For The 23% The Woman Of Color Business & Entrepreneurship Podcast
For The 23% The Woman Of Color Business & Entrepreneurship Podcast Only 23% of business owners are women of color — and we’re here to change that. Hosted by multi-million-dollar entrepreneur and former social worker Dielle Charon, this podcast is your go-to space for sales, money, and entrepreneurship conversations created exclusively for women of color. Each week, Dielle shares the strategies, stories, and mindset shifts that helped her go from a $2,500 paycheck to building a multi-million-dollar business. You’ll learn how to create consistent sales, grow your income, and build true freedom — without overworking, overmarketing, or overworrying. If you’re ready to sell more, hold more, and have more as a woman of color entrepreneur, you’re in the right place. Listen weekly and join the movement at ForThe23Percent.com/membership.
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341 - Fix Your Sales & Money In 2026: How To Increase Your Money & Wealth With Gina and Dielle
05/12/2026
341 - Fix Your Sales & Money In 2026: How To Increase Your Money & Wealth With Gina and Dielle
Dielle and Gina are back together and this time they're breaking down everything you need to know about fixing your sales AND your money in 2026. From COVID debt finally coming due, to over-bloated offer suites, to a knowing exactly what to cut and what to keep this episode is one of the most practical financial conversations for small business owners you'll hear all year. Plus they announce their brand new small business money app and an 8-hour live coach-a-thon coming June 1st. 0:00 Introduction to the Podcast 0:25 Overview of the Episode 0:42 Highlighting Last Week’s Episode 1:33 Introduction to Special Events 1:50 Sales Challenges in 2026 2:19 Contextualizing Sales Coaching 4:01 The Current Market Challenges 5:07 Key Issues Facing Entrepreneurs 7:00 Reflections on the Pandemic's Impact 11:22 Essential Sales Skills 14:43 The Sales Conversation Framework 18:16 Reframing Objections 21:49 Identifying Ideal Clients 23:01 Overcoming Personal Biases in Sales 29:50 Conclusion and Reflection Connect With Gina Knox: Instagram: Email: For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you’ll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: Instagram: Membership:
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340 - Fix Your Sales & Money In 2026: How To Increase Your Sales With Gina & Dielle
05/05/2026
340 - Fix Your Sales & Money In 2026: How To Increase Your Sales With Gina & Dielle
Welcome to For the 23%, a podcast dedicated to empowering women of color in business and entrepreneurship. Join your host, Dielle, a former social worker turned multi-million dollar entrepreneur, as she teams up with sales coach Gina to explore innovative strategies to fix your sales and money mindset in 2026. Together, they will uncover the unique challenges faced by women of color entrepreneurs and provide actionable advice on increasing sales, navigating financial hurdles, and embracing a growth-focused mindset. Tune in to transform your business, build wealth, and create the freedom you deserve! Introduction to the Podcast (0:00) Overview of the Episode (0:25) Highlighting Last Week’s Episode (0:42) Introduction to Special Events (1:33) Sales Challenges in 2026 (1:50) Contextualizing Sales Coaching (2:19) The Current Market Challenges (4:01) Key Issues Facing Entrepreneurs (5:07) Reflections on the Pandemic's Impact (7:00) Essential Sales Skills (11:22) The Sales Conversation Framework (14:43) Reframing Objections (18:16) Identifying Ideal Clients (21:49) Overcoming Personal Biases in Sales (23:01) Conclusion and Reflection (29:50) Connect With Gina Knox: INSTAGRAM: EMAIL: For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you’ll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: Instagram: @forthe23percent Membership:
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339 - Surprise - We Are Launching A Fin Tech App! Introducing Our Small Business Money App With Gina Knox
04/28/2026
339 - Surprise - We Are Launching A Fin Tech App! Introducing Our Small Business Money App With Gina Knox
Join our waitlist: Dielle and Gina Knox are making it official they're co-founding a startup together. In this episode, they break down the idea behind the app they are working on, how their co-founder relationship came together, what's been built so far, and why neither spreadsheets nor existing budgeting tools are actually solving the real problem entrepreneurs have with money. If you've ever woken up dreading your finances, hated opening a spreadsheet, or wished someone could just tell you what your numbers mean and what to do this app is being built for you. 00:00 – The big announcement 04:00 – Dielle & Gina's backgrounds and how they met 14:00 – The Sunday morning that sparked the app idea 20:00 – Why YNAB and spreadsheets aren't enough 24:00 – Six months of co-founder conversations 27:00 – Splitting roles: who does what 31:00 – Finding the right engineering team 36:00 – Where they are now and what's next Connect With Gina Knox: Instagram: Email: For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you’ll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: Instagram: Membership:
