Creating the Future of Live Theater—Together: Inside the iStage Movement
Release Date: 06/30/2025
Time to Spread Joy (and Maybe Some Deductible Dollars): Who You Givin’ To?
The Debbie Nigro Show
Year-End Giving Reminder: The last few weeks of the year are when most charitable giving happens — people feel more generous, tax benefits kick in for those who itemize, and many folks use year-end bonuses or appreciated stock to support causes they believe in. It’s the perfect moment to make a meaningful impact, especially with an organization that stretches every donor dollar farther than you ever could on your own. Why United Way Might Be One of the Smartest Ways to Give Back To Business Monday You know how I like to start a Monday: a little caffeine, a little...
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Fun, Fast “Wellness Wednesday” highlights from The Debbie Nigro Show aka 'Keeping the Live in Alive!'
The Debbie Nigro Show
Once a week I do my best to share information that I come across that might benefit others like me trying harder at "Keeping the Live in Alive!" I've posted the entire live Wellness Wednesday radio show here but in case youre in a hurry, I've summed up this week’s show highlights. #CrepeConfession: My only use of the word 'crepe' used to be in combination with the word 'paper' as in 'crepe paper' until father time starting beating the tar out of my good looks. I didn't realize what a big problem crepe had become for the world. Now I'm doing my part to try and correct...
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Fun, fast “Wellness Wednesday” highlights from The Debbie Nigro Show—aka 'Keeping the Live in Alive!'
The Debbie Nigro Show
Once a week I do my best to share information that I come across that might benefit others like me trying harder at "Keeping the Live in Alive!" I've posted the entire live Wellness Wednesday radio show here but in case youre in a hurry, I've summed up this weeks show highlights. #CrepeConfession: My only use of the word 'crepe' used to be in combination with the word 'paper' as in 'crepe paper' until father time starting beating the tar out of my good looks. I didn't realize what a big problem crepe had become for the world. Now I'm doing my part to try and...
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Human Connection Is Medicine. Celebrate “Talk to a Stranger Week” with Pete Bombaci of GenWell
The Debbie Nigro Show
Every once in a while, the universe taps you on the shoulder and says, “Here ya go … this one’s one of yours.” That’s exactly what happened when I discovered Pete Bombaci, Founder & CEO of GenWell, Canada’s Human Connection Movement — and the man behind Talk To A Stranger Week, happening November 24–30 in Canada. As many of you know, I’m the author of How To Talk To Strangers: Advice From a Professional Stranger Talker, so when I found out about Pete’s work, I thought, “Yup. This is my kinda guy. He won't be a stranger for long! "...
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Human Connection Is Medicine. Celebrate “Talk to a Stranger Week” with Pete Bombaci of GenWell.
The Debbie Nigro Show
Every once in a while, the universe taps you on the shoulder and says, “Here ya go … this one’s one of yours.” That’s exactly what happened when I discovered Pete Bombaci, Founder & CEO of GenWell, Canada’s Human Connection Movement — and the man behind Talk To A Stranger Week, happening November 24–30 in Canada. As many of you know, I’m the author of How To Talk To Strangers: Advice From a Professional Stranger Talker, so when I found out about Pete’s work, I thought, “Yup. This is my kinda guy. He won't be a stranger for long! " LOL Pete and I are...
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Why a Virtual Assistant Might Be the Best Business Decision You Haven’t Made Yet
The Debbie Nigro Show
Are you overwhelmed, overextended, and still thinking “Eh, I’ll just do it myself—it’s faster”? Yes? Well the right answer should be NO. That’s entrepreneur delusion talking. I know I am one and I'm not the best dekgator and yes I too try and do far too many things myself. On The Debbie Nigro Show, I linked up with the fabulous Jenna Eichholtz, partner at VA Growth Solutions, who popped in from Pennsylvania to drop some serious wisdom about delegating like a boss—without actually becoming a bossy boss. Here’s the big takeaway: You don’t need a full team… you...
