235: Aligning Passion with Purpose: The Power of a Mission Statement
Release Date: 01/07/2025
S2 E22: How to Turn Casual Conversations Into Consistent Referrals
The Clinical Entrepreneur
Let’s be honest… “networking” probably makes you think of awkward small talk, forced smiles, and some guy handing you his business card while telling you about his “next big thing.” Hard pass, right? But here’s the truth: referral marketing is still one of the most powerful ways to grow your practice - especially if you do it with heart. In this episode, we’re flipping the typical networking script and turning it into something that feels natural, generous, and actually fun. Whether you’re a solo practitioner with zero time or you’re just not sure where to start, I’m...
info_outline
S2 E21: The Breakup, the Breakdown, and the Bounce Back
The Clinical Entrepreneur
What do you do when the business you’ve built no longer feels aligned - and the only way forward is to work through the mess and start over? In this powerful episode of The Clinical Entrepreneur, Dr. Lindsay Erickson shares her journey of leaving a long-standing business relationship, starting over as a solo practitioner, and navigating one of the hardest seasons of her professional life. With honesty, grit, and zero sugarcoating, Lindsay opens up about: ✅ The moment she knew it was time to go solo ✅ How she designed systems to support her growth ✅ The emotional blow of losing...
info_outline
S2 E20: New Clinical Findings Related to the Gut Microbiome
The Clinical Entrepreneur
The Gut Revolution: What the Latest Science Tells Us The gut microbiome continues to be a hot topic for researchers worldwide. The newest research from 2025 is rewriting the playbook on how we understand health, disease, and everything in between. In this episode, I’m unpacking 8 fascinating new studies on the microbiome, covering everything from teenage gut health and menopause metabolism to fermented foods, the role of fiber, oral-gut connections, and even pediatric hypertension. Whether you’re supporting hormone balance, detox, metabolism, or immune health, these studies will give you a...
info_outline
S2 E19: Clinical Pearls You May Have Never Heard (But Need to Know)
The Clinical Entrepreneur
From mast cells and microplastics to bile acids and B1 - this episode is a clinical deep dive you won’t want to miss. If you’re a wellness practitioner who loves learning the why behind what’s happening in your patients’ bodies, you’re going to love this one. In this solo episode, I’m recapping some of the most cutting-edge insights I gathered at a recent CellCore clinical conference - and trust me, this one’s packed. We’re talking about: 👉 What LPS really tells you about your patient’s gut (and heart disease risk) 👉 Why bile acids are a big deal for hormones,...
info_outline
S2 E18: Using AI to Write a Simple Email Nurture Series
The Clinical Entrepreneur
“What should I even say in an email?” If that question has ever stopped you from sending regular emails to your patients, this episode is for you. In today’s episode of The Clinical Entrepreneur, we’re talking about how to use AI to write a simple, effective nurture email series that actually sounds like you. You’ll learn how to train your AI to know your voice, your values, and your patients - so you’re not starting from scratch every time. Here’s what you’ll learn: ✨ What a nurture series is (and why every practice needs one) ✨ Why email still outperforms social media for...
info_outline
S2 E17: How to Grow Your Wellness Practice One Podcast Interview at a Time
The Clinical Entrepreneur
You don’t need a sales funnel. You don’t need a VA. And you definitely don’t need a huge Instagram following to grow your practice. What you do need? A way to get in front of a new group of people who already care about what you have to say. And that’s exactly what being a podcast guest does. In this episode, I’m spilling the tea on why being a guest on someone else’s podcast is one of the best (and most overlooked) marketing strategies for wellness practitioners like you. Whether you’re flying solo, in the process of scaling your practice, or just starting out, this is...
info_outline
S2 E16: How to Market Your Wellness Practice Without Funnels, Ads, or a VA
The Clinical Entrepreneur
If the word “marketing” makes you break out in hives, you are not alone. Most wellness practitioners didn’t get into this work because they wanted to become full-time marketers, post 24/7 on Instagram, or host flashy online events. You’re here to help people heal - not become a content-producing machine. But here’s the thing: if no one knows who you are or what you do, it’s going to be really hard to grow the practice (and life) you want. The good news? You don’t need complicated tech, a big ad budget, or a virtual assistant just to show up online. In fact, some of the most...
