S2 E5: How to Turn Patients Into Your Best Advocates
Release Date: 02/04/2025
S2 E29: You’re Not Broken - But Your Business Might Be
The Clinical Entrepreneur
If you feel like your wellness practice is stuck on repeat - constantly chasing new patients, drowning in admin tasks, and praying for more consistent income - you’re definitely not alone. In fact, these are the top three business challenges I hear from nearly every practitioner I coach. In this episode of The Clinical Entrepreneur, I’m unpacking exactly why these problems keep showing up (spoiler: it’s not just you) and how to shift out of survival mode into real, steady growth. We’re talking simple strategies, mindset shifts, and no-fluff solutions that actually work in a wellness...
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S2 E28: The Latest Adrenal Health Research: Cortisol, Adaptogens, and Sleep
The Clinical Entrepreneur
If you see patients who struggle with stress, anxiety, perimenopause, or insomnia - this episode is for you. I’m breaking down the newest clinical research on adrenal health, adaptogens like ashwagandha and rhodiola, the real scoop on licorice, and proven herbal protocols that support a healthy stress response and better sleep. Here’s what you’ll learn: Why “adrenal fatigue” is a misleading label - and what to focus on instead The impact of a flattened cortisol curve on burnout & memory My favorite adaptogens and calming herbs to reset the HPA axis ...
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S2 E27: How to Simplify Test Result Reporting for Your Patients
The Clinical Entrepreneur
Ever found yourself knee-deep in a lab report, trying to explain every little detail to a patient - only to watch their eyes glaze over? You’re not alone. In this episode of The Clinical Entrepreneur, we’re talking all about how to simplify lab result explanations in a way that’s clear, empowering, and actually makes patients want to follow through. Whether it’s food sensitivity panels, hormone testing, or blood chemistry markers, your patients don’t need the full textbook rundown - they need the aha moment. And that’s where your storytelling skills (and a few AI tricks) come in....
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S2 E26: How to Streamline Your Practice with Simple SOPs (Even If You Hate Systems)
The Clinical Entrepreneur
If your brain is a cluttered inbox of to-dos, patient follow-ups, supplement orders, and social media reminders… this episode is your new best friend. We’re talking SOPs - Standard Operating Procedures - but not the corporate, 57-page version. These are simple, no-fluff systems that help you organize your day, delegate tasks, and stop wasting time on things you do over and over again. Inside this episode, I’ll walk you through: What an SOP really is (and what it isn’t) The 3 areas of your business that desperately need one The best tools for creating SOPs - no tech wizardry...
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S2 E25: Using Patient Feedback Surveys to Improve Retention
The Clinical Entrepreneur
Have you ever thought everything was going just fine in your practice… only to realize (a little too late) that your patients were quietly confused, overwhelmed, or even frustrated? Yikes. 😬 The truth is, your patients are the only ones who can tell you how your practice is actually doing - and if you’re not asking for feedback, you’re flying blind. In this episode, I’m breaking down four super simple (and low-tech!) ways to collect patient feedback that will help you: Identify areas that need improvement Provide a better patient experience Create stronger relationships and...
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S2 E24: When They Don’t Want Help: Navigating the Heartbreak of Watching People Suffer
The Clinical Entrepreneur
As wellness practitioners, we care deeply - sometimes too deeply. So what do you do when the people you love won’t take your advice? In this vulnerable episode, I’m sharing what happened when my own parents rejected the help I offered, and how I’m learning to keep my heart soft without carrying the weight of other people’s choices. We’ll explore: Why patients (or loved ones) reject help - even when they ask for it What it means to “plant the seed” without attachment 3 mindset shifts to protect your heart and keep your peace A powerful reminder: you’re not a failure -...
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S2 E23: How to Create a Follow - Up Strategy Your Patients Will Love (And Respond To)
The Clinical Entrepreneur
If you’re wondering why your patients ghost after a great first visit, this episode is for you. In today’s show, I’m sharing my 3-step follow-up system that builds trust, boosts patient compliance, and turns casual clients into loyal, long-term patients. You’ll learn when to reach out, what to say, and how to keep track of it all, even if you’re running your practice solo. Plus, I’ll share real-life message examples and ideas to personalize your touchpoints without burning out. This is one of the most overlooked parts of running a practice - and it’s also one of the easiest ways...
