powerful tools to support small business owners and professionals within the meetings and events industry. About Megan Nolan Megan Nolan is a yoga teacher and personal trainer based in Maui. She combines movement, mindfulness, and strength training to help people improve their posture, energy, and mental focus. Beyond individual sessions, she specializes in bringing wellness into the conference and events industry...
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287: Fall Reads: Five Game-Changing Books for Small Business Owners with Eric Rozenberg
The Business of Meetings
Today, Eric shares five standout books he read this summer. As a passionate reader of 25–30 books a year, he found these books particularly impactful for both business and life. The Last Lecture — Randy Pausch & Jeffrey Zaslow This moving and timeless book was written by computer science professor Randy Pausch, as his final lecture after getting a terminal diagnosis. It blends philosophy, practical wisdom, and personal stories, offering lessons on living with purpose, nurturing relationships, and leaving a legacy. It is a book to hold onto for life, and to pass on to the next...
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286: PR Parenting: Lessons for Entrepreneurs and Event Leaders with Marjie Hadad
The Business of Meetings
Today, we are delighted to welcome Marjie Hadad as our guest. Marjie is a PR expert who has spent the last 4 decades working in media and public relations in various countries. She currently assists private individuals and individual business owners. Marjie joins us today to share her insights and experience. Tune in to find out how to become more successful in your business and at home. Marjie’s Journey Marjie has spent 40 years in media and public relations, working as a reporter, anchor, and producer, and she even won an Emmy Award. She later became an agent in the...
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285: What Buffett Never Said (But Every Small Business Owner Must Hear Before 2025 Ends)
The Business of Meetings
Now is a great time to reflect on both personal milestones and business goals! Planning your priorities now can set you up for a strong finish to this year and prepare you for a successful start to 2026. Transitions and Emotional Awareness When your children start school or college, it can be emotionally intense as it reminds you how quickly time passes. Embracing the emotions of those moments can help you process change while you focus on other areas of life. Planning Your Year-End Goals With roughly 85 working days left in the year, it is essential to define what you want to...
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284: Beyond Logistics: How to Create the World’s Most Welcoming Events with Kelly Knowlen
The Business of Meetings
We are delighted to welcome Kelly Knowlen, currently the Vice President of Sales Engagement and Special Events at Hilton, as our guest today. Kelly joins us today to share her career journey and talk about her work in the meetings and events industry. This episode will be of particular interest to event planners who own their businesses and want to increase their engagement, using events as a strategic tool for their organizations. Bio: Kelly Knowlen Kelly Knowlen is a dynamic leader in the global hospitality industry with over 30 years of experience at Hilton, where she...
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283: Beyond the Next Event: How to Grow a Business That Lasts with Eric Rozenberg
The Business of Meetings
Today, Eric shares a recent coaching experience he had with an entrepreneur who was hesitant to grow her business because she was happy with her current setup and did not feel the need to expand. Stay tuned as Eric takes a closer look at whether or not that way of working is, in fact, sustainable. Growth Can Create Freedom Staying small might feel comfortable, but constantly jumping from one project to the next leaves little room for personal time or long-term progress. Growth allows business owners to step back from their daily tasks and invest their time where it truly...
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282: The Art of Saying No: How to Ditch Bad Clients and Attract Better Ones with Eric Rozenberg
The Business of Meetings
Have you ever felt that a client was not the right fit for you, yet you ignored your gut feeling and worked with them anyway? In this episode, Eric shares two examples of similar situations he experienced in his professional journey, explaining how he handled them and what he learned along the way. Trust Your Instincts It is essential to recognize when a potential client or project does not align with your values, standards, or business model. Ignoring your instincts when your gut tells you a client is not the right fit will likely lead to lots of frustration down the line. ...
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281: Time, Solitude, and Sanity with Eric Rozenberg
The Business of Meetings
Life as an entrepreneur can often feel lonely. Being a solopreneur or small business owner in the meetings and events industry is a wonderful experience. However, with all the stress and challenges entrepreneurs face, they often find themselves alone, with no one to share their wins, doubts, and fears with. In this episode, Eric reads an excerpt from the book he is currently reading and shares some valuable tips to help entrepreneurs avoid loneliness. Digital Nomads Unlike traditional nomads who rely on each other, digital nomads often go it alone. In his book 4000 Weeks,...
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280: Adapt or Get Left Behind: Why Tech is Non-Negotiable for Small Businesses with Eric Rozenberg
The Business of Meetings
Technology is no longer just a helpful tool for running small businesses. It has become the lifeline for small business success. In this episode, Eric clarifies why technology is now non-negotiable when running a successful small business. Tune in to learn why, as a small business owner, you must either evolve and adapt or risk getting left behind. AI Blackmail An article on Entropic described a test scenario where AI named specific (fictional) people and made a blackmail demand. Even though the situation was fabricated for testing purposes, it highlighted the...
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279: Pause, Recharge, Thrive: Why Breaks Are Good for Business
The Business of Meetings
Eric knows that taking three weeks off each year is a European concept, yet he believes that it is up to each entrepreneur to decide for themselves when and how they choose to switch off. In this episode, he explains that it is not just about the time you take off, but rather about being intentional with how you recharge. He also shares the playful out-of-office email message he set up during the three weeks he recently spent in North Carolina. Decide How You Disconnect As an entrepreneur, you get to choose how and when you disconnect. Some people prefer complete time off, while others...
info_outlineWould you like to know how to create a truly unforgettable business experience?
Today, Eric explores the power of engagement and explains how to design unique experiences, sharing insights from an inspiring conference and an example of a past touchpoint that left a lasting impact.
Stay tuned for valuable strategies to enhance your engagement and create unforgettable experiences.
Focusing on What Never Changes
Jeff Bezos focuses on what remains constant because Amazon customers always want lower prices and faster delivery. Applying that to the meetings and events industry, Eric identifies two unchanging factors- the need for in-person gatherings, as nothing replaces human connection, and the demand for unique experiences, as people constantly seek unforgettable one-of-a-kind moments.
Examples of Unique Experiences
Eric has organized events in over 50 countries, creating exceptional experiences that people will never forget. A standout example is the 1998 FIFA World Cup, where he ensured his clients had premium tickets, even amid the chaos of ticket fraud. The highlight was a Three Tenors concert under the Eiffel Tower. Another remarkable event he designed was a unique dining experience across multiple hotel locations.
Insights from the MMT Mastermind Conference
Eric recently attended his favorite annual conference, the MMT Mastermind Talk, founded by Jason Gaignard. This event is exceptional due to its year-round engagement, ensuring attendees stay connected beyond the conference. Personalized seating based on in-depth intake forms fosters meaningful conversations, while a carefully curated agenda balances inspiring keynotes with interactive sessions. The conference also offers abundant networking opportunities, leaving participants feeling deeply connected, motivated, and eager to return year after year.
Key Takeaways for Business Owners
Eric highlights the importance of being intentional about designing engagement. By curating thoughtful touchpoints and creating exclusive experiences, businesses can forge deep connections and ensure long-term success. He encourages business owners to break free from the cycle of short-term projects and focus on building sustainable, thriving enterprises.
Connect with Eric Rozenberg
On LinkedIn