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332 - Offers That Actually Sell: Is It Your Offer Or Your Selling?

For The 23% The Woman Of Color Business & Entrepreneurship Podcast

Release Date: 03/10/2026

339 - Surprise - We Are Launching A Fin Tech App! Introducing Our Small Business Money App With Gina Knox show art 339 - Surprise - We Are Launching A Fin Tech App! Introducing Our Small Business Money App With Gina Knox

For The 23% The Woman Of Color Business & Entrepreneurship Podcast

Join our waitlist: Dielle and Gina Knox are making it official they're co-founding a startup together. In this episode, they break down the idea behind the app they are working on, how their co-founder relationship came together, what's been built so far, and why neither spreadsheets nor existing budgeting tools are actually solving the real problem entrepreneurs have with money. If you've ever woken up dreading your finances, hated opening a spreadsheet, or wished someone could just tell you what your numbers mean and what to do this app is being built for you. 00:00 – The big announcement...

info_outline 338 - Jan - March 2026 Review: Big Launches, Big Projects, Big Emotions, And 10M Lessons show art 338 - Jan - March 2026 Review: Big Launches, Big Projects, Big Emotions, And 10M Lessons

For The 23% The Woman Of Color Business & Entrepreneurship Podcast

Dielle is pulling back the curtain on her Q1 2026 wins and losses, the personal heartbreak, and the 8 lessons that are reshaping how she runs her multimillion dollar business. This is one of the most honest episodes she's ever recorded. From a $350K mastermind launch to a funnel that stalled, from going viral on TikTok to processing deep personal grief while still showing up. 00:00 Intro 00:29 Quarterly Update Setup 02:42 Q1 Wins and Growth 03:50 Three Skills to Master 07:06 Q1 Losses and Heartbreak 10:10 Funnel Challenges and Ads 12:24 Visibility and Content Breakthroughs 14:57 Lesson One...

info_outline 337 - Membership Makeover: Behind The Scenes Of The New & Improved Everything Sales & Money Membership show art 337 - Membership Makeover: Behind The Scenes Of The New & Improved Everything Sales & Money Membership

For The 23% The Woman Of Color Business & Entrepreneurship Podcast

Dielle spent years selling $5K, $10K, even $20K high ticket offers. Then she built a membership and everything changed. In this episode, she breaks down exactly why she made the switch, what's inside the completely revamped Everything Sales and Money Membership, and why April 2026 is the best time to join before the price goes up. If you're a woman of color entrepreneur trying to sign high ticket clients every single month this membership was built for you. 00:00 Podcast Intro 00:24 Launch Week Updates 01:09 Bonuses And Pricing 02:49 Why A Membership 06:01 Member Results Story 06:41 Revamp...

info_outline 336 - The 4 Steps You Need To Sell High Ticket 1:1 And Group Clients In 2026 (BTS Of My Signature Framework) show art 336 - The 4 Steps You Need To Sell High Ticket 1:1 And Group Clients In 2026 (BTS Of My Signature Framework)

For The 23% The Woman Of Color Business & Entrepreneurship Podcast

Too much information, too many strategies, and still not hitting your sales goals? Dielle breaks down the brand new signature sales process inside the Everything Sales and Money Membership a simple, repeatable 4-step framework designed to sell any offer at any income level in 2026. Whether you're a beginner who's never sold anything or a millionaire looking to scale, this process is income agnostic, offer agnostic, and platform agnostic. No more guessing what to do next. 00:00 Intro 00:24 Challenge and bonuses 01:38 Why a new process 06:16 Building the curriculum 07:39 Pro recording and...

info_outline 335 - Offers That Actually Sell: How To Change Your Offer Without A Dip In Income show art 335 - Offers That Actually Sell: How To Change Your Offer Without A Dip In Income

For The 23% The Woman Of Color Business & Entrepreneurship Podcast

Host Dielle shares her philosophy on when and how to evolve your offer recommending a refresh every 18–24 months as markets, audiences, and AI shift. She breaks down three approaches: tweak your messaging and positioning, add or remove features, or sunset and build something new. 00:00 Intro 00:25 Series Setup 02:24 One on One Coaching 05:26 Group Coaching Offers 12:37 Mastermind Strategy 17:27 Selling Online Courses 20:37 VIP Day Positioning 22:53 Live Event Selling 26:21 Membership Model 29:45 Wrap Up For the 23% is the women of color business and entrepreneurship podcast hosted by...

info_outline 334 - Offers That Actually Sell: The Difference Between Selling 1:1 Coaching Vs Groups Vs Mastermind Vs Courses And More show art 334 - Offers That Actually Sell: The Difference Between Selling 1:1 Coaching Vs Groups Vs Mastermind Vs Courses And More

