Student Spotlight: Building a Web Design Business from Scratch with Lisa Doiron
The Freelance Podclass
How do you transition from being a stay-at-home parent to a freelance business owner? Today our guest is Lisa Doiron, a stay-at-home mom who built a web design business from scratch after years of taking time off to raise her family. As a long-time student at Freelance University, she has valuable insights to share about developing skills and leaning on a community for support. Join us as we talk about valuable lessons learned during the freelance journey and effective strategies for finding clients! Podcast Outline: [0:00] Introduction to Lisa Doiron - Lisa shares how she got...
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Student Spotlight: School Teacher to Asana Specialist with Paula Holsberry
The Freelance Podclass
With all the innovation we’re seeing these days, how do you stay on top of technology and even offer freelance services in that area? Today our guest is Paula Holsberry, who has journeyed from being a school teacher to a freelance Asana specialist with her business, Tessera Virtual Business Solutions. Join us as we discuss some important principles and strategies about niching down and turning a software into an income stream. We’ll also share Paula’s best strategies for developing your expert status and finding clients! Podcast Outline: [0:00] Introduction to Paula Holsberry and...
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The Financial Management Class with Ashley Cline
The Freelance Podclass
Managing your finances is crucial to running and managing a successful freelance business, whether it’s full time or a side hustle. But many of us struggle if bookkeeping is not our strength. Today our guest is Ashley Cline, a digital marketing consultant and freelancing expert with more than 15 years experience in the digital marketing space. Join us as she shares effective tips, tools, and strategies that will help you manage and sustain your business finances long term, even if you experience cycles of feast and famine! Podcast Outline: [0:00] Introduction to Ashley Cline and the...
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The Work from Home Productivity Class with Hilary Sutton
The Freelance Podclass
How do you manage the tension between your personal and professional life when you work from home? Today our guest is Hilary Sutton, a fractional CMO, writer, speaker, and host of the Hustle & Grace Podcast, where she serves as the chief explorer in helping people cultivate a flourishing career in life. Join us as we discuss both the challenges and freedoms of working from home. We’ll share important tips, strategies, and tools that will help you optimize your productivity and find your own unique rhythm! Podcast Outline: [0:00] Introduction to Hilary Sutton and the topic of...
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Student Spotlight: Military Spouse to Freelance Affiliate Manager with Emma Marriott-Predmore
The Freelance Podclass
Today we’re thrilled to present a student spotlight with Emma Marriott-Predmore, a military spouse who’s been a virtual assistant since 1999 and now works as a freelance affiliate manager. She’s built a thriving VA agency and referral networks that benefit military spouses and dependents who work remotely and relocate often. Join us as she shares her story and provides many valuable takeaways that will have a profound impact on your business! Podcast Outline: [0:00] Introduction to Emma Marriott-Predmore and the topic of working as a virtual assistant - Emma shares her journey and...
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The Website Set Up Class with Brian Hall
The Freelance Podclass
How do you design a great website for your freelance business? Today our guest is Brian Hall, a conversion optimization consultant. He’s helped big brands like Udemy, L’Oreal, and Ghirardelli increase their website revenue and now helps small business owners and freelancers improve their website strategy. Join us as we discuss the single most important element of a successful freelance website and recommended platforms to choose from. We’ll also share some effective alternatives to help you keep it simple and still reach your target audience! Podcast Outline: [0:00] Introduction...
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The Transferable Skills Class with Janine Kelbach
The Freelance Podclass
How do you bring your previous skills and experience into the exciting new world of freelancing? Today our guest is Janine Kelbach, the CEO of Write RN and host of the Savvy Scribe Podcast. She is a long-time nurse, educator, author, and freelance health content writer who knows a lot about transitioning to freelancing after having a long-term career. Join us as we discuss the top soft skills that can be transferred to freelancing and the top niches that are in demand in 2023. We guarantee this class will have a positive impact on many of you and encourage you to get started with your...
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The VA to CEO Class with Kristy Yoder
The Freelance Podclass
Are you interested in building an agency or multi-VA firm? Today our guest is Kristy Yoder, the founder and CEO of Smart VAs and host of the Master Delegator Podcast. She leads a team of more than 70 VAs and knows a lot about transitioning from a solopreneur virtual assistant to a CEO. Join us as we discuss the strategies and mindset you’ll need to have so you can overcome challenges and make a successful transition to CEO! Podcast Outline: [0:00] Introduction to Kristy Yoder and the topic of transforming a solopreneur business into an agency or a multi-VA firm - Kristy describes her...