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338 - Jan - March 2026 Review: Big Launches, Big Projects, Big Emotions, And 10M Lessons
04/21/2026
338 - Jan - March 2026 Review: Big Launches, Big Projects, Big Emotions, And 10M Lessons
Dielle is pulling back the curtain on her Q1 2026 wins and losses, the personal heartbreak, and the 8 lessons that are reshaping how she runs her multimillion dollar business. This is one of the most honest episodes she's ever recorded. From a $350K mastermind launch to a funnel that stalled, from going viral on TikTok to processing deep personal grief while still showing up. 00:00 Intro 00:29 Quarterly Update Setup 02:42 Q1 Wins and Growth 03:50 Three Skills to Master 07:06 Q1 Losses and Heartbreak 10:10 Funnel Challenges and Ads 12:24 Visibility and Content Breakthroughs 14:57 Lesson One Focus and Time 22:35 Delegation to Scale 26:48 Create What You Want 28:31 Hiring Creative Help 29:16 Studio Setup Glow Up 31:21 Create What You Want 31:47 Long vs Short Wins 34:12 No One Right Way 37:37 Health Is Wealth 40:49 Building Year Reality 46:52 Life vs Business Pain 52:58 Q2 Plans and Farewell For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you’ll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: Instagram: Membership:
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337 - Membership Makeover: Behind The Scenes Of The New & Improved Everything Sales & Money Membership
04/14/2026
337 - Membership Makeover: Behind The Scenes Of The New & Improved Everything Sales & Money Membership
Dielle spent years selling $5K, $10K, even $20K high ticket offers. Then she built a membership and everything changed. In this episode, she breaks down exactly why she made the switch, what's inside the completely revamped Everything Sales and Money Membership, and why April 2026 is the best time to join before the price goes up. If you're a woman of color entrepreneur trying to sign high ticket clients every single month this membership was built for you. 00:00 Podcast Intro 00:24 Launch Week Updates 01:09 Bonuses And Pricing 02:49 Why A Membership 06:01 Member Results Story 06:41 Revamp Based On Feedback 08:25 New Curriculum And AI 09:54 Live Calls And Intensives 12:11 Guest Weeks And Themes 14:44 Challenges And Daily Sales 16:05 Events Tools And Support 17:36 Join The Membership 18:07 Outro And Links For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you’ll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: Instagram: Membership:
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336 - The 4 Steps You Need To Sell High Ticket 1:1 And Group Clients In 2026 (BTS Of My Signature Framework)
04/07/2026
336 - The 4 Steps You Need To Sell High Ticket 1:1 And Group Clients In 2026 (BTS Of My Signature Framework)
Too much information, too many strategies, and still not hitting your sales goals? Dielle breaks down the brand new signature sales process inside the Everything Sales and Money Membership a simple, repeatable 4-step framework designed to sell any offer at any income level in 2026. Whether you're a beginner who's never sold anything or a millionaire looking to scale, this process is income agnostic, offer agnostic, and platform agnostic. No more guessing what to do next. 00:00 Intro 00:24 Challenge and bonuses 01:38 Why a new process 06:16 Building the curriculum 07:39 Pro recording and scripts 12:52 AI bots and experience 14:12 Step one sales diagnostic 15:34 Step two sales strategy 19:59 Step three sales playbooks 22:06 Step four sales routines 25:52 Join the membership 26:40 Closing and outro For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you’ll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: Instagram: Membership:
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335 - Offers That Actually Sell: How To Change Your Offer Without A Dip In Income
03/31/2026
335 - Offers That Actually Sell: How To Change Your Offer Without A Dip In Income
Host Dielle shares her philosophy on when and how to evolve your offer recommending a refresh every 18–24 months as markets, audiences, and AI shift. She breaks down three approaches: tweak your messaging and positioning, add or remove features, or sunset and build something new. 00:00 Intro 00:25 Series Setup 02:24 One on One Coaching 05:26 Group Coaching Offers 12:37 Mastermind Strategy 17:27 Selling Online Courses 20:37 VIP Day Positioning 22:53 Live Event Selling 26:21 Membership Model 29:45 Wrap Up For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you’ll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: Instagram: Membership:
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334 - Offers That Actually Sell: The Difference Between Selling 1:1 Coaching Vs Groups Vs Mastermind Vs Courses And More
03/24/2026
334 - Offers That Actually Sell: The Difference Between Selling 1:1 Coaching Vs Groups Vs Mastermind Vs Courses And More
Host Dielle continues her "offers that actually sell" series, breaking down why each offer type demands its own marketing and positioning strategy. She covers what makes buyers say yes to one-on-one coaching, group programs, masterminds, courses, VIP days, live events, and memberships and the specific selling angles for each. 00:00 Intro 00:25 Series Setup 02:24 One on One Coaching 05:26 Group Coaching Offers 12:37 Mastermind Strategy 17:27 Selling Online Courses 20:37 VIP Day Positioning 22:53 Live Event Selling 26:21 Membership Model 29:45 Wrap Up For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you’ll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: Instagram: Membership:
