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My 6-Figure, 100% Asynchronous Course Launch Debrief

The Mariah Coz Show

Release Date: 05/15/2024

Your 8-Week Action Plan From Launch to Evergreen (Choose Your Path) show art Your 8-Week Action Plan From Launch to Evergreen (Choose Your Path)

The Mariah Coz Show

In this episode, I’m breaking down the 3 different 8-Week Action Plans from the Profit Architecture Accelerator, so you can choose which one you will focus on in our 8 Week LIVE cohort together! This is pulled directly from the pre-work for the Profit Architecture Accelerator, as step 1 is to choose your area of focus for our 8-Week LIVE coaching cohort.  ➡️   Profit Architecture teaches the entire evergreen ecosystem of funnels + offers, with a full 12 months of time to execute. Over your 12 months, you’ll implement all of these different offer types, products, and...

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I’ve Been Selling Courses for 10+ Years. These Are 3 Strategies I Wish I’d Done Sooner. show art I’ve Been Selling Courses for 10+ Years. These Are 3 Strategies I Wish I’d Done Sooner.

The Mariah Coz Show

In this episode, I’m sharing 3 strategies I wish I had implemented sooner in my business journey! If you’ve hit a revenue plateau or ceiling, or just feel stuck not knowing what exactly is going to catapult you to the next level, this is what I would focus on (and what I tell my multi-million dollar clients too).  I don’t believe in “mistakes” or “regrets”, but I DO wish I had known how impactful these 3 things were so I wouldn’t have procrastinated and put it off so long. Because once I did these 3 things, everything I was doing amplified like WOAH! I’ve been doing this...

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I Have Something They Don’t Have (And You Do Too) show art I Have Something They Don’t Have (And You Do Too)

The Mariah Coz Show

In this episode, I’m sharing a big lesson inspired by a conversation with one of my multi-million dollar clients - it might just be the reminder you needed today too.  If you’ve ever felt like a small fish in a big pond, or like you don’t “belong” in the rooms you find yourself in, or you just need a reminder about how special what you do is…this is for you. ➡️  Join the Profit Architecture 8-Week LIVE Accelerator: Over 8 weeks together, you will Create (or Refine), Launch and Go Evergreen With Your Course, High Ticket Program or Digital Product in 8 Weeks with LIVE...

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You’re a Person, Not a Product: How Frameworks Will Set You Free show art You’re a Person, Not a Product: How Frameworks Will Set You Free

The Mariah Coz Show

Shifting to a framework-focused business will set you free. This is one of those things that once you see it, you can’t unsee it and you’ll wonder how you have gone this long without realizing it! This has been a huge a-ha moment for me and my clients, and I find myself linking my multi-million dollar clients to this training all the time! It comes up week after week, and I knew I needed to share it with you here. So much of the burnout, resentment, and growing pains that people experience as course creators, coaches and CEOs is because they don’t make this shift sooner. They aren’t...

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2024 Year In Review: 7-Figures With Zero Calls 📵 show art 2024 Year In Review: 7-Figures With Zero Calls 📵

The Mariah Coz Show

It’s time for another “Year in Review”! In this episode, I recap 2024 - what went well, what didn’t work out, where we landed and what changed everything for us this year. It’s full of juicy lessons learned and behind-the-scenes stories I haven’t shared, so grab some tea and enjoy! I run a 7-figure course business with no zoom calls on my calendar, 1 team member, working <14 hours/week. It’s really simple. We focus on evergreen sales. We do 1-2 launches per year. I love the creativity I get to bring to my work. Come behind the scenes and see what we did in 2024 and the lessons...

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Big News: The Profit Architecture *LIVE 8-Week Accelerator* Cohort! 🎉 show art Big News: The Profit Architecture *LIVE 8-Week Accelerator* Cohort! 🎉

The Mariah Coz Show

HUGE ANNOUNCEMENT!  We are SO excited to be hosting a LIVE, 8-Week Accelerator experience in Profit Architecture through March and April! Over 8 weeks together, you will Create (or Refine), Launch and Go Evergreen With Your Course, High Ticket Program or Digital Product in 8 Weeks with LIVE Support from Mariah ($12,000 Value - Included When You Enroll Now!) Join today:   ⏰Enrollment closes Monday March 3rd. We kick off 8 Weeks of LIVE support on March 4th. Join TODAY to immediately start on the powerful pre-work, get bonus time in the program, and complete the “Cash...

