The GSD Show | A Fitness Business Podcast
We cover the most common challenges in the fitness business industry to help you overcome them and GSD! This podcast is also available in high-def video and audio only formats. -- Watch the show: https://www.youtube.com/@Loud-Rumor Read the show: https://www.thegsdshow.com/ Facebook: https://www.facebook.com/boom.loudrumor/ Twitter: https://twitter.com/loudrumor Instagram: https://www.instagram.com/loudrumor
info_outline
#399: How to Get Better Results From Your Marketing Agency with Adam Kifer
06/10/2025
#399: How to Get Better Results From Your Marketing Agency with Adam Kifer
If you've ever blamed your marketing agency for poor results, this episode will challenge everything you think you know about paid ads, lead generation, and agency relationships. Adam Kifer joins Mike Arce to reveal why most gym and martial arts studio owners fail with ads—and what separates the top performers from the frustrated ones. From community-driven lead strategies like “business baskets” to retargeting hacks and onboarding that actually works, this is your new playbook for scaling smarter. Chapters (00:00) Introduction (02:57) The #1 Key to Agency Success (06:18) Stop Treating Agencies Like Vendors (09:45) This $450 Local Strategy Got 250 Leads (15:14) Retargeting That Actually Works (28:57) Social Proof That Drives Real Conversions (34:05) The 3 Levers That Actually Grow Revenue (36:22) Why Most Gym Owners Ignore Critical Metrics (40:57) How Adam Accidentally Built a 50-Client Agency Enjoyed this episode? Like, comment, and subscribe to stay updated with the latest strategies from top fitness entrepreneurs. 🔔 Hit the notification bell so you never miss an episode of The GSD Show! 🔗 Ready to GROW your GYM? Schedule a free call to learn how we can help: More From Loud Rumor Website: Instagram: LinkedIn: Facebook: Twitter: Connect with Adam Kifer Instagram: YouTube:
/episode/index/show/thegsdshowaudio/id/36933760
info_outline
#398: Building a Top 5 Pure Barre Studio and 60% Close Rate with Lindsay Greenlee
06/03/2025
#398: Building a Top 5 Pure Barre Studio and 60% Close Rate with Lindsay Greenlee
Mike Arce sits down with Lindsay Greenlee, a former PhD professor who walked away from academia to launch one of the top 5 Pure Barre franchises in the country. She didn’t just build a studio—she built a movement that’s helped over 1,000 women reclaim their health and confidence. Lindsay shares exactly how she turned her lack of fitness industry experience into a superpower—leveraging storytelling, clarity, and community to create a brand that closes 60% of leads without high-pressure sales. From content that converts to building a team you can trust, this episode is a masterclass in how to scale a studio that runs on retention, not constant acquisition. Chapters (00:00) Introduction (02:15) Lindsay's Background and Transition from Academia (08:30) Building the Pure Barre Business (15:00) Lead Generation Strategies (22:00) Achieving a 60% Close Rate (28:30) Retention and Community Building (35:00) Advice for Gym Owners Enjoyed this episode? Like, comment, and subscribe to stay updated with the latest strategies from top fitness entrepreneurs. 🔔 Hit the notification bell so you never miss an episode of The GSD Show! 🔗 Ready to GROW your GYM? Schedule a free call to learn how we can help: Connect with Lindsay Instagram: YouTube: Website: More From Loud Rumor Website: Instagram: LinkedIn: Facebook: Twitter:
/episode/index/show/thegsdshowaudio/id/36830450
info_outline
397: Why “Work ON Your Business, Not IN It” Isn’t the Whole Truth
06/02/2025
397: Why “Work ON Your Business, Not IN It” Isn’t the Whole Truth
