S2 E4: Carrots, Cancer, and Comebacks: How Life’s Hard Knocks Built My Million-Dollar Business
Release Date: 01/28/2025
The Clinical Entrepreneur
If you feel like your wellness practice is stuck on repeat - constantly chasing new patients, drowning in admin tasks, and praying for more consistent income - you’re definitely not alone. In fact, these are the top three business challenges I hear from nearly every practitioner I coach. In this episode of The Clinical Entrepreneur, I’m unpacking exactly why these problems keep showing up (spoiler: it’s not just you) and how to shift out of survival mode into real, steady growth. We’re talking simple strategies, mindset shifts, and no-fluff solutions that actually work in a wellness...
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If you see patients who struggle with stress, anxiety, perimenopause, or insomnia - this episode is for you. I’m breaking down the newest clinical research on adrenal health, adaptogens like ashwagandha and rhodiola, the real scoop on licorice, and proven herbal protocols that support a healthy stress response and better sleep. Here’s what you’ll learn: Why “adrenal fatigue” is a misleading label - and what to focus on instead The impact of a flattened cortisol curve on burnout & memory My favorite adaptogens and calming herbs to reset the HPA axis ...
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Ever found yourself knee-deep in a lab report, trying to explain every little detail to a patient - only to watch their eyes glaze over? You’re not alone. In this episode of The Clinical Entrepreneur, we’re talking all about how to simplify lab result explanations in a way that’s clear, empowering, and actually makes patients want to follow through. Whether it’s food sensitivity panels, hormone testing, or blood chemistry markers, your patients don’t need the full textbook rundown - they need the aha moment. And that’s where your storytelling skills (and a few AI tricks) come in....
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If your brain is a cluttered inbox of to-dos, patient follow-ups, supplement orders, and social media reminders… this episode is your new best friend. We’re talking SOPs - Standard Operating Procedures - but not the corporate, 57-page version. These are simple, no-fluff systems that help you organize your day, delegate tasks, and stop wasting time on things you do over and over again. Inside this episode, I’ll walk you through: What an SOP really is (and what it isn’t) The 3 areas of your business that desperately need one The best tools for creating SOPs - no tech wizardry...
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Have you ever thought everything was going just fine in your practice… only to realize (a little too late) that your patients were quietly confused, overwhelmed, or even frustrated? Yikes. 😬 The truth is, your patients are the only ones who can tell you how your practice is actually doing - and if you’re not asking for feedback, you’re flying blind. In this episode, I’m breaking down four super simple (and low-tech!) ways to collect patient feedback that will help you: Identify areas that need improvement Provide a better patient experience Create stronger relationships and...
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As wellness practitioners, we care deeply - sometimes too deeply. So what do you do when the people you love won’t take your advice? In this vulnerable episode, I’m sharing what happened when my own parents rejected the help I offered, and how I’m learning to keep my heart soft without carrying the weight of other people’s choices. We’ll explore: Why patients (or loved ones) reject help - even when they ask for it What it means to “plant the seed” without attachment 3 mindset shifts to protect your heart and keep your peace A powerful reminder: you’re not a failure -...
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If you’re wondering why your patients ghost after a great first visit, this episode is for you. In today’s show, I’m sharing my 3-step follow-up system that builds trust, boosts patient compliance, and turns casual clients into loyal, long-term patients. You’ll learn when to reach out, what to say, and how to keep track of it all, even if you’re running your practice solo. Plus, I’ll share real-life message examples and ideas to personalize your touchpoints without burning out. This is one of the most overlooked parts of running a practice - and it’s also one of the easiest ways...
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Let’s be honest… “networking” probably makes you think of awkward small talk, forced smiles, and some guy handing you his business card while telling you about his “next big thing.” Hard pass, right? But here’s the truth: referral marketing is still one of the most powerful ways to grow your practice - especially if you do it with heart. In this episode, we’re flipping the typical networking script and turning it into something that feels natural, generous, and actually fun. Whether you’re a solo practitioner with zero time or you’re just not sure where to start, I’m...
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What do you do when the business you’ve built no longer feels aligned - and the only way forward is to work through the mess and start over? In this powerful episode of The Clinical Entrepreneur, Dr. Lindsay Erickson shares her journey of leaving a long-standing business relationship, starting over as a solo practitioner, and navigating one of the hardest seasons of her professional life. With honesty, grit, and zero sugarcoating, Lindsay opens up about: ✅ The moment she knew it was time to go solo ✅ How she designed systems to support her growth ✅ The emotional blow of losing...
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info_outlineLife doesn’t come with a manual, but it sure comes with lessons - some that feel like sweet wins and others that hit like a gut punch. In this episode, I’m getting real about my journey, from being a Kraft mac & cheese aficionado (hot dogs and peas were mandatory) to facing unimaginable challenges that shaped me into the entrepreneur I am today.
Spoiler alert: it wasn’t all sunshine and rainbows. I’ve walked through the fire - my daughter’s cancer diagnosis, crippling business failures, and that never-ending hustle to balance clinical skills with running an actual business. But you know what? Every hard knock taught me something that helped me create the thriving, million-dollar practice I run today.
Here’s the truth:
1️⃣ You can build the practice of your dreams - it starts with vision and focus.
2️⃣ Your words and mindset have more power than you think.
This isn’t just my story; it’s a reminder that no matter where you are or how messy things feel, there’s a way forward. So grab your coffee (or wine - no judgment) and join me for an honest, raw, and inspiring conversation about grit, grace, and getting back up again.
Here’s What You’ll Learn in This Episode:
💡 Your words are powerful: Why the language you use shapes your success in life and business.
💡 Resilience 101: What I learned about strength and perseverance from my daughter’s fight against cancer.
💡 Bouncing back: How I climbed out of debt, rebuilt my business, and the lessons I wish I’d known earlier.
💡 Blending expertise and strategy: The secret sauce to balancing clinical brilliance with business smarts.
💡 Clarity wins: Why focus and a crystal-clear vision are game-changers for your practice.
Key Takeaways:
✨ Positivity goes a long way: Your life (and business) are a reflection of how you think, speak, and act every single day.
✨ Failures are lessons: Every setback is an opportunity to learn, grow, and pivot.
✨ Balance is key: Clinical success is only possible with strong business foundations.
✨ Stay true to your mission: When your actions align with your goals, anything is possible.
Ready for More? Here’s Where to Find It:
🌟 Clinical Business Academy: Get the systems, strategies, and community you need to grow the practice of your dreams.
📄 Free 12-Month Practice Growth Plan: Start creating a business that works for you with this step-by-step workbook.
📚 Join the Clinical Mastery Facebook Group: A supportive space for practitioners who get it—and have your back.
This episode is for you if you need a reminder that the tough stuff doesn’t define you—what you do next does. Let’s build the practice (and life) you’ve always wanted… together. 💪✨
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