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I Won't Be Doing THIS In 2025 (You Probably Shouldn't Either) show art I Won't Be Doing THIS In 2025 (You Probably Shouldn't Either)

The Mariah Coz Show

In this episode, I’m sharing one major thing I am not doing next year and why, and how you can assess if maybe you need to stop wasting time on this one thing too! In October, I posted this on social media:  “Rather than spending any time throwing together a last minute Halloween offer today, which would be irrelevant by tomorrow, I spent my precious, limited work time today putting together a digital product and all new ad campaigns that will literally make sales 24/7, 365 days/yr when we publish them tomorrow 🤷🏼‍♀️ There are people who *say* things like "work smarter not...

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How To Build Your Evergreen Ecosystem in Under 12 Months (Your Detailed Month By Month Plan) show art How To Build Your Evergreen Ecosystem in Under 12 Months (Your Detailed Month By Month Plan)

The Mariah Coz Show

In this episode, I am walking you through 2 variations of detailed month-by-month plans for building out your entire evergreen ecosystem of offers, programs, products and the evergreen funnels to sell them in under 12 months (including lots of buffer time and breaks!). As we head into a new year, I wanted to break down a clear path to how you can organize and utilize the next 12 months to build out each piece of the overall “ecosystem” of offers, funnels, launches and sales systems that we are always talking about. This episode will give you a detailed breakdown of exactly what to focus...

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What I'm Doing In 2025 show art What I'm Doing In 2025

The Mariah Coz Show

In this episode, I’m sharing the 4 simple things I’m focused on in 2025.  I shared a tiny bit about this on social media the other day, and realized hey I should dive a little deeper with this!  My plan for 2025 is so simple. ✅ Run ads to low ticket products ✅ Those low ticket products automatically upgrade to my premium programs (a la my “Evergreen Every Day” style funnels) ✅ Send 3 tiny, short emails per week to my list (my 3X Micro-Content strategy) ✅ Host *one* big, fun, creative launch event And that's it 🙂 I've mapped out my schedule to do it all in less than...

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6 Months of Sales Every Single Day - Here’s How I Did It show art 6 Months of Sales Every Single Day - Here’s How I Did It

The Mariah Coz Show

In this episode, I’m breaking down the 4 things we have in place that have created 6 months of non-stop, daily sales of our courses on evergreen! This is a huge milestone - we're on a "no zero sales day" streak for over 6 months now 😱 In June of this year, I made major changes to my business (and mindset) and set out to make sales every single day. 6 months later, I am a living, breathing embodiment of making sales every day. Honestly, it blows my mind. So let’s break down the 4 things I did to bring in daily sales, no zero sales days, for 6 months straight! ➡️ In this episode: 4...

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More Episodes

I recently wrapped up a 100% asynchronous launch where we did 6 figures in sales without live webinars, live streams, being on video or calls.

 It certainly wasn’t our biggest launch, we’ve had plenty of $500k++ launches by using our Launch Your Signature CourseⓇ and Iconic Virtual Events strategies (you can find all of our launch strategies inside Profit Architecture.) 

 But it was a really great experiment to try something 100% async and be a model for some of our clients who need this level of flexibility to work around their creative constraints. If you're in a chill low energy season, or can't do a lot of live stuff for any reason, an async launch can be really lucrative and strategic, designed to fit into your life and schedule. 

 ➡️ Read the full blog post here

In this episode:

  • What is a 100% “asynchronous” launch and why you might want to experiment with one

  • The pros and cons of doing a fully async launch vs. a hybrid launch with live elements

  • Truth bombs about the reality of what to expect if you do try an async launch

  • Why your launch success has very little to do with the actual 5-7 days of your cart open

  • The #1 thing that *actually* determines the success of your next launch

  • What my asynchronous launch looked like, pre-launch, recorded webinar, how many emails I sent etc

  • The results of this launch 

  • Honest reflections on if I would do it this way again, or what I would change next time

  • Lessons learned that you can apply to your next launch, async or live!

  • Answering your biggest questions about how much time it saved me, what the launch window felt like, and more

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