318 - The Diary Of A $10M Membership - My First 100 Members: Tears, Tactics, Transformation, & Triumph
For The 23% The Woman Of Color Business & Entrepreneurship Podcast
Release Date: 12/16/2025
339 - Surprise - We Are Launching A Fin Tech App! Introducing Our Small Business Money App With Gina Knox
For The 23% The Woman Of Color Business & Entrepreneurship Podcast
Join our waitlist: Dielle and Gina Knox are making it official they're co-founding a startup together. In this episode, they break down the idea behind the app they are working on, how their co-founder relationship came together, what's been built so far, and why neither spreadsheets nor existing budgeting tools are actually solving the real problem entrepreneurs have with money. If you've ever woken up dreading your finances, hated opening a spreadsheet, or wished someone could just tell you what your numbers mean and what to do this app is being built for you. 00:00 – The big announcement...
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338 - Jan - March 2026 Review: Big Launches, Big Projects, Big Emotions, And 10M Lessons
For The 23% The Woman Of Color Business & Entrepreneurship Podcast
Dielle is pulling back the curtain on her Q1 2026 wins and losses, the personal heartbreak, and the 8 lessons that are reshaping how she runs her multimillion dollar business. This is one of the most honest episodes she's ever recorded. From a $350K mastermind launch to a funnel that stalled, from going viral on TikTok to processing deep personal grief while still showing up. 00:00 Intro 00:29 Quarterly Update Setup 02:42 Q1 Wins and Growth 03:50 Three Skills to Master 07:06 Q1 Losses and Heartbreak 10:10 Funnel Challenges and Ads 12:24 Visibility and Content Breakthroughs 14:57 Lesson One...
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337 - Membership Makeover: Behind The Scenes Of The New & Improved Everything Sales & Money Membership
For The 23% The Woman Of Color Business & Entrepreneurship Podcast
Dielle spent years selling $5K, $10K, even $20K high ticket offers. Then she built a membership and everything changed. In this episode, she breaks down exactly why she made the switch, what's inside the completely revamped Everything Sales and Money Membership, and why April 2026 is the best time to join before the price goes up. If you're a woman of color entrepreneur trying to sign high ticket clients every single month this membership was built for you. 00:00 Podcast Intro 00:24 Launch Week Updates 01:09 Bonuses And Pricing 02:49 Why A Membership 06:01 Member Results Story 06:41 Revamp...
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336 - The 4 Steps You Need To Sell High Ticket 1:1 And Group Clients In 2026 (BTS Of My Signature Framework)
For The 23% The Woman Of Color Business & Entrepreneurship Podcast
Too much information, too many strategies, and still not hitting your sales goals? Dielle breaks down the brand new signature sales process inside the Everything Sales and Money Membership a simple, repeatable 4-step framework designed to sell any offer at any income level in 2026. Whether you're a beginner who's never sold anything or a millionaire looking to scale, this process is income agnostic, offer agnostic, and platform agnostic. No more guessing what to do next. 00:00 Intro 00:24 Challenge and bonuses 01:38 Why a new process 06:16 Building the curriculum 07:39 Pro recording and...
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335 - Offers That Actually Sell: How To Change Your Offer Without A Dip In Income
For The 23% The Woman Of Color Business & Entrepreneurship Podcast
Host Dielle shares her philosophy on when and how to evolve your offer recommending a refresh every 18–24 months as markets, audiences, and AI shift. She breaks down three approaches: tweak your messaging and positioning, add or remove features, or sunset and build something new. 00:00 Intro 00:25 Series Setup 02:24 One on One Coaching 05:26 Group Coaching Offers 12:37 Mastermind Strategy 17:27 Selling Online Courses 20:37 VIP Day Positioning 22:53 Live Event Selling 26:21 Membership Model 29:45 Wrap Up For the 23% is the women of color business and entrepreneurship podcast hosted by...
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334 - Offers That Actually Sell: The Difference Between Selling 1:1 Coaching Vs Groups Vs Mastermind Vs Courses And More
For The 23% The Woman Of Color Business & Entrepreneurship Podcast
Host Dielle continues her "offers that actually sell" series, breaking down why each offer type demands its own marketing and positioning strategy. She covers what makes buyers say yes to one-on-one coaching, group programs, masterminds, courses, VIP days, live events, and memberships and the specific selling angles for each. 00:00 Intro 00:25 Series Setup 02:24 One on One Coaching 05:26 Group Coaching Offers 12:37 Mastermind Strategy 17:27 Selling Online Courses 20:37 VIP Day Positioning 22:53 Live Event Selling 26:21 Membership Model 29:45 Wrap Up For the 23% is the women of color business...
