264: ENCORE The Amazing Story of the Savannah Bananas with Jesse Cole
Release Date: 04/01/2025
288: Pause to Perform: Breath, Stress & Eventpreneur Resilience with Megan Nolan
The Business of Meetings
Today, Eric is excited to welcome Megan Nolan, the founder of Vitality Wellness in Maui. With extensive experience in yoga, mental health, and wellbeing, Megan brings powerful tools to support small business owners and professionals within the meetings and events industry. About Megan Nolan Megan Nolan is a yoga teacher and personal trainer based in Maui. She combines movement, mindfulness, and strength training to help people improve their posture, energy, and mental focus. Beyond individual sessions, she specializes in bringing wellness into the conference and events industry...
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287: Fall Reads: Five Game-Changing Books for Small Business Owners with Eric Rozenberg
The Business of Meetings
Today, Eric shares five standout books he read this summer. As a passionate reader of 25–30 books a year, he found these books particularly impactful for both business and life. The Last Lecture — Randy Pausch & Jeffrey Zaslow This moving and timeless book was written by computer science professor Randy Pausch, as his final lecture after getting a terminal diagnosis. It blends philosophy, practical wisdom, and personal stories, offering lessons on living with purpose, nurturing relationships, and leaving a legacy. It is a book to hold onto for life, and to pass on to the next...
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286: PR Parenting: Lessons for Entrepreneurs and Event Leaders with Marjie Hadad
The Business of Meetings
Today, we are delighted to welcome Marjie Hadad as our guest. Marjie is a PR expert who has spent the last 4 decades working in media and public relations in various countries. She currently assists private individuals and individual business owners. Marjie joins us today to share her insights and experience. Tune in to find out how to become more successful in your business and at home. Marjie’s Journey Marjie has spent 40 years in media and public relations, working as a reporter, anchor, and producer, and she even won an Emmy Award. She later became an agent in the...
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285: What Buffett Never Said (But Every Small Business Owner Must Hear Before 2025 Ends)
The Business of Meetings
Now is a great time to reflect on both personal milestones and business goals! Planning your priorities now can set you up for a strong finish to this year and prepare you for a successful start to 2026. Transitions and Emotional Awareness When your children start school or college, it can be emotionally intense as it reminds you how quickly time passes. Embracing the emotions of those moments can help you process change while you focus on other areas of life. Planning Your Year-End Goals With roughly 85 working days left in the year, it is essential to define what you want to...
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284: Beyond Logistics: How to Create the World’s Most Welcoming Events with Kelly Knowlen
The Business of Meetings
We are delighted to welcome Kelly Knowlen, currently the Vice President of Sales Engagement and Special Events at Hilton, as our guest today. Kelly joins us today to share her career journey and talk about her work in the meetings and events industry. This episode will be of particular interest to event planners who own their businesses and want to increase their engagement, using events as a strategic tool for their organizations. Bio: Kelly Knowlen Kelly Knowlen is a dynamic leader in the global hospitality industry with over 30 years of experience at Hilton, where she...
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283: Beyond the Next Event: How to Grow a Business That Lasts with Eric Rozenberg
The Business of Meetings
Today, Eric shares a recent coaching experience he had with an entrepreneur who was hesitant to grow her business because she was happy with her current setup and did not feel the need to expand. Stay tuned as Eric takes a closer look at whether or not that way of working is, in fact, sustainable. Growth Can Create Freedom Staying small might feel comfortable, but constantly jumping from one project to the next leaves little room for personal time or long-term progress. Growth allows business owners to step back from their daily tasks and invest their time where it truly...
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282: The Art of Saying No: How to Ditch Bad Clients and Attract Better Ones with Eric Rozenberg
The Business of Meetings
Have you ever felt that a client was not the right fit for you, yet you ignored your gut feeling and worked with them anyway? In this episode, Eric shares two examples of similar situations he experienced in his professional journey, explaining how he handled them and what he learned along the way. Trust Your Instincts It is essential to recognize when a potential client or project does not align with your values, standards, or business model. Ignoring your instincts when your gut tells you a client is not the right fit will likely lead to lots of frustration down the line. ...
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281: Time, Solitude, and Sanity with Eric Rozenberg
The Business of Meetings
Life as an entrepreneur can often feel lonely. Being a solopreneur or small business owner in the meetings and events industry is a wonderful experience. However, with all the stress and challenges entrepreneurs face, they often find themselves alone, with no one to share their wins, doubts, and fears with. In this episode, Eric reads an excerpt from the book he is currently reading and shares some valuable tips to help entrepreneurs avoid loneliness. Digital Nomads Unlike traditional nomads who rely on each other, digital nomads often go it alone. In his book 4000 Weeks,...
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280: Adapt or Get Left Behind: Why Tech is Non-Negotiable for Small Businesses with Eric Rozenberg
The Business of Meetings
Technology is no longer just a helpful tool for running small businesses. It has become the lifeline for small business success. In this episode, Eric clarifies why technology is now non-negotiable when running a successful small business. Tune in to learn why, as a small business owner, you must either evolve and adapt or risk getting left behind. AI Blackmail An article on Entropic described a test scenario where AI named specific (fictional) people and made a blackmail demand. Even though the situation was fabricated for testing purposes, it highlighted the...