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333 - Offers That Actually Sell: The 8 Signs You Need To Fix Your Offer
03/17/2026
333 - Offers That Actually Sell: The 8 Signs You Need To Fix Your Offer
Are you solving 2026 problems, or are you still stuck in 2021? This week, host Dielle shares the ultimate checklist of why your offers might not be converting. If you're selling a skill instead of a transformation, relying on vague buzzwords like "burnout," or failing to address objections with "even if" statements, this episode is for you. Learn how to craft "features that fascinate" and build an intersectional offer that practically sells itself. 00:00 Intro 00:28 Updates and Free Course 01:17 Journal Ecosystem Tangent 02:08 Why Offers Don't Sell 03:04 Sell Transformation Not Skills 05:35 Solve 2026 Problems 09:38 Identity Over Demographics 12:02 Too Niche or Too Broad 14:22 Avoid Fluffy Niches 18:05 Features That Fascinate 19:52 Handle Objections Even If 21:40 Intersectionality Based Offer 24:34 Recap and Call to Action 25:14 Outro For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you’ll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: Instagram: Membership:
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332 - Offers That Actually Sell: Is It Your Offer Or Your Selling?
03/10/2026
332 - Offers That Actually Sell: Is It Your Offer Or Your Selling?
Host Dielle clarifies the difference between an offer (what customers buy) and selling (how you promote it), and explains key offer components: price, what’s included, the result, objections, and identity (including her VISA framework). Dielle shares “offer tests” such as making sales within 30 days from consistent posting, generating referrals, and hearing “this is exactly what I needed,” and recommends refreshing offers every 18–24 months as markets change. 00:00 Podcast Intro 00:30 New Training Series 01:17 Offer vs Selling 03:40 Offer Building Blocks 09:57 Identity Based Niching 12:55 Offer Tests Checklist 17:25 Refresh Offers Over Time 21:46 Wrap Up and CTA 22:11 Membership Outro For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you’ll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: Instagram: Membership:
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331 - Business Urges: How To Avoid Harmful Business Decisions
03/03/2026
331 - Business Urges: How To Avoid Harmful Business Decisions
Host Dielle explains “business urges” as dopamine-driven impulses that feel urgent but aren’t always strategic, like the urge to change offers, pivot niches, overwork, overthink, delete social media, revisit decisions, or even quit. She emphasizes that urges are normal in entrepreneurship, major decisions shouldn’t be made from short-term urgency, and consistency and experimentation beat perfectionism. 00:00 Intro 00:24 Welcome Back Updates 00:50 What Are Business Urges 03:06 Ben and Jerrys Analogy 04:51 Defining The Urge 06:18 Common Urges Examples 10:12 Drastic Changes And Quitting 14:21 How To Process Urges 15:44 Tolerate Like A Vaccine 18:41 Dissipation And Wrap Up 20:33 Membership And Outro For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you’ll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: Instagram: Membership:
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330 - Lessons From My $315k Launch (Yes, People Are Buying In 2026)
02/24/2026
330 - Lessons From My $315k Launch (Yes, People Are Buying In 2026)
Dielle shares a behind-the-scenes breakdown of her recent $15,000 Mastermind launch that brought in about $350,000, including a unexpected pay-in-full enrollment. She explains key lessons from the launch. She also discusses tailoring messaging to what audiences are actively asking for (income goals like $250K/$500K/$1M), engineering results through intentional bonuses (webinar creation and 30-day Voxer support), selling with certainty rooted in coaching and troubleshooting skills, staying open to “surprise and delight” during launches, and the operational power of planning launches well in advance so execution stays calm and effective. 00:00 Welcome to 4 to 23%: Women of Color Business & Entrepreneurship 00:24 Behind the Scenes: The $315K–$350K Mastermind Launch Breakdown 01:55 Lesson #1: Don’t Let Past Launch Results Dictate Your Future 04:36 Using Data as a Tool: From 1-Hour Webinar to 5-Day Training 07:26 Lesson #2: Offer What Your Ideal Client Actually Wants 11:57 Lesson #3: What People Need to Know Before They Buy (Build Safety) 15:28 Lesson #4: Creating Your Own Luck—Engineering the Result You Want 17:13 Stacking Irresistible Bonuses to Guarantee a Sell-Out 18:51 Create Your Own Luck: Tactics to Shift a Launch in Your Favor 19:48 Sold Out Before the Public Launch: Canceling the Launch (In a Good Way) 20:35 Lesson #5: Certainty You Can Get Clients Results (and Why It Sells) 23:17 Troubleshooting Like a Pro: Diagnosing What Went Wrong in a Launch 25:52 Be Surprised & Delighted: Staying Open to the Magic of Sales 30:03 The Power of Planning: Build the Whole Launch 30+ Days Ahead 32:30 Final Wrap-Up + Where to Get Support (Membership & Links) For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you’ll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: Instagram: Membership:
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329 - Navigating Legal Essentials for Women Entrepreneurs with Autumn Witt Boyd
02/17/2026
329 - Navigating Legal Essentials for Women Entrepreneurs with Autumn Witt Boyd
In this episode host Dielle welcomes lawyer Autumn Witt Boyd, founder of the AWB Firm. They dive into crucial legal topics relevant to entrepreneurs, including contracts, intellectual property, client disputes, and the role of trademarks. Autumn offers practical advice for navigating legal issues and stresses the importance of understanding the legal landscape in which businesses operate. Tune in to learn how to protect your business, manage client relationships, and make informed decisions about legal matters. Join us for this insightful conversation aimed at empowering women of color in entrepreneurship. 00:00 Introduction to the Podcast 00:24 Meet Autumn Witt Boyd: Legal Expert for Entrepreneurs 03:02 Starting a Business: Legal Essentials 04:28 Contracts: Key Elements and Common Issues 17:34 Handling Client Issues and Refunds 24:20 Navigating Public Criticism and Testimonials 29:31 Marketing Promises and Legal Disclaimers 39:36 Navigating Business Freedom and Challenges 39:53 Understanding Trademarks: When and Why 41:37 Trademark Enforcement and Client Experiences 49:41 Business Entities: LLC, DBA, and S Corp Explained 56:46 The Importance of Business Insurance 01:00:02 AI in Legal Advice: Pros and Cons 01:05:20 Building a Legal Support Team 01:12:47 Conclusion and Free Legal Audit Offer Autumn Witt Boyd Instagram: Website: Email: For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you’ll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: Instagram: Membership:
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328 - Ellen Yin: The Honest Truth Of Having A Top Related Podcast, Podcast Growth Strategies, And Pivoting From Coaching To Thought Leadership
02/10/2026
328 - Ellen Yin: The Honest Truth Of Having A Top Related Podcast, Podcast Growth Strategies, And Pivoting From Coaching To Thought Leadership
In this episode of For the 23%, host Dielle speaks with Ellen Yin, an entrepreneur who transitioned from a social media manager to a successful business owner. They discuss the importance of sales calls, the evolution of Ellen's coaching business. Ellen shares insights on brand partnerships, the challenges of scaling a media business, and the significance of intuition in making business decisions. The conversation emphasizes the need for consistency in content creation and the importance of understanding one's goals in entrepreneurship. 00:00 Introduction to the Podcast and Guest 02:34 The Art of Sales Calls 04:53 Ellen's Journey from Social Media Manager to Entrepreneur 10:04 Building a Coaching Business 15:14 Transitioning to a Media Company 19:58 Navigating Brand Partnerships and Sponsorships 24:54 The Importance of Intuition in Business Decisions 30:05 Challenges of Scaling a Media Company 34:49 The Role of Content Quality and Consistency 40:10 Final Thoughts and Advice for Entrepreneurs For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you’ll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: Instagram: Membership:
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327 - Jordan Gill: Booking 12 Speaking Engagements, Making Strategic Pivots, And Having A Relationship Based Business
02/03/2026
327 - Jordan Gill: Booking 12 Speaking Engagements, Making Strategic Pivots, And Having A Relationship Based Business
In this engaging conversation, Dielle and Jordan Gill explore various aspects of entrepreneurship, including effective selling methods, the importance of pivots, and the role of vulnerability in marketing. They discuss the evolution of Jordan's business during the pandemic, the concept of micro tools, and how to create unique offers that resonate with audiences. The discussion also touches on the significance of community, collaboration, and intentionality in speaking engagements, as well as the unique advantages of being a woman of color entrepreneur. 00:00 Introduction and Connection 03:59 Selling Through DMs: A New Approach 09:23 Business Evolution: Pre and Post-Pandemic 16:16 Navigating Pivots in Business 17:01 Understanding Micro Tools 23:51 Creating Unique Offers in 2025 29:17 Embracing Vulnerability in Marketing 33:24 The Power of Specificity in Messaging 38:12 Navigating Speaking Opportunities 42:08 The Value of Unpaid Speaking Engagements 48:04 Building Relationships Through Speaking 51:32 Intentionality in Event Hosting 53:32 The Challenges of Speaking Engagements 56:37 The Role of Speakers in Events 58:37 Building Relationships in Business 01:00:49 Navigating Community Dynamics 01:03:26 Affiliate Strategies and Collaboration 01:07:42 The Power of Unique Voices 01:10:37 Leveraging Diversity in Business For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you’ll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: Instagram: Membership:
