261: Building Club Ichi: The Journey, The Growth & The Partnership with Liz Lathan & Nicole Osibodu
Release Date: 03/11/2025
277: Turning Pain Points into Profits: Lil Roberts’ Founder Journey with Lil Roberts
The Business of Meetings
We are excited to welcome Lil Roberts, the Founder of Xendoo, as our guest today. Lil is an exceptional entrepreneur with a sharp instinct for people and the confidence to speak the truth. She has served as President of the South Florida chapter of Entrepreneurs Organization (EO) and recently published a book called Small Business Defined: The Ultimate Guide for Small Business Owners. Stay tuned to hear about her inspiring journey and learn how Xendoo makes accounting easier for small business owners. Connect with Eric Rozenberg Connect with Lil Roberts On
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276: Certainty in Uncertain Times: Focus on What You Can Control with Eric Rozenberg
The Business of Meetings
Today, Eric tackles the truth about uncertainty. Many business owners and entrepreneurs find uncertainty unbearable. Eric points out that if you, as a business owner, do not learn the art of navigating uncertain times, you may need to reconsider whether it is genuinely the right industry for you. Uncertainty Feels Tougher Without a Plan A friend of Eric, living in Israel, recently made the striking observation that he finds frequent missile alerts easier to handle than the uncertainty of running a business. That is because he has prepared himself for those situations. So, when an...
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275: Unplug to Reconnect: Rethinking Hospitality and Unique Experiences with Eric Moeller
The Business of Meetings
We are delighted to have Eric Moeller, the founder of Freewyld, joining us today. Known for his clear mind and sharp perspective, Eric has never been afraid to challenge the status quo of big corporations or industry transformations. Join us to hear about Eric’s impressive career journey and the bold steps he is taking to revolutionize the hospitality industry. Connect with Eric Rozenberg On Connect with Eric Moeller On
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274: From FIFA to the Founding Fathers: How Travel is Fueling America's Future with Kevin Hinton
The Business of Meetings
We are thrilled to welcome Kevin Hinton as our guest today. Kevin, who has over 20 years of experience in the global meetings and travel industry, was appointed as Managing Director of Group Travel for the U.S. Travel Association last year. He joins us today to share his career trajectory and dive into the significant role he now plays within the organization. Tune in today to hear about his impressive career and learn how he is shaping the future of group travel. Connect with Eric Rozenberg On Connect with Kevin Hinton On
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273: DEI Exposed: How Ideology Fuels Division and Antisemitism with Stanley K. Ridgley, PhD
The Business of Meetings
We are honored to welcome the distinguished Dr. Stanley K. Ridgley, author of the recently released book DEI Exposed, as our guest today. Dr. Ridgley is a well-traveled and highly respected educator with a reputation for delivering insight with clarity and impact. In his book, he addresses one of the most widely discussed and contentious topics in our industry today, substantiating his arguments with well-researched factual evidence. Silence implies complicity, so Eric never shies away from tough conversations, especially with those who can back their ideas with proven facts. Join us to...
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272: "it depends!" - What every Event Entrepreneur needs to know: Legal Advice with Barbara Dunn
The Business of Meetings
We are delighted to welcome Barbara Dunn as our guest today. Barbara is one of the top legal experts in our industry and an absolute powerhouse in her field! She joins us today to share her professional journey and explore the realities of owning and running a business. Stay tuned for Barbara’s valuable insights on the legal aspects every business owner must consider to thrive in the current dynamic and competitive business landscape. Connect with Eric Rozenberg On Connect with Barbara Dunn On her
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271: Leading Starts with You: Mental Wellness for Business Owners with Eric Rozenberg
The Business of Meetings
Today, Eric dives into the importance of self-care and focusing on mental health, particularly during times of uncertainty. Stay tuned as Eric shares practical ways to remain grounded and support your well-being, even when things feel unpredictable. A Late-Night Emergency in Sardinia While organizing a sales meeting for a medical device company in Sardinia, Eric experienced a powerful reminder of why health must come first. In the early morning, as his team was wrapping up video edits for a final presentation, he found a man lying unconscious with blood coming from his head. The...
