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230: Price Myths BUSTED

Customer Service Revolution

Release Date: 11/13/2025

234:  Mastering the Certainty Business show art 234: Mastering the Certainty Business

Customer Service Revolution

Summary In this episode of the Customer Service Revolution podcast, Denise Thompson and John DiJulius discuss the concept of being in the 'certainty business.' They explore how uncertainty is a major source of anxiety for both customers and employees, and how organizations often neglect the human side of communication in favor of technical skills. John emphasizes the importance of providing certainty to build trust and improve customer and employee experiences. The conversation also covers practical strategies for leaders to communicate effectively during uncertain times, ensuring that...

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232:  Is the AI CX Broken? show art 232: Is the AI CX Broken?

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Summary In this episode of the Customer Service Revolution podcast, Denise Thompson and John DiJulius discuss the findings of a Wall Street Journal intelligence report on the impact of AI on customer experience. They explore the disconnect between AI's potential and its actual implementation in businesses, emphasizing the importance of emotional intelligence and human interaction in customer service. The conversation highlights cultural barriers to effective customer experience transformation and the need for a human-centric approach in the AI era. They also discuss how companies can...

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231:  Making Price Irrelevant show art 231: Making Price Irrelevant

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Summary In this episode of the Customer Service Revolution Podcast, Denise Thompson and John DeJulius discuss the concept of making price irrelevant through exceptional customer experiences. They explore how consistency in service, a zero-risk mindset, and equipping employees to articulate value can lead to customer loyalty and a competitive edge in the market. The conversation emphasizes the importance of focusing on the overall experience rather than just pricing strategies. Takeaways: Making price irrelevant is about the experience delivered. Consistency in service leads to customer...

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230:  Price Myths BUSTED show art 230: Price Myths BUSTED

Customer Service Revolution

Summary In this episode of the Customer Service Revolution podcast, John DiJulius discusses the common misconceptions surrounding pricing and customer retention. He emphasizes that many businesses misdiagnose their issues as pricing problems when, in fact, the root cause often lies in the customer experience. Through various examples and case studies, John illustrates the importance of understanding customer needs, improving service quality, and focusing on key performance indicators to drive business growth. He also highlights the need for leaders to shift their mindset regarding pricing...

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229:  The Answer is Yes, Now What's the Question show art 229: The Answer is Yes, Now What's the Question

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Summary In this episode of the Customer Service Revolution podcast, Denise Thompson and John DeJulius discuss the importance of fostering a 'yes' culture in customer service. They explore how the word 'no' can negatively impact customer interactions and emphasize the need for employees to focus on what they can do to assist customers. Through engaging anecdotes, including the milkshake metaphor from Cameron Mitchell restaurants, they illustrate how empowering employees to say 'yes' can enhance customer satisfaction and loyalty. The conversation also touches on the role of leadership in...

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228: How Consulting Transforms Your CX show art 228: How Consulting Transforms Your CX

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Summary: In this episode of the Customer Service Revolution podcast, Denise Thompson and Dave Murray discuss the critical importance of customer experience consulting across various industries. They explore how systems and structures can enhance customer interactions, the significance of internal communication, and the need for organizations to recognize their role in the customer experience. The conversation highlights successful client transformations, the impact of silos, and the essential link between employee and customer experiences. They also provide actionable insights for leaders...

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227:  Build a Culture that is Obsessed with Delivering a World-Class Experience show art 227: Build a Culture that is Obsessed with Delivering a World-Class Experience

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Summary: Chief Revolution Officer John DiJulius speaks withRicky Arriola, the founder and CEO of Inktel Holdings Corp, one of the country’s leading customer experience and business process outsourcing firms. Inktel provides outsourced customer experience solutions to Fortune 500companies, government agencies, educational institutions, and consumer brands.Its services include omnichannel contact center support, sales, order management, back-office processing, government BPO services, and fulfillment. The company has been repeatedly recognized as a Best Place to Work. Learn How Ricky...

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226:  Would You Sever Your Work Life From Your Personal Life? show art 226: Would You Sever Your Work Life From Your Personal Life?

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Summary: In this episode of the Customer Service Revolution podcast, Denise Thompson and John R. DiJulius III discuss the alarming trend of employees, particularly Gen Z, wanting to sever their work and personal lives. They explore the implications of this disconnect, the role of workplace culture in mental health, and strategies leaders can implement to foster a more supportive environment. The conversation emphasizes the importance of purpose in the workplace and how it can enhance employee satisfaction and productivity, ultimately benefiting the organization as a whole. Takeways: Nearly...

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225:  Exceptional Experiences with Neen James show art 225: Exceptional Experiences with Neen James

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Summary: In this engaging conversation, Neen James, a leadership strategist and author, discusses the importance of creating exceptional experiences in business and life. She emphasizes that luxury is a mindset, not just about expensive things, and shares insights on how to make people feel seen, heard, and valued. The discussion covers the significance of human connection in a digital age, the research behind luxury as a mindset, and practical strategies for transforming relationships in business. Neen also introduces her concept of 'champagne moments'—small, joyful experiences that can...

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Summary

In this episode of the Customer Service Revolution podcast, John DiJulius discusses the common misconceptions surrounding pricing and customer retention. He emphasizes that many businesses misdiagnose their issues as pricing problems when, in fact, the root cause often lies in the customer experience. Through various examples and case studies, John illustrates the importance of understanding customer needs, improving service quality, and focusing on key performance indicators to drive business growth. He also highlights the need for leaders to shift their mindset regarding pricing pressures and to prioritize delivering exceptional experiences to their customers.

Takeaways:

  • Price is often used as an excuse for business failures.
  • Customer experience is crucial for retention and loyalty.
  • Many companies misdiagnose retention issues as pricing problems.
  • Understanding customer needs goes beyond just asking them.
  • Key performance indicators should focus on what truly drives growth.
  • The experience provided can justify higher prices.
  • Leaders need to shift their mindset about pricing pressures.
  • Effective communication with customers is essential for retention.
  • Improving service quality can lead to increased sales and customer loyalty.
  • Businesses should focus on earned growth rather than bought growth.

Chapters:

00:00Introduction and Personal Updates
02:07Price Myth Busting: Understanding Customer Perception
07:27The Importance of Customer Experience in Retention
12:18Identifying Key Performance Indicators (KPIs) for Success
18:45Value vs. Price: The Customer Experience Perspective
23:44Mindset Shifts for Leaders Facing Pricing Pressure

Links:

Schedule a Complimentary Call with one of our advisors:  tdg.click/claudia

Ask John!  Submit your questions for John, to be aired on future episode:  tdg.click/ask

Customer Experience Executive Academy: https://thedijuliusgroup.com/project/cx-executive-academy/

The DiJulius Group Methdology: https://thedijuliusgroup.com/x-commandment-methodology/

Experience Revolution Membership:  https://thedijuliusgroup.com/membership/

Books:  https://thedijuliusgroup.com/shop/

Blogs on Price Myths: https://thedijuliusgroup.com/4-price-myth-busters/

Contacts:  Lindsey@thedijuliusgroup.com , Claudia@thedijuliusgroup.com

 

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