“You shouldn’t work in your business—only on it.” It’s a phrase we’ve all heard. Maybe even lived by. But in this episode of the GSD Show, Loud Rumor CEO Mike Arce challenges that long-standing business mantra and unpacks a powerful asterisk we’ve all been missing. After a candid fireside chat with high-performing entrepreneurs (including one with a $500M valuation), Mike shares why sometimes getting in the weeds is not only necessary—it’s the smartest move a leader can make. From shadowing employees to stepping into unfilled roles, this episode explores how strategic immersion inside your business can actually unlock the breakthroughs you need to work on it more effectively. You’ll walk away with a sharper lens on: When it’s wise to jump into the day-to-day How to avoid getting stuck in the “operator trap” Why AI, automations, and VAs can only go so far How to treat “in the business” work like a house flip—not a permanent home If you’ve ever felt torn between delegating and diving in, this episode is for you. More From Loud Rumor Website: Instagram: LinkedIn: Facebook:
/episode/index/show/thegsdshowaudio/id/36825905
info_outline
396: "I’m Just Burnt Out": Why Burnout Isn’t What You Think
05/30/2025
396: "I’m Just Burnt Out": Why Burnout Isn’t What You Think
In this new episode of The GSD Show Podcast, Mike opens up about a personal battle with burnout that stretched across nearly half a year—and the surprising realization that pulled him out of it. What if burnout isn’t really about being overworked? What if it’s about lack of progress? Mike shares the internal dialogue, tough questions, and game-changing mindset shift that helped him rediscover motivation, re-energize his team, and dramatically reduce member attrition—all without switching companies or overhauling his role. If you’ve ever felt stuck, tired, or uninspired in your work—even if it’s work you love—this episode is a must-listen. Learn how to: Recognize the hidden root of burnout Reframe your thinking to break the cycle Use your business as a tool to train your mind for progress And reignite the fire that got you started in the first place ➡️ Listen now and start building the skill that keeps burnout from following you into your next venture. More From Loud Rumor Website: Instagram: LinkedIn: Facebook:
/episode/index/show/thegsdshowaudio/id/36789635
info_outline
395: The Referral Strategy That Took Her Gym from $15K to $75K/Month with Laurel Roach
05/27/2025
395: The Referral Strategy That Took Her Gym from $15K to $75K/Month with Laurel Roach
What if you could grow your gym to full capacity—without spending a dollar on ads? Laurel Roach reveals the strategy that helped her do exactly that. In this episode of The GSD Show with Mike Arce, fitness entrepreneur and Alloy franchise partner Laurel Roach breaks down the referral and relationship marketing system that’s fueling explosive growth at her North Scottsdale location and how you can do the same. A former corporate executive turned purpose-driven business owner, Laurel shares the mindset, tactics, and community-building playbook that helped her go from cold start to sellout. You’ll learn how to build high-value partnerships with local businesses, create authentic cross-promotions that drive leads, and launch member-get-member referral programs that feel good and convert. Laurel also opens up about overcoming rejection fears, her journey from burnout to impact, and how she’s creating a ripple effect of transformation for her members, her team, and her family. Chapters: (00:00) Introduction (03:12) From Janitorial Sales to Gym Owner: Laurel’s Backstory (08:45) The Service-First Mindset Behind Her Referral Success (16:51) How to Build Local Partnerships That Actually Drive Leads (21:10) Scripts, Social Tactics & Real Walk-In Conversations (30:22) Creating the Scottsdale Wellness Collective (34:46) The Instagram Strategy That Launched Her Studio (41:53) Monthly Referral Events That Convert on the Spot (47:16) Rejection Proof: How to Sell Without Fear (52:13) The Real Close Rate—and What Success Really Looks Like 🔗 Ready to GROW your GYM? Schedule a free call to learn how we can help: Connect with Laurel More From Loud Rumor Website: Instagram: LinkedIn: Facebook: Twitter:
