S2 E16: How to Market Your Wellness Practice Without Funnels, Ads, or a VA
Release Date: 04/22/2025
The Clinical Entrepreneur
Hey friends, can I get real with you for a minute? If you've ever wondered what perimenopause actually looks like for someone who's supposed to have it all figured out — spoiler alert: I definitely didn't — this episode is me pulling back the curtain on the messy, vulnerable truth of my own menopause journey. I'm sharing everything, and I mean everything. The early warning signs I completely ignored (hello, three cups of ice daily from Starbucks!), the transfusion-level anemia that finally woke me up to what was really happening in my body, and the moment I stood crying in my closet...
info_outlineThe Clinical Entrepreneur
I used to be that scattered practitioner throwing everything at patients hoping something would stick. Sound familiar? In this episode, I'm sharing the monthly planning breakthrough that transformed my practice after I completely overwhelmed a chronically fatigued friend with random protocols. (Spoiler: it didn't go well!) Instead of those overwhelming supplement lists we've all been guilty of, I'll walk you through my simple 4-part monthly framework that builds trust, improves compliance, and actually gets results. Plus, I'm spilling the tea on my AI prompt that cuts planning time in half!...
info_outlineThe Clinical Entrepreneur
If your patients show up once and never return, you’re not alone - but there’s a better way. In this episode, we’re breaking down how to create a patient loyalty program for your wellness practice that actually works. You’ll learn how to reward healthy habits, encourage follow-through, and build meaningful relationships that keep patients coming back for more. I’ll walk you through step-by-step strategies to increase retention, improve outcomes, and create consistent revenue - all without relying on complicated software or sales tactics. Whether you’re new to practice or looking to...
info_outlineThe Clinical Entrepreneur
Whether you’re moving into your first office space or re-negotiating a lease you’ve had for years, this episode will change how you think about real estate. I’m joined by Colin Carr, CEO of CARR , and together we’re unpacking the biggest commercial real estate mistakes wellness practitioners make - and how to avoid them. We talk about how to negotiate like a pro (even if it’s your first lease), the real story behind tenant improvement allowances, and what to look for in a space that actually supports your business growth. If you’ve ever wondered whether location is really that...
info_outlineThe Clinical Entrepreneur
If you feel like your wellness practice is stuck on repeat - constantly chasing new patients, drowning in admin tasks, and praying for more consistent income - you’re definitely not alone. In fact, these are the top three business challenges I hear from nearly every practitioner I coach. In this episode of The Clinical Entrepreneur, I’m unpacking exactly why these problems keep showing up (spoiler: it’s not just you) and how to shift out of survival mode into real, steady growth. We’re talking simple strategies, mindset shifts, and no-fluff solutions that actually work in a wellness...
info_outlineThe Clinical Entrepreneur
If you see patients who struggle with stress, anxiety, perimenopause, or insomnia - this episode is for you. I’m breaking down the newest clinical research on adrenal health, adaptogens like ashwagandha and rhodiola, the real scoop on licorice, and proven herbal protocols that support a healthy stress response and better sleep. Here’s what you’ll learn: Why “adrenal fatigue” is a misleading label - and what to focus on instead The impact of a flattened cortisol curve on burnout & memory My favorite adaptogens and calming herbs to reset the HPA axis ...
info_outlineThe Clinical Entrepreneur
Ever found yourself knee-deep in a lab report, trying to explain every little detail to a patient - only to watch their eyes glaze over? You’re not alone. In this episode of The Clinical Entrepreneur, we’re talking all about how to simplify lab result explanations in a way that’s clear, empowering, and actually makes patients want to follow through. Whether it’s food sensitivity panels, hormone testing, or blood chemistry markers, your patients don’t need the full textbook rundown - they need the aha moment. And that’s where your storytelling skills (and a few AI tricks) come in....
info_outlineThe Clinical Entrepreneur
If your brain is a cluttered inbox of to-dos, patient follow-ups, supplement orders, and social media reminders… this episode is your new best friend. We’re talking SOPs - Standard Operating Procedures - but not the corporate, 57-page version. These are simple, no-fluff systems that help you organize your day, delegate tasks, and stop wasting time on things you do over and over again. Inside this episode, I’ll walk you through: What an SOP really is (and what it isn’t) The 3 areas of your business that desperately need one The best tools for creating SOPs - no tech wizardry...
info_outlineThe Clinical Entrepreneur
Have you ever thought everything was going just fine in your practice… only to realize (a little too late) that your patients were quietly confused, overwhelmed, or even frustrated? Yikes. 😬 The truth is, your patients are the only ones who can tell you how your practice is actually doing - and if you’re not asking for feedback, you’re flying blind. In this episode, I’m breaking down four super simple (and low-tech!) ways to collect patient feedback that will help you: Identify areas that need improvement Provide a better patient experience Create stronger relationships and...
info_outlineThe Clinical Entrepreneur
As wellness practitioners, we care deeply - sometimes too deeply. So what do you do when the people you love won’t take your advice? In this vulnerable episode, I’m sharing what happened when my own parents rejected the help I offered, and how I’m learning to keep my heart soft without carrying the weight of other people’s choices. We’ll explore: Why patients (or loved ones) reject help - even when they ask for it What it means to “plant the seed” without attachment 3 mindset shifts to protect your heart and keep your peace A powerful reminder: you’re not a failure -...
info_outlineIf the word “marketing” makes you break out in hives, you are not alone.
Most wellness practitioners didn’t get into this work because they wanted to become full-time marketers, post 24/7 on Instagram, or host flashy online events. You’re here to help people heal - not become a content-producing machine.
But here’s the thing: if no one knows who you are or what you do, it’s going to be really hard to grow the practice (and life) you want.
The good news? You don’t need complicated tech, a big ad budget, or a virtual assistant just to show up online. In fact, some of the most effective marketing strategies right now are also the simplest.
In this episode of The Clinical Entrepreneur, I’m giving you 10 of the best, high-impact ways to market your practice - especially if you’re a team of one, short on time, and allergic to self-promotion.
Here’s What You’ll Learn in This Episode:
✨How to create trust-building content without being on social all day
✨The four (maybe five) emails that encourage the reader to schedule
✨Why mini workshops and casual Q&As beat webinars every time
✨Where to post and share your free offer for maximum visibility
This is for the practitioner who wants to stay in their zone of genius - serving patients - and have a practice that stays full without grinding it out online.
Want More Support? Here’s Where You Can Find It:
📌 Clinical Business Academy – Get the systems, strategies, and community you need to grow the practice of your dreams.
📌 Free 12-Month Business Growth Plan – Start building a business that works for you, not against you.
📌 Clinical Mastery Facebook Group – Connect with like-minded practitioners who get it and are here to support you.
📌 Need help figuring out which strategy fits you best? DM me @drrondanelson and let’s find the one that feels like a good fit!
Subscribe & Review
Watch this episode here! If you loved this episode, be sure to subscribe and leave a review! Your feedback means the world to me and helps me keep creating content that helps you grow a thriving, sustainable practice.