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353  Build Relationships That Last: Get Your Re-Order Mojo Happening

The Cutting Edge Japan Business Show By Dale Carnegie Training Tokyo Japan

Release Date: 06/01/2025

357 Sabotaging Your Conversations? show art 357 Sabotaging Your Conversations?

The Cutting Edge Japan Business Show By Dale Carnegie Training Tokyo Japan

 We are often good talkers, but poor listeners. We have many things we want to say, share, expound and elaborate on. For this we need someone to be talking it all in. We like it when people do that for us. It soothes our ego, heightens our sense of self-worth and importance. We are sometimes not so generous ourselves though when listening to others. Here are six nightmare listeners you might run into. By the way, do any of these stereotypes sound a bit too familiar to you? The “preoccupieds” are those breathless types, racing around, multi-tasking on steroids, permanently distracted....

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356 How To Win Business With Japanese Buying Teams show art 356 How To Win Business With Japanese Buying Teams

The Cutting Edge Japan Business Show By Dale Carnegie Training Tokyo Japan

Selling to companies in Japan usually means sitting in a meeting room with a single buyer or perhaps two people.  There are occasions though where we may need to present to a larger number of buyers in a more formal setting.  It may be a pitch to secure the business, or it may be a means of getting the buying team more easily coordinated on their side. Before we know how to present to a team, we have to analyse the people in the team.  That means we need to know ahead of time, who will be in the room from their side.  A team comprises multiple layers of...

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355 How To Make Your Employees Actually Like You show art 355 How To Make Your Employees Actually Like You

The Cutting Edge Japan Business Show By Dale Carnegie Training Tokyo Japan

We often hear about the need for bosses to do more to engage with their teams. The boss looks at their schedule and then just checks out of that idea right then and there because it seems impossible. The employees for their part, want to get more praise and recognition from the boss, to feel valuable and valued. Bosses are often Driver type personalities who are extremely outcome and task orientated. People are there to produce, to get the numbers, to complete projects and to do it with a minimum of boss maintenance needed to be invested. The snag in all of this though is employees don’t...

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354 Presenting Elicits Valuable Lessons. Capture Them. show art 354 Presenting Elicits Valuable Lessons. Capture Them.

The Cutting Edge Japan Business Show By Dale Carnegie Training Tokyo Japan

 Today is a good time to start reviewing and reflecting upon the presentations you have over the past few years.  What have you learnt not to do and what have you learnt to keep doing?  Those who don’t study their own presentations history are bound to repeat the errors of the past.  Sounds reasonable doesn’t it. We are all mentally geared up for improvements over time.  The only issue is that these improvements are not ordained and we have to create our own futures. Do you have a good record keeping system?  When I got back to Japan in 1992 I was the...

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353  Build Relationships That Last: Get Your Re-Order Mojo Happening show art 353  Build Relationships That Last: Get Your Re-Order Mojo Happening

The Cutting Edge Japan Business Show By Dale Carnegie Training Tokyo Japan

Here is an important mantra: We don’t want a sale, we want the re-orders. That task however is getting harder and harder.  Customers today are more educated, better prepared and have more alternatives than ever before.  Satisfying a customer is not enough – we have to exceed their expectations and provide exceptional customer service.  Customer service has only one truth – how the customer perceives the quality of the service. Forget what we think is good customer service.  We have to be really clear about what is the customer’s perception of good customer...

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352 Let’s Build Our Personal Brand As A Presenter show art 352 Let’s Build Our Personal Brand As A Presenter

The Cutting Edge Japan Business Show By Dale Carnegie Training Tokyo Japan

The New Year’s resolutions concept is ridiculous, but only because we are weak, lazy, inconsistent and lacking in discipline.  Apart from those small barriers to execution of desires, the concept works a treat.  The idea of a new start is not bad in itself and we can use the Gregorian calendar fantasy, to mark a change in the year where new things are possible.  We learn as we go along and we add experience from year to year to hopefully make life easier. So as a presenter what would be possible? There are around 4.4 million podcasts around the world.  Blogs are in the...

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351 My Boss Isn't Listening show art 351 My Boss Isn't Listening

The Cutting Edge Japan Business Show By Dale Carnegie Training Tokyo Japan

351 My Boss Isn't Listening f you reading this title and thinking “this has nothing to do with my leadership”, you might want to think again. We hear this comment a lot from the participants in our training. They complain that the boss doesn’t talk to them enough because they are too busy, don’t have much interest in their ideas or do not seek their suggestions. In this modern life, none of these issues from staff should be surprising. There have been two major tectonic plate shifts in organisations over the last twenty years. One has been the compression of many organisational layers...