/episode/index/show/thegsdshowaudio/id/36724800
info_outline
394: Email: Your Gym’s Gold Mine
05/22/2025
394: Email: Your Gym’s Gold Mine
You’re Sitting on a Goldmine: Unlocking the Power of Email in Your CRM In this episode, Mike Arce, CEO of Loud Rumor, reveals why most fitness studios are sitting on a goldmine—and wasting it. With over 4,000 gyms served across 11 countries, Mike breaks down the real difference between sending emails and doing email marketing. Learn why your CRM is your most underutilized asset, how to think about paid vs. earned vs. owned traffic, and what a proper customer acquisition cost (CAC) should look like if you're aiming for real profitability. He also shares one of the most effective email tactics studios can use today to reignite leads you thought were long gone—the legendary 9-word email. Whether you're trying to drop CAC, boost lifetime value, or stop depending solely on paid ads, this episode will show you how to turn your list into a lead-generating machine. 🔗 Learn more:
/episode/index/show/thegsdshowaudio/id/36677845
info_outline
393: How She Doubled Her Gym in Just 6 Months with Felicia Romero
05/19/2025
393: How She Doubled Her Gym in Just 6 Months with Felicia Romero
What if social media could consistently bring new members to your gym without spending a fortune on ads? Felicia Romero shares her game-changing strategies that every gym owner needs to know! In this episode of The GSD Show with Mike Arce, powerhouse entrepreneur, fitness expert, and media personality Felicia Romero reveals the strategies behind her rapid gym growth. As a franchise partner with Ohm Fitness and host of the Hi Felicia Podcast, Felicia shares how she turned her gym into a thriving community-driven business while mastering high-ticket sales and leveraging organic social media tactics. You'll learn how to build a bulletproof belief system, integrate AI-driven marketing strategies, and maximize content creation efficiency – all while keeping your members engaged and coming back. Plus, Felicia opens up about her personal journey with fitness after 40 and how her mindset has transformed her entrepreneurial path. Chapters: (00:00) Introduction (01:26) Social Media Hacks That Attract New Members (08:14) High-Ticket Sales: Sell More Without Feeling Sleazy (19:36) Building a Community That Keeps Members Coming Back (23:10) How AI Can Help Your Gym Get More Clients (27:33) Turning Social Media Followers into Paying Members (34:24) Staying on Trend: Real-Time Social Media Strategies (40:25) Content Creation Tips for Busy Gym Owners (45:28) The Best Editing Tools for Quick, Professional Videos (54:31) Final Thoughts: Key Takeaways to Grow Your Gym 🔗 Ready to GROW your gym? Schedule a free call to learn how we can help: Connect with Felicia: Website: Instagram: Hi Felicia Podcast: More From Loud Rumor Website: Instagram: LinkedIn: Facebook: Twitter:
/episode/index/show/thegsdshowaudio/id/36617950
info_outline
392: Gym’s Face $50,120 Fines! FTC: Negative Option Rule Explained
05/19/2025
392: Gym’s Face $50,120 Fines! FTC: Negative Option Rule Explained
There’s a new rule that could flip your entire business model upside down—especially if you rely on memberships, subscriptions, or recurring payments. Most business owners have never heard of it. Even fewer are ready for what’s coming. And the price of not knowing? Let’s just say... it’s not cheap.In this episode, Mike breaks down the rule, the risk, and the smarter way to move forward. If you charge monthly, you can’t afford to skip this one.
