The Freelance Podclass

The Freelance Podclass is not your ordinary podcast! It features a series of actionable lessons designed to help you solve the biggest challenges you are facing in launching and growing a profitable Freelance Business. Join the founder of Freelance University, Craig Cannings, and an amazing faculty of Freelance experts as they offer valuable and practical step-by-step lessons and guides to up-level your skills and make you competitive in this rapidly growing Freelance economy. As a Freelancer, you need to "keep learning to keep earning," so access fluff-free, practical mini-classes that will inspire and propel you to live a flexible, thriving and profitable Freelance life!

Student Spotlight: Building a Web Design Business from Scratch with Lisa Doiron 05/25/2023

Student Spotlight: Building a Web Design Business from Scratch with Lisa Doiron How do you transition from being a stay-at-home parent to a freelance business owner? Today our guest is Lisa Doiron, a stay-at-home mom who built a web design business from scratch after years of taking time off to raise her family. As a long-time student at Freelance University, she has valuable insights to share about developing skills and leaning on a community for support. Join us as we talk about valuable lessons learned during the freelance journey and effective strategies for finding clients! Podcast Outline: [0:00] Introduction to Lisa Doiron - Lisa shares how she got started in the freelance space and how it’s impacted her and her family. [3:04] Being a stay-at-home parent and then going back to work - Lisa explains what it was like making that transition. [3:43] The value of transferable skills - Lisa describes the core services she currently focuses on in her business. [5:06] Offering WordPress services vs. Squarespace or Wix - how WordPress has challenges but also valuable benefits that make it a pathway of opportunity for your business. [7:05] How Lisa’s skills have evolved as a freelancer - Lisa and Craig explain how committing to learning helps your confidence and skills grow. [8:26] Niching down vs. serving a broad audience - Lisa describes the type of clients she loves to work with and how that focus developed over time. Craig explains how you can niche down by speciality or by audience. [11:24] The value of being versatile - how offering a variety of services keeps you working during times where clients and businesses are struggling. Lisa explains how being versatile helped her discover what she enjoyed and gave her connections and experience she can share with her clients. [13:26] What Lisa has learned about herself through her freelance journey - Lisa shares the lessons she’s learned and how she’s evolved during this time. [14:24] The importance of being resourceful - Craig explains how the Freelance University Student Community helps students find the information they need so they can help clients solve problems. Effective Strategies for Finding Clients [15:57] #1 Talking to anyone and everyone about what you do - making connections with colleagues who serve the same industry but in a different way. [16:26] #2 Trying to provide value wherever you can - setting yourself up as an expert so clients think of you first. [16:39] #3 Marketing all the time - keeping up your momentum and marketing even if you don’t feel like you’re ready. [17:11] #4 Being vigilant to know that clients can come from anywhere - tapping into your network. [17:30] #5 Using content marketing and social media - connecting with clients through social media content and answering questions in Facebook Groups. [17:58] Lisa’s experience with Freelance University - how it’s helped her get to where she is with her web design business. Lisa shares the amazing ways it opened her mind to the possibilities and allowed her to explore them all and have a support system. [20:48] The confidence Freelance University gave Lisa when working with clients - how she could go there to find training or answers when a client needed something she didn’t know. [21:16] How to learn more about Freelance University’s community and training center you can join through its 24/7 open enrollment. [22:08] How to learn more about Lisa [22:42] How to access Freelance University’s free training resources Resources and Tools Discussed in this Episode: Learn more about Lisa Doiron: Resources and Tools: /episode/index/show/thefreelancepodclass/id/26945364

Student Spotlight: School Teacher to Asana Specialist with Paula Holsberry 05/11/2023

Student Spotlight: School Teacher to Asana Specialist with Paula Holsberry With all the innovation we’re seeing these days, how do you stay on top of technology and even offer freelance services in that area? Today our guest is Paula Holsberry, who has journeyed from being a school teacher to a freelance Asana specialist with her business, Tessera Virtual Business Solutions. Join us as we discuss some important principles and strategies about niching down and turning a software into an income stream. We’ll also share Paula’s best strategies for developing your expert status and finding clients! Podcast Outline: [0:00] Introduction to Paula Holsberry and the topic of staying on top of technology and offering services in that area - Paula shares how she got into freelancing, what she did in the past, and where she’s at today. [4:46] Does your niche find you, or do you find your niche? - how Paula’s experience shows that her niche discovered her and used transferable skills from her past career. [6:48] What is Asana? - Paula explains how Asana works and breaks down the services she offers in her business. [10:07] How Asana was transformative for Freelance University - Craig explains how it allows him and his wife/business partner to break down different tasks and projects by different groups and teams. [11:22] The importance of niching down in Paula’s business - Paula describes how it was a pivot point in terms of her business growth, success, and freedom. [14:31] How niching down is important from a branding perspective - Craig describes the ways niching down allows you to be distinctive in the marketplace and brand yourself in a way that tracks with your ideal audience. [15:15] How niching down keeps you in a certain lane - Paula describes how it prevents her from getting distracted. [15:47] A good principle for freelancers to remember - how what you’re doing today may not be the same thing you’ll do in the future. [16:11] Software as a Service (SaaS) - what it means to freelancers and how you can package it into a service you provide to clients. Suggestions for Freelancers Interested in Turning a Software into an Income Stream [17:59] #1 Think about what technology you love using - how seeing its value is a huge boost. [18:54] #2 Think about the places (industries, niche groups) that would benefit from using the technology - how that uncovers areas you can focus on as you start learning how to use it. [19:16] #3 Think about how much time you can commit to learning the technology - tips for finding a learning track or other training resources you can follow. [20:25] #4 Just start - the importance of learning as you go and remembering you won’t be an expert in the beginning. [21:42] An important principle to remember - Craig explains how you just need to know more than the client does. He shares an example from his own experience that illustrates how learning a tool enough may lead to repeat work from clients. Paula’s Best Strategies for Finding Clients [24:17] #1 If you’re working with a specific software, see if they have a directory you can be part of - how people often will go to the software’s website for help and may find you in the directory. [24:56] #2 Become part of other directories - Paula shares examples that can connect you with clients. [25:34] #3 Create lots of content - how there’s never a lack of material to use for your content creation and marketing when you’re learning software. Paula explains the importance of producing and sharing content so you can develop your expert status. [27:44] How content is key to establishing your credibility - Craig shares encouragement and examples of content you can create around your domain of expertise. [29:23] Basic lessons Paula has learned as she’s journeyed from being a teacher to an Asana specialist - how it’s important to know when to say yes and when to say no. [32:33] How Freelance University has helped Paula in her journey - Paula shares examples of the huge role it’s played and how she keeps coming back to the courses, Facebook group, mentoring, and coaching as her business evolves. [34:00] How to learn more about enrolling in Freelance University and benefiting from the FreeU community Resources and Tools Discussed in this Episode: Learn more about Paula Holsberry: Resources and Tools: /episode/index/show/thefreelancepodclass/id/26808519

The Financial Management Class with Ashley Cline 04/27/2023

The Financial Management Class with Ashley Cline Managing your finances is crucial to running and managing a successful freelance business, whether it’s full time or a side hustle. But many of us struggle if bookkeeping is not our strength. Today our guest is Ashley Cline, a digital marketing consultant and freelancing expert with more than 15 years experience in the digital marketing space. Join us as she shares effective tips, tools, and strategies that will help you manage and sustain your business finances long term, even if you experience cycles of feast and famine! Podcast Outline: [0:00] Introduction to Ashley Cline and the topic of managing your finances - Ashley tells her story and how she arrived at her current freelance role. [6:27] The importance of freedom to Ashley - the different types of freedom she values and how they shifted to include time freedom and flexibility. [9:16] How freelancers can become great managers of their finances - the importance of treating your freelance work as an actual business. [12:37] The side hustle culture - how people don’t often attribute their side hustle to an entrepreneurial pursuit. Craig explains how we need the mindset of an entrepreneur in order to manage our finances. Common Mistakes That Freelancers Make with Their Finances [14:47] #1 Not charging enough - how we need to charge for both time and expenses and have confidence. [17:12] #2 Not keeping track of books or understanding what you can write off - how we might not remember things and could miss little things. [19:20] #3 Not putting enough money away for taxes, opportunities, and expenses that come up - the importance of investing a little bit of money into growing your business. How to Make Sure You Can Cover Your Expenses During Feast and Famine Cycles [20:50] #1 Focus on networking - Ashley shares tips and examples of networking groups based on her experience. [22:36] #2 Align with “channel partners” - Ashley explains what this concept is and how you can approach agencies that may refer clients to you. [24:36] The importance of always marketing your business during good times - how consistent marketing (“digging the well before you’re thirsty”) can offset the months that are not as profitable. [25:59] How to take care of lean months - Ashley explains how “what gets measured matters” and shares tips on healthy financial habits you can adopt. [27:50] How saving and investing need to be balanced - Craig and Ashely share tips for being intentional and strategic with your finances every month. [29:19] Ways freelancers can succeed with their finances - Ashley shares books that can help you address your mindset, get organized, and understand your finances. [30:58] Tools and apps that can be used as practical help for your finances - Ashley recommends her favorite tools and apps for invoicing, time tracking, bookkeeping, and tracking your mileage. [33:13] Craig recommends his favorite all-in-one financial management tool that offers FreeU students a discount - he describes HoneyBook’s features and how it creates an automated workflow for client management. [35:44] How to learn more about Ashley [35:58] The value of nurturing relationships - Ashley shares a story that shows how relationships can help grow your business over time. [36:52] How to develop your skills at Freelance University Resources and tools discussed in this episode: Learn more about Ashley Cline: Resources and tools: /episode/index/show/thefreelancepodclass/id/26669403

