235: Aligning Passion with Purpose: The Power of a Mission Statement
Release Date: 01/07/2025
S2 E15: Using Free Resources to Grow Your Practice
The Clinical Entrepreneur
Think free downloads are outdated? Think again. One small, helpful resource can completely change how people see your practice - and how easy it is for them to say “yes” to working with you. In this episode of The Clinical Entrepreneur, I’m walking you through exactly how to create and use free resources (without the marketing lingo, tech overwhelm, or perfectionism). We’re talking checklists, mini-guides, or short videos that solve one small problem and make a big impact. Here’s What You’ll Learn in This Episode: ✅ What a free resource actually is (and why I’m ditching...
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S2 E14: A Simplified Social Strategy for Wellness Practitioners
The Clinical Entrepreneur
Ever feel like social media is a full-time job you never signed up for? 🙃 Between trying to come up with content, writing posts, creating graphics, recording videos, and showing up consistently… it’s enough to make you want to toss your phone into a lake. But here’s the thing: like it or not, your social media is often the first impression people have of your business. And if your last post was 18 months ago, it might be sending the wrong message. 😬 The good news? You don’t have to be glued to your screen 24/7 to have a professional, engaging online presence. In this episode,...
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S2 E13: How to Attract More of the Right Patients With a Clear, Confident Online Brand
The Clinical Entrepreneur
Let’s be honest - your website and social media might be due for a glow-up. If it’s been collecting digital dust or just doesn’t reflect how amazing you are, this is your nudge to finally make it happen. Because here’s the truth: your online presence is often the first impression potential patients get. And if it’s cluttered, unclear, or outdated, they’re probably bouncing before they ever book. But don’t stress! This episode is your no-overwhelm guide to creating a website and social media presence that actually works for you - not against you. In this episode, I’m breaking...
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S2 E12: How to Stop Being the Bottleneck in Your Business
The Clinical Entrepreneur
I’ll admit it - I was the biggest roadblock in my own business. When I asked my team what wasn’t working, all roads led straight back to me. And honestly? It stung. But it also revealed the exact places where I needed to step back, delegate, and stop micromanaging. And here’s what I realized: Most wellness practitioners - whether they have a team or are working solo - are the biggest bottlenecks in their own business. Why? Because we care. A lot. 👉We think, “No one will do this as well as I do.” 👉We tell ourselves, “It’s just faster if I handle it myself.” 👉We worry,...
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S2 E11: The Power of Taking a Stand in Your Practice
The Clinical Entrepreneur
Are you playing it too safe in your practice? Trying to help everyone with everything - afraid to draw a line in the sand? Here’s the truth: If you don’t take a stand, you’ll blend into the background. And in today’s crowded wellness space, that’s the last thing you want. Think about the most well-known leaders in our field. They all have something in common: They’re not afraid to plant their flag. Whether it’s advocating for whole food nutrition, rejecting synthetic supplements, or challenging mainstream health narratives, these practitioners have built authority and trust by...
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S2 E10: Why Patients Drop Off: How to Set Clear Expectations & Improve Retention
The Clinical Entrepreneur
Ever had a patient disappear into thin air? One minute, they’re all in, excited about their treatment plan, and the next - GHOSTED. No calls, no follow-ups, no explanation. 🙄 If you’ve ever found yourself wondering, “Was it me? Was it the cost? Did I say something weird?” - take a deep breath. It’s not just you, and it’s (probably) not about money. Patients don’t drop off because they don’t want to get better… they drop off because they don’t know what to expect. When your patients feel uncertain about the journey ahead - when they don’t understand the process, the ups...
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S2 E9: Designing the Perfect Patient Program: A 7-Step Framework for Success
The Clinical Entrepreneur
Have you ever noticed that once your patients start feeling a little better….. POOF - they vanish into thin air before they reach their full health potential? Or maybe you find yourself giving the exact same recommendations over and over (and over) again? 😵💫 Listen friend, it’s time to stop reinventing the wheel and start building a repeatable, results-driven patient program that puts what your do on autopilot, saves you time, increases patient compliance, and, let’s be real, adds a little extra 💰 to your bank account. In this episode, I’m walking you through my 7-step...