For The 23% The Woman Of Color Business & Entrepreneurship Podcast

Host Dielle continues her "offers that actually sell" series, breaking down why each offer type demands its own marketing and positioning strategy. She covers what makes buyers say yes to one-on-one coaching, group programs, masterminds, courses, VIP days, live events, and memberships and the specific selling angles for each. 00:00 Intro 00:25 Series Setup 02:24 One on One Coaching 05:26 Group Coaching Offers 12:37 Mastermind Strategy 17:27 Selling Online Courses 20:37 VIP Day Positioning 22:53 Live Event Selling 26:21 Membership Model 29:45 Wrap Up For the 23% is the women of color business...

info_outline 333 - Offers That Actually Sell: The 8 Signs You Need To Fix Your Offer show art 333 - Offers That Actually Sell: The 8 Signs You Need To Fix Your Offer

For The 23% The Woman Of Color Business & Entrepreneurship Podcast

Are you solving 2026 problems, or are you still stuck in 2021? This week, host Dielle shares the ultimate checklist of why your offers might not be converting. If you're selling a skill instead of a transformation, relying on vague buzzwords like "burnout," or failing to address objections with "even if" statements, this episode is for you. Learn how to craft "features that fascinate" and build an intersectional offer that practically sells itself. 00:00 Intro 00:28 Updates and Free Course 01:17 Journal Ecosystem Tangent 02:08 Why Offers Don't Sell 03:04 Sell Transformation Not Skills 05:35...

info_outline 332 - Offers That Actually Sell: Is It Your Offer Or Your Selling? show art 332 - Offers That Actually Sell: Is It Your Offer Or Your Selling?

For The 23% The Woman Of Color Business & Entrepreneurship Podcast

Host Dielle clarifies the difference between an offer (what customers buy) and selling (how you promote it), and explains key offer components: price, what’s included, the result, objections, and identity (including her VISA framework). Dielle shares “offer tests” such as making sales within 30 days from consistent posting, generating referrals, and hearing “this is exactly what I needed,” and recommends refreshing offers every 18–24 months as markets change. 00:00 Podcast Intro 00:30 New Training Series 01:17 Offer vs Selling 03:40 Offer Building Blocks 09:57 Identity Based...

info_outline 331 - Business Urges: How To Avoid Harmful Business Decisions show art 331 - Business Urges: How To Avoid Harmful Business Decisions

For The 23% The Woman Of Color Business & Entrepreneurship Podcast

Host Dielle explains “business urges” as dopamine-driven impulses that feel urgent but aren’t always strategic, like the urge to change offers, pivot niches, overwork, overthink, delete social media, revisit decisions, or even quit. She emphasizes that urges are normal in entrepreneurship, major decisions shouldn’t be made from short-term urgency, and consistency and experimentation beat perfectionism. 00:00 Intro 00:24 Welcome Back Updates 00:50 What Are Business Urges 03:06 Ben and Jerrys Analogy 04:51 Defining The Urge 06:18 Common Urges Examples 10:12 Drastic Changes And Quitting...

info_outline 330 - Lessons From My $315k Launch (Yes, People Are Buying In 2026) show art 330 - Lessons From My $315k Launch (Yes, People Are Buying In 2026)

For The 23% The Woman Of Color Business & Entrepreneurship Podcast

Dielle shares a behind-the-scenes breakdown of her recent $15,000 Mastermind launch that brought in about $350,000, including a unexpected pay-in-full enrollment. She explains key lessons from the launch. She also discusses tailoring messaging to what audiences are actively asking for (income goals like $250K/$500K/$1M), engineering results through intentional bonuses (webinar creation and 30-day Voxer support), selling with certainty rooted in coaching and troubleshooting skills, staying open to “surprise and delight” during launches, and the operational power of planning launches well in...

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Host Dielle clarifies the difference between an offer (what customers buy) and selling (how you promote it), and explains key offer components: price, what’s included, the result, objections, and identity (including her VISA framework). Dielle shares “offer tests” such as making sales within 30 days from consistent posting, generating referrals, and hearing “this is exactly what I needed,” and recommends refreshing offers every 18–24 months as markets change.

00:00 Podcast Intro

00:30 New Training Series

01:17 Offer vs Selling

03:40 Offer Building Blocks

09:57 Identity Based Niching

12:55 Offer Tests Checklist

17:25 Refresh Offers Over Time

21:46 Wrap Up and CTA

22:11 Membership Outro

For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you’ll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color.

Website:
forthe23percent.com

Instagram:
@forthe23percent

Membership:
forthe23percent.com/membership