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326 - 10 Ways To Pay Off A Five Figure Mastermind In 30 Days
01/27/2026
326 - 10 Ways To Pay Off A Five Figure Mastermind In 30 Days
In this episode, Dielle introduces the Everything Scaling Mastermind, a 12-month program designed to help women of color entrepreneurs scale their businesses. She discusses the importance of making investments in coaching and provides strategies for quickly recouping those investments. The conversation emphasizes the supportive community and resources available within the mastermind, encouraging participants to think creatively about their business strategies to achieve financial success. 00:00 Introduction to the Everything Scaling Mastermind 02:29 Overview of Six-Figure Liberation Mastermind 05:18 Strategies for Making Your Investment Back 09:24 Creative Ways to Pay Off Your Investment 14:49 Empowerment and Support in the Mastermind For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you’ll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: Instagram: Membership:
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325 - Answering Your Top 2026 Launch Questions Part 2
01/20/2026
325 - Answering Your Top 2026 Launch Questions Part 2
In this episode of "For the 23%", host Dielle dives into the intricacies of launching and scaling a business, particularly for women of color entrepreneurs. She emphasizes the importance of understanding whether issues arise from the offer itself or the launch strategy, sharing insights from her extensive experience with over 200 launches. Dielle provides actionable advice on how to assess the effectiveness of an offer and the launch process, highlighting the need for continuous audience engagement and lead generation between launches to maintain momentum and conversions. 00:00 Introduction to the Podcast and Mastermind 02:21 Understanding Offer vs. Launch Issues 07:25 Creating a Sustainable Launch Strategy 14:44 Planning Ahead for Launch Success 21:45 Maintaining Engagement Between Launches 24:34 Balancing Evergreen and Launch Strategies For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you’ll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: Instagram: Membership:
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324 - Answering Your Top 2026 Launch Questions: Part 1
01/13/2026
324 - Answering Your Top 2026 Launch Questions: Part 1
In this episode of 'For the 23%', Dielle discusses the importance of effective launch strategies for women of color entrepreneurs. She emphasizes the need for a solid sales strategy, the significance of messaging and offers, and the role of webinars in converting leads. Dielle also shares insights on diagnosing launch failures, the importance of pre-launch content, and how to create excitement around offers. The episode serves as a comprehensive guide for entrepreneurs looking to scale their businesses in 2026. 00:00 Introduction to the Mastermind and Goals 02:49 Understanding Launch Strategies 06:02 Diagnosing Launch Failures 08:56 Key Elements for Successful High Ticket Launches 12:10 The Importance of Messaging and Offers 14:52 Webinars as a Sales Tool in 2026 18:02 Content Strategy for Launches 21:11 Pre-Launch vs. Launch Content 23:58 Conclusion and Next Steps For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you’ll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: Instagram: Membership:
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323 - The Honest Truth On What's It's Like Being A Mastermind Client: After Ashley's $130k Launch Success
01/06/2026
323 - The Honest Truth On What's It's Like Being A Mastermind Client: After Ashley's $130k Launch Success
Get Access to Dielle's 5 Day Training that starts on January 19: In this episode, Ashley, Dielle's Mastermind Client, shares her journey as a mastermind client, discussing the evolution of her offers, mindset, and the importance of having a supportive coach. The conversation delves into the dynamics of the coach-client relationship, the significance of sticking with one coach, and the challenges of offer abandonment. They explore the value of community support, self-trust, and the resources available within the mastermind to help clients achieve their business goals. The episode concludes with insights on the investment in coaching and the transformative power of a dedicated coaching relationship. Chapters 00:00 Introduction to Mastermind Success 02:09 The Coach-Client Dynamic 06:13 Navigating Offer Abandonment 10:01 The Importance of Sticking with One Coach 13:52 The Power of a Supportive Community 18:00 Building Self-Trust and Agency 22:05 The Role of Feedback in Growth 25:53 Resources and Tools for Success 30:08 In-Person Events and Community Building 34:06 Investment and Value of Coaching 37:56 Conclusion and Call to Action Connect With Ashley: Ashley's Youtube Channel:
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321 - BONUS: How To Never Waste A Five Figure Coaching Investment (My Personal Investment Protocal)
12/30/2025
321 - BONUS: How To Never Waste A Five Figure Coaching Investment (My Personal Investment Protocal)
In this bonus epsiode, Dielle shares exactly how she learned to never wastes a five figure coaching investment and how to always get a major ROI, especially in a large investment in your business.
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320 - 10 Scaling Skills You Need To Hit $250k, $500K, and $1M In 2026
12/30/2025
320 - 10 Scaling Skills You Need To Hit $250k, $500K, and $1M In 2026
In this episode of 'For the 23%', host Dielle Charon discusses the importance of scaling sales for women of color entrepreneurs. She introduces the Everything Scaling Mastermind, a 12-month program designed to help participants achieve significant income growth. Dielle outlines key strategies for overcoming sales barriers, improving messaging, generating leads, and enhancing sales call conversions. She emphasizes the need for effective webinars, prelaunch strategies, and the importance of having a flexible business model. Additionally, she encourages listeners to embody their role as their ideal client's dream coach and to focus on selling a movement rather than just a product. 00:00 Introduction to the Podcast and Mastermind 02:41 The Everything Scaling Mastermind Overview 04:01 Identifying Sales Barriers 18:08 Lead Generation Strategies 20:24 Improving Sales Call Conversions 24:08 Webinar Effectiveness 28:02 Prelaunch Strategies 32:08 Business Model Flexibility 33:58 Dream Coach Identity 36:39 Selling a Movement For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you’ll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: Instagram: Membership:
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319 - Top Leadership, Business, Industry Trends In 2025 & 2026 With Tomasha Suber
12/23/2025
319 - Top Leadership, Business, Industry Trends In 2025 & 2026 With Tomasha Suber
In this episode of 'For the 23%', host Dielle and guest Tomasha Suber discusses the importance of presence in sales, the trends in leadership and business decisions, the concept of sabbaticals and rest, and the implications of rebranding in entrepreneurship. The conversation emphasizes the need for authenticity, understanding one's identity, and making informed decisions in business. Looking ahead to 2026, they predict changes in business structures, a focus on client results, and the rise of referral programs and sales calls as essential components of successful business strategies. 00:00 Introduction to the Podcast and Mastermind Program 02:21 The Importance of Presence in Sales 09:04 Trends in Leadership and Business Decisions 17:28 The Concept of Sabbaticals and Rest 23:29 Rebranding: A Solution or a Distraction? 29:37 Understanding Buyer Needs in 2025 33:00 The Shift Towards Simplicity in Offers 34:39 Articulating Value and Offer Structure 40:53 The Resurgence of One-on-One Coaching 45:41 Prioritizing Connection Over Community 48:19 Reassessing Work-Life Balance 51:31 Looking Ahead to 2026: Business Structures and Client Results Connect With: Tomasha Suber Website: Instagram: LinkedIn: Connect with Dielle at For The 23%: Website: Instagram: Membership:
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318 - The Diary Of A $10M Membership - My First 100 Members: Tears, Tactics, Transformation, & Triumph
12/16/2025
318 - The Diary Of A $10M Membership - My First 100 Members: Tears, Tactics, Transformation, & Triumph
The episode serves as both a personal diary and a motivational guide for women of color in entrepreneurship. In this episode, Dielle Charon shares her journey of launching a membership program, detailing the emotional ups and downs, fears, and triumphs she experienced along the way. She emphasizes the importance of authenticity, self-belief, and the willingness to document one's journey. Dielle also discusses her goals for the membership, the strategies she is implementing, and the mindset shifts she is making to ensure success. In this conversation, Dielle shares her journey through the launch of her membership program, discussing the anxiety and expectations that come with it. She emphasizes the importance of listening to her anxiety as a guide for business decisions and reflects on the lessons learned from the process. Dielle also celebrates the success of her membership launch, highlighting the growth she has experienced both personally and professionally, and outlines her future goals and strategies for continued success. 00:00 — Introduction to the Podcast and Mastermind Enrollment 02:21 — Behind the Scenes of Membership Launch 05:08 — Documenting the Emotional Journey 17:34 — Reflections on Fear and Identity 18:42 — Updates on Membership Launch Progress 30:11 — Shifting Goals and Celebrating Progress 32:35 — Protecting Excitement and Anticipation for Launch 34:22 — Navigating Launch Anxiety and Expectations 40:55 — Listening to Anxiety for Business Growth 52:39 — Reflections on Membership Success and Future Goals For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you’ll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: Instagram: Membership:
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317 - My Top Business Lessons Of 2025 & What I'm Doing In 2026
12/09/2025
317 - My Top Business Lessons Of 2025 & What I'm Doing In 2026
In this episode of 'For the 23%', Dielle McMillan shares her top business lessons from 2025, emphasizing the importance of skills over goals, the necessity of taking risks, and the value of making mature business decisions. She discusses how grief can signify growth and introduces the concept that 10X growth is easier than 2X, encouraging listeners to embrace change and focus on long-term success. 00:00 — Introduction to the Podcast and Mastermind Program 02:21 — Top Business Lessons from 2025 03:48 — Skills Over Goals: The Key to Success 11:06 — The Importance of Risk in Business 20:05 — Making Mature Business Decisions 25:17 — Grief as a Sign of Growth 30:57 — 10X is Easier than 2X: A New Perspective For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you’ll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: Instagram: Membership:
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316 - My Top Sales Lessons From 2025 & What I'm Doing In 2026
12/02/2025
316 - My Top Sales Lessons From 2025 & What I'm Doing In 2026
In this episode of 'For the 23%', Dielle McMillan shares her insights and lessons learned from 2025, focusing on sales strategies and the importance of adapting to changing market conditions. She emphasizes the need for women of color entrepreneurs to embrace in-house learning, prioritize lead generation, and create urgency in their sales offers. Dielle also discusses the significance of human-centered sales experiences and the impact of specific outcome themes in marketing. This episode serves as a guide for entrepreneurs looking to scale their businesses sustainably while maintaining a connection with their audience. 00:00 — Introduction to the Podcast and Mastermind 02:21 — Sales Lessons from 2025 03:16 — Embracing Change in Sales Strategies 05:06 — The Importance of Learning In-House 10:56 — Creating Specific Outcome Themes 15:27 — Prioritizing Lead Generation 20:08 — Creating Urgency in Sales Offers 28:11 — Human-Centered Sales Experiences For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you’ll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: Instagram: Membership:
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315 - Investing, Money Mindset, And Women Of Color Feeling Safe With Money With Eduek Brooks
11/25/2025
315 - Investing, Money Mindset, And Women Of Color Feeling Safe With Money With Eduek Brooks
In this episode of 'For the 23%', host Dielle engages in a deep conversation with Eduek Brooks about the experiences of women of color in entrepreneurship. The discussion covers personal debt stories, the importance of mindfulness in spending, the concept of lifestyle creep, and the necessity of having a financial surplus. The speakers emphasize the need for intentionality in financial decisions and the mindset shifts required to achieve financial abundance. In this conversation, the speakers discuss the mental barriers that prevent individuals from pursuing their financial goals and the importance of financial awareness. 00:00 — Introduction 02:42 — Debt Stories and Financial Mindfulness 05:55 — Lifestyle Creep and Financial Awareness 09:51 — Intentional Spending and Living Within Means 14:50 — Understanding Surplus and Financial Goals 18:08 — Mindset Shifts for Financial Abundance 21:45 — Overcoming Mental Barriers to Success 23:37 — The Importance of Financial Awareness 27:52 — Investing: A Path to Financial Freedom 35:57 — Transitioning from Employment to Entrepreneurship 39:34 — Empowerment as a Woman of Color Business Owner Connect With: Eduek Brooks Website: Instagram: Email: For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you’ll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: Instagram: Membership:
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314 - Copywriting, The Power Of Storytelling, & Email Marketing Strategies with Eman Ismail
11/18/2025
314 - Copywriting, The Power Of Storytelling, & Email Marketing Strategies with Eman Ismail
