How Do You Become Who You Want to Be?: The Science Behind Identity, Purpose, and Motivation with Taylor Guthrie
The Great Simplification with Nate Hagens
Release Date: 08/20/2025
The Great Simplification with Nate Hagens
Over the past decade, the world has become increasingly chaotic and uncertain – and so, too, has our cultural vision for the future. While the events we face now may feel unprecedented, they are rooted in much deeper patterns, which humanity has been playing out for millennia. If we take the time to understand past trends, we can also employ practices and philosophies that might counteract them – such as focusing on kinship, intimacy, and resilience – to help pave the way for a better future. How might we nurture the foundations of a different kind of society, even while the end of...
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For centuries, modern science has relied on the scientific method to better understand the world around us. While helpful in many contexts, the scientific method is also objective, controlled, and reductionist – often breaking down complex systems into smaller parts for analysis and isolating subjects to test hypotheses. In contrast, indigenous wisdom is deeply contextual, rooted in lived experience, and emphasizes a reciprocal, integrated relationship with the rest of the natural world, viewing all parts of the system as interconnected. What becomes possible when we combine the strengths of...
info_outlineThe Great Simplification with Nate Hagens
In this episode, Nate weaves personal reflections into an exploration of the human predicament, unpacking a series of chronological insights that have reshaped his worldview. What began years ago as an investigation into oil has morphed into a deep lifelong journey into the complex web of energy, psychology, evolution, and systems that drive today's society. By sharing stories and realizations from his own life, whether it’s the debunking of Wall Street energy illusions or unpacking how sexual selection is often as important a behavioral driver as natural selection, Nate invites listeners to...
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Global heating continues, despite the increased use of renewable energy sources and international policies attempting otherwise. Even as emissions reduction efforts continue, our world faces more extreme weather, sea level rise, and human health impacts, all of which are projected to accelerate in the coming decades. This raises an important but controversial question: at what point might more drastic interventions, like geoengineering, become necessary in order to cool the planet? In this episode, Nate interviews Professor Ted Parson about solar geoengineering (specifically stratospheric...
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Mainstream conversations about artificial intelligence tend to center around the technology’s economic and large-scale impacts. Yet it’s at the individual level where we’re seeing AI’s most potent effects, and they may not be what you think. Even in the limited time that AI chatbots have been publicly available (like Claude, ChatGPT, Perplexity, etc.), studies show that our increasing reliance on them wears down our ability to think and communicate effectively, and even erodes our capacity to nurture healthy attachments to others. In essence, AI is atrophying the skills that sit at the...
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In this week’s Frankly, Nate outlines four bifurcations that are likely to underpin the human experience in the near future. While the broad biophysical realities of energy and ecology underpin our civilization’s movement over time, in the moment, people will experience these trends mostly economically and psychologically. Whether related to the widening of an already existing economic gap or the expansion of dependence on cognitive crutches like AI, the demographics that comprise society are starting to splinter – to bifurcate. These divergences, and the ways we cope with them,...
info_outlineThe Great Simplification with Nate Hagens
Many of us wrestle with the unsettling truth that everyone – including ourselves and those we love – will one day die. Though this awareness is uncomfortable, research suggests that the human capacity to contemplate death is a byproduct of consciousness itself. In fact, our efforts to cope with mortality are at the core of culture, religion, the desire for wealth, and even many of today’s societal crises. How might a deeper understanding of our implicit reactions to mortality help us turn towards responses that are more supportive of our species and planet? In this episode, Nate is...
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In this week’s Frankly, Nate considers the ways in which our social species overvalues false-confidence rather than the more honest and inquisitive response of “I don’t know.” He invites us to consider the science behind this cultural bias towards certainty: from our biological response from the stress of “not knowing” to the reinforcing effects of motivated reasoning that ensnares even the smartest among us (especially the smartest among us). Overconfidence and the desire for quick answers have been the root cause of many of humanity’s disasters, from the space shuttle...
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Monopolistic business practices have been illegal in the United States for more than a century. Yet, monopoly power continues to accelerate in our modern commercial landscape. Large, powerful corporations edge out smaller businesses, often citing scale, “efficiency”, and lower costs as their reasons for success. But looking more closely reveals a reality that is far different. Small businesses are more cost-effective and deliver better results to the people they serve than giant corporations. Furthermore, they form the backbone of engaged and connected communities. So what is actually...
info_outlineThe Great Simplification with Nate Hagens
In this week’s Frankly, Nate reflects on the multiple metaphors brought to mind via a single photograph, which depicts a sloth climbing a barbed wire fence in Costa Rica. Beyond evoking compassion for a species that’s on the receiving end of human intervention into its ecosystem, the image raises larger ideas about the response of animals, including humans, to artificial cues and novel environments. Just as the sloth mistakes a fence post for the safety of a tree, modern humans mistake consumption, speed, and certainty for meaning. Moving beyond just the image, Nate unpacks the word...
info_outlineOur personal concept of identity shapes every decision we make – ranging from life-altering choices to our smallest daily preferences. Identity influences our values, the relationships we build, and how we respond to an increasingly unpredictable world, whether in constructive or destructive ways. But how are these identities formed, and how might we take a more deliberate role in cultivating a healthy sense of self – and therefore a healthier way of relating to the world?
In this episode, Nate is joined by social neuroscientist Taylor Guthrie to delve into the neuroscience of identity, exploring how the brain constructs a sense of self and the implications for our modern societal challenges. They discuss the role of values and personal narrative in identity formation, the impact of technology and consumerism on self-perception, and the distinction between intrinsic and extrinsic motivation as they relate to purpose and success.
How is today’s consumer culture undermining our ability to actively participate in the development of our own identities? Could a better understanding of how we think about ourselves be key to fostering better relationships with others? Ultimately, how could purposeful reflection – about who we are and who we want to be – lead to lives that are richer in connection, community, and fulfillment?
(Conversation recorded on June 24th, 2025)
About Taylor Guthrie:
Taylor D. Guthrie, PhD, is a social cognitive neuroscientist who studies how the human brain constructs a sense of self, both individually and in relationship with others. Taylor’s work bridges neuroscience, psychology, and culture. He investigates how attention and value systems interact with brain networks to form narrative identity – and how modern cultural forces like social media, status-seeking, and consumerism can hijack this process.
Additionally, Taylor has earned the Distinguished Teaching Award from the University of Oregon. He also creates public-facing content, including The Cellular Republic, a lecture series that demystifies cognitive and social neuroscience. Now preparing for a postdoctoral fellowship in the Netherlands, Guthrie continues to explore how identity transformation – at both individual and collective levels – could support meaningful responses to today’s ecological, psychological, and cultural challenges.
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