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350 The Rule Of Three show art 350 The Rule Of Three

The Cutting Edge Japan Business Show By Dale Carnegie Training Tokyo Japan

350 The Rule Of Three   Our financial year ended in August and we were up over 20% on the previous year’s revenue results. I should have been ebullient, chipper, sanguine, fired up for the new year, but I wasn’t.  Was it because we were back to zero again, as we all faced the prospect of the new financial year?  That sinking feeling of , “last year was hard and here we go again, but this time with an even higher target”.  Maybe that was it, but it was hard to tell.  There were three other things which were gnawing away at me, regarding incidents which...

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349 Success Speaking Formula show art 349 Success Speaking Formula

The Cutting Edge Japan Business Show By Dale Carnegie Training Tokyo Japan

 I was invited to an English Speech contest for Middle School students.  The students must have home grown skills and are not eligible to compete if they have spent more than six months abroad, in an English speaking environment.  This was pretty grand affair.  The organisation running it is run by students at university, who took part in the contest themselves when they were in Middle School.  Many of the graduates become business patrons and supporters as they work their way up in their business careers.  It a perfect Japanese storm.  Japan loves uniforms...

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348 Open The Kimono Leaders show art 348 Open The Kimono Leaders

The Cutting Edge Japan Business Show By Dale Carnegie Training Tokyo Japan

The supervisor has super vision. The leader knows more. The captain makes the calls. The best and the brightest know best. The cream rises to the top. We accept that there will be leaders either our “superiors” or “the first among equals”. We put leaders up on a pedestal, we expect more from them than we expect from ourselves. We judge them, appraise them, measure them, discuss them. When you become a leader what do you find? There are rival aspirant leaders aplenty waiting in the wings to take over. They have the elbows out to shove the current leader aside and replace them....

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Here is an important mantra: We don’t want a sale, we want the re-orders.

That task however is getting harder and harder.  Customers today are more educated, better prepared and have more alternatives than ever before.  Satisfying a customer is not enough – we have to exceed their expectations and provide exceptional customer service.  Customer service has only one truth – how the customer perceives the quality of the service. Forget what we think is good customer service.  We have to be really clear about what is the customer’s perception of good customer service.  This is a totally subjective idea on the part of the customer, but that doesn’t mean we can’t have influence on that perception.

 

Here is a quick audit on your understanding of the customer. How well do you know the customer’s perception of high quality customer service?  When was the last time you asked about how well you were doing with serving that customer? Are you assuming that because there are no claims, that the customer is fully satisfied?  Do you have a clear idea of the level of service your competitor is providing in terms of customer service?

 

The building of a strong fan base amongst your clients is a key step to becoming more successful.  We all know the acquisition cost of finding a new customer is many times more expensive than deepening the scope of the relationship with an existing customer. That is fine but we need to also expand our numbers of customers. We always need more good customers, but how can we create new fans?  How do we do that when there are so many rivals?  Here are four approaches to consider.

 

  1. Have broad product knowledge

Whenever we ask a salesperson a question and they cannot answer it immediately, we doubt their value to us.  Often however, we salespeople can become concentrated on just a few products and lose touch with the broader perspective.  We need to keep studying our total product line-up, so that we have broad knowledge to show we are professionals in our business.  Prove that we can be trusted to serve the customer.  So ask yourself, how well do you know your own product line-up?

 

  1. Have an extreme desire to help

So many times, as customers, we are told “no” by salespeople. Are we ever happy about that response? Buyers are looking for salespeople who they feel are really motivated to serve.  The way to prove that is to show your strong desire to serve at every customer face to face meeting, on every phone call and in every response.  Great in theory but are you really doing that now?

 

  1. Have a sincere interest in the customer’s situation

We have targets to achieve, pressure to perform and so often we can become totally focused on our own situation.  By the way, here is a newsflash - the client only cares about their own situation and how dedicated you are to helping them.  Are you really sincere about helping the customer or are you focused on yourself, your numbers, your deadlines?  Don’t be in any doubt - customers can feel the difference.

 

  1. Understand the customer’s expectations

Customer expectations change, but often salespeople are not changing with them. Business moves and what was enough some months ago, may not be suitable enough now.  We have to really monitor the customer’s situation to see what has changed.  That means we have to keep asking them about their expectations of service from us.  Are we serving them in the way they want to be served.  Most salespeople never want to ask this type of question because they are scared of the answer.  We have to be brave and ask and if we do, we will be delivering exactly the type of service the customer wants and expects.  When we do that, we differentiate ourselves from our competitors

 

So what percentage of your customers would you count as your loyal fans?  What are you currently doing to drive that percentage score much higher?  Customers will become someone’s loyal fan.  We have to make sure that is us and not our competitor. Assume that the customer’s expectations and perceptions of what they consider outstanding service will keep changing.  We have to keep up with the change but are we doing it?