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From Courtroom to Bagel Boss: How Beth George Is Training a New Wave of Bagel Entrepreneurs
The Debbie Nigro Show
I always try and bring the sunshine and some good energy and often I like to bring some good bagels. Today if you use your 'smellavision' link ( only kidding there is none - yet lol ) it smells like fresh bagels! I want you to meet Beth George, former attorney turned bagel whisperer and owner of Bagel-ish in Beacon, NY, and wow… this woman is rising dough and raising entrepreneurs. Beth’s origin story is pure heart: in 2006 she started baking to help her son manage health and behavioral issues—researching the gut–brain connection long before it was trendy. That journey led her...
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Sometimes a Simple Act of Kindness Is the Miracle Someone Needs to Move Forward
The Debbie Nigro Show
On this week’s Keeping the “Live” in Alive segment of The Debbie Nigro Show, I was joined by my longtime gal pal (though we’ve never actually met in person!) Linda Arroz, who’s on an inspiring new mission in Tulsa, Oklahoma. Linda is helping raise funds for a short social impact film called Awakening Georgie — a powerful narrative about the hidden struggles of traumatic brain injury (TBI) survivors and the miracles that can come from compassion. “Thirty percent of injury-related deaths in the U.S. are caused by a traumatic brain injury. That’s a lot. We need to...
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Ozempic Teeth? My Dentist Weighs In On This Surprising Side Effect
The Debbie Nigro Show
On The Debbie Nigro Show, I like to dig into stories that make you go, “Wait, what?!” This week’s head-turner: “Ozempic Teeth.” Yep, that’s the headline making waves, and I knew I had to call in my go-to expert, Dr. John Castanaro of Castanaro Dental in Yonkers, NY, to help get to ‘the tooth of the matter’. What Are “Ozempic Teeth”? GLP-1 medications like Ozempic and Wegovy have taken the world by storm for their weight-loss benefits. But dentists are warning about side effects showing up in the mouth. According to Dr. Castanaro: “It’s not the drug...
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Montaukila Tequila —a Textbook Case of Entrepreneurial Grit!
The Debbie Nigro Show
On The Debbie Nigro Show, I had the pleasure of spotlighting Simon Cascante, founder of Montaukila Tequila. Boy oh boy his story sure is a shining example of one of my favorite sayings - “Risk It! or Regret It!" Simon skipped college, started bussing tables at the Lobster Roll in East Hampton, and took the long road to launching his own spirit’s brand. No investors. No celebrity endorsements. Just grit, Google, and a dream. That persistence led him to cold-call nearly a dozen distilleries in Mexico until one finally said yes—thanks to a VP who had once vacationed in...
info_outlineLive Theater Is Having a Wonderful Resurgence - Wait Till You Hear About Its Next Act!
On a recent episode of The Debbie Nigro Show, I caught up with longtime pal, producer and innovator Paul Lambert about an exciting new chapter in entertainment: iStage.
What makes iStage so unique? It’s the first community-first approach to building musicals—blending digital engagement with the magic of live performance.
Instead of starting with a script and hoping people show up, iStage builds a community around a topic first, then creates a show the audience already cares about.
“Why produce a musical no one asked for? Build the audience first. Then give them the show they want.” – Paul Lambert
iStage taps into existing passion groups—like fans of American Bandstand, environmental causes, or baseball—and invites them to participate, vote, and even own a piece of the show they're helping bring to life.
“For the price of a Broadway ticket, people might actually own a small part of a musical. That’s never been done before.” – Paul Lambert
At the heart of this new model is a blend of heart and data. iStage’s Digital Business Futurist, MJ Witt, helps lead the charge by using gamified platforms to build and engage vibrant online communities. The data these fans share guides creative decisions, making sure the show reflects what the audience wants to see.
“Some call it the democratization of theater. We call it smart.” – Paul Lambert
Even better? iStage spreads investment across multiple musicals, so producers and partners aren’t betting on just one show—they’re backing a diversified portfolio with global appeal.
“We don’t pick a topic that only plays in New York or LA—we pick big, universal stories that resonate around the world,” said Lambert.
From AI and angels to iconic music and movement-building, iStage is not only creating musicals—it’s building meaningful, lasting cultural experiences that start with the audience, thrive through connection, and grow with purpose.
So whether you’re a Broadway lover, investor, or future fan, stay tuned—iStage is setting the stage for something extraordinary.
Enjoy this podcast of my live conversation about iStage with Producer Paul Lambert on The Debbie Nigro Show.