Student Spotlight: Building a Web Design Business from Scratch with Lisa Doiron
The Freelance Podclass
How do you transition from being a stay-at-home parent to a freelance business owner? Today our guest is Lisa Doiron, a stay-at-home mom who built a web design business from scratch after years of taking time off to raise her family. As a long-time student at Freelance University, she has valuable insights to share about developing skills and leaning on a community for support. Join us as we talk about valuable lessons learned during the freelance journey and effective strategies for finding clients! Podcast Outline: [0:00] Introduction to Lisa Doiron - Lisa shares how she got...
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Student Spotlight: School Teacher to Asana Specialist with Paula Holsberry
The Freelance Podclass
With all the innovation we’re seeing these days, how do you stay on top of technology and even offer freelance services in that area? Today our guest is Paula Holsberry, who has journeyed from being a school teacher to a freelance Asana specialist with her business, Tessera Virtual Business Solutions. Join us as we discuss some important principles and strategies about niching down and turning a software into an income stream. We’ll also share Paula’s best strategies for developing your expert status and finding clients! Podcast Outline: [0:00] Introduction to Paula Holsberry and...
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The Financial Management Class with Ashley Cline
The Freelance Podclass
Managing your finances is crucial to running and managing a successful freelance business, whether it’s full time or a side hustle. But many of us struggle if bookkeeping is not our strength. Today our guest is Ashley Cline, a digital marketing consultant and freelancing expert with more than 15 years experience in the digital marketing space. Join us as she shares effective tips, tools, and strategies that will help you manage and sustain your business finances long term, even if you experience cycles of feast and famine! Podcast Outline: [0:00] Introduction to Ashley Cline and the...
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The Work from Home Productivity Class with Hilary Sutton
The Freelance Podclass
How do you manage the tension between your personal and professional life when you work from home? Today our guest is Hilary Sutton, a fractional CMO, writer, speaker, and host of the Hustle & Grace Podcast, where she serves as the chief explorer in helping people cultivate a flourishing career in life. Join us as we discuss both the challenges and freedoms of working from home. We’ll share important tips, strategies, and tools that will help you optimize your productivity and find your own unique rhythm! Podcast Outline: [0:00] Introduction to Hilary Sutton and the topic of...
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Student Spotlight: Military Spouse to Freelance Affiliate Manager with Emma Marriott-Predmore
The Freelance Podclass
Today we’re thrilled to present a student spotlight with Emma Marriott-Predmore, a military spouse who’s been a virtual assistant since 1999 and now works as a freelance affiliate manager. She’s built a thriving VA agency and referral networks that benefit military spouses and dependents who work remotely and relocate often. Join us as she shares her story and provides many valuable takeaways that will have a profound impact on your business! Podcast Outline: [0:00] Introduction to Emma Marriott-Predmore and the topic of working as a virtual assistant - Emma shares her journey and...
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The Website Set Up Class with Brian Hall
The Freelance Podclass
How do you design a great website for your freelance business? Today our guest is Brian Hall, a conversion optimization consultant. He’s helped big brands like Udemy, L’Oreal, and Ghirardelli increase their website revenue and now helps small business owners and freelancers improve their website strategy. Join us as we discuss the single most important element of a successful freelance website and recommended platforms to choose from. We’ll also share some effective alternatives to help you keep it simple and still reach your target audience! Podcast Outline: [0:00] Introduction...
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The Transferable Skills Class with Janine Kelbach
The Freelance Podclass
How do you bring your previous skills and experience into the exciting new world of freelancing? Today our guest is Janine Kelbach, the CEO of Write RN and host of the Savvy Scribe Podcast. She is a long-time nurse, educator, author, and freelance health content writer who knows a lot about transitioning to freelancing after having a long-term career. Join us as we discuss the top soft skills that can be transferred to freelancing and the top niches that are in demand in 2023. We guarantee this class will have a positive impact on many of you and encourage you to get started with your...
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The VA to CEO Class with Kristy Yoder
The Freelance Podclass
Are you interested in building an agency or multi-VA firm? Today our guest is Kristy Yoder, the founder and CEO of Smart VAs and host of the Master Delegator Podcast. She leads a team of more than 70 VAs and knows a lot about transitioning from a solopreneur virtual assistant to a CEO. Join us as we discuss the strategies and mindset you’ll need to have so you can overcome challenges and make a successful transition to CEO! Podcast Outline: [0:00] Introduction to Kristy Yoder and the topic of transforming a solopreneur business into an agency or a multi-VA firm - Kristy describes her...
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The Canva Design Class with Rhiannon Rosas
The Freelance Podclass
Canva is arguably one of the most popular design tools in the world right now. But how do you use it to offer a value-added service to your clients? Today our guest is Rhiannon Rosas, a graphic designer and social media manager who helps service providers stand out online with attractive content that’s cohesive to their brand. Join us as we discuss key graphic design opportunities and important steps for freelancers who want to get started in the Canva niche. Podcast Outline: [0:00] Introduction to Rhiannon Rosas and the topic of using Canva to offer a value-added service to your...