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270: The Impact of AI on Conscious Decision-Making with Didi Aurelia
The Business of Meetings
We are delighted to have Didi Aurelia as our guest today. Didi is an educator, psychologist, speaker, and the author of 100 Days to a More Aware You. Having spoken recently at the World Economic Forum about the role of AI in supporting conscious decision-making, Didi is the ideal person for business owners and those seeking to integrate more mindful decision-making processes into their practices to consult with. Stay tuned for Didi’s thought-provoking insights on using AI to enhance awareness and support intentional choices. Bio: Didi Aurelia: Author of ‘100 Days to...
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269: Clarity in Uncertain Times: Three Moves Every Business Owner Should Make Now with Eric Rozenberg
The Business of Meetings
In times of uncertainty, like we are facing now, small business owners must stay focused and be proactive. Today, Eric shares three of his tried and tested strategies for helping small business owners remain steady during times of uncertainty within the industry. Stay tuned to learn how to turn uncertainty into opportunity with three proven strategies to keep your business moving forward in unpredictable times. 1. Review Your Finances Start by examining every expense in your business, line by line. Go through all your credit card statements and monthly charges, especially those...
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268: The Business Case for Joy: Amanda Gore on Building High-Impact Teams
The Business of Meetings
Today, we are delighted to welcome Amanda Gore, an Australian powerhouse from the Speaker Hall of Fame, as our guest. Amanda is a phenomenal communicator who blends her sharp insights with humor and heart, offering fresh perspectives on joy, emotional intelligence, change, management, and leadership. Get ready to laugh and learn as Amanda shares her story and powerful insights that have inspired her audiences worldwide. Emotional Intelligence Emotional intelligence (EQ) is more important than technical skills in leadership and life. EQ helps people navigate conflict, build trust, and...
info_outlineToday, we are excited to welcome two of the most influential and high-energy leaders in the meetings and events industry. The dynamic duo, Liz Lathan and Nicole Osibodu are founders of Club Ichi. Individually, they are powerful, and together, they are dominating the market!
Stay tuned as we explore their journey, the vision behind Club Ichi, and the incredible work they are doing to shape the future of our industry!
Reinventing the Event Industry
Liz and Nicole built their careers in experiential marketing, but they were not satisfied with how the industry operated. They saw a need for more community, innovation, and fresh ideas, and instead of waiting for change, they created it themselves. Through bold projects like Secret Family Reunion and Club Ichi, they are reshaping how event professionals connect, learn, and grow.
The Journey to Club Ichi
Their journey started with Secret Family Reunion in 2019, an experimental networking event where attendees signed up without knowing the destination. The inaugural trip to Tuscany was successful, proving that people craved immersive, meaningful connections beyond standard industry gatherings. By 2026, they plan to host one final edition to push the concept further.
Realizing that the industry needed more than just one-off events, they launched Club Ichi in 2023. The goal was to create a thriving, engaged community of B2B event marketers. It began with a 12-hour digital marathon featuring 75 rapid-fire speakers designed to be high-energy and engaging. The event resonated, and Club Ichi quickly grew into a membership-based platform with thousands of subscribers.
Building a Sustainable Business
Initially, Liz and Nicole worked as consultants, taking on projects and advising clients. But they knew they needed a more structured, scalable business model. So, with the help of a business coach and tax strategist, they refined their focus, making Club Ichi their primary offering. Instead of chasing one-off projects, they built a long-term vision that serves their members and the broader industry.
Evolving Club Ichi
Club Ichi is evolving into a media-meets-community platform. Liz and Nicole have big plans, including an industry magazine and a reality show that provides a behind-the-scenes look at global events. They aim to create a sustainable, self-funded business that keeps the event industry fresh, innovative, and connected.
Innovating and Supporting the Event Industry
Liz and Nicole are actively pushing the boundaries of what is possible within the event industry. Through Club Ichi, they have created a dynamic space where B2B event marketers can connect, collaborate, and learn from each other. Their approach is not just about creating events but fostering an ongoing community of professionals who can rely on each other year-round. Beyond that, they aim to provide deeper insights into the industry with plans for a magazine specifically for insiders, featuring in-depth reports and analysis similar to Fast Company or Wired. They are also working on a reality show that will give event professionals a unique lens to see destinations and events, combining the fun of a travel show with event industry insights.
The Future of Club Ichi
Next year, they hope to grow Club Ichi to 1,000 premium members, expand their team, and build a profitable, long-term business. Their vision is clear: they want to make the event industry even smarter, more creative, and more connected. Liz and Nicole are not just building a business- they are reshaping the industry!
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