Behind Gym Doors | A Fitness Business Podcast
We cover the most common challenges in the fitness business industry to help you overcome them and GSD! This podcast is also available in high-def video and audio-only formats. -- Watch the show: https://www.youtube.com/@Loud-Rumor Read the show: https://www.loudrumor.com/podcasts/ Facebook: https://www.facebook.com/boom.loudrumor/ Twitter: https://twitter.com/loudrumor Instagram: https://www.instagram.com/loudrumor
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#415: High Ticket Sales For Gym Owners With Scott Carpenter
09/02/2025
#415: High Ticket Sales For Gym Owners With Scott Carpenter
Scott Carpenter turned six failing gyms into a multi-million dollar fitness business and he did it without competing on price or workouts. His secret? Selling transformation, not just training, and building a model that keeps clients committed for years. In this episode, he pulls back the curtain on the high-ticket sales systems, mentorship approach, and retention strategies that gym owners can put into play right now. You’ll see exactly how to position $2K–$10K memberships, deliver results in the “165 hours” outside your gym, and use price to filter for the most committed clients. Scott also shares the wealth-building strategy that grows your money while you grow your gym, plus the leadership safeguards every owner needs to protect their business. If you’re ready to raise your prices, grow your profit, and build a gym that runs on purpose, this conversation is your blueprint. Chapters (00:00) Introduction (01:45) From Financial Collapse to 6 Gyms (05:02) Mentorship vs. Coaching (09:11) Selling High-Ticket Fitness Programs (13:26) Why Real Results Happen Outside the Gym (17:39) Retention Through Renewals & Alumni (22:47) Using Price to Filter Clients (27:04) Infinite Banking for Gym Owners (33:18) Why Every Gym Needs Safeguards (38:42) Building a Committed Gym Community Ready to GROW your GYM? Schedule a free call to learn how we can help: Get Mike's Book... The Standard Is You: The Gym Employee's Guide to Winning in Work, Life, and Leadership: More From Scott Carpenter Private Coaching: Website: Facebook: Instagram: More From Loud Rumor Website: Instagram: LinkedIn: Facebook: Twitter:
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#414: Communication Secrets to Improve Your Sales & Marketing with Michael Bernoff
08/26/2025
#414: Communication Secrets to Improve Your Sales & Marketing with Michael Bernoff
If you’re still giving tours, dropping prices, and hoping people sign up, you’re leaving money on the table. Michael Bernoff, one of the best communicators in the world, shows you how to flip the script so prospects sell themselves on joining your gym. Using his Human Interaction Technology (HIT), you’ll learn how to lower resistance from the very first hello, control the direction of the conversation, and get people excited to take action without discounting or chasing. In this episode, Michael breaks down exactly how to match your prospect’s energy, use language that keeps you in control, and create “pattern interrupts” that make them pay attention. You’ll leave knowing how to turn “I’ll think about it” into sign-ups, handle price questions like a pro, and keep members engaged long after they join. This is the playbook for gym owners who want more conversions, higher retention, and a sales process that works every time. Chapters (00:00) Introduction (02:27) From Shy to Sales Pro (04:33) 4 Keys to Great Communication (06:54) Matching Your Prospect’s Energy (09:29) Staying in Control of Every Conversation (13:57) NLP vs. HIT (18:15) The “Why, What, How, What If” Method (23:24) Selling Without Selling (33:12) Words That Kill Sales (46:55) Reframing Through Language (52:38) Why Empowerment Sells Better Than Pressure Ready to GROW your GYM? Schedule a free call to learn how we can help: Get Mike's Book... The Standard Is You: The Gym Employee's Guide to Winning in Work, Life, and Leadership: More From Michael Bernoff Website: Instagram: Facebook: Twitter: More From Loud Rumor Website: Instagram: LinkedIn: Facebook: Twitter:
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#413: Building A $6M Gym With Culture & Purpose with Doug & Thea Wood
08/19/2025
#413: Building A $6M Gym With Culture & Purpose with Doug & Thea Wood
They didn’t just build a gym, they built a movement. Doug and Thea Wood are the powerhouse couple behind The Hive, Scottsdale’s most talked-about gym and a hub for high-performing entrepreneurs. But that’s just the surface. In this episode of Behind Gym Doors, Doug and Thea share how they turned personal transformation into global impact, building a $6M gym, launching an international online school, and funding orphanages around the world… all while being unapologetically bold about their faith, brand, and message. We dive deep into building niche communities, creating content that actually converts, and why most gym owners play too small. If you’re afraid of standing out, raising prices, or showing up authentically, this episode is your wake-up call. Chapters (00:00) Introduction (01:14) Building a school for entrepreneur families (07:06) From weight loss to a global brand (10:13) The $6M vision behind The Hive (13:47) Why their niche gym blew up on social (16:16) Deal flow and networking inside workouts (24:01) “Everything you want is on the other side of fear” (27:16) Being raw and bold on social media (33:13) Creating a gym culture people pay a premium for Ready to GROW your GYM? Schedule a free call to learn how we can help: Get Mike's Book... The Standard Is You: The Gym Employee's Guide to Winning in Work, Life, and Leadership: Connect With Doug & Thea Wood Website: The Hive Instagram: Doug Wood Instagram: Thea Wood Instagram: More From Loud Rumor Website: Instagram: LinkedIn: Facebook: Twitter:
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#412: How YouTube & Podcasting Are Driving Leads in 2025 with Brady Edwards
08/12/2025
#412: How YouTube & Podcasting Are Driving Leads in 2025 with Brady Edwards
If your content isn’t bold, it’s invisible. Brady Edwards went from selling pest control to the Video Director for YouTube’s biggest creator, MrBeast. Now he’s helping business owners rethink how they create content that scales trust, drives attention, and builds brand authority. In this episode of Behind Gym Doors, Brady breaks down the exact mindset, strategies, storytelling structure he used to grow massive online audiences and how gym owners can apply the same methods to dominate their local market. This isn’t about likes. It’s about leveraging content as a sales tool that works 24/7. You’ll learn why short-form posts aren’t enough, how to build “one-sided best friendships” with future members, and how podcasting and YouTube unlock long-term visibility in a world driven by AI search and behavior tracking. If you run a gym or studio and want more of the right members, this episode will change how you think about marketing forever. Chapters (00:00) Introduction (02:03) Entering VidSummit & breaking into YouTube (05:49) Wild stories from the influencer house (09:09) Directing MrBeast video & becoming part of one (13:13) Thinking big & scaling high-impact content (18:36) Why most brands stop thinking too soon (21:04) Eye-tracking, metadata & how the algorithm really works (27:38) Why YouTube is crucial for gym owners (35:45) How podcasting builds long-term trust with future clients (40:35) Building loyalty with one-sided friendships (47:22) Grow your personal brand, grow your business Connect with Brady Edwards Instagram: Ready to GROW your GYM? Schedule a free call to learn how we can help: Get Mike's Book... The Standard Is You: The Gym Employee's Guide to Winning in Work, Life, and Leadership: More From Loud Rumor Website: Instagram: LinkedIn: Facebook: Twitter:
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#411: Mastering Fear to Break Through Plateaus With Akshay Nanavati
08/05/2025
#411: Mastering Fear to Break Through Plateaus With Akshay Nanavati
He dragged a 420lb sled 500 miles alone in Antarctic... In this mind-blowing episode, Akshay Nanavati, author of Fearvana (with a foreword by the Dalai Lama), shares the hard-earned lessons he learned from solo expeditions across one of the most unforgiving places on Earth. His journey from rock bottom to redefining fear itself will change the way you look at discomfort, anxiety, and even imposter syndrome.Whether you're a gym owner resisting expansion, an entrepreneur paralyzed by “what if,” or someone struggling with self-doubt, Akshay reveals a practical mental training framework to help you lean into fear and grow through it. You’ll learn how to rewire your brain’s survival responses, use fear as fuel for courage and progress and build “mental muscle” through intentional discomfort. If you're ready to stop avoiding fear and start mastering it, this is the episode that flips the switch. Chapters (00:00) Introduction (02:13) The Origins of Fearvana (06:03) Rider vs. Elephant: Training Your Brain for Leadership (10:56) Mastering Yourself Through Exposure to Fear (16:53) Acceptance of Is-ness and Taking Control of Reality (20:49) Solo Trip Through Antarctica (28:55) Imposter Syndrome: Why It’s a Sign of Progress (32:04) Cold Pitching The Dalai Lama (38:05) What Fearvana Actually Means & How To Use It Ready to GROW your GYM? Schedule a free call to learn how we can help: Get Mike's Book... The Standard Is You: The Gym Employee's Guide to Winning in Work, Life, and Leadership: Connect with Akshay Nanavanti Get His Book: Instagram: YouTube: Website: More From Loud Rumor Website: Instagram: LinkedIn: Facebook: Twitter:
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#410: Scaling From 1 Studio To A 7-Figure Exit with Sheetal Guttigoli
07/29/2025
#410: Scaling From 1 Studio To A 7-Figure Exit with Sheetal Guttigoli
Most gym owners start with a fitness passion, instead Sheetal started with a tech background and a structured business plan, and it worked. He built three Club Pilates studios that together do over $100K/month with 50% profit margins and scaled without him onsite. In this episode, you’ll hear how he built the system, sold the portfolio, and walked away with a multi-seven-figure exit. We break down the real numbers behind his sale, how “add-backs” boosted his valuation, why clean P&Ls attract better buyers, and how NPS helped him grow without ads. Whether you're building for freedom, scale, or a future exit, Sheetal’s approach proves you don’t need to be a fitness expert to run a wildly successful studio, you just need to think like a business owner and implement the right systems. Chapters (00:00) Introduction (07:05) Scaling to A $100K/Month Portfolio (11:10) Why Great Product Is the Best Marketing (15:55) Using NPS and Online Reviews to Drive Growth (23:12) Health Scare & When He Started Thinking About Selling (27:24) Preparing for Exit: Financials, Add-Backs, Clean P&Ls (36:01) Valuation Multiples: Portfolio Size & Profit Matter (42:50) The Value Of Using A Broker vs. DIY Sale (48:17) Why Future Gyms Must Adapt Ready to GROW your GYM? Schedule a free call to learn how we can help: Get Mike's Book... The Standard Is You: The Gym Employee's Guide to Winning in Work, Life, and Leadership: More From Loud Rumor Website: Instagram: LinkedIn: Facebook: Twitter:
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#409: 81% of Gyms Fail in Year 1… Here’s How to Beat the Odds
07/25/2025
#409: 81% of Gyms Fail in Year 1… Here’s How to Beat the Odds
Ready to GROW your GYM? Schedule a free call to learn how we can help: In this powerful episode of Behind Gym Doors, Loud Rumor CEO Mike Arce joins Michael Benso on the Sweat Success podcast to share what truly separates thriving gyms from those that struggle to survive. Mike goes deep on why marketing, sales, and retention strategies alone aren’t enough, and how building a high-performing team with clear standards can transform your fitness business. You’ll discover: Why 81% of gyms fail in their first year (and how to avoid it) How to get the right people in the right seats in your business How to tie compensation to outcomes How to raise your team’s standards so they self-correct, execute consistently, and win Why NLP and effective communication can unlock buy-in from your staff and members If you’ve ever struggled with marketing campaigns that flop, team members who aren’t fully bought in, or retention issues that drain your profits, this episode is a must-watch. Subscribe to Behind Gym Doors for more real conversations with top fitness industry leaders who’ve built million-dollar gyms and businesses. Check out Michael Benso’s Sweat Success Podcast: 👉 Download Mike’s new book, The Standard, here: 👉 Join the next GSDCON fitness business conference:
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#408: This Gym Earned 700+ 5-Star Reviews with Tai Kyon
07/22/2025
#408: This Gym Earned 700+ 5-Star Reviews with Tai Kyon
Tai Kyon, owner of one of New York's most successful F45 studios, reveals how he turned his startup gym into a $100K/month powerhouse, without ads or gimmicks. Formerly a 275-pound tech executive, Tai's personal transformation fuels a studio culture built on empathy, excellence, and elite service. Today, his team leads the most positively reviewed F45 franchise globally, powered by a $250/month kindness budget and a mindset rooted in “unreasonable hospitality.” In this episode, Mike Arce covers how Tai mapped every member touchpoint, from the first walk-through to cancellation, to eliminate friction and create delight. From snow removal and childcare to handwritten holiday cards and birthday celebrations, this is a masterclass in how small moments drive massive results. If you're ready to build a gym experience tailored to the customer that sells itself, this episode is for you. Chapters (00:00) Introduction (03:18) Tai’s 100 LB Weight Loss Wake-Up Call (08:15) Stoicisms major Impact on Tai’s Life (12:04) Random Acts of Kindness: The $250 KPI Explained (21:09) Mapping the Member Journey To Remove Friction (27:44) Specifics of Tai’s Unique Onboarding Process (32:23) Why This F45 Is The Highest Rated In Network (44:36) The Importance Of Creating Intangible Moments (51:46) Time Is the Most Valuable Currency To Share Ready to GROW your GYM? Schedule a free call to learn how we can help: Get Mike's Book... The Standard Is You: The Gym Employee's Guide to Winning in Work, Life, and Leadership: More From Loud Rumor Website: Instagram: LinkedIn: Facebook: Twitter: https://twitter.com/LoudRumor
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#407: The Truth About Employee Performance No One Talks About
07/17/2025
#407: The Truth About Employee Performance No One Talks About
Mike Arce sits down with Adam Kifer, CEO of Relentless Media and author of “The Relentless Marketer,” to unpack why most gym owners fail at paid ads and how to fix it by leading better, thinking bigger, and leveling up your team. This episode is a deep dive into the real reasons your leads don’t convert, your ads stop working, and your team underperforms. From coaching culture to marketing psychology to building internal belief systems that scale, this is the mindset reset most fitness entrepreneurs need, but rarely get. Chapters () Introduction () Why Average Thinking Is Costing You Growth () How to Level Up Your Team’s Thinking () Paid Ads vs. Performance Leadership () Building a Coaching Culture in Your Studio () Marketing That Makes Members Feel Seen () What Most Owners Get Wrong About Sales () The Power of Internal Belief Systems () How to Make Your Team Obsessed with Winning () Training for Skill vs. Training for Identity () Final Advice for Leaders Who Want More Enjoyed this episode? Like, comment, and subscribe to stay updated with the latest strategies from top fitness entrepreneurs. 🔗 Ready to GROW your GYM? Schedule a free call to learn how we can help: 🔔 Hit the notification bell so you never miss an episode of The Behind Gym Doors Podcast! Connect with Adam Kifer Website: Instagram: LinkedIn: More From Loud Rumor Website: Instagram: LinkedIn: Facebook: Twitter:
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#406: How 60+ Automations Power 800+ Members with Scott and Megan Hanson
07/15/2025
#406: How 60+ Automations Power 800+ Members with Scott and Megan Hanson
Mike Arce sits down with Megan and Scott Hanson, the founders of High Ride Cycle, to reveal how they’ve built a cult-like studio brand through next-level marketing automation, three iconic promotions a year, and an unforgettable in-studio culture. They’ve grown to 800+ members across three locations while keeping their ops lean, their campaigns personal, and their customer journey fully mapped out from lead nurture to milestone celebrations to cancellation saves. Chapters (00:00) Introduction (01:55) What Makes High Ride Culture So Addictive (04:56) Automating the Customer Journey: Where to Start (08:46) The Tools They Use: BrandBot & Mariana Tek (13:05) Celebrating Members and Turning It Into Marketing (19:17) The Cancellation Save Sequence (25:00) How One Marketer Runs It All (28:26) Inside Their Six-Figure Black Friday Campaign (34:05) Targeted Promos That Actually Convert (40:26) Scaling Automation Without Losing Your Mind (46:04) Final Advice: Start Simple, Build Over Time Enjoyed this episode? Like, comment, and subscribe to stay updated with the latest strategies from top fitness entrepreneurs. 🔔 Hit the notification bell so you never miss an episode of The GSD Show! 🔗 Ready to GROW your GYM? Schedule a free call to learn how we can help: Connect with Scott & Megan Website: YouTube: Megan's Instagram: Scott's Instagram: More From Loud Rumor Website: Instagram: LinkedIn: Facebook: Twitter:
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#405: She Scaled Her Gym to $141K/month and Still Has Time To Travel with Grace Giles
07/08/2025
#405: She Scaled Her Gym to $141K/month and Still Has Time To Travel with Grace Giles
Smart gyms don’t scale through hard working individuals, they scale through hard working systems. Grace Giles, the powerhouse behind one of the world’s highest-performing F45 studios, reveals how she turned burnout into balance, scaling to $141K/month while traveling and stepping away from daily operations. Grace shares how she leverages virtual assistants, tools like Loom and Canva, and detailed SOPs to free up her time while delivering elite-level client experiences. Her playbook is a masterclass for studio owners serious about sustainable growth. In this episode of Behind Gym Doors, Mike Arce and guest Grace Giles break down what it takes to grow a fitness business that runs with precision, without burning you out. From scalable systems and long-term marketing to team accountability and member retention, this conversation delivers the tools you need to shift from working in your gym to leading above it. Chapters: (00:00) Introduction (04:03) Planning for Slow Seasons & Building a Strong Team (07:06) Systems Over People: The Foundation for Growth (13:00) Long-Term Business Planning & Leveraging Technology (19:44) Pricing, Value, and Mindset Shifts (23:14) Team Culture: High Standards with Heart (31:11) Engaging Community Through Events (35:27) Hiring Philosophy & Leading with Grit (42:19) Personal Growth & Vision for the Future 🔗 Ready to GROW your GYM? Schedule a free call to learn how we can help: More From Loud Rumor Website: Instagram: LinkedIn: Facebook: Twitter:
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#404: The $30 Referral Strategy That Converts 90%
07/01/2025
#404: The $30 Referral Strategy That Converts 90%
Smart studios don’t just market, they engineer member behavior. In this episode of Behind Gym Doors (formerly the GSD Show), fitness business expert Mike Arce is joined by Dave and Kimberly from Blended Athletics, a high-performing gym in Nova Scotia, Canada. They break down the exact referral campaigns, email strategies, and retention formulas that drive over 90% conversion rates. This combination of strategies has maximized revenue per member without relying on costly paid ads. Blended Athletics uses psychology-driven marketing emails, seasonal campaign planning, and strategic VA support to generate high-quality leads at scale. Discover why their biannual “$30 for 30” referral program outperforms industry-standard advertising, and how layering direct mail, social media engagement, and high-ticket offers creates a complete marketing ecosystem. Whether you're opening your first studio or scaling to multiple locations, this episode delivers step-by-step frameworks built specifically for fitness studios looking to win long-term. Chapters (0:00) Introduction (1:37) Business Overview (2:18) Marketing Strategies & Lead Sources (6:00) Member Referral Campaigns & Sales Conversion (10:00) Psychological Marketing Techniques in Emails (28:30) Direct Mail Campaign & Organic Lead Generation (33:00) Lead Quality, Sales Process & Virtual Assistant Role (38:00) Marketing Philosophy & Multi-Channel Approach Enjoyed this episode? Like, comment, and subscribe to stay updated with the latest strategies from top fitness entrepreneurs. 🔔 Hit the notification bell so you never miss an episode of The GSD Show! 🔗 Ready to GROW your GYM? Schedule a free call to learn how we can help: More From Loud Rumor Website: Instagram: LinkedIn: Facebook: Twitter:
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403: How $20M CEO, Allison Moreno Runs Her Company
06/24/2025
403: How $20M CEO, Allison Moreno Runs Her Company