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333 - Offers That Actually Sell: The 8 Signs You Need To Fix Your Offer
For The 23% The Woman Of Color Business & Entrepreneurship Podcast
Are you solving 2026 problems, or are you still stuck in 2021? This week, host Dielle shares the ultimate checklist of why your offers might not be converting. If you're selling a skill instead of a transformation, relying on vague buzzwords like "burnout," or failing to address objections with "even if" statements, this episode is for you. Learn how to craft "features that fascinate" and build an intersectional offer that practically sells itself. 00:00 Intro 00:28 Updates and Free Course 01:17 Journal Ecosystem Tangent 02:08 Why Offers Don't Sell 03:04 Sell Transformation Not Skills 05:35...
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332 - Offers That Actually Sell: Is It Your Offer Or Your Selling?
For The 23% The Woman Of Color Business & Entrepreneurship Podcast
Host Dielle clarifies the difference between an offer (what customers buy) and selling (how you promote it), and explains key offer components: price, what’s included, the result, objections, and identity (including her VISA framework). Dielle shares “offer tests” such as making sales within 30 days from consistent posting, generating referrals, and hearing “this is exactly what I needed,” and recommends refreshing offers every 18–24 months as markets change. 00:00 Podcast Intro 00:30 New Training Series 01:17 Offer vs Selling 03:40 Offer Building Blocks 09:57 Identity Based...
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331 - Business Urges: How To Avoid Harmful Business Decisions
For The 23% The Woman Of Color Business & Entrepreneurship Podcast
Host Dielle explains “business urges” as dopamine-driven impulses that feel urgent but aren’t always strategic, like the urge to change offers, pivot niches, overwork, overthink, delete social media, revisit decisions, or even quit. She emphasizes that urges are normal in entrepreneurship, major decisions shouldn’t be made from short-term urgency, and consistency and experimentation beat perfectionism. 00:00 Intro 00:24 Welcome Back Updates 00:50 What Are Business Urges 03:06 Ben and Jerrys Analogy 04:51 Defining The Urge 06:18 Common Urges Examples 10:12 Drastic Changes And Quitting...
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330 - Lessons From My $315k Launch (Yes, People Are Buying In 2026)
For The 23% The Woman Of Color Business & Entrepreneurship Podcast
Dielle shares a behind-the-scenes breakdown of her recent $15,000 Mastermind launch that brought in about $350,000, including a unexpected pay-in-full enrollment. She explains key lessons from the launch. She also discusses tailoring messaging to what audiences are actively asking for (income goals like $250K/$500K/$1M), engineering results through intentional bonuses (webinar creation and 30-day Voxer support), selling with certainty rooted in coaching and troubleshooting skills, staying open to “surprise and delight” during launches, and the operational power of planning launches well in...
info_outlineFREE 5 DAY SERIES: How To Hit $250k, $500k, $1M In 2026
The episode serves as both a personal diary and a motivational guide for women of color in entrepreneurship.
In this episode, Dielle Charon shares her journey of launching a membership program, detailing the emotional ups and downs, fears, and triumphs she experienced along the way. She emphasizes the importance of authenticity, self-belief, and the willingness to document one's journey. Dielle also discusses her goals for the membership, the strategies she is implementing, and the mindset shifts she is making to ensure success. In this conversation, Dielle shares her journey through the launch of her membership program, discussing the anxiety and expectations that come with it. She emphasizes the importance of listening to her anxiety as a guide for business decisions and reflects on the lessons learned from the process. Dielle also celebrates the success of her membership launch, highlighting the growth she has experienced both personally and professionally, and outlines her future goals and strategies for continued success.
00:00 — Introduction to the Podcast and Mastermind Enrollment
02:21 — Behind the Scenes of Membership Launch
05:08 — Documenting the Emotional Journey
17:34 — Reflections on Fear and Identity
18:42 — Updates on Membership Launch Progress
30:11 — Shifting Goals and Celebrating Progress
32:35 — Protecting Excitement and Anticipation for Launch
34:22 — Navigating Launch Anxiety and Expectations
40:55 — Listening to Anxiety for Business Growth
52:39 — Reflections on Membership Success and Future Goals
For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you’ll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color.
Website:
forthe23percent.com
Instagram:
@forthe23percent
Membership:
forthe23percent.com/membership