/episode/index/show/thegsdshowaudio/id/36618795
info_outline
391: Gym Grows From $50K to $166K PER MONTH in 1 Year! - The GSD Show with Mike Arce & Caitlin Bovee
04/21/2025
391: Gym Grows From $50K to $166K PER MONTH in 1 Year! - The GSD Show with Mike Arce & Caitlin Bovee
How This Studio Owner 3X’d Revenue and Built a Team That Scales Hosted by Mike Arce, CEO of Loud Rumor In this episode, Mike Arce sits down with Caitlin Bovée, a studio owner in Ontario who scaled her business from $40K/month to over $160K/month—and opened a new location along the way. They break down the mindset shifts, operational systems, and leadership habits that transformed her business, without relying on gimmicks or shortcuts. You’ll learn: – What Caitlin changed in her sales process to go from “no system” to 80–90% conversion – How her team uses monthly optimization meetings to evolve with consumer behavior – Why having a lead gen specialist (and no referral system) still works when the product is dialed in – How focusing on leadership development—not just strategy—was the biggest unlock Whether you’re stuck at $50K/month or building toward your first $1M year, this episode will challenge how you think about growth—and help you focus on what actually drives results. 💡 Want help improving gym retention? Visit to schedule a call. To learn more go to Follow Us! Instagram: Mike Arce- Loud Rumor- LinkedIn: Mike Arce: Loud Rumor:
/episode/index/show/thegsdshowaudio/id/36213380
info_outline
390: Gym Employees: Manage Up
04/17/2025
390: Gym Employees: Manage Up
Description: How To Lead from Any Seat on the Team — Managing Up for a Stronger Studio Culture Hosted by Mike Arce, CEO of Loud Rumor Whether you’re the owner of a gym, a front desk manager, or part of the coaching team, this episode is for you—and it’s one your entire team should hear. Mike Arce breaks down one of the most overlooked leadership skills in business today: managing up. You’ll learn: – Why great teams don’t just manage down… they lead in all directions – How to strengthen your studio’s culture without changing your title – What most employees misunderstand about their leaders—and how to build real trust – The mindset shift that turns frustration into influence If you're ready to create a gym culture where communication is clear, leaders grow stronger, and everyone feels seen—this episode will show you how. Share it with your team. Set a time to discuss it. And start building the kind of studio people never want to leave. 💡 Want help improving gym retention? Visit to schedule a call. To learn more go to Follow Us! Instagram: Mike Arce- Loud Rumor- LinkedIn: Mike Arce: Loud Rumor:
/episode/index/show/thegsdshowaudio/id/36212465
info_outline
389: How to Maximize Value When Learning
04/09/2025
389: How to Maximize Value When Learning
🎧 How to Maximize the ROI from Your Coaching or Mastermind Program Hosted by Mike Arce, CEO of Loud Rumor If you're a gym owner investing in a mastermind or coaching program—or thinking about it—this episode is a must-listen. With over 15 years of experience in high-level coaching circles, Mike Arce breaks down the real keys to getting the most out of these programs. You'll learn: Why the best in the world always have multiple coaches How surrounding yourself with winners shapes your habits and mindset What “maximum value” really looks like (it’s not about attending every call or watching every video) A game-changing mindset shift that separates good results from exponential growth Tune in and discover how to focus on what actually moves the needle in your business—and why you don’t need to use every tool in the toolbox to win big. 👉 Visit to learn more about working with the team behind over 4,000 top fitness studios worldwide. Follow Us! Instagram: Mike Arce- Loud Rumor- LinkedIn: Mike Arce: Loud Rumor:
/episode/index/show/thegsdshowaudio/id/36072600
info_outline
387: Managers Vs Leaders in Fitness Businesses
03/14/2025
387: Managers Vs Leaders in Fitness Businesses
In this episode, Mike Arce, CEO of Loud Rumor, breaks down the key differences between managers and leaders and why understanding this distinction is crucial for business success. He shares an insightful exercise from a recent event, demonstrating how managers keep operations on track while leaders focus on judgment and growth. Mike also introduces the "131" problem-solving method and emphasizes how leadership isn’t about title but mindset. Whether you're an owner, manager, or employee, this episode will challenge you to step up, think like a leader, and contribute to your company's success. 💡 Want help improving gym retention? Visit to schedule a call. To learn more go to Follow Us! Instagram: Mike Arce- Loud Rumor- LinkedIn: Mike Arce: Loud Rumor:
/episode/index/show/thegsdshowaudio/id/35675890
info_outline
386: A Message for Gym Employees
03/07/2025
386: A Message for Gym Employees
In this episode of The GSD Show, the leading fitness business podcast, we break down what it takes to be a successful employee in the gym space. If you’re working in a boutique fitness studio—whether it’s HIIT, Pilates, yoga, kickboxing, spin, or any specialized training facility—this episode is packed with game-changing insights to help you thrive in your role. Mike Arce, CEO of Loud Rumor, shares powerful lessons from working with over 3,700 fitness studios across 11 countries, revealing what separates top-performing employees from the rest. He breaks down key expectations, the mindset required to excel, and how to determine if a career in fitness is truly right for you. You’ll learn: ✅ The must-have traits of highly successful gym employees ✅ The importance of culture fit and aligning with your gym’s values ✅ How to take ownership, embrace learning, and stand out as a leader ✅ Why sales, coaching, and management each require unique skill sets—and how to excel in your role Inspired by the latest GSDCON event at First Form HQ, this episode will challenge you to level up and redefine success in your fitness career. Tune in now and take your gym career to the next level! 🚀 Want to grow your gym? Visit to schedule a call and learn how to scale your fitness business. To learn more go to Follow Us! Instagram: Mike Arce- Loud Rumor- LinkedIn: Mike Arce: Loud Rumor:
/episode/index/show/thegsdshowaudio/id/35575205
info_outline
385: How to Keep Gym Members for 50+ Months!