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S2 E8: What I’ve Learned About Leadership (After 8 Employees in 11 Months!)
The Clinical Entrepreneur
If you’ve ever hired someone thinking they were a total rockstar only to realize later that they were actually a walking disaster - oh, friend, you are not alone. In addition to my coaching and clinical training biz for wellness practitioners, I have another ‘side gig’ that’s a brick and mortar business in Seattle. And as it turns out, finding the right people has been harder than I thought. After going through eight employees in 11 months (yes, you read that right), I’ve learned some major lessons about leadership, hiring, and how NOT to let a business turn into a therapy...
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S2 E7: How to Create a Content Calendar in 1 Hour
The Clinical Entrepreneur
If creating content makes you want to scream into a pillow or run in the opposite direction, you’re not alone. 🤯 You sit down, determined to finally post something, and then… you draw a blank. Your mind sounds like crickets (is that even a thing?). What should you talk about? What do your patients want or need to know? And why does everyone else make it look so EASY? But what if I told you that you could create an entire month’s worth of content in just ONE hour? No overthinking, no stressing, no wasting hours staring at a blank screen. Yep, that’s exactly what we’re talking about...
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S2 E6: Want More Freedom? A VA is Your Secret Weapon
The Clinical Entrepreneur
Raise your hand if your to-do list looks more like a never-ending black hole. 🙋♀️ You start the day ready to serve your patients… but before you know it, you’re buried under emails, invoices, supplement orders, reschedules, and, oh yeah, actually seeing patients. And by the time 7 PM rolls around? You’re still at your desk, wondering when you’ll ever get your life back. Friend, it’s time for a serious reality check: You do NOT have to do it all yourself. A Virtual Assistant (VA) is your new business bestie who can handle alllll the admin things so you can finally focus on...
info_outlineWelcome to 2025, my friend! Let’s shake off the holiday glitter and dive into the first episode of the year—because nothing says “new year, new you” like getting crystal-clear on your practice’s mission.
If your days feel like a chaotic tornado of to-dos, and you’re wondering if you’re actually making any progress in your business, you might want to stop the scroll. This episode is the literal foundation for everything you do. It is the lifeline you need.
We’re talking about how to craft your mission statement - a vitally important statement that’s not just for corporate boardrooms but carries the heartbeat of your practice. Your mission statement is your guiding star, your decision compass, and the literal spark to reignite your purpose.
In this episode, I’m giving you the lowdown on how to create a mission statement that feels so aligned with your passion, you’ll wonder how you ever ran your practice without it. So grab your notebook, your favorite pen, and let’s get to work.
Here’s What You’ll Learn:
💡 Why a mission statement is a non-negotiable. It’s not just a “nice-to-have” - it’s the foundation of your success.
💡 How clarity attracts the right patients. (Hint: It also helps you stop wasting time on the wrong things.)
💡 A foolproof, 3-step formula to craft your mission statement. No fluff, no jargon - just actionable steps.
💡 The magic of specificity. It’s time to stop blending in with the herd and start standing out.
Key Takeaways:
✨ Clarity is your secret weapon. When you know where you’re going, you’ll make faster, smarter, and more confident decisions.
✨ Stand out by being unapologetically YOU. Generic mission statements are boring. Be bold, be specific, and speak to the patients who are all in on your vibe.
✨ Your mission evolves. Check in with your mission statement every year - because as you grow, so should your vision.
Let’s Keep This Momentum Going:
🌐 Join Clinical Business Academy: Ready to level up your practice in 2025? Join a crew of passionate practitioners and get the tools you need to thrive.
🔗 Download Your Free 12-Month Practice Growth Plan: This workbook is your GPS for business success—don’t start the year without it!
📚 Join the Clinical Mastery Facebook Group: Find your people, share your wins, and soak up all the inspo you need to keep crushing it.
Subscribe & Review:
Watch this episode here! Did this episode give you an “aha!” moment? Share the love by subscribing to The Clinical Entrepreneur Podcast and leaving a review. Your feedback helps more practitioners find the clarity they need—and seriously, it makes my day.
✨ Let’s make this the year you build a practice that lights you up and serves your patients like never before. You’ve got this!