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Learning All About Waxflower with Adrian Parsons of Helix Australia

The Flower Podcast

Release Date: 10/16/2023

Amelia's Flowers with Mattie Bush-Martin show art Amelia's Flowers with Mattie Bush-Martin

The Flower Podcast

One of the most exciting trends that I believe is here to stay is flower trucks. These mobile floral shops bring fresh blooms directly to communities, markets, and special events, offering a fun and unique experience for customers. Flower trucks also present fantastic opportunities for aspiring florists and small business owners. With lower overhead costs compared to traditional storefronts, entrepreneurs can focus on sourcing high-quality blooms and building their brands on a scale that fits more comfortably within a new business budget. I’m thrilled to introduce Mattie Bush-Martin, the...

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Questions for a Floral Wholesaler: Scott Shepherd show art Questions for a Floral Wholesaler: Scott Shepherd

The Flower Podcast

Welcome to The Flower Podcast, the podcast for anyone who grows or designs with flowers and even then, we talk about so much more. I'm your host, Scott Shepherd and I love chatting with guests about their stories, and uncover the beauty and challenges of working with flowers. I’m excited to share this special conversation this week. Several months ago, LuAnn Dickson Founder and CEO of asked to turn the microphone on me for her members. We had a great time chatting about how the podcast began and diving into several questions surrounding floral wholesalers, her members had questions about...

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Heather Cain: Family Life, Italian Ranunculus, and Petal Pink Flower Farm show art Heather Cain: Family Life, Italian Ranunculus, and Petal Pink Flower Farm

The Flower Podcast

My guest this week is Heather Cain, owner of Petal Pink Flower Farm. From the urban life in San Francisco to the somewhat accidental purchase of a rundown farm in Eugene, Oregon, Heather shares about the family farm life, her incredible trip to Italy and seeing how they trialing the latest in Italian ranunculus. We are also discussing one of my personal favorite crops, hellebore, and much more. It’s a flower journey that takes us from Petal Pink Flower Farm to the greenhouses of beautiful Italy and it all begins right here on The Flower Podcast.  Today we chat about: Heather’s trip...

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Are You Using The Old Farmer's Almanac? show art Are You Using The Old Farmer's Almanac?

The Flower Podcast

From planning your planting schedule based on lunar cycles to predicting weather patterns that could impact your crops, The Old Farmer’s Almanac has been a go-to guide offering invaluable insights into moon phase planting, weather prediction, and continues to evolve, meeting the needs of modern farmers and gardeners while staying true to its roots. Today my guest is Carol Connare, the 14th editor in the history of the old farmer’s almanac. Carol oversees this cherished publication to create a perfect blend of new, useful, and entertaining content. So I hope you enjoy the special episode as...

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Replay: Get Back Up! Sandra Sigman of Les Fleurs show art Replay: Get Back Up! Sandra Sigman of Les Fleurs

The Flower Podcast

This week we're replaying our episode with our guest Sandra Sigman, award winning floral designer, owner of Les Fleurs, and author. She launched her first book, French Blooms, last year, which is a beautiful book displaying the design principles she learned from her favorite Parisian florist. Get ready to be transported to a world of elegance and creativity as we dive into the story behind this French inspired floral journey. Sandra moved to France in her early 20’s working as a professional ice skater and fell in love with Paris. The daughter of a floral designer and influenced by her...

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Pushing the Boundaries with Anna Jane Kocon of Little State Flower Company show art Pushing the Boundaries with Anna Jane Kocon of Little State Flower Company

The Flower Podcast

Anna Jane Kocon is the owner of Little State Flower Company. A sustainable 5 acre flower farm based in Tiverton, Rhode Island that produces cut flowers almost year round. Anna Jane has been professionally growing and selling cut flowers for 18 years by pushing the boundaries of her seasons through the use of heated greenhouses, companion planting perennials and diversifying her market based on the time of year. All while maximizing her small and rugged farm space to its utmost potential. Little State Flower Company focuses steadfast on environmentally-friendly growing in an effort to create...

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Dundee Butcher:  Paving the Future with Phoam Labs show art Dundee Butcher: Paving the Future with Phoam Labs

The Flower Podcast

My guest is Dundee Butcher, a florist, educator, artist, and advocate for sustainability. After training with the premier London florists of Jane Packer Flowers and McQueens, Dundee established the Russian River Flower School in California. Her journey didn't end with education; in 2016, she took a significant leap by co-founding what would become Phoam Lab. Dundee and her team at Phoam Labs are pioneering the development of next-generation floral foams that are not only biobased and non-toxic but also designed to safely break down in a more environmentally friendly way, setting new standards...

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The New Field Guide by Dr. Allan Armitage show art The New Field Guide by Dr. Allan Armitage

The Flower Podcast

I'm thrilled to welcome my former professor, Dr. Allan Armitage, to this week's episode of the Flower Podcast. Dr. Armitage, a revered expert in cut flower production and a key figure in horticulture, has profoundly impacted the field worldwide We are discussing* his latest project, A Field Guide for Specialty Cut Flowers co-authored with Kelly Garcia. This guide represents Dr. Armitage's extensive expertise and provides essential insights for anyone interested in growing cut flowers and gardening. We'll explore the valuable information in this new book and learn from Dr. Armitage, who remains...

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The Future of Floristry: Rita Feldmann of The Sustainable Floristry Network show art The Future of Floristry: Rita Feldmann of The Sustainable Floristry Network

The Flower Podcast

Today we tackle an increasingly critical and sometimes controversial topic within the floral industry: sustainability. Amid growing concerns about environmental impacts, the conversation on how the floral industry can adapt and evolve is more relevant than ever. Leading the charge is Rita Feldmann, founder of The Sustainable Floristry Network. Rita's floral journey began in her childhood at her family's flower stand in Melbourne, Australia, and her passion for flowers, combined with a solid background in botany, eventually led her to establish a successful wedding and events business. However,...

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Hope, Healing, and Flowers:  Brianne Womack with Fields of Grace Flower Farm show art Hope, Healing, and Flowers: Brianne Womack with Fields of Grace Flower Farm

The Flower Podcast

Welcome everyone to a new episode of The Flower Podcast. I love uncovering personal stories from the heart of our industry and today, we're taking a slightly different route to shine light on a very special journey of flower farming and how this journey intertwines with nurturing the soul and creating a space for recovery and rejuvenation in the healing process. Flowers, with their beauty and symbolism, have long been a source of comfort and connection and in this episode, we’re talking about how cultivating flowers can be a powerful tool for therapy, personal growth, and community...

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My guest this week is a Horticultural Sales & Marketing strategist with a remarkable 30-year career journey, he has navigated through the world of retail, wholesale, import, and export, licensing, sales, and marketing and more. He has established three horticultural businesses, oversees operations in Australia and California, serves 300+ clients globally, and distributes flowers from over 200 local and oversees growers.

I am chatting with Adrian Parsons from Helix Australia, an Australian owned and operated business specializing in the breeding, marketing and licensing of Waxflower and Boronia varieties. An industry favorite, Waxflower has become a major filler flower across the globe and Helix Australia is committed to supplying exciting varieties year around. Join me today in welcoming Adrian and a great discussion on growing and distributing the beautiful waxflower. 

Learn more about Adrian and Helix Australia, plus all of our past guests by visiting TheFlowerPodcast.com

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Sponsors of The Flower Podcast

ASCFG

Farmer Bailey

Chrysal

Rooted Farmers

Real Flower Business

Accent Decor

The Gardeners Workshop