S2 E11: The Power of Taking a Stand in Your Practice
Release Date: 03/18/2025
S2 E22: How to Turn Casual Conversations Into Consistent Referrals
The Clinical Entrepreneur
Let’s be honest… “networking” probably makes you think of awkward small talk, forced smiles, and some guy handing you his business card while telling you about his “next big thing.” Hard pass, right? But here’s the truth: referral marketing is still one of the most powerful ways to grow your practice - especially if you do it with heart. In this episode, we’re flipping the typical networking script and turning it into something that feels natural, generous, and actually fun. Whether you’re a solo practitioner with zero time or you’re just not sure where to start, I’m...
info_outline
S2 E21: The Breakup, the Breakdown, and the Bounce Back
The Clinical Entrepreneur
What do you do when the business you’ve built no longer feels aligned - and the only way forward is to work through the mess and start over? In this powerful episode of The Clinical Entrepreneur, Dr. Lindsay Erickson shares her journey of leaving a long-standing business relationship, starting over as a solo practitioner, and navigating one of the hardest seasons of her professional life. With honesty, grit, and zero sugarcoating, Lindsay opens up about: ✅ The moment she knew it was time to go solo ✅ How she designed systems to support her growth ✅ The emotional blow of losing...
info_outline
S2 E20: New Clinical Findings Related to the Gut Microbiome
The Clinical Entrepreneur
The Gut Revolution: What the Latest Science Tells Us The gut microbiome continues to be a hot topic for researchers worldwide. The newest research from 2025 is rewriting the playbook on how we understand health, disease, and everything in between. In this episode, I’m unpacking 8 fascinating new studies on the microbiome, covering everything from teenage gut health and menopause metabolism to fermented foods, the role of fiber, oral-gut connections, and even pediatric hypertension. Whether you’re supporting hormone balance, detox, metabolism, or immune health, these studies will give you a...
info_outline
S2 E19: Clinical Pearls You May Have Never Heard (But Need to Know)
The Clinical Entrepreneur
From mast cells and microplastics to bile acids and B1 - this episode is a clinical deep dive you won’t want to miss. If you’re a wellness practitioner who loves learning the why behind what’s happening in your patients’ bodies, you’re going to love this one. In this solo episode, I’m recapping some of the most cutting-edge insights I gathered at a recent CellCore clinical conference - and trust me, this one’s packed. We’re talking about: 👉 What LPS really tells you about your patient’s gut (and heart disease risk) 👉 Why bile acids are a big deal for hormones,...
info_outline
S2 E18: Using AI to Write a Simple Email Nurture Series
The Clinical Entrepreneur
“What should I even say in an email?” If that question has ever stopped you from sending regular emails to your patients, this episode is for you. In today’s episode of The Clinical Entrepreneur, we’re talking about how to use AI to write a simple, effective nurture email series that actually sounds like you. You’ll learn how to train your AI to know your voice, your values, and your patients - so you’re not starting from scratch every time. Here’s what you’ll learn: ✨ What a nurture series is (and why every practice needs one) ✨ Why email still outperforms social media for...
info_outline
S2 E17: How to Grow Your Wellness Practice One Podcast Interview at a Time
The Clinical Entrepreneur
You don’t need a sales funnel. You don’t need a VA. And you definitely don’t need a huge Instagram following to grow your practice. What you do need? A way to get in front of a new group of people who already care about what you have to say. And that’s exactly what being a podcast guest does. In this episode, I’m spilling the tea on why being a guest on someone else’s podcast is one of the best (and most overlooked) marketing strategies for wellness practitioners like you. Whether you’re flying solo, in the process of scaling your practice, or just starting out, this is...
info_outline
S2 E16: How to Market Your Wellness Practice Without Funnels, Ads, or a VA
The Clinical Entrepreneur
If the word “marketing” makes you break out in hives, you are not alone. Most wellness practitioners didn’t get into this work because they wanted to become full-time marketers, post 24/7 on Instagram, or host flashy online events. You’re here to help people heal - not become a content-producing machine. But here’s the thing: if no one knows who you are or what you do, it’s going to be really hard to grow the practice (and life) you want. The good news? You don’t need complicated tech, a big ad budget, or a virtual assistant just to show up online. In fact, some of the most...