🔗 Ready to GROW your studio? Schedule a free call to learn how we can help: If you think more ads are the key to scaling your studio, think again. In this episode, Loud Rumor CEO, Mike Arce, sits down with Allison Moreno, founder of a massage studio brand on track to hit $20 million in revenue, to reveal what actually fuels sustainable growth: leadership, systems, and real operational strategy. From building a 10-person support team to scaling without ad spend, Allison shares how she evolved from burned-out operator to a confident CEO leading nearly 300 employees. If you’re serious about multiplying revenue and reducing your time in the weeds, this is the mindset and playbook shift you’ve been waiting for. Chapters (00:00) She Wasn’t Profitable. Here’s What Changed (01:50) Scaling Starts with Growing You (04:46) How to Stop Doing Everything Yourself (07:01) The First Hire That Bought Back Her Time (10:13) How to Build a Team That Actually Performs (14:22) What Most Owners Don’t Understand About Empathy (20:46) Time Management That Actually Works (26:00) The Lie That Almost Limited Her Growth (33:36) The Gift Card Strategy Worth $2M+ (41:28) Why Paid Ads Stopped Working and What Replaced Them (52:17) How to Run Referral-Only and Still Scale (58:37) Be the Dumbest in the Room (and Reap the Rewards) Enjoyed this episode? Like, comment, and subscribe to stay updated with the latest strategies from top wellness and fitness entrepreneurs. 🔔 Hit the notification bell so you never miss an episode of The GSD Show! More From Loud Rumor Website: Instagram: LinkedIn: Facebook:
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#402: The Hardest Leadership Lesson: Letting Them Go
06/23/2025
#402: The Hardest Leadership Lesson: Letting Them Go
If there’s someone on your team you know isn’t a fit, but you’re still holding on, this episode is the wake-up call you’ve been avoiding. In this episode, Loud Rumor CEO Mike Arce delivers an honest message every leader needs to hear about what it really means to let someone go… and why NOT doing it might be the most selfish move of all. You’ll walk away with a new framework that: Ends the emotional guilt trip Unlocks space for your next A-player Protects your best team members from burnout This isn’t about being heartless. It’s about being high-performing. And you won’t lead the way you’ve always led after hearing it. Don’t wait to learn this lesson the hard way... press play now before it costs you your culture, your growth, or your peace. More From Loud Rumor Website: Instagram: LinkedIn: Facebook:
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#401: Increase Retention with Unreasonable Hospitality
06/22/2025
#401: Increase Retention with Unreasonable Hospitality
If your studio is struggling with retention, reviews, referrals, or upgrades, this episode flips the script. Inspired by an unforgettable act of hospitality, Loud Rumor CEO, Mike Arce, dives into how studios can create standout member experiences that drive lasting loyalty. You’ll hear how one F45 owner built a 700+ five-star review reputation and how Loud Rumor members are using similar strategies to reduce attrition to 2–3%. From real-world examples to practical ways to reintroduce meaningful touchpoints, this episode is a masterclass in making your studio unforgettable. This is what marketing looks like when it’s rooted in care, not clicks. More From Loud Rumor Website: Instagram: LinkedIn: Facebook:
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#400: This Gym’s Proven Strategies to Drastically Reduce Attrition
06/17/2025
#400: This Gym’s Proven Strategies to Drastically Reduce Attrition
🔗 Ready to GROW your GYM? Schedule a free call to learn how we can help: If you’ve ever thought more leads were the answer to your gym’s growth, think again. In this episode of The GSD Show, Mike Arce is joined by Rich and Jade from Crowned Boxing to unpack how they slashed their gym’s attrition rate from 20% to just 4% and why retention was the real growth lever. From strategic onboarding and in-body progress checks to class revamps, gamified rewards, and ambassador programs that actually work, they reveal the exact plays that transformed their business in just a few months. This is a masterclass in what it really means to scale a fitness studio that people stay loyal to. Chapters (00:00) Introduction (02:01) The Real Problem Behind Flat Growth (04:11) Using Military Strategy (OODA Loop) in Gym Retention (06:17) How Class Variety Reduced Member Drop-Off (10:04) The Power of Bi-Weekly Progress Check-Ins (14:24) Shadowboxing Videos: A Hidden Retention Tool (21:20) The Psychology Behind Pre-Booking Classes (24:20) What to Focus on After Fixing Retention (27:14) Re-Engagement Strategies for Old Leads (29:15) Community Events That Boost Retention and Sales (30:06) High-Value Onboarding and Bag Tag Gamification (33:31) The Member Ambassador System (36:12) Hiring for Culture Fit Using Personality Tests (40:44) Final Advice for Fixing Attrition Fast Enjoyed this episode? Like, comment, and subscribe to stay updated with the latest strategies from top fitness entrepreneurs. 🔔 Hit the notification bell so you never miss an episode of The GSD Show! More From Loud Rumor Website: Instagram: LinkedIn: Facebook: Twitter:
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#399: How to Get Better Results From Your Marketing Agency with Adam Kifer
06/10/2025
#399: How to Get Better Results From Your Marketing Agency with Adam Kifer
If you've ever blamed your marketing agency for poor results, this episode will challenge everything you think you know about paid ads, lead generation, and agency relationships. Adam Kifer joins Mike Arce to reveal why most gym and martial arts studio owners fail with ads—and what separates the top performers from the frustrated ones. From community-driven lead strategies like “business baskets” to retargeting hacks and onboarding that actually works, this is your new playbook for scaling smarter. Chapters (00:00) Introduction (02:57) The #1 Key to Agency Success (06:18) Stop Treating Agencies Like Vendors (09:45) This $450 Local Strategy Got 250 Leads (15:14) Retargeting That Actually Works (28:57) Social Proof That Drives Real Conversions (34:05) The 3 Levers That Actually Grow Revenue (36:22) Why Most Gym Owners Ignore Critical Metrics (40:57) How Adam Accidentally Built a 50-Client Agency Enjoyed this episode? Like, comment, and subscribe to stay updated with the latest strategies from top fitness entrepreneurs. 🔔 Hit the notification bell so you never miss an episode of The GSD Show! 🔗 Ready to GROW your GYM? Schedule a free call to learn how we can help: More From Loud Rumor Website: Instagram: LinkedIn: Facebook: Twitter: Connect with Adam Kifer Instagram: YouTube:
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#398: Building a Top 5 Pure Barre Studio and 60% Close Rate with Lindsay Greenlee
06/03/2025
#398: Building a Top 5 Pure Barre Studio and 60% Close Rate with Lindsay Greenlee
Mike Arce sits down with Lindsay Greenlee, a former PhD professor who walked away from academia to launch one of the top 5 Pure Barre franchises in the country. She didn’t just build a studio—she built a movement that’s helped over 1,000 women reclaim their health and confidence. Lindsay shares exactly how she turned her lack of fitness industry experience into a superpower—leveraging storytelling, clarity, and community to create a brand that closes 60% of leads without high-pressure sales. From content that converts to building a team you can trust, this episode is a masterclass in how to scale a studio that runs on retention, not constant acquisition. Chapters (00:00) Introduction (02:15) Lindsay's Background and Transition from Academia (08:30) Building the Pure Barre Business (15:00) Lead Generation Strategies (22:00) Achieving a 60% Close Rate (28:30) Retention and Community Building (35:00) Advice for Gym Owners Enjoyed this episode? Like, comment, and subscribe to stay updated with the latest strategies from top fitness entrepreneurs. 🔔 Hit the notification bell so you never miss an episode of The GSD Show! 🔗 Ready to GROW your GYM? Schedule a free call to learn how we can help: Connect with Lindsay Instagram: YouTube: Website: More From Loud Rumor Website: Instagram: LinkedIn: Facebook: Twitter:
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397: Why “Work ON Your Business, Not IN It” Isn’t the Whole Truth
06/02/2025
397: Why “Work ON Your Business, Not IN It” Isn’t the Whole Truth
“You shouldn’t work in your business—only on it.” It’s a phrase we’ve all heard. Maybe even lived by. But in this episode of the GSD Show, Loud Rumor CEO Mike Arce challenges that long-standing business mantra and unpacks a powerful asterisk we’ve all been missing. After a candid fireside chat with high-performing entrepreneurs (including one with a $500M valuation), Mike shares why sometimes getting in the weeds is not only necessary—it’s the smartest move a leader can make. From shadowing employees to stepping into unfilled roles, this episode explores how strategic immersion inside your business can actually unlock the breakthroughs you need to work on it more effectively. You’ll walk away with a sharper lens on: When it’s wise to jump into the day-to-day How to avoid getting stuck in the “operator trap” Why AI, automations, and VAs can only go so far How to treat “in the business” work like a house flip—not a permanent home If you’ve ever felt torn between delegating and diving in, this episode is for you. More From Loud Rumor Website: Instagram: LinkedIn: Facebook:
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396: "I’m Just Burnt Out": Why Burnout Isn’t What You Think
05/30/2025
396: "I’m Just Burnt Out": Why Burnout Isn’t What You Think
In this new episode of The GSD Show Podcast, Mike opens up about a personal battle with burnout that stretched across nearly half a year—and the surprising realization that pulled him out of it. What if burnout isn’t really about being overworked? What if it’s about lack of progress? Mike shares the internal dialogue, tough questions, and game-changing mindset shift that helped him rediscover motivation, re-energize his team, and dramatically reduce member attrition—all without switching companies or overhauling his role. If you’ve ever felt stuck, tired, or uninspired in your work—even if it’s work you love—this episode is a must-listen. Learn how to: Recognize the hidden root of burnout Reframe your thinking to break the cycle Use your business as a tool to train your mind for progress And reignite the fire that got you started in the first place ➡️ Listen now and start building the skill that keeps burnout from following you into your next venture. More From Loud Rumor Website: Instagram: LinkedIn: Facebook:
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395: The Referral Strategy That Took Her Gym from $15K to $75K/Month with Laurel Roach
05/27/2025
395: The Referral Strategy That Took Her Gym from $15K to $75K/Month with Laurel Roach
What if you could grow your gym to full capacity—without spending a dollar on ads? Laurel Roach reveals the strategy that helped her do exactly that. In this episode of The GSD Show with Mike Arce, fitness entrepreneur and Alloy franchise partner Laurel Roach breaks down the referral and relationship marketing system that’s fueling explosive growth at her North Scottsdale location and how you can do the same. A former corporate executive turned purpose-driven business owner, Laurel shares the mindset, tactics, and community-building playbook that helped her go from cold start to sellout. You’ll learn how to build high-value partnerships with local businesses, create authentic cross-promotions that drive leads, and launch member-get-member referral programs that feel good and convert. Laurel also opens up about overcoming rejection fears, her journey from burnout to impact, and how she’s creating a ripple effect of transformation for her members, her team, and her family. Chapters: (00:00) Introduction (03:12) From Janitorial Sales to Gym Owner: Laurel’s Backstory (08:45) The Service-First Mindset Behind Her Referral Success (16:51) How to Build Local Partnerships That Actually Drive Leads (21:10) Scripts, Social Tactics & Real Walk-In Conversations (30:22) Creating the Scottsdale Wellness Collective (34:46) The Instagram Strategy That Launched Her Studio (41:53) Monthly Referral Events That Convert on the Spot (47:16) Rejection Proof: How to Sell Without Fear (52:13) The Real Close Rate—and What Success Really Looks Like 🔗 Ready to GROW your GYM? Schedule a free call to learn how we can help: Connect with Laurel More From Loud Rumor Website: Instagram: LinkedIn: Facebook: Twitter:
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394: Email: Your Gym’s Gold Mine
05/22/2025
394: Email: Your Gym’s Gold Mine
You’re Sitting on a Goldmine: Unlocking the Power of Email in Your CRM In this episode, Mike Arce, CEO of Loud Rumor, reveals why most fitness studios are sitting on a goldmine—and wasting it. With over 4,000 gyms served across 11 countries, Mike breaks down the real difference between sending emails and doing email marketing. Learn why your CRM is your most underutilized asset, how to think about paid vs. earned vs. owned traffic, and what a proper customer acquisition cost (CAC) should look like if you're aiming for real profitability. He also shares one of the most effective email tactics studios can use today to reignite leads you thought were long gone—the legendary 9-word email. Whether you're trying to drop CAC, boost lifetime value, or stop depending solely on paid ads, this episode will show you how to turn your list into a lead-generating machine. 🔗 Learn more:
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393: How She Doubled Her Gym in Just 6 Months with Felicia Romero
05/19/2025
393: How She Doubled Her Gym in Just 6 Months with Felicia Romero
What if social media could consistently bring new members to your gym without spending a fortune on ads? Felicia Romero shares her game-changing strategies that every gym owner needs to know! In this episode of The GSD Show with Mike Arce, powerhouse entrepreneur, fitness expert, and media personality Felicia Romero reveals the strategies behind her rapid gym growth. As a franchise partner with Ohm Fitness and host of the Hi Felicia Podcast, Felicia shares how she turned her gym into a thriving community-driven business while mastering high-ticket sales and leveraging organic social media tactics. You'll learn how to build a bulletproof belief system, integrate AI-driven marketing strategies, and maximize content creation efficiency – all while keeping your members engaged and coming back. Plus, Felicia opens up about her personal journey with fitness after 40 and how her mindset has transformed her entrepreneurial path. Chapters: (00:00) Introduction (01:26) Social Media Hacks That Attract New Members (08:14) High-Ticket Sales: Sell More Without Feeling Sleazy (19:36) Building a Community That Keeps Members Coming Back (23:10) How AI Can Help Your Gym Get More Clients (27:33) Turning Social Media Followers into Paying Members (34:24) Staying on Trend: Real-Time Social Media Strategies (40:25) Content Creation Tips for Busy Gym Owners (45:28) The Best Editing Tools for Quick, Professional Videos (54:31) Final Thoughts: Key Takeaways to Grow Your Gym 🔗 Ready to GROW your gym? Schedule a free call to learn how we can help: Connect with Felicia: Website: Instagram: Hi Felicia Podcast: More From Loud Rumor Website: Instagram: LinkedIn: Facebook: Twitter:
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392: Gym’s Face $50,120 Fines! FTC: Negative Option Rule Explained
05/19/2025
392: Gym’s Face $50,120 Fines! FTC: Negative Option Rule Explained
There’s a new rule that could flip your entire business model upside down—especially if you rely on memberships, subscriptions, or recurring payments. Most business owners have never heard of it. Even fewer are ready for what’s coming. And the price of not knowing? Let’s just say... it’s not cheap.In this episode, Mike breaks down the rule, the risk, and the smarter way to move forward. If you charge monthly, you can’t afford to skip this one.