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279: Pause, Recharge, Thrive: Why Breaks Are Good for Business
The Business of Meetings
Eric knows that taking three weeks off each year is a European concept, yet he believes that it is up to each entrepreneur to decide for themselves when and how they choose to switch off. In this episode, he explains that it is not just about the time you take off, but rather about being intentional with how you recharge. He also shares the playful out-of-office email message he set up during the three weeks he recently spent in North Carolina. Decide How You Disconnect As an entrepreneur, you get to choose how and when you disconnect. Some people prefer complete time off, while others...
info_outlineWe are excited to have the legendary Jesse Cole joining us today!
In today's episode, Jesse shares the incredible story behind how he and his wife, Emily, started the famous Savannah Bananas! He also gets into where they are today and how he leverages the Savannah Bananas for his projects!
We hope you enjoy listening to today’s super-motivating conversation with Jesse Cole!
Bio:
Jesse Cole is the founder of Fans First Entertainment and the owner of the Savannah Bananas. He’s a fanatic about fandom and launched the Savannah Bananas with one mission: to spark a fan-focused movement. Whether at the ballpark, on social media, onstage delivering keynotes, in features for ESPN and Entrepreneur, or in his first book, Find Your Yellow Tux, Jesse continues to create fans all over the world.
The Bananas have sold out every game since their first season and have a waitlist for tickets in the thousands. They have entertained millions of fans in Savannah and at ballparks all over their country on their Banana Ball Tour.
Jesse is the proud inventor of Banana Ball and Dolce & Banana underwear and a not-so-proud promoter of the Human Horse Race and Flatulence Fun Night. He’s a raving fan of his wife, Emily, his kids, and peerless promoters like Walt Disney, PT Barnum, and Bill Veeck. Jesse owns seven yellow tuxedos.
Jesse’s story
Jesse was raised by his dad, who spent hours playing baseball with him and taught him the value of putting in the effort to create something special!
Jesse played baseball throughout his life. After getting into the baseball industry about fifteen years ago, he tore his shoulder, and his baseball career ended. So, he started working in the front office and began his journey to where he is today.
Savannah Bananas
Before starting the Savannah Bananas, Jesse spent ten years with the team in Gastonia, North Carolina. He became their GM when he was twenty-three and had to figure out how to make people excited about going to a baseball game. It was much harder than he anticipated, so he tried doing some crazy things!
Then, seven years ago, Jesse and his wife moved to Savannah, Georgia, and had the opportunity to take on an old and historic stadium. Jesse was not successful in selling the way everyone else did because no one took him seriously. So he tried something new.
A vision
Everything we accomplish in life starts with a vision. Especially in business! Going into Savannah, Jesse and his wife truly believed they could change baseball games, make them fun, and create something people had never seen before! It was tough at first, but they knew their idea would work.
Fans first
Many companies focus solely on chasing customers. However, early on, Jesse and his wife became obsessed with creating fans and decided to focus on putting their fans first. So they named their company Fans First Entertainment.
All-inclusive tickets
They decided to make every ticket all-inclusive so that if the game was terrible, the fans would still get some value for their money because everything, including the food, was included.
Spicing things up
They decided to spice things up and go all-in on creating an entertaining experience. They hired a dancing coach and choreographed dances for the players. They introduced a banana baby that they lifted, celebrated, and sang to at the start of the match. They even handed out roses to little girls in the middle of the game!
No more marketing
After that, they no longer had to do any marketing. They just shared what they were doing, and people told others about it!
ESPN
ESPN became aware of what they were doing. So they wrote an article about the Savannah Bananas, which did very well. Then their sports center did a feature on them, which also did very well. Then, Jesse and his wife approached ESPN with an idea they had for a show, and they agreed. The show was highly rated (and still does well today) and led to even bigger things!
Making baseball more fun
Leaning in on making baseball more fun, offering non-stop entertainment, storytelling, creating memorable moments for fans, and building an idea culture helped them get to where they are today!
No more normal
Doing normal things gets normal results. So they work from the premise of doing the exact opposite of whatever would be deemed normal.
What if
Asking what if and trying out new things motivates them to keep finding new and exciting ways to entertain their fans.
Secondary ticket sellers
Jesse always refused to sell tickets to secondary marketing groups. One group even offered to pay twice the ticket value and buy more than a million dollars worth of tickets. But Jesse refused because that would inflate ticket prices, and hurting their fans goes against everything they stand for.
Living the dream
Jesse’s dream for the future is to continue chasing the energy they created, making people happy, and dancing in front of fans all over the world!
Surrounding yourself with good people
When you share your vision, what you stand for, and what you hope to accomplish, you will attract the best people to work for you!
Connect with Eric
Connect with Jesse Cole
Fans First Entertainment: Bananas For Business