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S2 E22: How to Turn Casual Conversations Into Consistent Referrals
The Clinical Entrepreneur
Let’s be honest… “networking” probably makes you think of awkward small talk, forced smiles, and some guy handing you his business card while telling you about his “next big thing.” Hard pass, right? But here’s the truth: referral marketing is still one of the most powerful ways to grow your practice - especially if you do it with heart. In this episode, we’re flipping the typical networking script and turning it into something that feels natural, generous, and actually fun. Whether you’re a solo practitioner with zero time or you’re just not sure where to start, I’m...
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S2 E21: The Breakup, the Breakdown, and the Bounce Back
The Clinical Entrepreneur
What do you do when the business you’ve built no longer feels aligned - and the only way forward is to work through the mess and start over? In this powerful episode of The Clinical Entrepreneur, Dr. Lindsay Erickson shares her journey of leaving a long-standing business relationship, starting over as a solo practitioner, and navigating one of the hardest seasons of her professional life. With honesty, grit, and zero sugarcoating, Lindsay opens up about: ✅ The moment she knew it was time to go solo ✅ How she designed systems to support her growth ✅ The emotional blow of losing...
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S2 E20: New Clinical Findings Related to the Gut Microbiome
The Clinical Entrepreneur
The Gut Revolution: What the Latest Science Tells Us The gut microbiome continues to be a hot topic for researchers worldwide. The newest research from 2025 is rewriting the playbook on how we understand health, disease, and everything in between. In this episode, I’m unpacking 8 fascinating new studies on the microbiome, covering everything from teenage gut health and menopause metabolism to fermented foods, the role of fiber, oral-gut connections, and even pediatric hypertension. Whether you’re supporting hormone balance, detox, metabolism, or immune health, these studies will give you a...
info_outlineLet’s be honest - marketing your practice without knowing who you’re talking to is like throwing spaghetti at a wall and hoping for the best. (And let’s face it, that’s just a waste of perfectly good pasta.)
What if you could craft messaging that immediately makes your dream patients stop scrolling and say, “OMG, this is exactly what I need!”? 🙌
That’s exactly what we’re breaking down in today’s episode - how to pinpoint the ONE problem your patients desperately want solved and create messaging that makes them say YES to working with you. And nope, this isn’t about forcing yourself into a niche that doesn’t feel right. (Thank goodness!)
✨ Oh, and before we go any further - have you grabbed your free 12-Month Practice Growth Plan yet? If not, snag it here before you do anything else!
Here’s What You’ll Learn in This Episode:
💡 A quick reframe about choosing your ‘niche’ (and what to focus on instead)
💡 The magic of solving just ONE problem - and how it instantly positions you as the expert.
💡 How to eavesdrop on your own practice (aka, listen for clues in patient convos) to craft messaging that actually resonates.
💡 Why solving an “easy win” problem first builds major trust & loyalty
💡 How to take patient feedback and turn it into messaging gold (seriously, this is next-level marketing magic!)
Key Takeaways:
✨ Patients don’t want generalists - they want solutions. The faster you solve their problem, the faster you build trust.
✨ Quick wins = lifelong loyalty. Nail that first solution, and they’ll keep coming back for more.
✨ Ditch the doctor-speak. Use real language from real patients so they instantly feel like you get them.
Here’s Where You Can Find the Support You Need:
🌟 Join Clinical Business Academy – Want business clarity, marketing confidence, and a practice that actually makes money? This is your next step.
📄 Grab Your Free 12-Month Practice Growth Plan – Your step-by-step roadmap for turning your practice into a thriving biz.
📚 Join the Clinical Mastery Facebook Group – Your go-to space for ideas, support, and celebration-worthy wins!
💌 Hop on My Email List – Get juicy practice growth tips, strategies, and insider secrets delivered straight to your inbox.
Subscribe & Review:
👉 Watch this episode here! Love this episode? Hit subscribe! You’ll never miss a dose of business brilliance again. And if this episode gave you an “aha” moment, do me a favor - leave a review! Seriously, it makes my day, and it helps more practitioners find the help they need!