info_outline
S2 E15: Using Free Resources to Grow Your Practice
The Clinical Entrepreneur
Think free downloads are outdated? Think again. One small, helpful resource can completely change how people see your practice - and how easy it is for them to say “yes” to working with you. In this episode of The Clinical Entrepreneur, I’m walking you through exactly how to create and use free resources (without the marketing lingo, tech overwhelm, or perfectionism). We’re talking checklists, mini-guides, or short videos that solve one small problem and make a big impact. Here’s What You’ll Learn in This Episode: ✅ What a free resource actually is (and why I’m ditching...
info_outline
S2 E14: A Simplified Social Strategy for Wellness Practitioners
The Clinical Entrepreneur
Ever feel like social media is a full-time job you never signed up for? 🙃 Between trying to come up with content, writing posts, creating graphics, recording videos, and showing up consistently… it’s enough to make you want to toss your phone into a lake. But here’s the thing: like it or not, your social media is often the first impression people have of your business. And if your last post was 18 months ago, it might be sending the wrong message. 😬 The good news? You don’t have to be glued to your screen 24/7 to have a professional, engaging online presence. In this episode,...
info_outline
S2 E13: How to Attract More of the Right Patients With a Clear, Confident Online Brand
The Clinical Entrepreneur
Let’s be honest - your website and social media might be due for a glow-up. If it’s been collecting digital dust or just doesn’t reflect how amazing you are, this is your nudge to finally make it happen. Because here’s the truth: your online presence is often the first impression potential patients get. And if it’s cluttered, unclear, or outdated, they’re probably bouncing before they ever book. But don’t stress! This episode is your no-overwhelm guide to creating a website and social media presence that actually works for you - not against you. In this episode, I’m breaking...
info_outlineWelcome to 2025, my friend! Let’s shake off the holiday glitter and dive into the first episode of the year—because nothing says “new year, new you” like getting crystal-clear on your practice’s mission.
If your days feel like a chaotic tornado of to-dos, and you’re wondering if you’re actually making any progress in your business, you might want to stop the scroll. This episode is the literal foundation for everything you do. It is the lifeline you need.
We’re talking about how to craft your mission statement - a vitally important statement that’s not just for corporate boardrooms but carries the heartbeat of your practice. Your mission statement is your guiding star, your decision compass, and the literal spark to reignite your purpose.
In this episode, I’m giving you the lowdown on how to create a mission statement that feels so aligned with your passion, you’ll wonder how you ever ran your practice without it. So grab your notebook, your favorite pen, and let’s get to work.
Here’s What You’ll Learn:
💡 Why a mission statement is a non-negotiable. It’s not just a “nice-to-have” - it’s the foundation of your success.
💡 How clarity attracts the right patients. (Hint: It also helps you stop wasting time on the wrong things.)
💡 A foolproof, 3-step formula to craft your mission statement. No fluff, no jargon - just actionable steps.
💡 The magic of specificity. It’s time to stop blending in with the herd and start standing out.
Key Takeaways:
✨ Clarity is your secret weapon. When you know where you’re going, you’ll make faster, smarter, and more confident decisions.
✨ Stand out by being unapologetically YOU. Generic mission statements are boring. Be bold, be specific, and speak to the patients who are all in on your vibe.
✨ Your mission evolves. Check in with your mission statement every year - because as you grow, so should your vision.
Let’s Keep This Momentum Going:
🌐 Join Clinical Business Academy: Ready to level up your practice in 2025? Join a crew of passionate practitioners and get the tools you need to thrive.
🔗 Download Your Free 12-Month Practice Growth Plan: This workbook is your GPS for business success—don’t start the year without it!
📚 Join the Clinical Mastery Facebook Group: Find your people, share your wins, and soak up all the inspo you need to keep crushing it.
Subscribe & Review:
Watch this episode here! Did this episode give you an “aha!” moment? Share the love by subscribing to The Clinical Entrepreneur Podcast and leaving a review. Your feedback helps more practitioners find the clarity they need—and seriously, it makes my day.
✨ Let’s make this the year you build a practice that lights you up and serves your patients like never before. You’ve got this!