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391: Gym Grows From $50K to $166K PER MONTH in 1 Year! - The GSD Show with Mike Arce & Caitlin Bovee
04/21/2025
391: Gym Grows From $50K to $166K PER MONTH in 1 Year! - The GSD Show with Mike Arce & Caitlin Bovee
How This Studio Owner 3X’d Revenue and Built a Team That Scales Hosted by Mike Arce, CEO of Loud Rumor In this episode, Mike Arce sits down with Caitlin Bovée, a studio owner in Ontario who scaled her business from $40K/month to over $160K/month—and opened a new location along the way. They break down the mindset shifts, operational systems, and leadership habits that transformed her business, without relying on gimmicks or shortcuts. You’ll learn: – What Caitlin changed in her sales process to go from “no system” to 80–90% conversion – How her team uses monthly optimization meetings to evolve with consumer behavior – Why having a lead gen specialist (and no referral system) still works when the product is dialed in – How focusing on leadership development—not just strategy—was the biggest unlock Whether you’re stuck at $50K/month or building toward your first $1M year, this episode will challenge how you think about growth—and help you focus on what actually drives results. 💡 Want help improving gym retention? Visit to schedule a call. To learn more go to Follow Us! Instagram: Mike Arce- Loud Rumor- LinkedIn: Mike Arce: Loud Rumor:
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390: Gym Employees: Manage Up
04/17/2025
390: Gym Employees: Manage Up
Description: How To Lead from Any Seat on the Team — Managing Up for a Stronger Studio Culture Hosted by Mike Arce, CEO of Loud Rumor Whether you’re the owner of a gym, a front desk manager, or part of the coaching team, this episode is for you—and it’s one your entire team should hear. Mike Arce breaks down one of the most overlooked leadership skills in business today: managing up. You’ll learn: – Why great teams don’t just manage down… they lead in all directions – How to strengthen your studio’s culture without changing your title – What most employees misunderstand about their leaders—and how to build real trust – The mindset shift that turns frustration into influence If you're ready to create a gym culture where communication is clear, leaders grow stronger, and everyone feels seen—this episode will show you how. Share it with your team. Set a time to discuss it. And start building the kind of studio people never want to leave. 💡 Want help improving gym retention? Visit to schedule a call. To learn more go to Follow Us! Instagram: Mike Arce- Loud Rumor- LinkedIn: Mike Arce: Loud Rumor:
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389: How to Maximize Value When Learning
04/09/2025
389: How to Maximize Value When Learning
🎧 How to Maximize the ROI from Your Coaching or Mastermind Program Hosted by Mike Arce, CEO of Loud Rumor If you're a gym owner investing in a mastermind or coaching program—or thinking about it—this episode is a must-listen. With over 15 years of experience in high-level coaching circles, Mike Arce breaks down the real keys to getting the most out of these programs. You'll learn: Why the best in the world always have multiple coaches How surrounding yourself with winners shapes your habits and mindset What “maximum value” really looks like (it’s not about attending every call or watching every video) A game-changing mindset shift that separates good results from exponential growth Tune in and discover how to focus on what actually moves the needle in your business—and why you don’t need to use every tool in the toolbox to win big. 👉 Visit to learn more about working with the team behind over 4,000 top fitness studios worldwide. Follow Us! Instagram: Mike Arce- Loud Rumor- LinkedIn: Mike Arce: Loud Rumor:
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387: Managers Vs Leaders in Fitness Businesses
03/14/2025
387: Managers Vs Leaders in Fitness Businesses
In this episode, Mike Arce, CEO of Loud Rumor, breaks down the key differences between managers and leaders and why understanding this distinction is crucial for business success. He shares an insightful exercise from a recent event, demonstrating how managers keep operations on track while leaders focus on judgment and growth. Mike also introduces the "131" problem-solving method and emphasizes how leadership isn’t about title but mindset. Whether you're an owner, manager, or employee, this episode will challenge you to step up, think like a leader, and contribute to your company's success. 💡 Want help improving gym retention? Visit to schedule a call. To learn more go to Follow Us! Instagram: Mike Arce- Loud Rumor- LinkedIn: Mike Arce: Loud Rumor:
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386: A Message for Gym Employees
03/07/2025
386: A Message for Gym Employees
In this episode of The GSD Show, the leading fitness business podcast, we break down what it takes to be a successful employee in the gym space. If you’re working in a boutique fitness studio—whether it’s HIIT, Pilates, yoga, kickboxing, spin, or any specialized training facility—this episode is packed with game-changing insights to help you thrive in your role. Mike Arce, CEO of Loud Rumor, shares powerful lessons from working with over 3,700 fitness studios across 11 countries, revealing what separates top-performing employees from the rest. He breaks down key expectations, the mindset required to excel, and how to determine if a career in fitness is truly right for you. You’ll learn: ✅ The must-have traits of highly successful gym employees ✅ The importance of culture fit and aligning with your gym’s values ✅ How to take ownership, embrace learning, and stand out as a leader ✅ Why sales, coaching, and management each require unique skill sets—and how to excel in your role Inspired by the latest GSDCON event at First Form HQ, this episode will challenge you to level up and redefine success in your fitness career. Tune in now and take your gym career to the next level! 🚀 Want to grow your gym? Visit to schedule a call and learn how to scale your fitness business. To learn more go to Follow Us! Instagram: Mike Arce- Loud Rumor- LinkedIn: Mike Arce: Loud Rumor:
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385: How to Keep Gym Members for 50+ Months!
03/06/2025
385: How to Keep Gym Members for 50+ Months!
In this episode of The GSD Show, the leading fitness business podcast, we break down why most gym owners are stuck in a cycle of low profits and high attrition, but not Jeff Binek. Jeff has turned his gym into a $2.3M real estate empire, built a 7-figure fitness business, and maintains industry-best retention rates—all while working toward removing himself from daily operations. If you're tired of the constant grind and want to learn how to build real, sustainable wealth as a gym owner, listen now! To learn more go to Subscribe to our YouTube channel for more stories like this: - Follow Us! Instagram: Mike Arce- Loud Rumor- LinkedIn: Mike Arce: Loud Rumor:
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