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The Top 100 Freelance Jobs Class
The Freelance Podclass
To kick off a new year and celebrate the 100th episode of the Freelance Podclass, we’ve created a brand new guide called “The Top 100 Freelance Jobs for 2023.” In this episode, we’ll share important aspects of the top 100 jobs and go through many of the categories that will be in demand this year. This guide is the result of intensive research and surveys that uncovered the most in-demand opportunities heading into 2023. It’s our hope that this 100th episode will inspire you to take action by moving in a new direction, tapping into a new niche, and pursuing new opportunities! ...
info_outlineHow do you bring your previous skills and experience into the exciting new world of freelancing? Today our guest is Janine Kelbach, the CEO of Write RN and host of the Savvy Scribe Podcast. She is a long-time nurse, educator, author, and freelance health content writer who knows a lot about transitioning to freelancing after having a long-term career.
Join us as we discuss the top soft skills that can be transferred to freelancing and the top niches that are in demand in 2023. We guarantee this class will have a positive impact on many of you and encourage you to get started with your own freelancing career or side hustle!
Podcast Outline:
[0:00] Introduction to Janine Kelbach and the topic of bringing your transferable skills to the world of freelancing - Janine tells the story of how she started nursing and then pivoted to her new freelancing life.
[3:33] The issue of burnout - how it caused many nurses to retire or choose a different career. Janine explains her experience as a nurse and describes how the challenges of a nursing career affected her and her colleagues.
[7:20] How burnout affects people in all sorts of careers - Janine describes her journey and how she helps nursing students figure out how to become freelancers.
Soft Skills That Can Be Transferred to Freelancing
[12:12] Self-motivation - how a good work ethic is necessary and is the hallmark characteristic of an entrepreneur vs. employee mindset.
[15:20] Professionalism - how you need to be professional on your website and in all your communications with clients.
[15:40] Cultural Awareness - things to be aware of when you work with a global audience.
[16:02] Detail-oriented - how you need to be detail-oriented to get through a lot of projects.
[16:20] Compassionate - how you must have a heart for people.
[17:03] Critical Thinking - the importance of thinking outside the box to solve problems.
[17:27] A Good Communicator - how it involves speaking well and having a way with words.
[17:38] Empathetic - how it’s similar to having a compassionate side.
[17:47] Problem Solving - the importance of thinking on your feet to help clients quickly.
[18:10] Respectful - how it’s related to professionalism and involves communicating to others with respect.
[18:24] Innovator - how it’s necessary if you’re going into a creative field.
[18:39] Lifelong Learner - how all of us should have this soft skill if we’re going into business because the technical world is constantly changing.
[18:58] Strong Work Ethic - how it involves being motivated to work and committed to sticking with it.
[19:13] Organization - how it’s something all of us struggle with.
[19:27] Productive - how it ebbs and flows but involves getting things done throughout your week.
[19:45] Networking - how it involves connecting with people and is crucial for getting clients.
[20:08] Recap of the top soft skills that can be transferred to freelancing
[20:36] The importance of assessing your strengths and finding areas you can develop more - how some can be instrumental in your success and some can be an Achilles’ heel.
Top Freelancing Areas That Are in Demand in 2023
[23:16] #1 Web Design - perfect for people who like to put things together and aesthetically design them.
[23:58] #2 Copywriting - as people are starting their own businesses, they need help with the copy on their website.
[24:11] #3 Search Engine Optimization (SEO) - has always been in demand and is necessary for content writers.
[24:41] #4 Graphic Design - involves putting things together with matching colors and fonts.
[25:11] #5 Social Media Marketing - an easy skill for people who are creative and detail-oriented.
[25:42] #6 Ecommerce - involves selling things online through websites that need descriptions and pictures.
[26:00] #7 Data Analytics - a brand-new area that’s increasingly in demand and requires you to be detail-oriented and tech-savvy.
[26:47] #8 Video Production - video is huge, meaning you could have many retainer clients.
[26:59] #9 Bookkeeping - good for people who like numbers and spreadsheets.
[27:14] #10 App Development - involves high-tech code work.
[27:22] #11 Artificial Intelligence - an up and coming area that involves application development and software tools.
[27:39] #12 Excel - anything with Excel is still “excelling” in 2023.
[28:21] #13 Customer Service - how it’s a great area to transfer skills into and helps provide a stable income. Craig explains that the very first hire of a small business, especially an online business, is typically in customer support.
[29:30] #14 Virtual Assistance - how you can niche down to a specific product by providing virtual assistance for clients who need help with certain tools. Craig explains how virtual assistance is more than just a remote administrative role now.
[30:51] How to start a side hustle if you’re busy with a job or family - Janine shares strategies to help you make the most of your time and move you forward with your side hustle.
[34:28] How your side hustle depends on intentionality - Craig shares strategies that involve using dedicated hours to make progress in your business.
[35:50] How to learn more about Janine and the work she’s doing
[37:17] How to learn more about developing technical skills and building a side hustle at Freelance University
Resources and tools discussed in this episode:
Learn more about Janine Kelbach:
Plan Produce Profit course for nurses
Connect with Janine:
On Instagram: @savvynursewriter
Resources and Tools: