368: How to Stand Out from the Average Salesperson and Close Higher-Priced Deals
Behind Gym Doors | A Fitness Business Podcast
Release Date: 10/20/2024
#417: LIVE Gym Owner Marketing Training
Behind Gym Doors | A Fitness Business Podcast
Most gym owners think higher competition means higher risk. In this episode, we walk through real numbers from Crowned Boxing to show why that belief often leads to missed growth, stalled momentum, and unnecessary caution. This conversation breaks down ad spend, retention, lifetime value, and decision-making in a way every gym owner can understand... without hype or theory. If you’ve ever paused ads because “it felt like the wrong month,” this episode will challenge how you think about growth.
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#416: Lessons From the Best
Behind Gym Doors | A Fitness Business Podcast
In this final episode of the season, Mike Arce reflects on a fun and successful season of interviewing exceptional gym owners. He highlights the impressive statistic that 40% of the gyms he works with now generate over $1 million in annual revenue, a significant achievement given that less than 0.5% of gyms typically reach that milestone. The episode dives into the key factors that differentiate the most successful gym owners, focusing on three core areas: Customer Experience, Sales and Revenue & Team Building. This episode also features a special sponsored message from Inception...
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#415: High Ticket Sales For Gym Owners With Scott Carpenter
Behind Gym Doors | A Fitness Business Podcast
Scott Carpenter turned six failing gyms into a multi-million dollar fitness business and he did it without competing on price or workouts. His secret? Selling transformation, not just training, and building a model that keeps clients committed for years. In this episode, he pulls back the curtain on the high-ticket sales systems, mentorship approach, and retention strategies that gym owners can put into play right now. You’ll see exactly how to position $2K–$10K memberships, deliver results in the “165 hours” outside your gym, and use price to filter for the most committed clients....
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#414: Communication Secrets to Improve Your Sales & Marketing with Michael Bernoff
Behind Gym Doors | A Fitness Business Podcast
If you’re still giving tours, dropping prices, and hoping people sign up, you’re leaving money on the table. Michael Bernoff, one of the best communicators in the world, shows you how to flip the script so prospects sell themselves on joining your gym. Using his Human Interaction Technology (HIT), you’ll learn how to lower resistance from the very first hello, control the direction of the conversation, and get people excited to take action without discounting or chasing. In this episode, Michael breaks down exactly how to match your prospect’s energy, use language that keeps you in...
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#413: Building A $6M Gym With Culture & Purpose with Doug & Thea Wood
Behind Gym Doors | A Fitness Business Podcast
They didn’t just build a gym, they built a movement. Doug and Thea Wood are the powerhouse couple behind The Hive, Scottsdale’s most talked-about gym and a hub for high-performing entrepreneurs. But that’s just the surface. In this episode of Behind Gym Doors, Doug and Thea share how they turned personal transformation into global impact, building a $6M gym, launching an international online school, and funding orphanages around the world… all while being unapologetically bold about their faith, brand, and message. We dive deep into building niche communities, creating content that...
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#412: How YouTube & Podcasting Are Driving Leads in 2025 with Brady Edwards
Behind Gym Doors | A Fitness Business Podcast
If your content isn’t bold, it’s invisible. Brady Edwards went from selling pest control to the Video Director for YouTube’s biggest creator, MrBeast. Now he’s helping business owners rethink how they create content that scales trust, drives attention, and builds brand authority. In this episode of Behind Gym Doors, Brady breaks down the exact mindset, strategies, storytelling structure he used to grow massive online audiences and how gym owners can apply the same methods to dominate their local market. This isn’t about likes. It’s about leveraging content as a sales tool that...
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#411: Mastering Fear to Break Through Plateaus With Akshay Nanavati
Behind Gym Doors | A Fitness Business Podcast
He dragged a 420lb sled 500 miles alone in Antarctic... In this mind-blowing episode, Akshay Nanavati, author of Fearvana (with a foreword by the Dalai Lama), shares the hard-earned lessons he learned from solo expeditions across one of the most unforgiving places on Earth. His journey from rock bottom to redefining fear itself will change the way you look at discomfort, anxiety, and even imposter syndrome.Whether you're a gym owner resisting expansion, an entrepreneur paralyzed by “what if,” or someone struggling with self-doubt, Akshay reveals a practical mental training framework...
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#410: Scaling From 1 Studio To A 7-Figure Exit with Sheetal Guttigoli
Behind Gym Doors | A Fitness Business Podcast
Most gym owners start with a fitness passion, instead Sheetal started with a tech background and a structured business plan, and it worked. He built three Club Pilates studios that together do over $100K/month with 50% profit margins and scaled without him onsite. In this episode, you’ll hear how he built the system, sold the portfolio, and walked away with a multi-seven-figure exit. We break down the real numbers behind his sale, how “add-backs” boosted his valuation, why clean P&Ls attract better buyers, and how NPS helped him grow without ads. Whether you're building for...
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#409: 81% of Gyms Fail in Year 1… Here’s How to Beat the Odds
Behind Gym Doors | A Fitness Business Podcast
Ready to GROW your GYM? Schedule a free call to learn how we can help: In this powerful episode of Behind Gym Doors, Loud Rumor CEO Mike Arce joins Michael Benso on the Sweat Success podcast to share what truly separates thriving gyms from those that struggle to survive. Mike goes deep on why marketing, sales, and retention strategies alone aren’t enough, and how building a high-performing team with clear standards can transform your fitness business. You’ll discover: Why 81% of gyms fail in their first year (and how to avoid it) How to get the right people in the right seats...
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#408: This Gym Earned 700+ 5-Star Reviews with Tai Kyon
Behind Gym Doors | A Fitness Business Podcast
Tai Kyon, owner of one of New York's most successful F45 studios, reveals how he turned his startup gym into a $100K/month powerhouse, without ads or gimmicks. Formerly a 275-pound tech executive, Tai's personal transformation fuels a studio culture built on empathy, excellence, and elite service. Today, his team leads the most positively reviewed F45 franchise globally, powered by a $250/month kindness budget and a mindset rooted in “unreasonable hospitality.” In this episode, Mike Arce covers how Tai mapped every member touchpoint, from the first walk-through to cancellation, to...
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