Mastering the Media: The Power of Public Relations and Marketing with Special Guest, Dave Farrow

In this episode of The CEO Podcast, hosts Scott and Vince welcome Dave Farrow, a Guinness Record holder, entrepreneur, and marketing expert. Dave shares invaluable insights into effective marketing strategies that amplify your voice and leave a lasting impact. With a focus on leveraging modern technology and data science, Dave provides actionable tips for businesses looking to enhance their marketing efforts.

• The significance of Marketing: Dave emphasizes the crucial role marketing plays in business success.
  
  
• Fusion of Entrepreneurship and Marketing: Exploring the intersection where entrepreneurship meets effective marketing strategies.
  
  
• Media Literacy: Dave shares insights on understanding how media channels function and utilizing them to your advantage.
  
  
• Crafting Your Story with Technology: Leveraging modern technology to share your narrative effectively in today's digital age.
  
  
• Integrating Data Science with Publicity: Dave discusses merging data analytics with publicity efforts for enhanced marketing outcomes.
  
  
• Harnessing Data for Marketing: Insights into utilizing data analytics to drive successful marketing campaigns.
  
  
• Differentiating Between Effective and Ineffective Narratives: Understanding the elements of a compelling narrative versus a lackluster one.
  
  
• Leveraging Technology for Advertising: Exploring innovative ways to utilize technology for advertising purposes.
  
  
• Memory Marketing and Neuroscience: Dave delves into the intriguing realm of memory marketing and its ties to neuroscience.
  
  
• Dave's Marketing Approach: Insights and tips from Dave on effective marketing strategies, backed by science and technology.

As the episode draws to a close, listeners are left with a wealth of knowledge and practical advice from Dave Farrow. From understanding the intricacies of media channels to harnessing the power of data science in marketing, Dave's insights offer a roadmap for businesses seeking to elevate their marketing strategies. With a blend of science, technology, and real-world experience, Dave's approach to marketing promises to inspire and empower entrepreneurs to make a meaningful difference in their respective industries.

ABOUT OUR GUEST:

Dave Farrow is best known for his brain power. Listed twice in the Guinness Book of Records for Greatest Memory, he is first and foremost an entrepreneur who mastered PR to promote his own business. Most PR professionals have a background working in television BUT have no sales or entrepreneurial experience. As for Dave, he took his skill in memory and developed several educational products and used PR as his primary sales tool. His results are impressive.

Dave has personally been on over 2000 media interviews, including multiple appearances on Dr. Oz, Steve Harvey, the Today Show, Fox and Friends, CBS Early Show, Live! With Regis and Kelly, BBC, NBC, CBS, ABC, The CW, QVC, Discovery Channel, Science Channel, and was the star of a CBC documentary. Most recently, Farrow won the $50,000 prize on the new hit show SuperHuman on Fox. Learn more by visiting farrowcommunications.com.

ABOUT OUR HOSTS:

Scott De Long, Ph.D., is an entrepreneur, author, educator, and Founder of Lead2Goals, a business leadership organization that provides coaching, facilitation, and training for growth-oriented organizations. Scott has recently released his first book, "I Thought I Was A Leader... A Journey to Building Trust, Leading Teams & Inspiring Change." Available at Amazon.

Vince Moiso, MBA, is the Founder and President of VIS Aspire Inc., a business management consultant group. He is also a Principal and President of Oceanside Glass & Tile. Vince is the author of the book "How to Survive the Wilderness: The Playbook for the Entrepreneur and High Performer." Also available at Amazon.

To learn more about Scott De Long, Ph.D., and Vince Moiso, MBA, please visit theceopodcast.net. If you have questions or comments, or to make topic suggestions for future episodes, please contact them at [email protected].

ABOUT LEAD2GOALS:

Lead2Goals is based in Southern California and provides business leadership training and employee development through soft skills training, executive coaching, team-building, and strategic planning. To learn more, please contact Scott at [email protected] or visit lead2goals.com.

ABOUT VIS ASPIRE:

VIS Aspire is a small business consulting firm dedicated to the flooring industry. Their mission is to transform your business and exceed expectations through mindful preparation and meaningful action. To learn more, please contact Vince at [email protected] or visit visaspireinc.com.