In this episode of 'For the 23%', host Dielle speaks with Eman about the importance of email marketing, storytelling, and specificity in copywriting. They discuss how personal stories can create relatability and connection with audiences, leading to better sales. The conversation also covers strategies for engaging different types of decision-makers and the value of creativity in email campaigns. Eman shares insights on how to improve writing skills and the necessity of living life to gather stories for effective communication. In this conversation, the speakers delve into effective email segmentation strategies, emphasizing the importance of personalizing the selling experience for different audience segments. They discuss the unique challenges and perspectives of women of color entrepreneurs, particularly in navigating identity and representation in business. The conversation highlights the significance of understanding audience needs and the long-term nature of segmentation strategies, while also addressing the emotional complexities of being a representative for multiple communities. 00:00 — Introduction 01:01 — The Power of Email Marketing 04:06 — Storytelling in Email Campaigns 08:12 — Specificity and Detail in Copywriting 12:07 — Engaging Different Types of Decision Makers 16:14 — Creative Email Strategies and Experiments 22:35 — Effective Email Segmentation Strategies 28:11 — Personalizing the Selling Experience 32:30 — The Unique Perspective of Women of Color Entrepreneurs 39:34 — Navigating Identity and Representation in Business Connect With: Eman Ismail Website: Instagram: Email: For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you’ll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: Instagram: Membership:
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313 - Income Generating Ideas: How To Know Exactly What Your Ideal Client Needs To Hear For Good Sales Ideas
11/11/2025
313 - Income Generating Ideas: How To Know Exactly What Your Ideal Client Needs To Hear For Good Sales Ideas
In this episode of 'For the 23%', host Dielle McMillan introduces a new framework for understanding client needs, emphasizing the importance of aligning content and sales strategies with what clients are currently experiencing. She outlines four key questions to help entrepreneurs identify their clients' needs, challenges, and fears, ultimately guiding them to create more relevant and impactful offerings. The conversation highlights the significance of addressing current events, client struggles, pre-steps in their journey, and their fears to foster hope and connection in business. 00:00 Introduction to the Podcast and Host's Journey 00:29 Understanding Client Needs: The New Framework 01:49 Key Questions for Identifying Client Needs 06:18 Exploring Current Challenges and Failures 12:46 Addressing Fears and Providing Hope Connect with Dielle at For The 23%: Website: Instagram: Membership:
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312 - Income Generation Ideas: 4 Things You Need For A Million Dollar Sales Idea
11/04/2025
312 - Income Generation Ideas: 4 Things You Need For A Million Dollar Sales Idea
In this episode of 'For the 23%', host Dielle McMillan shares insights on how to create effective sales ideas for women of color entrepreneurs. Drawing from her recent successful summit launch, she outlines four key components of a good sales idea: freshness, urgency, interactivity, and exclusivity. Dielle emphasizes the importance of understanding current market trends and engaging with clients to build trust. She encourages listeners to develop unique sales campaigns and offers practical advice on how to implement these strategies in their own businesses. 00:00 — Introduction to the Podcast and Host's Journey 00:54 — Reflecting on a Successful Launch 02:48 — Key Components of a Good Sales Idea 06:09 — The Importance of Freshness in Sales Ideas 08:52 — Creating Urgency in Sales Strategies 11:47 — Interactive Sales Experiences for Engagement 14:51 — The Power of One-Time Only Offers 17:04 — Conclusion and Call to Action For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you’ll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: Instagram: Membership:
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311 - Income Generation Ideas: Posting Content To Posting Ideas
10/28/2025
311 - Income Generation Ideas: Posting Content To Posting Ideas
In this episode of 'For the 23%', host Dielle discusses the significance of focusing on the quality of ideas rather than merely executing actions in business. She emphasizes that successful entrepreneurs prioritize creative thinking and innovative concepts to attract and convert clients. Dielle shares personal experiences and strategies for generating strong ideas, encouraging listeners to adopt a creative mindset and allocate time for brainstorming. The episode aims to empower women of color entrepreneurs to build wealth and change the face of entrepreneurship through effective idea generation. 00:00 — Introduction to the Podcast and Its Purpose 00:29 — The Importance of Ideas Over Actions 05:09 — The Power of Quality Ideas in Business 10:38 — Adopting a Creative Mindset for Success For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you’ll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: Instagram: Membership:
/episode/index/show/thebusygirls/id/38796130