The Work from Home Productivity Class with Hilary Sutton 04/13/2023

The Work from Home Productivity Class with Hilary Sutton How do you manage the tension between your personal and professional life when you work from home? Today our guest is Hilary Sutton, a fractional CMO, writer, speaker, and host of the Hustle & Grace Podcast, where she serves as the chief explorer in helping people cultivate a flourishing career in life. Join us as we discuss both the challenges and freedoms of working from home. We’ll share important tips, strategies, and tools that will help you optimize your productivity and find your own unique rhythm! Podcast Outline: [0:00] Introduction to Hilary Sutton and the topic of work-from-home productivity - Hilary shares her story and describes what she’s been doing over the years. [2:42] Craig shares his story and describes what it was like going back to working in a cubicle - how he longed to go back to working from home. [3:49] How working from home has been important to Hilary - explains her work style and the challenges she faced when working outside the home. [6:01] The challenges faced by extroverts who work from home - Craig shares helpful strategies he and his wife/business partner have used to fulfill their need for social interaction. [6:30] The remote work revolution - Hilary shares her take on what the trends will be. The Challenges of Working from Home (Productivity Pitfalls) [10:06] #1 Not having a dedicated workspace - some strategies to help carve out a space dedicated to work. [10:40] #2 Not maximizing your time - the limitations you might face and how to prioritize what needs to get done by time blocking and “big rock” strategies. [14:28] The concept of energy management - how “50-minute hustles” and other strategies can help you grow your business during the times that are most energetic and creative for you. [17:54] How using different spaces for different levels of work can improve productivity - Craig explains how you need to figure out the best environment and type of day for you. [19:17] Managing the tension between personal and professional life - Hilary shares her experience and strategies that have worked for her. [22:44] The importance of finding a rhythm - Craig describes his experience of dedicating a certain amount of time to work and life. [24:15] Tips to improve productivity - Hilary lists software and hardware that have helped her track time, avoid scope creep, collaborate with contractors or clients, and work remotely. Craig recommends additional hardware and software to include in your home office. [28:03] Using digital tools and apps versus analog planners or books - Hilary explains her preference for using digital tools for some planning and a physical journal for others. [31:57] How to learn more about Hilary Resources and tools discussed in this episode: Learn more about Hilary Sutton: Resources and tools: /episode/index/show/thefreelancepodclass/id/26528574

Student Spotlight: Military Spouse to Freelance Affiliate Manager with Emma Marriott-Predmore 03/30/2023

Student Spotlight: Military Spouse to Freelance Affiliate Manager with Emma Marriott-Predmore Today we’re thrilled to present a student spotlight with Emma Marriott-Predmore, a military spouse who’s been a virtual assistant since 1999 and now works as a freelance affiliate manager. She’s built a thriving VA agency and referral networks that benefit military spouses and dependents who work remotely and relocate often. Join us as she shares her story and provides many valuable takeaways that will have a profound impact on your business! Podcast Outline: [0:00] Introduction to Emma Marriott-Predmore and the topic of working as a virtual assistant - Emma shares her journey and how she arrived at her current role. [4:17] Emma describes her VA agency - how it includes military spouses or dependents who relocate often and would like to have a job that doesn’t depend on physical networks. Emma explains how her family members also work as virtual assistants. [6:17] How the VA industry has grown up - Emma and Craig discuss how you can diversify your VA offerings in an era where people now understand what a VA is. [9:46] Emma explains the type of clients she works with and what services her agency focuses on - how her niche involves talking to a client and problem-solving for them. [11:56] Emma’s role as a freelance affiliate manager - Craig and Emma explain how Clickbank facilitates affiliate marketing and how Emma’s agency uses it. [14:47] How specializing in a particular software is a good direction for freelancers who enjoy working with technology - Emma talks about the different challenges her agency helps clients with. [16:39] The benefits of referrals - Emma explains how she’s built her referral network. Craig explains how referrals are one of the most successful ways to have a client relationship. [19:24] Emma’s role as a military spouse - how it’s helped her as an entrepreneur by teaching her that you can’t control everything. Emma outlines strategies you can use to face challenges and plan ahead in both life and client relationships. [22:17] How it’s important to embrace the adventure of the freelance/VA industry - Craig describes how you need to be ready to move and shift when necessary so you can capitalize on opportunities that emerge out of a recession. [23:07] The importance of changing your niche when you need to - how your niche should be both enjoyable and profitable. [24:17] Emma shares her best strategies for scaling her business as a busy mom - how Emma networks by talking to people so she can build connections and promote her business. [27:25] How clients are everywhere - Craig discusses how we’re entering an era where people understand and see the value in remote work. [27:55] Emma shares advice for freelancers who are seeking to grow their business this year - how it’s important to embrace change and be open to new opportunities and new skills. [29:19] How Freelance University has helped Emma - Emma explains how FreeU courses have helped her update her skills and knowledge by allowing her to dabble in a wide variety of different courses. [31:25] How FreeU spots the trends for you and creates courses so you can be prepared for the next opportunity coming your way [33:07] How to learn more about Freelance University and networking with the FreeU community Resources and tools discussed in this episode: /episode/index/show/thefreelancepodclass/id/26388006

The Website Set Up Class with Brian Hall 03/16/2023

The Website Set Up Class with Brian Hall How do you design a great website for your freelance business? Today our guest is Brian Hall, a conversion optimization consultant. He’s helped big brands like Udemy, L’Oreal, and Ghirardelli increase their website revenue and now helps small business owners and freelancers improve their website strategy. Join us as we discuss the single most important element of a successful freelance website and recommended platforms to choose from. We’ll also share some effective alternatives to help you keep it simple and still reach your target audience! Podcast Outline: [0:00] Introduction to Brian Hall and the topic of setting up a great website for your freelance business or your clients - Brian explains how he started freelancing/consulting and where he’s at today. [4:32] How Brian’s transition to freelancing finally worked - Brian shares three important things that contributed to his success. [6:39] Craig describes his experience starting a business while implementing similar strategies - the importance of joining a mastermind group and lowering your cost of living to give yourself a longer runway. [8:28] Should freelancers have a website today - Brian shares his thoughts about whether or not you need one and how it can help you. [10:25] How your choice to have a website depends on what focus you want to have - Craig explains how creating a branded website doesn’t have to be complex these days. [11:12] The most important elements of a successful freelancer website - Brian describes the one important element that’s worth 80-90% of your attention. Three Basic Types of Offers (Calls to Action) for You to Choose and Optimize [12:18] #1 A scheduling embed or calendar link - so people can book time to talk to you so you can sell them your services. [12:30] #2 A “contact me” form - so people can send you a message. [12:46] #3 A lead magnet or newsletter - so people can read or download something of yours. [13:24] How a website differs from a resume - Craig explains how a website needs to focus on an offer and the headline. Brian describes how the headline wraps up with the offer to attract your audience. [15:35] Personal branding - Brian explains whether an “About Page” is necessary and important. Craig shares an example of how some people include anecdotes on their LinkedIn profile to showcase their personality. [18:49] One of the best reasons to have a website - Brian explains how it gives you the opportunity to be yourself, express yourself, and share things about yourself. [19:39] The need for a balance between being fun and offering value - how you need to decide how to serve your audience best on social media. [21:05] How it’s good to experiment with social media platforms and trends - the importance of noting the outcome and putting your effort into the offer on your website. [23:00] The recommended website platforms for freelancers to consider - Brian suggests questions to ask yourself to help determine what type of platform you need. [23:28] Platforms for a one-page website - Brian lists the elements you need and a common platform that would work. [24:23] Platforms to help you focus on lead magnets and an email list - Brian suggests tools that support marketing automation and lead magnet download by letting you create a landing page. [25:00] The importance of considering different options and starting with the thing that’s closest to your offer - Brian explains how there’s no single recommendation for a multi-page website platform. [26:20] The value of WordPress - Craig explains how getting to know WordPress better gives you the option of offering WordPress services to clients. [27:11] The importance of following your joy - Brian shares his insights on WordPress and the additional elements you need to think about. He also proposes another way to choose a platform. [28:42] The importance of keeping it simple - how you can start with a simpler platform and then transition to a more complex website later on. Craig and Brian discuss how building a website helps but can also become a distraction from building your business and networking. [30:42] How the energy you spend thinking about your offer is not wasted if you later redesign your website or migrate to a different platform [32:27] How “ugly converts” don’t matter - Brian and Craig advise against worrying that your website design will cost you business. [33:51] When does design matter - Brian explains how the design can get in the way of people finding your offer on the website. [34:20] How to access Brian’s recommended resources and offers [36:05] How to level up your skills and access free resources at Freelance University Resources and tools discussed in this episode: Learn more about Brian Hall: Freelance Website Blueprint course Resources and Tools: /episode/index/show/thefreelancepodclass/id/26246292