03/06/2025
385: How to Keep Gym Members for 50+ Months!
In this episode of The GSD Show, the leading fitness business podcast, we break down why most gym owners are stuck in a cycle of low profits and high attrition, but not Jeff Binek. Jeff has turned his gym into a $2.3M real estate empire, built a 7-figure fitness business, and maintains industry-best retention rates—all while working toward removing himself from daily operations. If you're tired of the constant grind and want to learn how to build real, sustainable wealth as a gym owner, listen now! To learn more go to Subscribe to our YouTube channel for more stories like this: - Follow Us! Instagram: Mike Arce- Loud Rumor- LinkedIn: Mike Arce: Loud Rumor:
/episode/index/show/thegsdshowaudio/id/35557165
info_outline
384: Ways to Improving Retention Now!
02/21/2025
384: Ways to Improving Retention Now!
In this episode of The GSD Show, the leading fitness business podcast, we break down one of the biggest challenges gym owners face—retention. He explains why most fitness studios struggle to keep members long-term and how shifting from a tactical to a strategic mindset can make all the difference. Listeners will discover: ✅ The most common mistake fitness business owners make when trying to improve retention ✅ The Job to Be Done framework that top-performing studios use to retain 97-99% of their members ✅ Key metrics and leading indicators that predict cancellations—so gym owners can take action before it’s too late ✅ Real-world success stories of studios that reduced attrition from 20% to just 3%, adding hundreds of thousands in long-term revenue With competition rising and fewer people holding boutique gym memberships, improving retention is more important than ever. Mike shares actionable insights that can transform a gym’s ability to keep members engaged, committed, and seeing results. 💡 Want help improving gym retention? Visit to schedule a call. To learn more go to Follow Us! Instagram: Mike Arce- Loud Rumor- LinkedIn: Mike Arce: Loud Rumor:
/episode/index/show/thegsdshowaudio/id/35340280
info_outline
383: Why Most Gyms Lose Members Fast (Here’s the Fix!)
02/13/2025
383: Why Most Gyms Lose Members Fast (Here’s the Fix!)
