Stay Ahead of the Game: Aligning Education with Industry Demands with Monique Reaves, Chief Revenue Officer of the Rose Bowl Stadium Episode 136
Release Date: 02/04/2025
The Future Of Work
00:00:00 - Dr. Keith Curry How do we, as institutions, connect workforce development across all academic areas to ensure that all students are getting opportunities for employment, Ensure all students are getting opportunities for internships and apprenticeships? And what does that look like? How do we connect with businesses within our community so our students are able to work at those businesses within our community that's related to their field? Where our students are not making minimum wage, we're looking at our students making wages where they can say, you know what? I'm good. This is...
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What does it take to transform higher education and create lasting change for underrepresented students? Dr. Keith Curry, President of Compton College and CEO of the Compton Community College District, shares his passion for equity, detailing how initiatives like Black Student Success Week and Senate Bill 1348 are redefining what it means to support Black and underrepresented students across academic and workforce landscapes. With his signature “Unapologetic Leadership,” he challenges educators, policymakers, and community partners to rethink traditional approaches and build systems that...
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00:00:00 - Monique Reaves If there's something that schools can arm students a little bit better, I think just if we're going to speak to all populations, to all demographics, then we need to be able to teach students how to do that because they're the next ones up to take the torch and do these events. That I think would be really helpful. 00:00:19 - Christina Barsi The workforce landscape is rapidly changing, and educators and their institutions need to keep up. Preparing students before they enter the workforce to make our communities and businesses strong is at the core of getting...
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What skills will students need to lead the charge for events like the LA28 Olympics and the FIFA World Cup? Monique Reaves, Chief Revenue Officer of the iconic Rose Bowl stadium and the first Latina in an executive role at the Rose Bowl Operating Company, discusses the importance of aligning educational programs with industry demands to prepare future leaders. She advocates for incorporating creativity, sustainability, and diversity into workforce development while emphasizing accessible, community-centered hiring practices. Through innovative collaborations, such as the Rose Bowl's...
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00:00:00 - Jasmine Star Do you want to catch a big vision and do the impossible? It matters less that you got straight As. I want to have straight vision. How do we assess for that? And into the future? Embrace technology and embrace storytelling. Clap our children up for being creative. Strip off their socks and shoes. Your students out here, make them get uncomfortable and sit under a tree and do something different that will be more valuable for them in the workplace than any academic book that you can put it in front of them. 00:00:32 - Christina Barsi The workforce landscape is...
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What will it take to prepare today’s students for leadership in a workforce that’s evolving faster than ever before? Jasmine Star, CEO of Social Curator, challenges educators and leaders at the Pasadena City College Future of Work Conference to rethink traditional teaching methods and embrace a paradigm shift. She underlines the importance of equipping students with the skills, mindset, and adaptability needed to navigate rapid technological and cultural transformation. In a world where resilience, belief in one’s vision, and a willingness to embrace change are key, she highlights how...
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Pasadena City College (PCC) is enhancing its focus on aligning education with industry demands through partnerships, equity initiatives, and increased internship opportunities, particularly in the sports and entertainment sectors. Emphasizing sustainability and athlete mental health, these efforts aim to prepare students for emerging trends and address the challenges driven by the rapid growth of sports teams in Los Angeles. Educational programs are equipping students with specialized skills for non-traditional sports like surfing and cricket, while hundreds of internships are being developed...
info_outlineThe Future Of Work
Pasadena City College (PCC) is enhancing its focus on aligning education with industry demands through partnerships, equity initiatives, and increased internship opportunities, particularly in the sports and entertainment sectors. Emphasizing sustainability and athlete mental health, these efforts aim to prepare students for emerging trends and address the challenges driven by the rapid growth of sports teams in Los Angeles. Educational programs are equipping students with specialized skills for non-traditional sports like surfing and cricket, while hundreds of internships are being developed...
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00:00:00 - Julie Uhrman When you think about the future of work, how do I engage them? Whether it's membership or content, storytelling or experiences or travel, how do I make the Angel City fan that lives in England or Australia or Germany feel a part of us? We've sold merch in 50 different countries in all 50 states. How do I continue to engage that fan? 00:00:25 - Christina Barsi The workforce landscape is rapidly changing and Educators and their institutions need to keep up. Preparing students before they enter the workforce to make our communities and businesses stronger is...
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How can today’s workforce be prepared to connect with a global audience while still nurturing real, local community ties? At Pasadena City College’s Future of Work Conference, Dr. Salvatrice Cummo’s conversation with Julie Uhrman, co-founder of Angel City FC, offers a fresh perspective on addressing this challenge. Angel City isn’t just changing the game for women’s sports; it’s showing how a team can create a global impact while staying true to its community-focused values. Julie’s take on this evolving landscape demonstrates the shift in what’s needed from...
info_outlineWhat skills will students need to lead the charge for events like the LA28 Olympics and the FIFA World Cup? Monique Reaves, Chief Revenue Officer of the iconic Rose Bowl stadium and the first Latina in an executive role at the Rose Bowl Operating Company, discusses the importance of aligning educational programs with industry demands to prepare future leaders. She advocates for incorporating creativity, sustainability, and diversity into workforce development while emphasizing accessible, community-centered hiring practices. Through innovative collaborations, such as the Rose Bowl's partnership with AEG Golden Voice, Reaves illustrates how blending tradition with modern strategies can drive economic growth, elevate event management standards, and empower communities to meet the challenges of global events.
You’ll learn:
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Why educators and institutions need to collaborate with industries for workforce needs.
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The role of workforce diversity in serving communities during significant events like the LA28 Olympics.
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What new requirements in event management educational programs should address.
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How the event management industry can balance tradition and innovation.
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Why it is crucial to emphasize diversity and inclusion in leadership roles for workforce development.
About the Guest:
Monique Reaves is the Chief Revenue Officer for the Rose Bowl Operating Company and is responsible for all concert and sporting event bookings. Leading the charge on revenue management and generation for Americas Stadium, she oversees and supports stadium sponsorship, premium seating, enterprise events, and tours sales departments. Most notably, she booked the Rose Bowl Stadium’s first sellout concert of two consecutive nights by a female artist of Latin-American descent, Karol G. She has been a part of the sports and entertainment industry since 2009, following a successful internship with America’s Stadium, where she has since received several national accolades for her risk-taking revenue ventures.
Before joining the Rose Bowl Stadium full-time, Monique held positions with American Golf and Lucky Strike Entertainment.
Monique graduated from Long Beach State and resides in Rancho Cucamonga, CA, with her family.
Engage with us:
LinkedIn, Instagram & Facebook: @PasadenaCityCollegeEWD
Join our newsletter for more on this topic: ewdpulse.com
Visit: PCC EWD website
More from Monique Reaves & the Rose Bowl Stadium
Website: https://www.rosebowlstadium.com/
LinkedIn: @moniquemreaves & @rose-bowl-operating-company
Instagram, X/Twitter, & Facebook: @RoseBowlStadium
Partner with us! Contact our host Salvatrice Cummo directly: [email protected]
Want to be a guest on the show? Click HERE to inquire about booking
Find the transcript of this episode here
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