The Transferable Skills Class with Janine Kelbach 03/02/2023

The Transferable Skills Class with Janine Kelbach How do you bring your previous skills and experience into the exciting new world of freelancing? Today our guest is Janine Kelbach, the CEO of Write RN and host of the Savvy Scribe Podcast. She is a long-time nurse, educator, author, and freelance health content writer who knows a lot about transitioning to freelancing after having a long-term career. Join us as we discuss the top soft skills that can be transferred to freelancing and the top niches that are in demand in 2023. We guarantee this class will have a positive impact on many of you and encourage you to get started with your own freelancing career or side hustle! Podcast Outline: [0:00] Introduction to Janine Kelbach and the topic of bringing your transferable skills to the world of freelancing - Janine tells the story of how she started nursing and then pivoted to her new freelancing life. [3:33] The issue of burnout - how it caused many nurses to retire or choose a different career. Janine explains her experience as a nurse and describes how the challenges of a nursing career affected her and her colleagues. [7:20] How burnout affects people in all sorts of careers - Janine describes her journey and how she helps nursing students figure out how to become freelancers. Soft Skills That Can Be Transferred to Freelancing [12:12] Self-motivation - how a good work ethic is necessary and is the hallmark characteristic of an entrepreneur vs. employee mindset. [15:20] Professionalism - how you need to be professional on your website and in all your communications with clients. [15:40] Cultural Awareness - things to be aware of when you work with a global audience. [16:02] Detail-oriented - how you need to be detail-oriented to get through a lot of projects. [16:20] Compassionate - how you must have a heart for people. [17:03] Critical Thinking - the importance of thinking outside the box to solve problems. [17:27] A Good Communicator - how it involves speaking well and having a way with words. [17:38] Empathetic - how it’s similar to having a compassionate side. [17:47] Problem Solving - the importance of thinking on your feet to help clients quickly. [18:10] Respectful - how it’s related to professionalism and involves communicating to others with respect. [18:24] Innovator - how it’s necessary if you’re going into a creative field. [18:39] Lifelong Learner - how all of us should have this soft skill if we’re going into business because the technical world is constantly changing. [18:58] Strong Work Ethic - how it involves being motivated to work and committed to sticking with it. [19:13] Organization - how it’s something all of us struggle with. [19:27] Productive - how it ebbs and flows but involves getting things done throughout your week. [19:45] Networking - how it involves connecting with people and is crucial for getting clients. [20:08] Recap of the top soft skills that can be transferred to freelancing [20:36] The importance of assessing your strengths and finding areas you can develop more - how some can be instrumental in your success and some can be an Achilles’ heel. Top Freelancing Areas That Are in Demand in 2023 [23:16] #1 Web Design - perfect for people who like to put things together and aesthetically design them. [23:58] #2 Copywriting - as people are starting their own businesses, they need help with the copy on their website. [24:11] #3 Search Engine Optimization (SEO) - has always been in demand and is necessary for content writers. [24:41] #4 Graphic Design - involves putting things together with matching colors and fonts. [25:11] #5 Social Media Marketing - an easy skill for people who are creative and detail-oriented. [25:42] #6 Ecommerce - involves selling things online through websites that need descriptions and pictures. [26:00] #7 Data Analytics - a brand-new area that’s increasingly in demand and requires you to be detail-oriented and tech-savvy. [26:47] #8 Video Production - video is huge, meaning you could have many retainer clients. [26:59] #9 Bookkeeping - good for people who like numbers and spreadsheets. [27:14] #10 App Development - involves high-tech code work. [27:22] #11 Artificial Intelligence - an up and coming area that involves application development and software tools. [27:39] #12 Excel - anything with Excel is still “excelling” in 2023. [28:21] #13 Customer Service - how it’s a great area to transfer skills into and helps provide a stable income. Craig explains that the very first hire of a small business, especially an online business, is typically in customer support. [29:30] #14 Virtual Assistance - how you can niche down to a specific product by providing virtual assistance for clients who need help with certain tools. Craig explains how virtual assistance is more than just a remote administrative role now. [30:51] How to start a side hustle if you’re busy with a job or family - Janine shares strategies to help you make the most of your time and move you forward with your side hustle. [34:28] How your side hustle depends on intentionality - Craig shares strategies that involve using dedicated hours to make progress in your business. [35:50] How to learn more about Janine and the work she’s doing [37:17] How to learn more about developing technical skills and building a side hustle at Freelance University Resources and tools discussed in this episode: Learn more about Janine Kelbach: Connect with Janine: Resources and Tools: /episode/index/show/thefreelancepodclass/id/26101320

The VA to CEO Class with Kristy Yoder 02/16/2023

The VA to CEO Class with Kristy Yoder Are you interested in building an agency or multi-VA firm? Today our guest is Kristy Yoder, the founder and CEO of Smart VAs and host of the Master Delegator Podcast. She leads a team of more than 70 VAs and knows a lot about transitioning from a solopreneur virtual assistant to a CEO. Join us as we discuss the strategies and mindset you’ll need to have so you can overcome challenges and make a successful transition to CEO! Podcast Outline: [0:00] Introduction to Kristy Yoder and the topic of transforming a solopreneur business into an agency or a multi-VA firm - Kristy describes her journey, how she started and then pivoted to an agency she runs every day. [5:19] How to release control - Kristy describes the strategies and mindset that help her delegate and release control to other VAs in her agency. [8:52] The “ceiling effect” - how you cap your revenues, energy, and capacity when you try to do everything instead of trusting other people. [9:22] The mindset you need to shift from a VA or freelance solopreneur to a CEO of a team - Kristy encourages solopreneurs and describes how she needs to be clear with her title and role as a CEO, changing from an implementer to a visionary, planner, and strategist. [13:17] How to start thinking like a CEO - the importance of envisioning your goals and plans and how you can wear that leadership cap even if you’re a solopreneur. [14:51] The challenges that must be overcome when pivoting to a CEO model and mindset - Kristy explains her main challenge that she’s still trying to overcome. [16:51] How you can be your own worst enemy in business - Craig describes the challenges you may face and the importance of self-awareness so you can get out of your own way. Tips to Help VAs and Freelancers Make a Successful Transition to CEO [19:05] Slow down, but don’t procrastinate - the importance of coming up with a realistic plan for your business and focusing on it. [21:15] How to hire the right people for your agency - Kristy discusses her recruitment process and how her VAs must be in alignment with her core values, possessing the right skills and character. [23:25] The importance of character and hiring people you can trust [24:17] Resources on becoming the leader or CEO in your business - Kristy shares her favorite author and book. [27:11] How to learn more about leveling up your skills at Freelance University Resources and tools discussed in this episode: Learn more about Kristy Yoder: Connect with Kristy: Resources and tools: /episode/index/show/thefreelancepodclass/id/25948935

The Canva Design Class with Rhiannon Rosas 02/02/2023

The Canva Design Class with Rhiannon Rosas Canva is arguably one of the most popular design tools in the world right now. But how do you use it to offer a value-added service to your clients? Today our guest is Rhiannon Rosas, a graphic designer and social media manager who helps service providers stand out online with attractive content that’s cohesive to their brand. Join us as we discuss key graphic design opportunities and important steps for freelancers who want to get started in the Canva niche. Podcast Outline: [0:00] Introduction to Rhiannon Rosas and the topic of using Canva to offer a value-added service to your clients - Rhiannon shares the story of how she became a freelancer and what she’s doing today. [2:22] How Rhiannon dove into Canva and how important it is to her business now - Rhiannon explains how easy Canva is to use and how it helps people who are starting their businesses. [3:37] How Canva’s changed the game for companies like Adobe - Rhiannon and Craig describe features from Photoshop and InDesign that are being added to Canva. [5:01] The entrepreneurial story of Canva - how the founders created a digital tool that morphed into Canva. [5:33] Opportunities for freelancers that relate to Canva or graphic design in general - Rhiannon and Craig list examples of design projects you can do for clients and how you can niche down. [9:07] Clients who need Canva services now - Rhiannon shares examples of hot markets for people who want to start offering Canva services in specific niches. Steps for Freelancers to Get Started in the Canva Niche [12:16] #1 Have a portfolio ready - how to create and share designs for a specific industry or client you’d love to work with. [14:15] #2 Teach in Canva through content marketing - how maintaining a presence in blog posts and social media show you know your stuff and emphasize you’re an expert in this area. [15:55] How Canva allows everyday people with giftings and abilities to turn it into an income - the value of having a tool and a playground in Canva to leverage your creativity and transform it into a service you offer. [17:34] How to get to know Rhiannon [18:11] How to learn more about Freelance University’s Canva Specialist program and other courses and training tracks Resources and Tools Discussed in this Episode: Learn more about Rhiannon Rosas: Resources and Tools: /episode/index/show/thefreelancepodclass/id/25807374

The Top 100 Freelance Jobs Class 01/12/2023

The Top 100 Freelance Jobs Class To kick off a new year and celebrate the 100th episode of the Freelance Podclass, we’ve created a brand new guide called “The Top 100 Freelance Jobs for 2023.” In this episode, we’ll share important aspects of the top 100 jobs and go through many of the categories that will be in demand this year. This guide is the result of intensive research and surveys that uncovered the most in-demand opportunities heading into 2023. It’s our hope that this 100th episode will inspire you to take action by moving in a new direction, tapping into a new niche, and pursuing new opportunities! Podcast Outline: [0:00] Craig shares the vision of Freelance University and the reason why this podcast was created - how FreeU’s focus is helping freelancers learn skills that create opportunities and potentially translate into new income streams. [1:48] Craig introduces the topic of “The Top 100 Freelance Jobs for 2023” - he explains how the different categories were broken down, with jobs selected for each category. Seven Major Categories From “The Top 100 Freelance Jobs for 2023” Guide [4:04] #1 Design - a growing industry with a variety of niches you can pursue and many tools you can use to launch a design business. [7:33] #2 Social Media - falls under the larger umbrella of digital marketing, but deserves its own standalone category since there are many roles you can do within social media, starting with a broader role and niching down into more specialized roles. [10:48] #3 Digital Media and Events - a fast-growing area with a wide variety of opportunities, from technical roles to virtual event management roles to voice-over roles. [13:32] #4 Digital Marketing - a category with so many freelance jobs you can drill down into and provide specific services while specializing in different tools and platforms. [17:40] #5 Business Management and Support - Admin type jobs that are essential for keeping executives or busy entrepreneurs organized by managing documents, teams, help desks, or other important parts of their business. [21:47] #6 Content - jobs that involve writing or editing, with opportunities to create specialized content for specific niches. [24:48] #7 Technology - an important category with certain jobs that will be in demand in 2023, with specific tools and platforms you can specialize in. [26:28] Craig emphasizes all the possibilities of the things that you can do as a side hustle, as a part-time freelance job, even as a full-time gig - how even in a down economy, the freelance industry can and will flourish, and you can capitalize on that by honing your skills, tapping into in-demand areas, and getting creative. [27:55] How to access our upcoming 2023 registration to Freelance University Resources and Tools Discussed in this Episode: /episode/index/show/thefreelancepodclass/id/25583262

The Plan for Success Class 12/22/2022

The Plan for Success Class As you reflect on the past year and look toward the future, what does 2023 hold for you and your business? Even if you’ve had a difficult year or faced challenging economic times, you can face the new year with a positive perspective. In this episode, we share a 7-step formula on how you can plan for success in 2023 using the acronym FREEDOM – the hallmark of why we exist at Freelance University. Join us as we help you plan for a successful year in 2023! Podcast Outline: [0:00] Introduction to the topic of reflecting on what you’ve done in 2022 and pivoting to look at the future with a 7-step formula on how you can plan for success in 2023 [1:27] Craig introduces the acronym of FREEDOM to highlight the topic - he explains how this acronym is the hallmark of why Freelance University exists and embodies his goals and hopes for your business endeavors in 2023. 7-Step Formula to Plan for Success in 2023 [2:35] F: Find or fine-tune your niche - who you’re going to serve and what you’re going to offer. Craig discusses examples of the two types of niche you need to gain clarity on as you approach a new year. [5:02] R: Refine your vision and goals - your “Big Why,” your vision, and your goals. Craig shares examples of each area you need to refine and how refining them benefits you and your business. [8:15] E: Elevate your brand presence - the importance of making a website that will attract your audience. Craig lists examples of tools you can use to shine a good light on your brand, elements you need to include in your website, and training you can access through FreeU. [10:41] E: Evaluate and optimize your pricing and packaging - how you’re going to price your services and packages in the new year. Craig introduces an important 4-point criteria for pricing your services and deciding whether to increase them. [14:14] D: Develop your skills - what skills you could hone, heading into the new year, that would open up opportunities for you. Craig shares examples of skills that became in-demand during the height of the pandemic. [16:01] O: Organize your systems and tech - what your systems and tech look like right now. Craig lists the four different types of systems and recommends how to assess them. He also suggests questions to ask yourself when you’re doing a technology audit. [19:01] M: Market every day - blocking out an hour a day to consistently market your business. Craig explains why a yearly marketing plan is important and suggests specific ways to market your business. [22:05] Recap of the FREEDOM formula [23:23] How to learn more about Freelance University and join the waitlist to be notified of the upcoming intake - Craig invites you to a special event planned for Episode 100 of the podcast. Resources and Tools Discussed in this Episode: /episode/index/show/thefreelancepodclass/id/25404609

The Winning Proposal Class with Eman Zabi 12/08/2022

The Winning Proposal Class with Eman Zabi How do you create proposals that turn into ideal clients? Today our guest is Eman Zabi, the founder of Scribesmith, a copywriting agency, and Terrain, an online learning business. She warns of mistakes you can make with proposals and suggests valuable tips for building a personal connection with potential clients. Join us as we discuss the best ways to ensure you deliver a winning proposal that has both relevance and excellence! Podcast Outline: [0:00] Introduction to Eman Zabi and the topic of creating winning proposals that turn into ideal clients - Eman tells the story of how she got into the freelance space. [4:52] The benefits of fast-tracking skill development with bite-sized training [5:56] The topic of proposals - Craig explains how the freelance marketplace industry is growing and shares an example that illustrates the importance of writing a relevant proposal. Mistakes We Can Make with Our Proposals [7:39] #1 Generic proposals - Eman suggests practical ways to avoid making this mistake so that you address the client’s priorities. [9:29] #2 Incorrect tone - Eman and Craig stress the importance of tailoring your voice to the level of the company and brand you’re applying to. [11:24] #3 Grammar errors - Craig explains the importance of delivering a proposal with excellence. [12:33] #4 Lack of professionalism - Eman shares examples illustrating the need to follow instructions. [13:30] #5 Lack of work experience - Eman recommends ways to establish credibility by sharing appropriate work experience. [14:02] #6 Lack of process - Eman and Craig emphasize the importance of talking about your process in a concise way. [15:26] Elements we should include in a proposal - Eman lists the crucial elements that will win over a potential client. She and Craig share examples of proposals that contain these elements. [18:23] The question of proposal templates - Eman discusses the benefits of using proposal software. [20:47] How a personal connection is made in the initial email - Eman outlines the steps involved in connecting with a potential client before sending a proposal. [22:45] How to submit a proposal when you aren’t able to make a personal email connection - Eman and Craig suggest tips for researching a company and making a good impression when you’re applying through a marketplace. [26:08] The use of Loom and video in the context of proposals - Eman and Craig discuss when a video would be effective and when it wouldn’t. [28:40] How proposal creation can become a repeatable process that helps you win clients [29:19] How to get to know Eman [30:04] How to learn more about Freelance University Resources and Tools Discussed in this Episode: Learn more about Eman Zabi: Website: Online Learning Business: Connect with Eman: Twitter: or Instagram: Resources and tools: /episode/index/show/thefreelancepodclass/id/25263966

The Promotions & Discounts Class 11/25/2022

The Promotions & Discounts Class How do you run effective promotions and discount offers in your freelance business? And should you even offer them? Today we’ll unpack six types of promotions and discounts, with examples of how you could apply them in real-life scenarios. Join us as we discuss the benefits of running discounts not just on Black Friday or Cyber Monday but at other strategic times in your business. Podcast Outline: [0:00] Introduction to the topic of running effective promotions and discount offers in your freelance business - Craig also discusses the question of whether or not you should run promotions and discounts. [2:43] Black Friday and Cyber Monday - how the holiday season can be a slow time for freelancers and reasons why it might be a strategic time to run a promotional offer that includes a discount. [4:33] The psychology of running discounts - how creating scarcity and urgency can be effective because our audience is conditioned to pursue opportunities for discounts. [6:10] Why it’s good to run a discount and who it would be ideally suited to - Craig describes five scenarios when a discount could build momentum in your business. Six Types of Promotions and Discounts You Can Run in Your Freelance Business [10:44] #1 BOGO (Buy One Get One) - Craig defines the term and suggests possible promotions you can offer and the benefits of these kinds of specials. [12:35] #2 Special First-Month Discount for New Customers - Craig explains when you’d offer this promotion, what it looks like, and why it’s effective. [14:18] #3 Loyalty Discount - Craig illustrates a scenario when you might offer this discount and explains why it’s beneficial at certain times of the year. [16:29] #4 Referral Discount - Craig gives an example of industries that offer this, how they format it, and how it could benefit your business. [18:37] #5 Coupon Code Discount - Craig shares an example of what it could look like and why it’s effective. [20:11] #6 Freebies - Craig defines this type of promotion and suggests the kinds of freebies you could offer strategically. [22:18] Recap of the six types of promotions and discounts you can run in your freelance business [23:40] The benefits of joining Freelance University and info on how to join the waitlist so you’re notified about the next registration period Resources and Tools Discussed in this Episode: /episode/index/show/thefreelancepodclass/id/25128354

The Freelance Writing Niche Class with Melanie Padgett Powers 11/17/2022

The Freelance Writing Niche Class with Melanie Padgett Powers In this episode, we’re diving into the wonderful world of freelance writing! It’s one of the longest running freelance trades and is still popular today. But how do you discover your ideal freelance writing niche when there are so many things you can do? Today we’re joined by Melanie Padgett Powers, a freelance writer and editor who is the owner of MelEdits. She shares a simple three-step process that includes strategies you can use to figure out the what, who, and where of your ideal niche and clients! Podcast Outline: [0:00] Introduction to Melanie Padgett Powers and the topic of discovering your freelance writing niche - Melanie describes how she got started in the freelance writing space. [4:21] The best freelance niches in 2022 - Melanie lists examples of in-demand niches that pay well. She also shares advice on how to leverage a niche you’re interested in. [6:40] The challenges of working remotely - Melanie explains how she helped others figure out how to work from home. [7:37] Opportunities for writing jobs or gigs - Melanie suggests valuable ways you can help clients with writing tasks, strategies, and digital marketing. [10:16] Craig explains how podcasters require writers to repurpose podcasts into long-form blog posts - Melanie discusses why this is a great opportunity for writers. How to Figure Out Your Writing Niche [11:33] #1 Do what you like to do - Melanie describes the negative effects of writing about something you’re not interested in. She also shares practical advice to help you brainstorm topics you’ll love. [13:08] #2 Think about who your ideal clients are - Melanie describes examples of niches you could write for and suggests how to brainstorm possible clients. [14:28] #3 Think about where your ideal clients are - Melanie explains how to reach clients by posting content in social networks. [15:24] The need for structure and strategy - Melanie stresses the importance of following the three steps. [16:00] How to find clients on LinkedIn - Melanie emphasizes content marketing and lists other effective strategies to help build your network and make more connections. [18:00] How to search for your “dream client” or “dream 100” on LinkedIn - Craig describes the benefits of LinkedIn newsletters. Melanie adds crucial advice to ensure your newsletters provide high value. Final Tips for Finding Your Writing Niche [20:04] #1 Embrace and lean into networking and marketing - Melanie suggests reframing those two activities as “relationship building.” [21:07] #2 Remember you’re not “just a freelancer” - Melanie emphasizes the importance of thinking and acting like a business. [21:57] How marketing may not necessarily be your natural skill set - Craig provides encouragement about offering value and making connections. [22:47] How to get to know Melanie [23:51] How to learn more about Freelance University and its membership-based offer Resources and Tools Discussed in this Episode: FreeU’s “Freelance Friday” newsletter on LinkedIn Learn more about Melanie Padgett Powers: Podcasts: Connect with Melanie: Resources and Tools: /episode/index/show/thefreelancepodclass/id/25045461

The SEO as a Service Class with Danielle Gagnon 11/04/2022

The SEO as a Service Class with Danielle Gagnon Search Engine Optimization (SEO) services are vital for any business that’s looking to level up their game in Google and get more visibility. But how do you begin offering those services as a freelancer or virtual assistant? Today our guest is Danielle Gagnon, an SEO specialist and lover of all things content creation. Join us as she describes the types of services you can offer, along with key steps you need to follow to launch those services. This is the first time we've ever talked about SEO in the FreeU Podclass, and it’s a discussion you won’t want to miss! Podcast Outline: [0:00] Introduction to Danielle Gagnon and the topic of search engine optimization (SEO) as a service - Danielle explains how she became a freelancer with a passion for SEO and shares what she’s doing today. [3:56] An example that shows the power Google can have in your business, but only when you’re targeting the right audience and content in your blog posts [5:05] How the average business owner today still struggles with SEO - Danielle shares examples of ways clients need help as they realize the importance of an online presence. [6:51] Craig shares an example that illustrates how profitable SEO can become - the advantage of getting ahead of your audience using SEO versus other methods that interrupt their content consumption. [9:21] How SEO has changed throughout the years - new trends Danielle has seen happening and examples of content that works well and needs to be provided as a service. [12:59] The importance of writing great content to the audience instead of just writing for the search engines - how the algorithm is more about good quality long-form content and people’s search intent. Types of Services Recommended for New Freelancers or Virtual Assistants [15:16] #1 Blog writing - Danielle describes valuable opportunities for freelancers who would rather not offer the more technical SEO services. [15:55] #2 Updating existing blog posts - optimizing and fixing them up for SEO when they’re no longer performing well. [16:17] #3 Repurposing content - turning podcasts and YouTube videos into keyword-rich or SEO-rich content [16:27] #4 YouTube SEO - Danielle reassures us that there are many different things you can specialize in that don’t involve a lot of technical knowledge. [16:44] #5 Keyword research - researching new keywords and long-tail keywords people can optimize for. [17:00] Tools for researching keywords - Danielle shares her top three recommendations and describes the benefits of her favorite one. Steps for Freelancers Planning to Launch an SEO Service [18:44] #1 Think about who you want to serve with SEO - Danielle shares examples illustrating how SEO strategies are applied differently to different businesses. [19:48] #2 Start and be okay with learning, testing, and tweaking - encouragement that anyone can learn SEO and suggestions for ways to practice with your own content first. [20:42] Quick tips on how to find SEO clients - Danielle and Craig share suggestions for how to network online in Facebook Groups and partner up with related businesses to connect and build authority. [23:37] How to connect with Danielle [24:57] How to learn more about Freelance University Resources and Tools Discussed in this Episode: Learn more about Danielle Gagnon: Connect with Danielle: Resources and Tools: /episode/index/show/thefreelancepodclass/id/24902025

The Reputation Class 10/27/2022

The Reputation Class In the social media age we’re living in, you can lose your reputation in the blink of an eye. And that’s a problem, because your reputation is everything in the freelance industry. But never fear — today we’re talking about 10 different ways you can establish your reputation as a freelancer or virtual assistant. Join us as we discuss practical strategies you can implement right now to impress both current and potential clients! Podcast Outline: [0:00] Introduction to the topic of building a great reputation as a freelancer - Craig explains the importance of your reputation and tells a story that illustrates how companies can quickly earn a bad reputation. 10 Ways to Build a Good Reputation as a Freelancer or Virtual Assistant [3:20] #1 Design a great online presence - the importance of having a good website that will impress potential clients, along with other key elements to include in your online presence. [6:14] #2 Specialize your services - two options for specializing your services and reasons why they establish a good reputation with your audience. [7:41] #3 Publish good content - tips on how to be a content marketer and examples of different platforms you can use to publish content. [8:46] #4 Build your email list - how giving away free value-added content allows you to nurture relationships and ultimately establish your reputation. [9:43] #5 Overdeliver on your services - examples of how you can serve clients well and exceed their expectations. [11:00] #6 Contribute to your community - an illustration of how you can invest in local networking or online communities in a way that will inevitably build your reputation. [11:59] #7 Solve problems with your services and content - how to be solution-focused with all the content you’re sharing online and presenting on your website in your services page. [13:20] #8 Showcase your portfolio and/or testimonials - advice for different types of testimonials to put on your website and different items to put in your portfolio to leverage the power of social proof. [14:35] #9 Onboard with excellence - how to create a seamless onboarding process to impress new clients. [15:58] #10 Actively learn new skills and gather certifications - the value of certifications and how they demonstrate your commitment to professional development. Craig shares examples of certifications and badges you can share on social media and post on your website. [16:59] Recap of the 10 ways to build your reputation as a freelancer or virtual assistant - Craig explains how you can implement these strategies in your own business. [18:02] How to learn more about acquiring new skills and leveling up your current skill sets at Freelance University Resources and tools discussed in this episode: /episode/index/show/thefreelancepodclass/id/24814467

The Social Media Manager Class with Latasha James 10/14/2022

The Social Media Manager Class with Latasha James Are you interested in offering freelance social media management services? Today our guest is Latasha James, an online educator and content creator who has encouraged thousands of people to start and scale online businesses. Join us as we discuss how to build a thriving freelance business as a social media manager. Whether you’re currently offering these services or considering adding them to your business, you’ll be encouraged to hear the reasons why this niche continues to be in high demand! Podcast Outline: [0:00] Introduction to Latasha James and the topic of building a thriving freelance business as a Social Media Manager - Latasha explains how she got started in freelancing and how things evolved to where she is today. [3:07] What Latasha learned from her corporate experience and other jobs - how every experience is a part of your story. [4:12] How Latasha knew when to pivot from a full-time corporate job to a full-time freelance business - the important factors that influenced her decision and advice for others making similar decisions. Why Social Media Management Continues to Be an In-Demand Niche for Freelancers and VAs [6:37] #1 It’s constantly changing - how it’s hard for business owners to keep up with different platforms, algorithm changes, and best practices. [7:02] #2 All businesses can benefit from social media marketing - how post-2020 was a great awakening for business owners. [8:13] How social media has changed over the last couple years and the implications for service providers today - the growing importance of video. How to Get Started as a Social Media Manager in 2022 [9:44] #1 Educate yourself - how to learn about the industry. [9:57] #2 Build a portfolio - examples of different ways you can do this. [11:00] How to stand out from a branding standpoint - the importance of specializing in a particular niche and platform. [14:02] The importance of listening to customer feedback - how their input can help you niche down too. [15:11] Final tips for people who are getting excited about being a Social Media Manager - how “data is how you make decisions.” [16:03] Reasons why an analytics skill set is important for Social Media Managers [16:59] How to learn more about Latasha James [17:40] How to level up your skills at Freelance University Resources and Tools Discussed in this Episode Learn more about Latasha James Connect with Latasha Resources and tools: /episode/index/show/thefreelancepodclass/id/24684627

The Exceptional Subcontractor Class with Sue Harrawood 09/29/2022

The Exceptional Subcontractor Class with Sue Harrawood What are the qualities of an exceptional subcontractor? Today our guest is Sue Harrawood, founder of Peace of Mind Virtual Assistance. She’s been working in the VA industry for almost 20 years and knows a thing or two about subcontracting. Join us as we discuss the qualities of exceptional subcontractors and how you can prepare to be one. Whether you’re interested in hiring subcontractors or becoming one yourself, you’ll benefit from these valuable strategies and insights! Podcast Outline: [0:00] Introduction to Sue Harrawood and the topic of being an exceptional subcontractor - Sue tells the story of how she got started in the VA industry and launched her business. [3:13] What it was like leaving corporate and working in a remote context - the challenges Sue faced and how she received help from others. [6:06] What it was like to hire a team - how Sue started the process of meeting and hiring team members. [9:33] How the know-like-trust factor plays a role in building a team [10:08] Why subcontracting is a great strategy for someone starting out or continuing long term - how the benefits outweigh any disadvantages and can provide a level of contentment. Specific Criteria Recommended for Subcontractors [14:14] #1 Personal and professional presence - how dress and appearance are important to Sue and her clients. [14:53] #2 Professional communication - examples of how to respond and communicate. [15:43] #3 Taking initiative - how to be in community, ask for help, and give guidance. [15:59] #4 Applying for a job posting - options for how you can show up professionally with attention to detail. [16:30] Craig’s “Diamond in the Rough” strategy - the importance of hiring team members with good soft skills and giving them additional training in technical skills. How to Prepare to Be an Exceptional Subcontractor [18:39] #1 Know who you are - how this helps you figure out what you want to do and achieve longevity. [19:17] #2 Communication is king and queen - the importance of communicating promptly when you’re on a team. [20:21] #3 Develop your talents - how to prepare for upcoming interviews and be singularly focused. [21:23] #4 Be professional and well rounded - the importance of having a life outside of work. [21:32] #5 Know about the agency you’re applying for - the importance of doing research to respond specifically to the subcontracting opportunity. [24:50] #6 Don’t be a gossip - the importance of getting along with your team and making a good impression. [25:07] How your qualities, soft skills, and professionalism will be the deciding factor even if you have less experience than other VAs applying for an opportunity [26:24] The value of FreeU’s training - how it’s the right place for new and old VAs. [26:47] How new subcontractors can protect themselves as they enter an agency - important strategies to help them set boundaries. [30:43] How to learn more about Sue Harrawood [32:13] How to keep your skills current and learn more about Freelance University Resources and tools discussed in this episode: Learn more about Sue Harrawood: Connect with Sue: Resources and tools: /episode/index/show/thefreelancepodclass/id/24527403

The Recession-Proof Your Freelance Business Class 09/16/2022

The Recession-Proof Your Freelance Business Class How do you build a recession-proof freelance business, able to withstand whatever circumstances you find yourself in? Today we’ll unpack seven strategies to help you prepare for a potential recession and even thrive in the midst of it. Join us as we look to the future with hope, discussing the resilience of the freelance and virtual assistant industries! Podcast Outline: [0:00] Introduction to the topic of building a recession-proof freelance business - Craig shares a story that illustrates how freelancing and entrepreneurship often flourish during a recession. [3:24] How a recession creates a level of anxiety and vulnerability that inspires innovation, creativity, and change Two Types of People Who Emerge During Economic Recessions [4:27] Play It Safe Paul - how he embodies the characteristics of being stuck in survival mode. [5:37] Make It Happen Mary - how she embodies the characteristics we should aspire to as freelancers or virtual assistants. [6:33] Examples of businesses and professionals who showed innovation as they pivoted during the pandemic - how a recession can also open up opportunities for freelancers and VAs even in the midst of downsizing. Seven Ways to Recession-Proof Your Freelance Business [9:19] #1 Increase your savings rate - how to plan ahead for feast and famine moments by shoring up your finances. [10:42] #2 Manage your business expenses - how to do a subscription audit to reduce and streamline your operating costs. [11:47] #3 Diversify your service offerings - how to level up your skills in areas where there is great demand. [13:53] #4 Reconnect with people in your network - how to position yourself for new opportunities with previous clients and other people who may want to work with you. [14:58] #5 Flex your marketing muscle - examples of how to fire up your marketing activities in innovative ways. [17:02] #6 Be nimble and adapt on the fly - the importance of being ready to shift and adapt where needed. [18:05] #7 Learn and grow - the importance of investing in yourself so you can diversify your services and pursue new client opportunities. [19:52] Summary of the Seven Ways to Recession-Proof Your Freelance Business [20:46] How to level up your skills at Freelance University - the value of learning how to master, market, and monetize a skill set. [21:39] How to join Freelance University - the benefits of being part of FreeU. Resources and tools discussed in this episode: /episode/index/show/thefreelancepodclass/id/24398202

The Corporate Employee to Freelancer Class with Lindsay White 09/01/2022

The Corporate Employee to Freelancer Class with Lindsay White How do you successfully transition from being a corporate employee to a freelancer? Today we’re joined by marketing authority Lindsay White, who left her corporate job in 2019 and created a profitable freelance marketing agency. Join us as we discuss strategies to leverage your transferable skills and enjoy the flexibility and autonomy offered by the remote work lifestyle! Podcast Outline: [0:00] Introduction to Lindsay White and the topic of successfully transitioning from a corporate employee to a freelancer - Lindsay shares the story of how she made the journey from corporate to freelance. [5:05] How freelancing is now becoming more mainstream and desirable as a lifestyle - Lindsay shares her predictions about a corporate exodus toward remote work. [8:54] Predictions about the growth of freelance need - how many businesses have started outsourcing their work to freelancers. [9:50] The concept of autonomy - how the remote work lifestyle motivates people to do better work. How to Make the Awkward Transition from Corporate to Freelance [11:34] #1 Start freelancing on the side and build up three months of your corporate income - advice on how to manage freelance work while raising a family. [12:20] #2 Find four retainer clients - how they prevent you from having to find new clients all the time. [13:45] #3 Think about your values from a non-monetary perspective first - how to figure out what structure of business works best for you. [14:45] #4 Learn to work smarter, not harder - how you can accomplish more deep work in less time by designing your own strategies and schedule. [18:00] How a new freelancer can leverage their corporate skills in their new service-based business - how to inventory the tasks you’ve performed and find the bottom level skill that can be translated to freelancing. [21:31] An example of how to offer clients services using your transferable skills - the importance of owning the skills you’ve cultivated over the years and bringing them forward. [23:45] Who would be a good freelancer - the characteristics that show a desire to learn something new. How to Shift from a Corporate to a Freelance Mindset [24:47] #1 Determine how you’re going to be successful - note all the tasks you’ll need to perform to run your freelance business. [25:15] #2 Treat your business like a business - the importance of separating your work from the rest of your life at home. [27:33] How to learn more about Lindsay [28:50] How to learn more about leveling up your skills at Freelance University Resources and tools discussed in this episode: Learn more about Lindsay White: Connect with Lindsay: Resources and Tools: /episode/index/show/thefreelancepodclass/id/24234825

The Find Your Freelance Path Class 08/17/2022

The Find Your Freelance Path Class Finding your freelance path is of utmost importance to the development and growth of your freelance or VA business. It allows you to tap into the work you want to do, with clients you want to work with. Today we’ll unpack a four-step process to finding your freelance or VA path (or any new career path). These strategies will help clarify which niche you’d like to focus on so you can truly enjoy and develop passion for your work! Podcast Outline: [0:00] Introduction to the topic of finding the right path for your freelance or VA business - Craig shares a story from his experience that illustrates the importance of enjoying your work. [2:14] How the freelance space allows you to craft a role that’s tailor-made for you - a compelling quote from Steve Jobs that sets the stage for today’s topic. [3:18] How the sky’s the limit in terms of opportunities - the challenge of selecting from many freelance niches. A Four-Step Process to Find Your Freelance Path (or Any New Career Path) [5:22] #1 A - Assess Yourself and Your Niche - four questions to ask yourself so you can confirm what area you’re supposed to settle on and what type of freelancer you’d like to be. [7:16] How Freelance University was created to be a playground for you to explore a variety of niches you can do in the freelance space [7:46] How to determine who you want to work with - examples of the types of clients you can work with and how that narrows down over time, along with your niche. [10:00] #2 R - Research Your Options in the Industry - an example of two ways to research the type of work other freelancers or virtual assistants do in a particular niche and what skill sets they have. [12:19] #3 L - Learn New Skills - how to develop the skills you need to deliver a high-value freelance or VA service. [14:17] How training paths and courses like the ones offered at Freelance University can clarify and confirm which niche you’d like to focus on. [15:56] #4 A - Apply Your Skills - how putting your skills into action either develops passion or shows that you’re not meant to do a particular service. [17:52] How the FreeU Sandbox helps students access a practice WordPress site so they can learn by applying their skills. [18:39] Recap of the four-step process to finding your freelance or VA path [20:06] How to join the waitlist to be notified about the next intake of Freelance University Resources and Tools Discussed in this Episode: /episode/index/show/thefreelancepodclass/id/24079947