In this episode of The GSD Show, the leading fitness business podcast, we break down why most fitness business owners are focused on the wrong things regarding retention—and how simple adjustments in tracking, engagement, and results can dramatically reduce attrition. While most gyms struggle to achieve sub-12 % attrition, Dave and Kimberley from Blended Athletics have cracked the code; keeping their members on average for over 2 years! If you’re tired of the endless cycle of new member sign-ups and cancellations, watch this now! The secret behind their incredible success? Tune in to find out! To learn more go to Subscribe for new weekly videos on YouTube: - Follow Us! Instagram: Mike Arce- Loud Rumor- LinkedIn: Mike Arce: Loud Rumor:
/episode/index/show/thegsdshowaudio/id/35272075
info_outline
381: Why CEOs MUST Be Great Storytellers
01/31/2025
381: Why CEOs MUST Be Great Storytellers
In this episode of The GSD Show, the leading fitness business podcast, we break down how storytelling impacts sales, leadership, and business growth. The greatest CEOs and visionaries share one key skill: the ability to tell powerful stories. Mike Arce, CEO of Loud Rumor shares a real-life coaching session with a fitness business owner struggling to maintain top sales and retention. The missing piece? Authentic storytelling. Learn how conviction and details in your messaging can inspire your team, create deeper client connections, and drive success. 🔹 How storytelling boosts sales & retention 🔹 Why conviction is key in sales 🔹 Actionable tips to improve storytelling 👉 Want to grow your fitness studio? Book a call: /discover To learn more go to Follow Us! Instagram: Mike Arce- Loud Rumor- LinkedIn: Mike Arce: Loud Rumor:
/episode/index/show/thegsdshowaudio/id/35105165
info_outline
380: CEO of Alloy Personal Training, Rick Mayo and Mike Arce Discuss Winning in the Fitness Industry
01/22/2025
380: CEO of Alloy Personal Training, Rick Mayo and Mike Arce Discuss Winning in the Fitness Industry
In this episode of The GSD Show, the leading fitness business podcast, we break down what it takes to run a thriving fitness business. Mike Arce sits down with Rick Mayo, CEO and Founder of Alloy Personal Training Franchise. Together, they explore: The key traits of successful fitness business owners. Actionable strategies to attract more members, boost revenue, and optimize your operations. Real-world insights from coaching fitness studios across the globe. As a franchisee of Alloy with studios in Arizona and Texas, Mike shares firsthand experiences alongside his expertise gained from working with hundreds of fitness business owners. Whether you’re a seasoned gym owner or just starting out, this episode is packed with actionable takeaways to help you grow your business. 🎧 Don’t miss this engaging conversation full of leadership insights, growth strategies, and practical advice for fitness entrepreneurs!
/episode/index/show/thegsdshowaudio/id/34959360
info_outline
379: Stress vs Pressure for Fitness Business Owners
12/31/2024
379: Stress vs Pressure for Fitness Business Owners
In this episode of The GSD Show, the leading fitness business podcast, we break down the pervasive issue of stress among business owners, highlighting statistics that reveal the high levels of stress they experience compared to the general population. Mike Arce emphasizes the importance of reframing stress as a challenge rather than a threat and shares practical strategies for managing stress, including time management techniques and delegation. The conversation aims to equip business owners with insights and tools to enhance their productivity and mental well-being. To learn more go to Subscribe for new weekly videos on YouTube: - Follow Us! Instagram: Mike Arce- Loud Rumor- LinkedIn: Mike Arce: Loud Rumor:
/episode/index/show/thegsdshowaudio/id/34667680
info_outline
378: More Leads Won’t Change Your Fitness Business
12/13/2024
378: More Leads Won’t Change Your Fitness Business
In this episode of The GSD Show, the leading fitness business podcast, we break down why chasing more leads might be the wrong focus for your fitness studio and how plugging the holes in your business can lead to massive growth. Think more leads will fix your business? Think again. Drawing on insights from working with over 3,700 gyms worldwide, Mike explains why member retention—not lead generation—is the key to long-term success. What if your business could only grow by keeping the members you already have? Tune in to discover actionable strategies to reduce attrition, exceed client expectations, and turn your members into loyal advocates for your brand. To learn more go to Follow Us! Instagram: Mike Arce- Loud Rumor- LinkedIn: Mike Arce: Loud Rumor:
/episode/index/show/thegsdshowaudio/id/34404630
info_outline
377: Why Most Fitness Businesses Struggle With Attrition (And How to Fix It!)
12/10/2024
377: Why Most Fitness Businesses Struggle With Attrition (And How to Fix It!)