info_outline
S2 E15: Using Free Resources to Grow Your Practice
The Clinical Entrepreneur
Think free downloads are outdated? Think again. One small, helpful resource can completely change how people see your practice - and how easy it is for them to say “yes” to working with you. In this episode of The Clinical Entrepreneur, I’m walking you through exactly how to create and use free resources (without the marketing lingo, tech overwhelm, or perfectionism). We’re talking checklists, mini-guides, or short videos that solve one small problem and make a big impact. Here’s What You’ll Learn in This Episode: ✅ What a free resource actually is (and why I’m ditching...
info_outline
S2 E14: A Simplified Social Strategy for Wellness Practitioners
The Clinical Entrepreneur
Ever feel like social media is a full-time job you never signed up for? 🙃 Between trying to come up with content, writing posts, creating graphics, recording videos, and showing up consistently… it’s enough to make you want to toss your phone into a lake. But here’s the thing: like it or not, your social media is often the first impression people have of your business. And if your last post was 18 months ago, it might be sending the wrong message. 😬 The good news? You don’t have to be glued to your screen 24/7 to have a professional, engaging online presence. In this episode,...
info_outline
S2 E13: How to Attract More of the Right Patients With a Clear, Confident Online Brand
The Clinical Entrepreneur
Let’s be honest - your website and social media might be due for a glow-up. If it’s been collecting digital dust or just doesn’t reflect how amazing you are, this is your nudge to finally make it happen. Because here’s the truth: your online presence is often the first impression potential patients get. And if it’s cluttered, unclear, or outdated, they’re probably bouncing before they ever book. But don’t stress! This episode is your no-overwhelm guide to creating a website and social media presence that actually works for you - not against you. In this episode, I’m breaking...
info_outlineAre you playing it too safe in your practice? Trying to help everyone with everything - afraid to draw a line in the sand?
Here’s the truth: If you don’t take a stand, you’ll blend into the background. And in today’s crowded wellness space, that’s the last thing you want.
Think about the most well-known leaders in our field. They all have something in common: They’re not afraid to plant their flag. Whether it’s advocating for whole food nutrition, rejecting synthetic supplements, or challenging mainstream health narratives, these practitioners have built authority and trust by standing firm in their convictions.
But here’s where most wellness practitioners get stuck: They don’t want to alienate anyone. So they play small, water down their message, and try to please everyone. And in doing so? They attract no one.
I get it - having strong opinions can feel risky. But taking a stand isn’t about being divisive. It’s about being clear. It’s about owning your expertise, backing it up with knowledge, and attracting the exact patients who need what you offer.
Here’s What You’ll Learn in This Episode:
✅Why declaring your beliefs attracts the right patients (and repels the wrong ones - on purpose!)
✅ How to identify the hill you’re willing to die on in your practice
✅Why your strong opinions make you an authority, not a liability
✅How to share your stance without being polarizing or alienating everyone
Key Takeaways:
✨ Your strong opinions build trust & authority - Standing firm in your beliefs makes you a go-to expert, not a liability.
✨ Playing it safe attracts no one - Watering down your message won’t help you grow. People connect with boldness & clarity.
✨ Clarity attracts the right patients - When you stand for something, the right people will be drawn to you - and the wrong ones will self-select out.
✨ Confidence in your message is key - Back your stance with knowledge, research, and patient outcomes, and watch your practice thrive.
Here’s Where You’ll Find the Support You Need:
🎙 Mentioned in This Episode: The Surprising Risks of Bioidentical Hormones
📌 Clinical Business Academy – Get the step-by-step guidance, tools, and mentorship to grow your wellness practice.
📌 12-Month Practice Growth Plan – Free roadmap to help you build a profitable, sustainable practice.
📆Ready to Master Female Hormones? - Join Ronda on Saturday, April 19th for the Understanding Female Hormones: Reproductive Years seminar! Early Bird pricing available now through March 31st - use code EARLY50 for $50 off!
📢 Let’s Keep the Conversation Going!
Email [email protected] and tell me: What’s your “hill to die on” in your practice? I wanna hear it!
Subscribe & Review
Watch the episode here! 🎥 If you loved this episode, don’t forget to subscribe & leave a review! 💖 Your feedback means the world to me and helps me create the content you want to hear.
🚀 Don’t forget to share this episode with a friend or colleague who needs to hear it!