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The Canva Design Class with Rhiannon Rosas
The Freelance Podclass
Canva is arguably one of the most popular design tools in the world right now. But how do you use it to offer a value-added service to your clients? Today our guest is Rhiannon Rosas, a graphic designer and social media manager who helps service providers stand out online with attractive content that’s cohesive to their brand. Join us as we discuss key graphic design opportunities and important steps for freelancers who want to get started in the Canva niche. Podcast Outline: [0:00] Introduction to Rhiannon Rosas and the topic of using Canva to offer a value-added service to your...
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The Top 100 Freelance Jobs Class
The Freelance Podclass
To kick off a new year and celebrate the 100th episode of the Freelance Podclass, we’ve created a brand new guide called “The Top 100 Freelance Jobs for 2023.” In this episode, we’ll share important aspects of the top 100 jobs and go through many of the categories that will be in demand this year. This guide is the result of intensive research and surveys that uncovered the most in-demand opportunities heading into 2023. It’s our hope that this 100th episode will inspire you to take action by moving in a new direction, tapping into a new niche, and pursuing new opportunities! ...
info_outlineToday we’re talking about the wonderful world of digital ads! Join us as Colby Flood, the founder of Brighter Click, shares lessons he’s learned while launching and scaling an education-first Facebook Ad agency. We’ll discuss important strategies to help you build credibility, communicate well, and carve out a specialty as a Facebook Ad Manager or Facebook Ad Freelancer.
Podcast Outline:
[0:00] Introduction to Colby Flood and the topic of building a specialty as a Facebook Ad Manager or Facebook Ad Freelancer - Colby shares the story about his entry into the freelance space and his business, Brighter Click.
[3:07] How the natural progression into freelancing often starts with general services before niching down to a specific area - the importance of finding your niche and having the confidence to further specialize in a service.
[4:42] Why Colby chose the name Brighter Click, an agency name rather than his own name - reasons why your choice of name depends on the end goal for your business.
[6:30] In light of the changes to Facebook, the potential for businesses who are seeking to improve their ad efforts - an explanation of the changes to iOS 14.5 and how it affected Facebook Ads.
[7:46] How Facebook has been evolving and recommended changes for Facebook Ads strategies
[9:58] The importance of having good SEO skills when offering Facebook Ad services (or finding someone who specializes in SEO to add on to your services)
[10:50] The importance of going broad with Facebook Ads to let the algorithm work for you - a practical example with strategies you can apply to profiling your audience.
How to Get Started as a Freelance Facebook Ad Specialist
[15:34] #1 Find an educational course, a resource, and a networking group to tap into - the benefits of staying on top of the changes in Facebook Ads by learning processes and best practices.
[16:27] #2 Find some smaller clients and focus on building out case studies and processing out tasks as you go - examples of what to focus on and how to increase your rates.
[17:08] The importance of training and experience - how Facebook advertising is changing a lot and requires you to be a relentless learner of your craft.
Lessons Learned from Launching and Scaling a Facebook Ads Agency
[18:47] #1 Your value is often perceived by the level of your communication - the importance of ensuring your education and explanations match your skill.
[20:01] How soft skills and hard skills are a winning combination - some examples of good communication between freelancers and clients.
[21:30] #2 Once you’ve validated your business, be diligent about processing out the things you do - how to map out your process and some examples of tasks you’ll want to delegate.
[22:29] The benefit of being an “education-first” agency with long-term goals - what it means to Colby and how his agency provides free educational opportunities to team members.
[24:51] Education through content marketing - how it builds credibility, draws interest to your services, and differentiates you from other marketers.
[22:53] How the freelance space taps into the skill-based economy, not necessarily relying on educational credentials
[26:46] How to get to know Colby Flood
[27:16] How to learn more about Freelance University
Resources and tools discussed in this episode:
Learn more about Colby Flood:
Connect with Colby:
Email: [email protected]
Tools and Resources:
AdSignals (paid channel)
Facebook Ads Experts (organic free channel)
Andrew Foxwell (Slack channel and paid courses)
Cat Howell (courses)