The FB Ads as a Service Class with Colby Flood 08/04/2022

The FB Ads as a Service Class with Colby Flood Today we’re talking about the wonderful world of digital ads! Join us as Colby Flood, the founder of Brighter Click, shares lessons he’s learned while launching and scaling an education-first Facebook Ad agency. We’ll discuss important strategies to help you build credibility, communicate well, and carve out a specialty as a Facebook Ad Manager or Facebook Ad Freelancer. Podcast Outline: [0:00] Introduction to Colby Flood and the topic of building a specialty as a Facebook Ad Manager or Facebook Ad Freelancer - Colby shares the story about his entry into the freelance space and his business, Brighter Click. [3:07] How the natural progression into freelancing often starts with general services before niching down to a specific area - the importance of finding your niche and having the confidence to further specialize in a service. [4:42] Why Colby chose the name Brighter Click, an agency name rather than his own name - reasons why your choice of name depends on the end goal for your business. [6:30] In light of the changes to Facebook, the potential for businesses who are seeking to improve their ad efforts - an explanation of the changes to iOS 14.5 and how it affected Facebook Ads. [7:46] How Facebook has been evolving and recommended changes for Facebook Ads strategies [9:58] The importance of having good SEO skills when offering Facebook Ad services (or finding someone who specializes in SEO to add on to your services) [10:50] The importance of going broad with Facebook Ads to let the algorithm work for you - a practical example with strategies you can apply to profiling your audience. How to Get Started as a Freelance Facebook Ad Specialist [15:34] #1 Find an educational course, a resource, and a networking group to tap into - the benefits of staying on top of the changes in Facebook Ads by learning processes and best practices. [16:27] #2 Find some smaller clients and focus on building out case studies and processing out tasks as you go - examples of what to focus on and how to increase your rates. [17:08] The importance of training and experience - how Facebook advertising is changing a lot and requires you to be a relentless learner of your craft. Lessons Learned from Launching and Scaling a Facebook Ads Agency [18:47] #1 Your value is often perceived by the level of your communication - the importance of ensuring your education and explanations match your skill. [20:01] How soft skills and hard skills are a winning combination - some examples of good communication between freelancers and clients. [21:30] #2 Once you’ve validated your business, be diligent about processing out the things you do - how to map out your process and some examples of tasks you’ll want to delegate. [22:29] The benefit of being an “education-first” agency with long-term goals - what it means to Colby and how his agency provides free educational opportunities to team members. [24:51] Education through content marketing - how it builds credibility, draws interest to your services, and differentiates you from other marketers. [22:53] How the freelance space taps into the skill-based economy, not necessarily relying on educational credentials [26:46] How to get to know Colby Flood [27:16] How to learn more about Freelance University Resources and tools discussed in this episode: Learn more about Colby Flood: Connect with Colby: Email: Tools and Resources: (paid channel) (organic free channel) (Slack channel and paid courses) (courses) /episode/index/show/thefreelancepodclass/id/23955105

The Winning Lead Magnet Class 07/22/2022

The Winning Lead Magnet Class How would you like to learn a strategy that can grow your freelance or VA business in more ways than anything else you might have done? Today we’ll share a 3-Step Framework for creating winning lead magnets (free offers) that build your email list of prospective ideal clients. It’s the same sort of process we’ve used to build our own base of students at Freelance University. Join us as we discuss this crucial strategy — it’s had the greatest impact on our business over the last 14 years and can have the same impact on yours! Podcast Outline: [0:00] Introduction to the topic of creating winning lead magnets in your business - how it’s a highly successful strategy that’s had the greatest impact on Freelance University over the past 14 years. [1:53] What is a lead magnet - a description of how it works and an example of how Craig tapped into the power of using free offers and lead magnets to build credibility. Psychological Triggers to Authentically Persuade People to Respond to a Lead Magnet [4:45] #1 Reciprocity - how a process of give and take occurs when you offer something of value. [5:47] #2 Proof - how a lead magnet can establish your credibility when people receive the content and apply it. [6:34] #3 Affinity - how you can establish the “likeability” factor when you provide valuable content and build a relationship through email. [7:01] #4 Authority - how providing valuable educational content establishes you as an authority in a particular area. A 3-Step Framework to Attracting Your Ideal Clients with Lead Magnets (Free Offers) [8:42] A summary of the three-step framework and description of how you can diagram the framework as a triangle [9:15] #1 Audience - important strategies you can use to determine who you’re creating the lead magnet for and how it can address their needs and interests. [11:16] #2 Skills - how to determine what your best skills (dominant specializations) are and how you can translate them into services that match the unique needs of your audience. [12:50] #3 Offer - the “Three T’s” that help you come up with your offer and advice for how to apply the principles of Type, Topic, and Title to create a compelling lead magnet. [17:10] Summary of the “3-Step Framework” [18:25] Encouragement for freelancers and VAs - the importance of building your email list and nurturing a relationship with people who may turn into ideal clients. [19:24] How to learn more about leveling up your skills and creating lead magnets at Freelance University Resources and tools discussed in this episode: /episode/index/show/thefreelancepodclass/id/23823350

The Wow Your Clients Class 07/14/2022

The Wow Your Clients Class How do you make an incredible impression on clients so they want to hire you for more projects, put you on retainer, and maybe even give you a blank check because you’re so valuable to them? Today we’ll discuss an invaluable topic that will revolutionize your client relationships. Join us as we share a laundry list of the 10 Best Ways to Wow Your Clients. It’ll help you make a great first impression and continue to build trust for years to come! Podcast Outline: [0:00] Introduction to the topic of “wowing” your clients to help you make an incredible impression on them - Craig shares an important example from his experience working with a celebrity client in the online marketing space. 10 Ways to Wow Your Clients [4:52] #1 Lead with a high-value discovery call - what “high-value” means and how you should prepare for the call. [7:12] #2 Focus on relationships and results - how results are important, but you also need to be relational and make a unique connection with clients. [8:46] #3 Make yourself available (with clear boundaries) - how to be responsive to clients within certain parameters. [10:14] #4 Create a “don’t-make-me-think” onboarding experience - how to make onboarding a seamless process using effective tools. [12:36] #5 Own your role and skills - how to be an expert in your role so you become your client’s advisor in that area. [14:35] #6 Be hyper-organized and use tools if necessary - what this looks like and why it’s so important to clients. [16:50] #7 Offer random acts of kindness - examples of how you can show kindness to your clients and offer value. [19:01] #8 Go the extra mile - the importance of overdelivering and giving your absolute best in your projects and client relationship. [20:52] #9 Demonstrate high integrity always - how to be humble and honest to further the client relationship when you make a mistake or things aren’t going well. [21:38] #10 Be proactive - things to think about so you’re not reacting to situations, but are proactively responding to problems and challenges you foresee with a client. [22:34] Recap of the 10 ways to wow your client [24:16] How to learn more about the Client Training Center and complete suite of courses at Freelance University Resources and tools discussed in this episode: /episode/index/show/thefreelancepodclass/id/23739728

The Freelancing with a Chronic Illness Class with Tammy Durden 07/07/2022

The Freelancing with a Chronic Illness Class with Tammy Durden How do you build a thriving business while dealing with a chronic illness? Today we’re joined by Business and Marketing Coach (and FreeU Mentor) Tammy Durden, who has dealt with severe chronic health conditions while at the same time building a successful business. Many students in our University can relate to Tammy’s journey because of their own chronic health issues. And this might be exactly where you are right now too. So, listen in and be inspired as we discuss strategies to overcome challenges and keep your business moving in the right direction! Podcast Outline: [0:00] Introduction to Tammy Durden and the topic of building a thriving business with a chronic health condition - Tammy shares her story, leading up to what she does today. Lessons Learned from Experiencing a Chronic Health Condition While Growing a Business [4:47] #1 How to bring the right people on to the team - the importance of having people who know what to do. [5:09] #2 How success is defined differently, and it’s okay to work from bed some days - examples of how Tammy overcame challenges and built a team of people also experiencing challenges. How to Manage a Chronic Health Issue While Keeping Your Business Moving in the Right Direction [7:04] #1 Having a great team alongside you - examples of how the team took over and took pressure off Tammy. [8:11] #2 Working from bed - how it’s okay to do that. [8:16] #3 Doing freelance tasks and developing skills that are not urgent - examples of tasks you can schedule. [8:55] Types of services that are conducive to people who don’t know how they’re going to feel from day to day - examples of services that would be hard versus ones that would be ideal. [11:11] What to do if you don’t have a team - strategies to help manage your health and your work while being honest with clients. [15:18] Redefining what success looks like when you’re dealing with a chronic health issue - important illustrations and perspectives from Craig and Kelly’s and Tammy’s freelance journeys. [19:13] How freelancing offers unique benefits not found in other jobs - examples of how the freelance lifestyle is better for health. [21:27] How to get connected with Tammy [22:19] How to learn more about connecting with community and developing skills at Freelance University Resources and tools discussed in this episode: Learn more about Tammy Durden: Connect with Tammy: /episode/index/show/thefreelancepodclass/id/23653976

The Healthy Social Media Mindset Class with Marion Wagner 06/23/2022

The Healthy Social Media Mindset Class with Marion Wagner How do you maintain a healthy social media mindset while still growing your business, presence, and influence? Today we’re joined by Business Mindset Coach Marion Wagner, a former school psychologist who helps entrepreneurs scale six-figure online businesses. She shares crucial strategies and insights so you can create healthy boundaries and choose the best social media channels to make authentic connections with your ideal clients! Podcast Outline: [0:00] Introduction to Marion Wagner and the topic of building a healthy social media mindset - Marion shares her story and how she shifted from being a school psychologist to a business mindset coach. Three Ways Social Media is a Blessing [5:26] #1 You can create connections and build relationships with people easily - an example of how it’s used to reach out to people. [5:54] #2 You can show a more human side or a behind-the-scenes look at your business - how it shortens the window of getting a cold lead to know, like, and trust you. [6:18] #3 You can easily showcase what you do and what you offer - some examples illustrating how an active social media presence attracts clients. The Importance of Creating Boundaries with Social Media from a Business Standpoint [8:46] #1 Time - key questions to ask yourself. [9:23] #2 Identity - the importance of knowing who you are, what you offer, what you stand for, and why you’re there. [10:09] #3 Vanity metrics - the danger of giving too much weight to the number of followers or likes. [12:53] Social media channels that would best serve freelancers and virtual assistants - examples of strategies that would be most effective for you depending on who your ideal client is. [14:09] The importance of having a home base for your business online - how a branded website is an advantage. [15:38] Four signs that you might need some better boundaries for social media - important examples of how you can be consumed by social media. Four Ways to Create Healthy Boundaries with Social Media [19:18] #1 Make a list of what you’re going to do before you open up a social media app - how it prevents you from getting distracted. [19:51] #2 Set a timer - examples of how it creates a sense of urgency. [20:12] #3 Remind yourself that social media is a business tool - how to set boundaries when you’re working on your business. [20:40] #4 When self-comparison pops up, ask yourself why you’re having that reaction - how it’s a good thing to recognize your thoughts and reframe them. [22:32] The importance of being strategic and intentional on social media - the challenge of maintaining time boundaries. [23:41] Words of encouragement to help you level up your skills in social media - strategies to ensure you spend your time wisely so you reach your ideal clients. [25:50] How both social media and your website are ways to provide people with solutions and build affinity [26:37] How to get to know Marion [27:48] How to learn more about Freelance University’s training programs Resources and tools discussed in this episode: Learn more about Marion Wagner: Connect with Marion Resources and Tools: /episode/index/show/thefreelancepodclass/id/23514893