In this episode of The GSD Show, the leading fitness business podcast, we break down the secret to cutting attrition and boosting revenue in your fitness business. Jeremy and Luis share how consistent sales training, ancillary sales strategies, and team alignment helped them achieve an impressive 5% attrition rate—well below industry standards. Learn their actionable methods for increasing retention, driving revenue, and creating a strong, engaged team. This is a must-watch for gym owners looking to elevate their business. The secret behind their incredible success? Tune in to find out! To learn more go to Subscribe for new weekly videos on YouTube: - Follow Us! Instagram: Mike Arce- Loud Rumor- LinkedIn: Mike Arce: Loud Rumor:
/episode/index/show/thegsdshowaudio/id/34359085
info_outline
376: Why 2024 Sucked
12/06/2024
376: Why 2024 Sucked
In this episode of The GSD Show, the leading fitness business podcast, we break down why tough times in business are more common than you think and what the stats reveal about the current landscape. If 2024 has felt like a challenging year, you’re not alone—and it’s not a reflection of failure. Whether you’re feeling stuck, overwhelmed, or just looking for some perspective, this episode will help you reframe your challenges and remind you that you’re not as far off-track as you might think. Stick around—some of the stats we share might just shock you. To learn more go to Follow Us! Instagram: Mike Arce- Loud Rumor- LinkedIn: Mike Arce: Loud Rumor:
/episode/index/show/thegsdshowaudio/id/34272930
info_outline
375: One Major Move: How Danny Farrar added $500K in Revenue with Hybrid Programming
12/03/2024
375: One Major Move: How Danny Farrar added $500K in Revenue with Hybrid Programming
In this episode of The GSD Show, the leading fitness business podcast, we break down how value stacking and personalized consultations can lead to higher retention, better member outcomes, and a 90% close rate. Mike sits down with Danny Farrar, CEO & Founder of Soldierfit, to explore Danny’s “One Major Move”. Danny shares insights into combining brick-and-mortar gyms with online programs to create a seamless member experience, boost trainer satisfaction, and increase revenue. Whether you're a gym owner, manager, or fitness entrepreneur, this episode is packed with actionable strategies to enhance your business and serve your clients better. The secret behind their incredible success? Tune in to find out! To learn more go to Subscribe for new weekly videos on YouTube: - Follow Us! Instagram Mike Arce- Loud Rumor- LinkedIn Mike Arce: Loud Rumor:
/episode/index/show/thegsdshowaudio/id/34257265
info_outline
374: Your Marketing Is Losing You Clients—Here’s How to Fix It
11/26/2024
374: Your Marketing Is Losing You Clients—Here’s How to Fix It
In this episode of The GSD Show, the leading fitness business podcast, we break down the powerful distinction between features and benefits in the fitness industry and how this shift in communication can significantly enhance client retention with Mike and Hye Jin Kalgoankar. Hye Jin shares real-world insights on crafting brand messaging that resonates with prospective clients, emphasizing why what you say matters more than what you do. They explore practical ways to communicate the benefits of what our workouts and community do effectively and how team alignment can amplify this impact. Tune in for actionable strategies on engaging clients, building trust, and fostering a committed community around your fitness brand. This episode is essential for fitness studio owners, managers, and anyone looking to connect more deeply with clients. The secret behind their incredible success? Tune in to find out! To learn more go to Subscribe for new weekly videos on YouTube: - Follow Us! Instagram: Mike Arce- Loud Rumor- Mike Arce: LinkedIn: Loud Rumor:
/episode/index/show/thegsdshowaudio/id/34149935
info_outline
373: Shoulds vs Musts (Audio Only)
11/20/2024
373: Shoulds vs Musts (Audio Only)
In this episode of The GSD Show, the leading fitness business podcast, we break down the difference between shoulds and musts—the mindset shift that separates successful fitness businesses from the ones that stay stuck. Are you stuck in the cycle of saying, “We should be doing this,” but never actually getting it done? We share actionable strategies to transform your approach to client retention, lead generation, and revenue growth. Join us as we dive into prioritizing your “musts” to create a lasting impact on your business and your clients. To learn more go to Subscribe for new weekly videos on YouTube: - Follow Us! Instagram: Mike Arce- Loud Rumor- Mike Arce: LinkedIn: Loud Rumor:
/episode/index/show/thegsdshowaudio/id/34023292
info_outline
372: Do NOT Hire For Common Sense
11/10/2024
372: Do NOT Hire For Common Sense
In this episode of The GSD Show, the leading fitness business podcast, we tackle a question that’s top of mind for every business owner: What should you really look for when bringing someone onto your team? While qualities like hard work, intelligence, and accountability are essential, there’s one quality that many people prioritize—common sense—that might not be as valuable as you think. Join us as we break down why focusing on ‘common sense’ could be misleading and what traits to prioritize instead to build a truly winning team. To learn more go to Subscribe for new weekly videos on YouTube: - Follow Us! Instagram: Mike Arce- Loud Rumor- Mike Arce: LinkedIn: Loud Rumor:
/episode/index/show/thegsdshowaudio/id/33872732
info_outline
371: Retention Is NEVER The Problem
11/01/2024
371: Retention Is NEVER The Problem
In this episode of The GSD Show, the leading fitness business podcast, we challenge a common belief in the fitness industry: Is retention really your biggest constraint? While high attrition numbers might seem like the main problem, there's often a deeper issue at play. We break down why focusing solely on retention might be holding you back and explore what could truly unlock your business's potential. Tune in to gain a fresh perspective on what's really limiting your growth. GYM OWNERS Schedule your FREE strategy call with us today! Follow Us: Loud Rumor - Where the Best Gyms Go to Grow Podcast: Facebook: Instagram: TikTok: LinkedIn: Web:
/episode/index/show/thegsdshowaudio/id/33735407
info_outline
370: How to Boost Sales and Drive Conversions
10/27/2024
370: How to Boost Sales and Drive Conversions
In this episode of The GSD Show, the leading fitness business podcast, we dive deep into the perception of sales and how it impacts success Mike and Benji explore why many people are resistant to sales, uncovering common misconceptions and the mental barriers that hold them back. They emphasize the importance of shifting the mindset around sales from being pushy to seeing it as a way to help others achieve their goals. They share practical strategies for building confidence in sales teams, understanding and coaching prospects effectively, and creating a genuine connection to drive conversions. This episode offers valuable insights for business owners, gym managers, and anyone in a sales-driven role to redefine what selling truly means and inspire a higher level of commitment and results. GYM OWNERS Schedule your FREE strategy call with us today! Follow Us: Loud Rumor - Where the Best Gyms Go to Grow Podcast: Facebook: Instagram: TikTok: LinkedIn: Web:
/episode/index/show/thegsdshowaudio/id/33629172
info_outline
369: Systems or People: Which Is More Important?
10/25/2024
369: Systems or People: Which Is More Important?
In this episode of The GSD Show, the leading fitness business podcast, we dive into a debate: What should come first—systems or people? We explore how each approach impacts your business's growth and success. Plus, we'll tackle whether fitness is a transactional business or a relational one, revisiting some past insights with fresh perspectives. Tune in to hear how new information has shifted our views and what that means for your fitness business strategy. GYM OWNERS Schedule your FREE strategy call with us today! Follow Us: Loud Rumor - Where the Best Gyms Go to Grow Podcast: Facebook: Instagram: TikTok: LinkedIn: Web:
/episode/index/show/thegsdshowaudio/id/33619262
info_outline
368: How to Stand Out from the Average Salesperson and Close Higher-Priced Deals
10/20/2024
368: How to Stand Out from the Average Salesperson and Close Higher-Priced Deals
In this episode of The GSD Show, the leading fitness business podcast, we are sharing a special recording from a talk that Mike Arce gave for Bedros Keuilian's elite mastermind group. For those who don’t know, Bedros is the founder of Fit Body Boot Camp and a successful entrepreneur and investor. This talk took place at an exclusive private dinner for his high-level mastermind, where members flew in from around the world. Mike had the honor of being the keynote speaker, and his presentation focused on sales strategies—specifically, how to avoid being the average sales guy and close deals at higher rates and price points. Enjoy! GYM OWNERS Schedule your FREE strategy call with us today! Follow Us: Loud Rumor - Where the Best Gyms Go to Grow Podcast: Facebook: Instagram: TikTok: LinkedIn: Web:
/episode/index/show/thegsdshowaudio/id/33534302