The 2022 Freelance Skills Report Class 06/17/2022

The 2022 Freelance Skills Report Class Today we’re excited to unveil highlights from our 5th annual Freelance Professional Skills Report! In spite of economic uncertainty, a global pandemic, and global unrest, we’ve seen an extraordinary spike in the growth of freelancing. Join us as we unpack the report and discuss exciting things happening in the freelance space in 2022. Results indicate this is a great time to start or grow your freelance or virtual assistant business! Podcast Outline: [0:00] Introduction to the 2022 Freelance Professional Skills Report - how to access the link and download the report. [1:00] How 2022 is a great year for you to grow your freelance or virtual assistant business - reasons why the freelance industry has grown. [2:39] The basis for the Freelance Professional Skills Report and how it’s generated Highlights from the Report [3:20] Why people chose to pursue freelancing during the global pandemic - examples of compelling responses. [5:27] The percentage of freelance or VA survey respondents who are currently working either a full-time or part-time job while building their business - the challenges this presents and encouragement to persevere. [6:43] Top motivations for starting a business - examples of benefits experienced by freelancers and virtual assistants. [7:43] The percentage of respondents whose business either stayed the same or grew during the global pandemic - how this is a win for the freelance industry. [8:25] The top five most important hard skills that contribute to the growth of a freelance business - examples of top skills and how they benefit businesses. [10:49] The top three soft skills - examples of soft skills that are invaluable to a freelance business. [11:06] The best ways to find clients - examples of the most effective sources and strategies, according to respondents. [12:34] The #1 preferred social network for building a freelance business - how the result changed this year, compared to previous surveys. [13:49] In light of our current economic climate, the percentage of people who are encouraged that their businesses are going to grow - how the results indicate this is a great time to be a freelancer. [14:39] How to download the Freelance Professional Skills Report Resources and tools discussed in this episode: /episode/index/show/thefreelancepodclass/id/23455286

The Upwork Success Class with Silvia Pinho 06/09/2022

The Upwork Success Class with Silvia Pinho During the global pandemic, freelance marketplaces like Upwork continue to gain significance as valuable sources of jobs and gigs. But how do you win at Upwork and attract your ideal clients? Today we’re joined by social media manager and educator Silvia Pinho, who’s been on Upwork since 2013. She shares important strategies to help you personalize your proposals and earn clients’ trust even before the initial discovery call! Podcast Outline: [0:00] Introduction to Silvia Pinho and the topic of finding work on Upwork - Silvia tells her story, how she got started in freelancing and what she’s doing today. [3:00] Why Upwork is still a great place to find freelance projects and a good opportunity for freelancers - some important features that help you reach out to ideal clients and sell yourself. [4:48] How the COVID-19 pandemic led to more jobs being posted on Upwork and more freelance gigs - examples of how remote work has become mainstream. Common Reasons Why Freelancers Struggle to Find Clients on Upwork [6:35] #1 Thinking it’s a numbers game - how you shouldn’t copy and paste proposals to a ton of jobs. [6:49] #2 Talking too much about yourself and not about the client - recommendations for what clients want to hear instead. [7:38] #3 Not personalizing your proposal - the importance of using a potential client’s name and researching the industry. [10:00] #4 Having typos in your profile or cover letter - how correct grammar and spelling is important for writers and all freelancers. [10:53] Keys to creating a winning Upwork profile - how to earn clients’ trust by sharing relevant examples of work, testimonials, and video introductions. Recommendations for Finding Work on Upwork [14:48] #1 Use video to personalize your proposal - important tips for creating an effective video and examples of what to include in it. [15:55] #2 Show quick examples of work - how to demonstrate that you understand the clients’ needs for the project. [16:36] The importance of offering value in your interactions on Upwork - how it sets you apart from other freelancers. [17:17] How video may not be easy for everyone, but it produces results - examples of how video can be effective in attracting clients. [18:24] The importance of quality, not quantity - advice for setting reasonable goals when sending out proposals. [19:02] The Know Like Trust Factor - how personalizing your proposal contributes to this. [19:38] How to get to know Silvia [21:00] How to learn more about Freelance University Resources and tools discussed in this episode: Learn more about Silvia Pinho: Freebie: 5-Step Upwork Checklist Connect with Silvia: Resources and Tools: /episode/index/show/thefreelancepodclass/id/23373362

The Focus Class 06/02/2022

The Focus Class Lack of focus can be a real business killer, derailing you from accomplishing what you need to grow your business. But how do we regain our focus? Today we’ll unpack 10 practical ways to improve your focus in your business and get more things done. These strategies will help you regain and even increase your focus so you can complete your weekly priorities in both life and business! Podcast Outline: [0:00] Introduction to the topic of how to regain and increase our focus so we’re completing our weekly priorities and accomplishing what we need to grow our business - reasons why focus is important. [0:58] “The nothing box” - how you can do something without a clear focus and not be aware of what you did or accomplished. [2:32] Why we become so incredibly unfocused - examples of physiological, mental/emotional, and organizational things that make us lose focus. 10 Practical Ways to Improve Your Focus in Your Business and Get More Things Done [7:10] #1 Get clear on the distinction between the urgent and the important tasks you need to get done in the week - how it’s about prioritizing and blocking time. [9:12] #2 Set clear and tangible goals every day and week - an example of how Craig maps out goals and priorities. [10:40] #3 Time-block your schedule - examples of important tasks you might want to dedicate time to. [12:05] #4 Discover your ideal work times - how you need to figure out the times when you’re at your best. [13:28] #5 Manage your energy, not your time - reasons why your level of energy affects your focus and the importance of taking breaks. [15:47] #6 Eliminate your dominant distractors - examples of distractors and how to eliminate them. [17:14] #7 Be healthy - examples of healthy habits to implement in your life to fuel your energy. [20:38] #8 Get organized with your taskmaster app of choice - examples of project management apps and how to use them strategically. [21:43] #9 Change your environment and pick a different place to get some work done - how it’s a great way to renew your focus. [22:49] #10 Make meaningful connections with others - examples of ways to connect at Freelance University and in your business and personal relationships. [24:14] Recap of the 10 ways to improve your focus and get more things done [25:42] How to learn more about Freelance University Resources and tools discussed in this episode: /episode/index/show/thefreelancepodclass/id/23301941

The Freelance Strategist Class with Austin Church 05/26/2022

The Freelance Strategist Class with Austin Church Do you ever wonder how you can generate more revenue and get more meaning from your work in less time? Today we’re joined by writer, strategist and coach, Austin Church, the founder of FreelanceCake.com. He shares effective strategies for becoming not just an implementer, but a consultant and strategist for your clients in more than six different in-demand areas. These services will help you add a whole new layer of income to your freelance or virtual assistant business! Podcast Outline: [0:00] Introduction to Austin Church and the topic of becoming a freelance strategist/consultant - Austin tells the story of how he became a freelancer and a strategist. [5:46] The challenge of how to generate more revenue and get more meaning from your work in less time - some reasons why freelancers struggle to move from being an implementer to being a strategist or consultant. [7:21] The challenge of routine - how we don’t always recognize how the aptitudes required in our tasks relate to consulting. [11:50] How we tend to overestimate how much clarity other people have - examples of ways you can use your expertise to lead strategy sessions with your clients. [15:13] How clients are enthusiastic in their gratitude after strategy sessions - the importance of using consulting questions before creating an actionable plan. How to add a strategy service to your freelance business [18:21] #1 Paid Discovery or Project Roadmapping - examples of what this entails and the purposes it serves. [20:55] #2 Content Roadmapping and Content/Copy Strategy - examples of how you can help clients with their website content and questions you can ask. [22:06] #3 Social Media Strategy - how to strategize social media post topics. [22:36] #4 Product or Business Strategy - how it’s similar to being an ad hoc business partner for clients. [23:08} #5 UI/UX Strategy - examples of how this applies to software and user pathways. [23:20] #6 Website Strategy - how it involves mapping the customer’s journey through the website and clarifying the website’s job. [24:15] An example of how lucrative technology consulting can be - encouragement to be proactive with clients and offer a strategy service. [26:01] How to sell your strategy services - an example of what Austin’s sales funnel and packages are like. [31:27] How being a strategist builds credibility for your current services [32:22] A range of hourly rates for someone who’s just beginning as a strategist - the best rule of thumb to use when figuring out pricing and going into your first strategy session. [37:06] How to connect with Austin and get to know more about what he’s doing Resources and tools discussed in this episode: Learn more about Austin Church: : Connect with Austin: : : Resources and Tools: /episode/index/show/thefreelancepodclass/id/23243669

The Freelance Podclass

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